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TECHNICAL ADVISORY COMMITTEE
Quarterly Update
November 7, 2018
Central Florida Commuter Rail Commission Technical Advisory Committee
November 7, 2018 Page 1 of 2
Central Florida Commuter Rail Commission
Technical Advisory Committee
Date: November 7, 2018
Time: 2:00 p.m.
Location: LYNX Central Station 2nd Floor Multi-Purpose Room 455 North Garland Avenue Orlando, Florida 32801
PLEASE SILENCE CELL PHONES
I. Call to Order and Pledge of Allegiance
II. Confirmation of Quorum
III. Action Items
a. August 8, 2018 Meeting Minutes
IV. Public Comments
Comments from the public will be heard pertaining to General Information on the agenda for this meeting. People wishing to speak must complete a “Speakers Introduction Card” at the reception desk. Each speaker is limited to two minutes.
V. Chairman’s Report – Mr. Harrison
VI. Transition Consultant Update – Susan Black
VII. Discussion Items a. Agency Update – Nicola Liquori
i. Safety
ii. Operations
b. Bus Connectivity i. LYNX – Tomika Monterville, Director of Planning & Development ii. Votran –
Central Florida Commuter Rail Commission Technical Advisory Committee
November 7, 2018 Page 2 of 2
Central Florida Commuter Rail Commission
Technical Advisory Committee
VIII. Proposed 2019 Meeting Schedule
IX. Committee Member Comments
X. Next Meeting January 9, 2019 2:00 p.m. LYNX Central Station 455 N. Garland Ave. 2nd Floor Multi-Purpose Room
XI. Adjournment
Public participation is solicited without regard to race, color, national origin, age, sex, religion, disability or family status. Persons who require accommodations under the Americans with Disabilities Act or persons who require translation services (free of charge) should contact Roger Masten, FDOT/SunRail Contracts Manager 801 SunRail Dr. Sanford, FL 32771, or by phone at 321-257-7161, or by email at [email protected] at least three business days prior to the event.
Technical Advisory Committee Meeting
August 8, 2018
2:00 p.m.
LYNX Central StationSecond Floor Multi-Purpose Room
455 North Garland AvenueOrlando, Florida
Attendees
Jim Harrison, Orange County Mary Moskowitz, Osceola County Keith Moore, City of Winter Park John Angiulli, County of Volusia Andrew Landis, City of DeBary Bill Wharton, Seminole County Jordan Smith, City of Sanford Krystal Clem, City of Lake Mary Shad Smith, City of Longwood Alisha Maraviglia, City of Altamonte Randy Schrader, City of Kissimmee
Rob Stephens, VoTran Elizabeth Whitton, MetroPlan Orlando Vinnie Wang, River to Sea TPO
Nicola Liquori, FDOT Elliott Shepherd, FDOT Steve Olson, FDOT George Gault, AECOM Regina Marini Cargill, Evolve Today Mark Calvert, Evolve Today Tomika Monterville, LYNX
Minutes
Meeting was called to order by TAC Chairman, Jim Harrison, at 2:02 p.m.Pledge of Allegiance Quorum was met Introductions Agenda Review by Nicola Liquori
Action Items: Presenter: Jim Harrison
Adoption of Meeting Minutes: A motion to adopt the meeting minutes from May 17, 2018 was made. The meeting minutes were adopted unanimously.
Public Comments:
Joanne Cornelius- requested weekend, holidays, and 24-hour train service
Agenda Item: Chairman’s Report Presenter: Jim Harrison
Next CFCRC Meeting is scheduled for August 30th, at MetroPlan Orlando.
Transition o The Consultant will provide an update at the August CFCRC meeting.
Recognition of Gary Huttmann, Executive Director, MetroPlan Orlando.
