Quarter Two_Ocotober-December 2010

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The Partnership for an HIV –Free

Generation G-Pange Project

AIDS Support and Technical Resources

Sector 1 – Indefinite Quantity Contract

RFTOP NO. 623-KE-10-003

Contract # GHH-I-00-07-00061-00

Order # AID-623-TO-10-00003

Quarterly Report (Number 2)

October 1 – December 31,

2010

Submitted to USAID: February 8, 2011

ACS Plaza, 4th Floor, Lenana Road

Nairobi, Kenya

Tel: 20-3877177 Fax: 20-3877172

www.path.org

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The Partnership for an HIV-Free Generation

PATH: Has a portfolio of innovative health

programming in Kenya spanning two decades,

within which PATH has earned confidence in

achieving desired results in numerous donor funded

projects. As the prime partner, PATH leads the team

through quality driven implementation of the project, providing leadership in youth HIV

prevention, working effectively with youth using high-impact comprehensive behavior

change communication (BCC) and media across multiple initiatives.

The Global Business Coalition on HIV/AIDS, Tuberculosis and

Malaria (GBC): GBC facilitates the exchange of best practices among

member companies, provides expert guidance for member program

implementation, and develops partnerships between the public and

private sectors. The Coalition includes more than 220 member

companies and maintains close ties with governments, multilaterals, and

NGOs. GBC also represents the private sector to the Global Fund on AIDS, TB and Malaria.

As a sub-partner, GBC guides collective business action, creating connections, shaping

agendas, and providing technical support on building public-private partnerships to leverage

funding and to tap into the innovative and unique way to target and empower youth.

Partnership for an HIV-Free Generation in Kenya (HFG/K): This

new global public-private partnership championed by the U.S.

President’s Emergency Plan for AIDS Relief (PEPFAR) marries the

core competencies of international and local private sector corporations

and organizations with different expertise in fight against HIV. The

partnership will develop and build on existing programs that equip

young people to make healthy decisions including interventions to

address the unique vulnerabilities faced by girls and young women. The partnership aims to

create a multi-faceted, multi-focal, but well-integrated and mutually reinforcing set of age

and situational appropriate prevention interventions that meet young people wherever they

are and where they aspire to be at the various stages on their road to adulthood. HFG/K has

an overall goal of reducing new infections by 50% among youth 10-24 years in Kenya.

DISCLAIMER

The author’s views expressed in this publication do not necessarily reflect the views of the

United States Agency for International Development or the United States Government.

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TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………………..5 KEY HIGHLIGHTS……………………………………………………………………….6

Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan

to a self-sustaining entity……………………………………………………………………6

Component 2: Support development and implementation of a youth HIV prevention

media strategy, including prevention with HIV-positive youth ................................... 7

Component 3: Support HFG/K to coordinate activity planning and funding between

one or more international or Kenyan private-sector firms and PEPFAR-implementing

partners .............................................................................................................................. 8

Monitoring and Evaluation .............................................................................................. 8

Financial report ................................................................................................................. 9

REPORT ON ACHIEVEMENTS AND RESULTS .................................................... 10 Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan

to a self-sustaining entity. ............................................................................................... 10 1.1 Devise transition plan from FHI administration to PATH ...................... 10 1.3 Establish governance structure for HFG/K .............................................. 11

1.4 Refine and finalize the 5-year strategic plan for HFG/K ......................... 11 1.5 Expansion of HFG/K staff ......................................................................... 11 1.6 Building capacity within HFG/K ............................................................... 12

1.7 Coordinating meetings of HFG governing bodies and advisory boards,

implementing partners and the private sector ..................................................... 12

1.8 Register HFG/K as a legal entity ............................................................... 13 1.9 Refine branding and marking strategy for HFG/K and G-Pange ........... 13

1.10 Coordinate USG implementing partners undertaking HFG/K activities13 1.11 Support the establishment of HFG/K office............................................. 14

1.12 Establish administrative/financial framework for HFG/K & build capacity

of staff to manage systems independently ........................................................... 14

Component 2: Support development and implementation of a youth HIV prevention

media strategy, including prevention with HIV-positive youth ................................. 21 2.1 Formative assessment for media campaigns............................................ 21

2.2 Message development workshop ................................................................ 21 2.3 Development of media strategy .................................................................. 21 2.4 Development of media campaign products ............................................... 22