Agenda Item: Agency Update Presenter: Nicola Liquori
Southern Expansiono During the week of July 23rd, the new 40 train schedule was introduced, demonstration service was
running along the southern corridor, the Readiness for Service letter was received from FTA, and FRA inspections were conducted of the operations
o On July 30th, the Southern Expansion’s 4 new stations were opened for service and the “First 50 Free” promotion began for the customers which was a similar opportunity that was offered for Phase l customers without interruption to existing service
Boardings & Alightings: July 30 – August 6 o Average daily ridership was over 6,500 o Morning Peak
Riders that did board at Sand Lake have shifted to Meadows Woods DeBary continues to have strong morning boardings
o Afternoon Peak A reverse of the morning peak
o Off Peak On the outer edges of the system, DeBary and Poinciana, are riders wanting to
experience the entire system Winter Park is a strong destination station
Safety & Security o The Kissimmee and Winter Park Police Department have been strong partners
At the Neptune crossing in Kissimmee, the Department issued warnings to drivers that were stopping on the tracks and to enforce safe behavior
While Winter Park is beautiful and photogenic, the tracks should not be used for photographing and Winter Park PD is proactive in providing assistance
o For the period April through June, there was a total of 5 incidents: 2 grade crossing incidents and 2 object incidents related to SunRail and 1 grade crossing incident related to a Tenant railroad
On-Time Arrival o April through June 2018 has an average 97% exceeding the goal of 95%
Boardings by Station o Fiscal Year July 2017 through June 2018 was provided for the Phase l Stations
On-Board Statistics o Ridership for the months of May through June 2018 is consistent with previous periods
Seasonality is shown in the June ridership when school is out and March is always a strong month due in part to the Winter Park Art Festival.
o Bicycle riders remain between 150 – 200 per month Rider etiquette will be more visible on social media as ridership increases, bicycle riders
will be reminded to use the restraints or hold the bicycles. This will include strollers, baggage, back packs, and the like.
o ADA ridership remains consistent o Call Center statistics
Due to the change in the schedule and the opening of the new stations, most of the calls were for schedules. Again, complaint calls are very low.
Budget o The System Operating Revenue for the Fiscal Year ’18 ending June 30th was 3% of the total
revenue and the Federal 5307 grant funds complete the total operating revenue o The System Operating Costs came in under budget at $39.8M
Capital Maintenance costs consists of periodic maintenance that is needed along the corridor and can include improvements. The improvements may not be large enough to be specific stand-alone projects and capital maintenance can be utilized. These are improvements that extend useful life, increase value or add new uses
Of interest, the Operating Budget prepared in 2015 as part of the Full Funding Grant Agreement (FFGA) for the Southern Expansion, the System Operating Costs were estimated at $44M. The actual costs are about 11% less than estimated.
o The Fiscal Year ’19 System Operating Budget A change from the FY18 budget is that it has costs associated with 49 miles and 16
stations of service but still with 61 miles of maintenance Some costs are variable such as fuel. Fuel cost is projected to increased based on
service while others are fixed or step-fixed. The Feeder Bus expense was estimated at $1.3M for the FFGA and the FY19 budget is
estimating FDOT’s funding at $1.8M
Positive Train Control (PTC) Certain milestones must be met by December 2018 in order to qualify for an extension for
full implementation to 2020 One of the milestones to be met by December 2018 is hardware installation The spectrum for the communications must be acquired. Training of 114 employees must be complete Revenue Service Demonstration (RSD) must be initiated. The RSD is a 12-mile territory and
will be along Phase l. o All milestones are on target
SunRail meets with the FRA bi-weekly and reports quarterly FRA has held symposia in Washington DC and SunRail has participated
o SunRail is on schedule for full implementation by 2019 Full implementation requires inter-operability with CSX and Amtrak
Agenda Item: Bus Connectivity Presenter: Tomika Monterville, LYNX
LYNX o LYNX staff has been in the Communities talking with riders about their new service changes that took
effect July 15th and their service to the new and existing stations o LYNX is in the process of observing the new connections and will look for areas that could be tweaked
during the next bid change. While the connections to the southern stations are very new, LYNX will continue watch and wait for the system to normalize
Agenda Item: Bus Connectivity Presenter: Rob Stephens
Votran o Mr. Stephens noted that Votran has 3 connecting routes: 30, 31, and 33. Route 31 is the North/South
corridor from US 17-92 Deland to DeBary and the 2 routes from the Deltona area to DeBary o Votran has a 25% increase in boardings and alightings from the annual daily ridership over the same
period in 2017 o Votran has expanded and opened a new route to New Smyrna Beach and looking forward to a new
route on Howland Blvd. in Deltona in February 2019.