2.5 Development of radio program .................................................................. 22

2.6 Sponsoring a youth column in a newspaper magazine ............................ 23 2.7 Media Briefings .............................................................................................. 23 2.8 Media Products (materials and merchandize production and distribution)23

2.10 Shuga 1 roll-out and Shuga 2 development production and roll-out .. 24 2.18 World AIDS Day Interventions .............................................................. 25

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Component 3: Support HFG/K to coordinate activity planning and funding between

one or more international or Kenyan private-sector firms and PEPFAR-implementing

partners ............................................................................................................................ 33 3.1 Work plan meetings ................................................................................... 33

3.2. Develop PPP Implementation guide ...................................................... 33

3.3. Engagement with implementing partners to establish gaps and needs for

future PPPs. ......................................................................................................... 33

3.4. Detailed mapping of private sector companies’ interests, records and

resources. .............................................................................................................. 33

3.5 Development of PPP marketing and communication materials ............. 33 3.6. Convening of outreach/marketing meetings ......................................... 34 3.7 Broker PPPs ............................................................................................... 34 3.8 Completion plan for on-going PPPs ......................................................... 36

4. Monitoring and Evaluation ....................................................................................... 39 4.1 Develop and implement a performance monitoring and evaluation plan for

additional geographic areas and the national mass media campaign ............... 39 4.2 Conduct baseline assessments ................................................................... 39

4.3 Support specific PPPs M&E activities ...................................................... 40

4.4 Conduct assessment of interventions and customer satisfaction studies . 40 4.5 Conduct routine monitoring and reporting on HFG/K project activities 40

5. Financial Report.......................................................................................................... 43

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EXECUTIVE SUMMARY

PATH and its partners The Global Business Coalition on HIV/AIDS, Tuberculosis and

Malaria (GBC) and the Partnership for an HIV-Free Generation in Kenya (HFG/K) are

pleased to submit to the U.S. Agency for International Development (USAID) this second

quarterly report on the Partnership for the HIV-Free Generation Project (HFG/K). The report

covers the period between October 1 and December 31, 2010.

The Partnership for an HIV-Free Generation project is a two-year project with three, one-year

extension options, to support national youth HIV prevention efforts and focused regional

efforts in the peri-urban and rural areas around Nairobi, Mombasa, Kisumu, and Eldoret,

where there are high concentrations of young people, high HIV prevalence rates, and an

existing infrastructure. The goal of this project is to reduce the HIV incidence among youth

10-24 by 50% over five years in proposed sites where activities are implemented. The project

will provide HIV prevention information through the media to reach a majority of youth and

saturate the four regions described with information using diverse media channels. The

project will address three main objectives as follows:

1. To strengthen HFG/K’s capacity to support and execute a transition plan to a self-

sustaining entity.

2. To support development and implementation of a youth HIV prevention media

strategy, including prevention with HIV-positive youth.

3. To support HFG/K to coordinate activity planning and funding between one or more

international or Kenyan private-sector firms and PEPFAR implementing partners

with economic empowerment, health services and products, focusing on HIV

prevention.

During the three months under review in this report, the project continued to implement start-

up activities, ensuring the project establishes a strong foundation of operation and began

engagement with key stakeholders. The following summarizes the main project achievements

during the report period.

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KEY HIGHLIGHTS Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity

o Devise transition plan from FHI administration to PATH: PATH continued to

implement the transition plan for HFG/K which included assessment and procurement

of office equipment and furniture, establishment of administrative support services

such as internet and newspapers, and the arrangement of adequate office space. PATH

secured space at Laiboni Plaza for the new HFG/K office. Once approval is granted

for the contractor, renovations of the space will commence. It is hoped that this

renovation work will take place in quarter 3 and upon completion the team will move

into the new office. In the interim, to save on the expense of dual rent and to bring the

team together for more efficient operations, the HFG/K team will move to the 3rd

floor of ACS Plaza at the beginning of quarter 3.

o Refine and finalize the 5-year strategic plan for HFG/K: Work commenced on the

refinement and strengthening of the existing HFG/K strategic plan with consultation

from key stakeholders, the PEPFAR implementing partners and the Kenya Steering

Committee. A draft performance monitoring plan (PMP) was also developed during

this time period with consultation from the M&E Advisory Team and the Strategic

Information Team (SIT). Both of these documents continue to be refined with input

from multiple arenas. The drafts will be presented at the HFG/K orientation meeting

in Washington, DC in January and steps will be taken to finalize these tools.

o Expansion of HFG/K staff: Significant progress was achieved with the expansion of

HFG/K staff in quarter 2. The recruitment of the HFG/K Country Director was

completed this quarter with the appointment of Ms Lydia Murimi, who commences

work in January. Interviews were conducted and appointments made for positions of

the Communication Manager, Events Officer, Web Designer/ICT Officer, Driver and

Finance Advisor. These new staff will report early in quarter 3 and provided with an

orientation on PATH and HFG/K. Two subsequent positions remain to be filled

immediately: the Media Officer and the Senior Program Manager. The Media Officer

position was not accepted by the selected candidate and the process will be re-

initiated in quarter 3. The position of Senior Program Manager became vacant in

December after the resignation of Rachael Gathoni . The position of Chief of Party for

HFG/K was advertised and is expected to be filled during the next quarter.

o Coordinating meetings of HFG governing bodies and advisory boards,

implementing partners and the private sector: During the quarter HFG/K convened

various coordinating meetings which included: a breakfast orientation meeting for the

directors of USG implementing partners; a 2-day implementing partners meeting for

technical advisors; quarterly review meeting with USAID; a meeting of the M&E

technical advisory group; a consultative meeting with BCC experts and a KSC

meeting.

o Register HFG/K as a legal entity: PATH contracted Hamilton, Harrison & Mathews

(HH&M) law firm to undertake the registration for HFG/K.

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Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth

o Formative assessment for media campaigns: A research firm was identified and

contracted to conduct a formative assessment subject to approval from USAID.

o Development of media strategy: A media consultant began to work with the HFG/K

team and assist in the development of a media strategy meeting with input from

implementing partners and other BCC experts and stakeholders. These inputs will

inform the media strategy while awaiting the results of the formative assessment.

o Development of media campaign products: An advertising agency was identified

through a competitive process for the development of media campaign products and

will be contracted in the next quarter.

o Development of radio program: A review of available information on the radio

programs consumption by youth is ongoing. Planning for the production and

transmission of the radio program was initiated this quarter, with more focused

attention planned for quarter 3 once the message development workshop is held.

o Magazine column(s) sponsorship: HFG/K staff held a series of meetings with

representatives from the Standard Group and Insyder Magazine to explore future

collaboration on columns written by youth for youth in their publications. The

Standard Group expressed interest in partnering with the project on this endeavor and

began crafting a proposal for the partnership.

o Media Products (materials and merchandize production and distribution): The

HFG/K project received and distributed an initial consignment of 20,000 wristbands

produced with support and contribution of other USG partners. Another consignment

of 480,000 wristbands arrived in the country in late December. 30,000 copies of G-

Jue posters and 50,000 stickers were reproduced and distributed for the government’s

RRI campaign. 1000 G-Jue wristband registers for implementing partners were

distributed alongside the wristbands, 500 copies of G-Pange gift packs and 100 Shuga

DVDs (via KISS FM) were also produced and distributed to promote the G-Jue

Campaign. A total of 3,000 copies of the MTV Staying Alive in a Box (SAIB) packs

were received from the United States. These will not be distributed until the TOT

training is conducted, once the APHIAplus programs are fully established.

o World AIDS Day Events: HFG/K was a core member of the national HIV counseling

and testing Rapid Results Initiative (RRI) planning committee convened by the

National AIDS and STD Control Program (NASCOP) of Ministry of Public Health

and Sanitation. The project in partnership with other implementing partners

supported the RRI campaign, especially through elements of the G-Jue campaign.

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Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners

o Develop PPP Implementation Guide: PPP implementation guide was finalized and

submitted to USAID on the December 2, 2010. GBC continued to work on the

development of a PPP strategy in consultation with various stakeholders.

o Engagement with HFG and select implementing partners to establish gaps and

needs to guide future PPPs: We continued to hold discussions with select IPs - to

establish gaps, needs and opportunities for PPP formation.

o Detailed mapping/assessment of company competencies, interests, HIV records and

resources: A mapping tool for assessing companies’ resources, interests in youth

health programming was completed and mapping initiated.

o Development of PPP marketing and communications strategy: Draft marketing and

communication materials were developed and are being reviewed internally by GBC

team.

o Brokering PPPs: Planning for the London and Nairobi private sector marketing

meetings commenced in this reporting period. Julie Cege, STTA with GBC, attended

a private sector meeting in Uganda. A variety of meetings continued for networking

and exploration of possible PPPs. One PPP was at the evaluation stage by the

Partnership Evaluation Committee, while 6 others were at the concept development

stage.

o Completion plan for ongoing PPPs: A status report of the ongoing PPPs and a

completion plan was developed and submitted to USAID on November 1, 2010 for

review and approval.