Committee Member Comments:
John Angiulli, County of Volusia, Director pf Public Works, asked if Conduent is operating effectively or is there a problem with SunRail’s fare system.
o Ms. Liquori provided that Conduent is the fare collection vendor. Conduent was brought under Contract in 2013. There are 3 major components to the fare collection system: Ticket Validator Units (TVU), Ticket Vending Machines (TVM), and the Back Office/Account Management Function. Staff meets with their representatives weekly, and we have seen a marked improvement in the performance of the TVUs. The TVMs are more challenging in part because it is dispensing a paper ticket and the machines are located outside, unprotected and with Florida’s heat and humidity, the machines tend to jam. The Account Management interfaces with the website. Has performed well for the most part. Conduent has recently completed a data migration and they believe the move to the new data center will further improveme service and reliability.
o Mr. Angiulli asked if there is a remedy being considered for the TVMs to remain operational. Ms. Liquori stated that it has been discussed and perhaps the next generation of mobile
ticketing should be considered.
Mary Moskowitz, Osceola County, Senior Transportation Planner, and Committee Vice-Chair, thanked everyone for the efforts in the opening of the Southern Expansion. While riding, she noted hospital employees that were taking the train from the Poinciana station.
Elizabeth Whitton, MetroPlan Orlando, Transportation Planner, recognized the assistance of the Ambassador at the Kissimmee station.
John Angiulli, County of Volusia, Director of Public Works, asked staff if FDOT Secretary Dew had responded to Commissioner Janer’s request for a meeting.
o Ms. Liquori stated that she had not received a copy of a response from the Secretary.
Shad Smith, City of Longwood, City Engineer, commented on the announcement of the train numbers at the Station platforms and is there a means to better identify the train. He has received comments that the numbers are confusing to the riders.
o Ms. Liquori provided if adding NB (Northbound) or SB (Southbound) would ease the confusion, it should be easily accomplished and she would follow-up with staff on the recommendation.
Meeting adjourned: 3:38 p.m.
Next meeting: Scheduled for Wednesday, November 7, 2018 at 2:00 p.m., LYNX Central Station, Second Floor Open Space, 455 N. Garland Avenue, Orlando
TECHNICAL ADVISORY COMMITTEE
Quarterly Update
November 7, 2018
TITLE VI
This meeting, project, or study is being conducted withoutregard to race, color, national origin, age, sex, religion, disabilityor family status. Persons wishing to express their concerns relativeto FDOT compliance with Title VI may do so by contacting:
ROGER MASTEN
SunRail Contracts Manager
801 SunRail Drive
Sanford, Florida 32771
JACQUELINE PARAMORE
State Title VI Coordinator
605 Suwannee Street, Mail Station 65
Tallahassee, Florida 32399-0450
ADOPT MEETING MINUTES
AUGUST 8, 2018
CHAIRMAN’S REPORTMr. Jim Harrison
AGENCY UPDATEMs. Nicola Liquori
VOLUNTEER OPPORTUNITIES• Onboard• On Platforms• In Community
TARGET AUDIENCES• Bus Drivers• Businesses/Municipalities• Commercial Drivers• Homeless/Indigent Populations• Schools• First Responders• Riders
TACTICS• Social Media• Digital Suite with Ads & Articles• Paid and Earned Media • Elevator Displays• Daily Reminders (schools, internal)• Ambassadors• Vinyl Banner Displays• Grade Crossing Enforcement• Business/Municipal Integration• Partnerships with Amtrak, CSX and FCEN
SEPT 23 – 29
OBJECTIVE: Create and launch a multi-faceted public outreach campaign to increase awareness of rail safety in communities along the corridor.
RAIL SAFETY WEEK CAMPAIGN
RAIL SAFETY WEEK CAMPAIGN
RAIL SAFETY WEEK CAMPAIGN
RAIL SAFETY WEEK CAMPAIGN
POSITIVE TRAIN CONTROL
• Acquisition 220 MHz Spectrum - Complete
• PTC hardware installation – 99% Complete
Final installation 11/16
• Training – 50 Personnel
35 complete
15 complete by 11/9
• Functional Integration Testing - Underway
• Revenue Service Demonstration - December 2018
• Full Implementation – December 2019
ON-TIME PERFORMANCE AVERAGE By Fiscal Year and Current Month
GOAL IS GREATER THAN OR EQUAL TO
95%
0.0%
25.0%
50.0%
75.0%
100.0%
2014 2015 2016 2017 2018 18-Sep
2018 AVERAGE DAILY
RIDERSHIP BY MONTH
ONBOARD STATS
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2015 2016 2017 2018
JUL 3,767
AUG 5,841
SEP 5,284
BOARDINGS BY STATION
26,823
17,549
19,807
14,929 15,624
11,066
28,020
18,788
31,924
34,035
15,298
21,692
16,810
7,965
17,707 15,808
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Ridership July through September 2018
BOARDINGS & ALIGHTINGS
0
50
100
150
200
250
300
350
400
450
AM PEAKAugust 20 - September 30
Boardings Alightings
BOARDINGS & ALIGHTINGS
0
100
200
300
400
500
600
PM PEAKAugust 20 - September 30
Boardings Alightings
BOARDINGS & ALIGHTINGS
0
50
100
150
200
250
300
350
OFF PEAKAugust 20 - September 30
Boardings Alightings
ONBOARD STATSJUL-SEP
AVERAGE DAILY
ADA
RIDERS BY MONTH 0
5
10
15
20
25
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
2015 2016 2017 2018
ONBOARD STATSJUL-SEP
AVERAGE DAILY
BICYCLE
RIDERS BY MONTH 0
50
100
150
200
250
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
2015 2016 2017 2018
CALL CENTER STATSTotal Calls July – September 2018
7,25237.6%
33.7%
12.4%
4.5%
4.1%
2.8%
2.5%
1.6%
.8%COMPLAINTS
MAINTENANCE
STATION ANNOUNCEMENTS
CONNECTIONS
LOST/FOUND
ACCOUNT MANAGEMENT
GENERAL INQUIRY
FARE COLLECTION
SCHEDULES & STATION INFO
BUDGET UPDATE
NOTE: These numbers are not audited.
OPERATING REVENUE ANNUAL BUDGET
YEAR TO DATESEPTEMBER 30, 2018
BUDGET ACTUAL
Farebox revenue $3,551,400 $887,850 $640,883
CSX usage fees $3,231,836 $807,959 $735,580
Amtrak usage fees $1,013,494 $253,374 $34,902
FCEN usage fees $23,361 $5,840 $6,125
Right-of-way lease revenue $107,221 $26,805 $24,317
Ancillary revenue $307,490 $76,873 $62,170
Subtotal - System revenue $8,234,802 $2,058,701 $1,503,977
FTA §5307 - Urbanized Area Grant Funds $9,809,729 $2,452,432 $2,452,432
TOTAL OPERATING REVENUE $18,044,531 $4,511,133 $3,956,409
BUDGET UPDATE
NOTE: These numbers are not audited.
OPERATING COSTS, CAPITAL MAINTENANCE AND CONSULTANT SUPPORT ANNUAL BUDGET
YEAR TO DATESEPTEMBER 30, 2018
BUDGET ACTUAL
Bombardier - Operations $10,309,865 $2,577,466 $1,972,388
Bombardier - Maintenance $15,887,162 $3,971,791 $3,569,983
Bombardier - Incentive/Disincentive $1,309,851 $327,463 $276,894
Conduent - Back-of-the-House Hosting $906,140 $226,535 $149,125
Conduent - Fare Equipment Maintenance $2,163,268 $540,817 $-
Herzog - Signal Maintenance of Way $3,162,514 $790,629 $782,129
Green's Energy - Fuel $2,206,080 $551,520 $475,988
Gallagher - Insurance $2,050,000 $2,050,000 $-
Amtrak - Heavy Vehicle Maintenance $1,664,521 $416,130 $293,206
Wells Fargo - Banking Services $6,880 $18,347 $1,523
Bank of America - Merchant Services (Banking) $90,000 $22,500 $14,705
MidFlorida - Armored Car Service $52,480 $13,120 $9,000
AT&T/Verizon - Wi-Fi Service $34,440 $8,610 $11,190
Fare Media Smart Card $- $- $-
Limited Use Smart Card $269,600 $67,400 $-
Incomm - Card Distribution & Packaging $- $- $-
Subtotal - System operating costs $40,112,801 $11,582,328 $7,556,131
Feeder Bus Expenses $1,843,865 $460,966 $386,605
Capital Maintenance $7,188,940 $1,797,235 $432,936
Consultant Support $8,814,461 $2,203,615 $1,930,946