Monitoring and Evaluation

o Develop and implement monitoring and evaluation plan for additional geographic

areas & mass media campaign. Consultative meetings were held with M&E

specialists from USAID, CDC, NACC, NASCOP, CARDNO, implementing partners

and ICF/MACRO APHIA II Evaluation Project for input and guidelines on the

development of the PMP, ensuring alignment and gaining buy-in on HFG/K M&E

processes. A draft PMP was developed and reviewed internally as well by M&E

specialists from implementing partner organizations. The draft awaits further input

and will be finalized in February 2011 after the HFG/K orientation meeting convened

by Cardno. During this meeting the M&E plan and elements of the strategic plan will

be reviewed and establishment of M&E tools will commence after the completion of

the PMP.

o Conduct a comprehensive baseline: The scope and design of the baseline assessment

was developed in consultation with M&E experts from USAID, CDC and the APHIA

II evaluation team and presented for review by M&E specialists from IPs. A

competitive bidding process was undertaken for the identification and selection of a

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research firm to conduct the baseline assessment. Unfortunately, none of the bids

received for the baseline assessment adequately met the project’s requirements.

HFG/K M&E team has sought further input from ICF Macro and Population Council

and is exploring a partnership with the latter for the baseline assessment.

o Support specific PPPs M&E activities: The guidelines on M&E requirements in the

development of PPPs was developed and included in the HFG/K Partnership Manual.

o Conduct routine monitoring and reporting on HFG/K project activities: HFG/K

held coordination meetings with M&E specialists of IPs to advocate for sharing of

social and health services data. Reduced reporting rate/sharing of data on activities

(e.g. Pamoja Mtaani game play, Shuga screening) was observed as the report period

coincided with the close out of APHIA II programs.

Financial report

The total actual/reported expenditure for the quarter was US$ 249,043.76. The

cumulative actual/reported expenditure from project start date to November 30, 2010

was US$ 415,352.

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REPORT ON ACHIEVEMENTS AND RESULTS

Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity.

1.1 Devise transition plan from FHI administration to PATH

A transition plan for the administration of HFG/K from Family Health International

(FHI) to PATH was developed during Quarter 1 and submitted to USAID on August

29, 2010. This plan was devised after consultation and input from FHI, HFG/K and

PATH. It is currently being implemented as follows:

Office Space: PATH secured office space at Laiboni Plaza for the new HFG/K office

to house all HFG/K staff including project staff from PATH and GBC. After a

competitive bidding process, the vendor Specialized Aluminium Renovators, Ltd. was

selected to conduct the renovations on the Laiboni office space. During quarter 2, the

paperwork was submitted to PATH headquarters for review and approval. Once

approval is received from PATH, a subcontractor approval request will be submitted

to USAID. Unfortunately, this approval process has taken longer than anticipated,

creating a delay in the commencement of renovations. We expect work on the

renovations to commence in the course of quarter 3 and anticipate the office will be

ready for occupation at the beginning of quarter 4.

In order to prevent the expense of dual rent (at Chancery & Laiboni) and to bring the

team together for more effective working conditions, PATH decided to house the

HFG/K team together at the PATH offices at ACS Plaza. The team will remain in

this location together until the move to the new HFG/K office space. This move took

place during the last week of December and many efforts were taken in advance to

ensure a smooth transition to this temporary location. Essential services and internet

were established. The HFG/K phone numbers are no longer accessible, as these

belong to FHI. However, new phone numbers were established and put in use. FHI

was also notified to this effect in order to refer calls as needed.

Office Equipment & Furniture: PATH completed the inventory assessment of HFG/K

office equipment and furniture in Quarter 2. This was done with the assistance of FHI

and a formal handover request was submitted to FHI in November. FHI will submit

handover requests to the two donors whose funds were used to originally purchase the

equipment/furniture. All inventory was provided to PATH with the exception of the

CISCO catalyst switch and 7 telephone handsets. These items will remain with FHI as

they are not compatible to the new systems.

PATH also procured and installed new viral and operations software 6 HFG/K

computers previously operating with software licensed to FHI.