TOTAL OPERATING COSTS, CAPITAL MAINTENANCE AND CONSULTANT SUPPORT $57,960,067 $16,044,144 $10,306,618
BUSINESS DEVELOPMENT
November Pilot Program
10:30 PM service available for both NB and SB travelers from Church Street Station for select Magic Games
P340 regular scheduleP341 special service
SUBSCRIBE TO SUNRAIL’S ON TRACK NEWSLETTER
Find out the latest info on SunRail by subscribing at www.SunRail.com/On-Track
BUS CONNECTIVITY
-
500
1,000
1,500
2,000
2,500
3,000
O C T N O V D E C J AN F E B M AR AP R M AY J U N J U L AU G S E P
RID
ER
SHIP
MONTH
AVERAGE DAILY RIDERSHIP AT ALL STATIONSBY MONTH AND FISCAL YEAR
Fiscal Year 2015 Fiscal Year 2016 Fiscal Year 2017 Fiscal Year 2018
LYNX CONNECTIVITY
VOTRAN CONNECTIVITYVOTRAN FIXED-ROUTE AVERAGE DAILY
BOARDINGS & ALIGHTINGS AT DEBARY STATION
Fiscal year 2018
Annual Daily AverageOct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18
Days of Operation 22 21 20 22 20 22 21 22 21 21 23 19 254
Avg Daily Ridership 96 76 79 63 62 69 69 67 61 72 79 72 72
Fiscal year 2017
Annual Daily AverageOct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17
Days of Operation 21 21 22 22 20 23 20 22 22 20 23 13 249
Avg Daily Ridership 54 48 68 69 43 46 47 50 58 67 83 80 59
THANK YOU!Follow us: RideSunRail
PROPOSED 2019 TAC MEETING DATES
Wednesday, January 9 2:00 pm (LYNX Open Space – 2nd Floor)
Thursday, May 9 2:00 pm (LYNX Open Space – 2nd Floor)
Wednesday, August 7 2:00 pm (LYNX Open Space – 2nd Floor)
Wednesday, October 9 2:00 pm (LYNX Open Space – 2nd Floor)
BUSINESS DEVELOPMENT SCORECARD
ONGOING SUNRAIL SUPPORT As part of the overall business development strategy, outreach and education efforts continued with employers in the Downtown Orlando core and along the SunRail service. This includes creating and distributing new editions of “On Track,” SunRail’s bi-weekly digital newsletter for Central Florida’s business community. All "On Track" editions are stored on corporate.SunRail.com under the Public Documents drop-down menu. SOUTHERN EXPANSION The Business Development team’s core focus from June-September was a comprehensive community stakeholder education and engagement effort around the launch of SunRail’s Southern Expansion into Osceola County. Highlights from the campaign include: Neighborhood Engagement: • The team worked in neighborhoods adjacent to new SunRail station stops, answering questions from residents and placing educational door
hangers on over 12,000 homes.
Business Development and New Schedule: • Working in partnership with reThink, the team promoted the new schedule and stations to more than 100 individual businesses and
buildings within downtown Orlando.
Southern Expansion Awareness: • Engaged with more than 60 businesses within the new service area and created a presence at major events in Downtown Orlando and other
local destinations to pass out materials and collect new rider information.
Train Tours and Events: • Along with the marketing and advertising team, nine events were executed to engage key stakeholders including: five successful “Train
Tours” at Southern Expansion station stops, events with the Kissimmee-Osceola Chamber, Orlando International Airport and the Orlando Economic Partnership.
Presentations:• Twenty-five presentations were delivered to civic and business groups in the new service area such as the Kissimmee-Osceola Chamber of
Commerce, Hispanic Business Council and the Downtown Kissimmee Area Council.
New Rider Surveys:• More than 120 new riders were surveyed within the first two weeks of new service to capture information about where they where
commuting from and overall satisfaction levels of the new service.
Fall Focus:• Continue education effort around Southern Expansion• OIA Connectivity, enhancing train-to-plane connection with Lynx• Continue program to engage OIA area employees and employers• Creative/fun partnerships with community groups to drive ridership• Promote leisure ridership
OCTOBER 2018
SHUTTLE FACILITATION SCORECARD
SHUTTLES AND/OR VANPOOLS RUNNING TO VARIOUS SUNRAIL STATIONS:
FROM THE SANFORD STATION:
• One Community Redevelopment Agency (CRA) funded trolley transports SunRail passengers starting at noon, Monday-Friday
FROM THE MAITLAND STATION:
• Florida Hospital Maitland funding and running an employee shuttle
FROM THE ORLANDO HEALTH/AMTRAK STATION:
• Orlando Health funding and running an employee shuttle to their offices in SoDo
FROM THE SAND LAKE ROAD STATION:
• One employer-funded car shuttling employees to ABC Fine Wine & Spirits• One employee-funded vanpool for Darden employees• Two employee-funded vanpools for Lockheed Martin employees• One employee-funded vanpool for several worksites in the Southpark Center Loop office park• One employer-funded fleet vehicle for employees of Pan Am Flight Academy• One employer-funded vanpool for employees of Construction Data Company
ADDITIONAL FOLLOW-UP NEEDED FOR THE FOLLOWING PRIORITY AREAS:
• Assisting the City of Lake Mary in the promotion of their Vanpool Grant Program
OCTOBER 2018
2018 MEDIA KIT: AVAILABLE NOWThe current Media Kit is being distributed through the ad sales team and is available upon request by emailing Caroline Gardner at [email protected] or online http://corporate.sunrail.com/doing-business-with-sunrail/advertising/
ON BOARD ADVERTISING: AVAILABLE NOWMost inventory was sold as one-year contracts.
Total Placements Available: 12Placement Fee: $7,600 plus production per year
SUNRAIL.COM & SUNRAIL.ES ONLINE & MOBILE ADVERTISING: AVAILABLE NOWTotal Placements Available: 42Placement Fee Range: $350 - $5,000
TRAIN SCHEDULE ADVERTISING: SOLD OUT THROUGH 7/1/19SunRail has implemented a display opportunity for businesses to purchase advertising space on the back panel of the train schedule. Program details include: Total Placements Available: 1 Placement Fee: $500 per month
STATION KIOSK ADVERTISING: AVAILABLE NOW AT MOST STATIONSAll contracts are on an annual basisPartners may purchase multiple or individual stations Total Placements Available: 66 Placement Fee: $3,300 per placement
ADVERTISING REVENUE SCORECARDOCTOBER 2018
SUNRAIL MARKETING SCORECARD
SOCIAL MEDIA The SunRail Social Media Team averages approximately 150 new followers per week across Facebook, Twitter and Instagram. Summary of these followers:
13,471 Facebook16,428 Twitter3,556 InstagramTotal Social Media Followers – 33,455
Sign Up for your Free SunRail Text AlertsOver 1,800 riders receive free text alerts to keep them up-to-date on any potential schedule change. Just text SUNRAIL to 31996 on your cell phone to receive your free alerts today.
NEW SUNRAIL MARKETING INITIATIVESSunRail Safety Awareness CampaignThe SunRail Safety and Marketing Teams developed and launched a 5-week initiative that demonstrated the dire importance of being aware around train tracks and grade crossings. The bi-lingual campaign stretched across all four counties and consisted of digital, print and large-format media, school and business presentations, direct mail and promotional activities. Special thanks to all of our partners that helped make this campaign a success.
Holiday Events CalendarThe SunRail team is busy researching a number of opportunities and partnerships to deliver riders to holiday special event celebrations along the corridor. Follow SunRail’s social media platforms for the latest information and events.
Social Media Getting a New LookAs SunRail’s social media community continues to grow, be on the lookout for a variety of new technologies being employed to further tell the story about our riders and the businesses/attractions around our stations.
New SunRail 101 Videos ReleasedWith the addition of the southern stations and new operating schedule, SunRail has produced and released a new set of “How to” videos for riders to understand the key functions of traveling on SunRail. Purchasing tickets, reading daily schedules, understanding connectivity and knowing how to stay safe around the trains are just some of the comprehensive videos that can be found on SunRail.com.
Florida Hospital Name ChangeThe Florida Hospital name change to Advent Health will require an update to all SunRail directional assets including onboard maps, station kiosks, wayfinding and collateral. The SunRail team is busy working with our Florida Hospital partner to assure all changes are scheduled to avoid any confusion following the transition.