Vehicle Use: PATH initiated procurement for 3 HFG/K vehicles and submitted a

waiver request to USAID for approval at the end of the quarter. The HFG/K team

continues to use the PATH-allocated vehicle until the 3 vehicles are received.

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Internet/Email/Server: The IT department of PATH successfully completed the

transfer of all email accounts from the FHI server to the PATH server with assistance

from Warner Bros. A number of email addresses were also added to account for new

staff. The PATH IT department is regularly backing up all HFG/K files on individual

computers for safekeeping until the new server arrives. The server for HFG/K is in the

process of being procured. The G-pange website domain expired in October and was

renewed.

1.3 Establish governance structure for HFG/K

The governance structure, along with the Partnership Manual was submitted to

USAID for review and approval on October 8 after extensive consultation. We are

awaiting official approval. There are plans to review the organizational structure at

the upcoming HFG/K Orientation Meeting in Washington, DC in quarter 3.

1.4 Refine and finalize the 5-year strategic plan for HFG/K

Work commenced on the refinement and strengthening of the existing HFG/K

strategic plan with consultation from key stakeholders, the PEPFAR implementing

partners and the Kenya Steering Committee. A 2-day meeting was held with

implementing partners in late October and the strategic plan was also discussed at the

KSC meeting in November. A draft performance monitoring plan (PMP) was also

developed during this time period with consultation from the HFG/K M&E Technical

Advisory Team in November and via teleconferences with M&E expertise from

Cardno and OGAC.

A request was submitted to USAID in late October, requesting approval for a

submission extension of the strategic plan to December 10, 2010. However, both the

strategic plan and the PMP continue to be refined and are not yet final. The drafts will

be presented at the HFG/K Orientation meeting in Washington, DC in January for

further discussion and then steps will be taken to finalize these documents.

1.5 Expansion of HFG/K staff

The proposed positions for expansion of HFG/K as outlined by PATH were reported

in the last quarterly report. Subsequent to the advertisement in the local newspaper,

within on-line jobsites and the PATH website, for positions of Communication

Manager, Media Officer, Events Officer, Web Designer/ICT Officer and Finance

Advisor, interviews were conducted and appointments made. The position for the

second Driver for HFG/K was also filled. Interviews were conducted by a team made

up of some combination of the Interim Executive Director, the Acting Chief of Party,

the Youth/HIV Prevention Advisor, PATH HR representative, PATH Site

Administrator, PATH Country Director and a web designer expert. The individuals in

these positions will report to work in January 2011. An approval request for the key

personnel position of Finance Advisor will be sent to USAID in early January.

Unfortunately, the candidate selected for the media officer job declined the position.

Subsequently, PATH & HFG/K are reviewing CVs of possible candidates from a

similar recent job posting and determining if there is a need to post the position again.

It is our intention to fill this position within quarter 3.

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The position of Senior Program Manager became vacant in December after the

resignation of Rachael Gathoni. We will advertise and fill this position in the course

of quarter 3.

The recruitment for HFG/K Country Director position was completed this quarter

with the appointment of Ms. Lydia Murimi. The process was co-managed by Cardno

and PATH. Two candidates were considered and the interview team included the

Interim Executive Director, the Acting Chief of Party and the PATH Country

Director. After selection of the final applicant, negotiations ensued and a start date of

January 4, 2011 was agreed upon. Ms. Murimi was contracted for a few days in

December as a consultant for orientation, attendance at the KSC meeting, review of

key HFG/K documents and to provide input on some key HFG/K issues.

The position of Chief of Party for HFG/K was advertised in November and is

expected to be filled during the next quarter. Additional positions such as the PPP

Manager, Finance Manager, Field Officers and Office Manager will be reviewed and

filled later in year one as the need arises.

1.6 Building capacity within HFG/K

Review and input on job descriptions for both HFG/K staff and project staff ensued

this quarter. HFG/K staff underwent a performance evaluation in November with the

Interim Executive Director. Project staff began establishing goals and milestones for

their 360 performance review process with PATH. It is envisioned that more work

specific to identifying skills and areas of improvement for all staff will occur in

Quarter 3 with the establishment of performance guidelines for HFG/K. Then staff

will be monitored for achievement of performance milestones. Subsequently, PATH

will help strengthen the skills and capacity of specific HFG/K staff as needed through

these milestones and by identifying possible training seminars for staff to boost

capacity.