First Mile / Last Mile PartnershipsSunRail continues to have progressive meetings with a number of connectivity partners including: Uber, Lyft, Orlando International Airport, Lynx and Votran. If you have thoughts or would like to join the discussion, please reach out to SunRail’s Customer Service team to learn how to get involved.
OCTOBER 2018
TOD METRICS SUMMARY SCORECARD
SUMMARY OF DEVELOPMENT WITHIN AN ACTUAL 10-MINUTE WALK OF STATIONS IN PHASE 1 & PHASE 2:
PROJECTS COMPLETED SINCE 2010 Number of Projects: 29Construction Value: $991 millionBuilding Square Footage: 3,536,268 GSFResidential Units: 1,836Permanent Employment (jobs): 1,905Construction Employment (jobs): 2,967
PROJECTS CURRENTLY UNDER CONSTRUCTION Number of Projects: 12Construction Value: $774,292 millionBuilding Square Footage: 1,475,122 GSFResidential Units: 1,633Permanent Employment (jobs): 1,860Construction Employment (jobs): 1,874
PROJECTS IN PIPELINE (ANNOUNCED OR UNDER REVIEW)Number of Projects: 31Construction Value: $1,116 million Building Square Footage: 12,754,035 GSFResidential Units: 5,929Permanent Employment (jobs): 13,069Construction Employment (jobs): 10,109
OCTOBER 2018
SAFETY SCORECARD
ONGOING OUTREACH As part of the ongoing strategy for SunRail public safety outreach, this program connects to the community through a variety of efforts including but not limited to: door-to-door outreach to residents and businesses near tracks; presentations in schools, community centers, at SunRail stations and onboard trains; direct mail; community events; coordination with law enforcement agencies and first responders; featured media buys in high-visibility areas; inclusion of safety messaging in business development and marketing programs; social media; training with public and school transportation groups and coordination with FRA, TSA and Operation Lifesaver.
Materials: • Posted between 1 – 2 safety messages weekly through social media reaching over 33,000 followers• Developed a new SunRail safety sticker for children’s safety presentations• Developed a Girl Scout Safety Patch to be promoted later this year• Developed a new bus driver rail safety sheet• Drafted a series of pre approved safety articles for inclusion in business, school and community publications
Rail Safety Week: 9/23 – 9/29/2018Developed and executed a new corridor-wide safety campaign consisting of specialized messaging, bilingual handouts, large vinyl banners, face-to-face outreach, presentations, social media, paid media, giveaways and more.
• Launched new billboard, print and online advertising program• Deployed bilingual safety messaging online and in print• Mailed/delivered materials to schools within 2 miles and community organizations and businesses within 3 miles of the corridor• Mailed/delivered materials to homeless and indigent support organizations throughout Central Florida• Coordinated with 9 Law Enforcement to conduct grade crossing enforcement days at 20 locations• Delivered safety flyers to bus drivers• Installed safety banners and posters at multiple schools, businesses and community areas
Delivered safety presentations and outreach to the following groups: • Eckerd Connect Probation Day Treatment Program with 23 participants• Downtown Kissimmee, Orlando, Winter Park interaction with 400 pedestrians• Safety Watch recruitment to 100 Downtown Kissimmee, Orlando, Winter Park businesses• Osceola County School for the Arts reaching reaching more than 600 students• Pleasant Hill Elementary to over 500 students and teachers• Delivered bus safety information
Other Outreach:9/13: Emailed and called all schools within 3 miles of the corridor offering presentation and access to safety materials9/20: Mailed posters and presentation information to all schools within 2 miles of the corridor9/21: Delivered a safety presentation onboard to Osceola Council On Aging group with 37 seniors10/02: Manned a safety tabling at the Meadow Woods National Night Out event with more than 1,000 attendees10/04 – 10/19/2019: Delivered safety presentations to the following groups:
• First United Methodist School - 25 children and adults • Magnolia School - 74 children and adults • Whispering Lakes Community Watch (Kissimmee) - 55 in attendance • Rotary Club of Doctor Phillips - 50 children and adults • Deltona Middle School - 43 children and adults • Trace Academy - 15 children and adults • Rotary Deltona Middle School - 24 children and adults • Kissimmee Christian Academy - 39 children and adults
OCTOBER 2018