Training on USAID rule and regulations of contracts, grants and procurements for the

Partnership Manager failed to take place this quarter as originally planned because

this staff member was heavily involved in developing the partnership (grants) manual

and other policy documents for HFG/K at the time of the course and did not have the

freedom to attend. However, this training is rescheduled to take place during the next

quarter.

1.7 Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector

During the quarter HFG/K convened various coordinating meetings which included:

October 8 - meeting of directors of USG implementing partner organizations

to update them on HFG/K, the AIDSTAR mechanism and engage them in

discussion for partnering on future work;

November 2-4 – meeting of technical officers from USG implementing

partners to review the AIDSTAR mechanism, collect input on the HFG/K

draft strategic plan, foster communication guidelines and review of other

proposed implementation activities;

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November 12 –quarter 1 review meeting with USAID;

November 23 – meeting of BCC experts to provide input on the media

strategy;

November 24 - meeting of the M&E technical advisory group to review the

proposed PMP; and

December 2 – KSC Meeting.

HFG/K also participated in a variety of meetings throughout the quarter including: a

meeting convened by NACC to discuss HIV prevention among IDUs and meetings

convened by NASCOP to plan for the HTC RRI and the World AIDS Day

celebrations. Following these meetings, the need for HFG/K to convene continuous

meetings of relevant government ministries and governments to provide updates on

HFG/K and clarify their support was noted and will be fostered in quarter 3. HFG/K

also attended USG convened M&E meetings for partners where presentations of the

HFG program were made.

Work on constituting the Board of Directors including the identification of Board

Members and invitation to become Board Members did not commence this quarter as

planned since work was still ongoing with the law firm about the type of possible

legal registrations. Also the identification and formation of Youth Advisory

Committees did not begin in Quarter 2 as we waited to finalize specific locations in

the regions.

1.8 Register HFG/K as a legal entity

PATH contracted Hamilton, Harrison & Mathews (HH&M) law firm to undertake the

legal registration for HFG/K. The deliverables will include an analysis of legal

registration possibilities and projected registration timelines. HFG/K will begin to

firmly explore these options, as well as drive the necessary activities to initiate this

registration process in quarter 3.

1.9 Refine branding and marking strategy for HFG/K and G-Pange

In quarter 1, a meeting with USAID and HFG/K reviewed the branding guidelines as

specified in the contract. A variety of modifications were agreed upon. HFG/K will

write up the summary of those changes and they will be included in the next

contractual modification. It has also been agreed that branding guidelines are required

for implementing partners and these will be completed in the course of next quarter.

1.10 Coordinate USG implementing partners undertaking HFG/K activities

A breakfast meeting with the senior management officials of implementing partners

was held Friday October 8, to re-introduce HFG/K, provide an update on the

AIDSTAR mechanism, as well as discuss how implementing partners can better work

with HFG/K in the future and benefit from the opportunities HFG/K can provide. This

meeting was very useful in addressing coordination issues with implementing

partners.

The senior management meeting was followed with a meeting of nominated technical

representatives from each of implementing partner technical representatives. This

event provided an opportunity for key players at the technical level to come together

and learn more about the AIDSTAR mechanism and to agree on how to coordinate

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technical areas of the partnership. This group also reviewed and provided input the

HFG/K strategic plan, media strategy and various HFG/K activities including G-Jue,

GATE and Shuga. A subsequent follow on meeting planned for December did not

take place due to the unavailability of IPs.

1.11 Support the establishment of HFG/K office

The new HFG/K office space in the Laiboni Center on Lenana Road was secured

during the last quarter. The lease officially began October 1, 2010. As mentioned

earlier in this report, a contractor for renovations (Specialized Aluminium Renovators,

Ltd) was identified after a competitive bidding process to conduct the renovations on

the Laiboni office space. During quarter 2, the paperwork was submitted to PATH

headquarters for review and approval. Once approval is received from PATH, a

subcontractor approval request will be submitted to USAID. Unfortunately, this

approval process has taken longer than anticipated, creating a delay in the

commencement of renovations. We expect work on the renovations to commence in

the course of quarter 3 and anticipate the office will be ready for occupation at the

beginning of quarter 4.

In the interim, HFG/K has temporarily moved to ACS Plaza.

The assessment of HFG/K office equipment and furniture, as well as the identification

of additional required materials was completed. The procurement process for these

items commenced and the supply is expected in time for the completion of the office

renovations. The procurement process for three vehicles for the HFG/K is ongoing;

the duty waiver and approval request was sent to USAID in December. Eighteen

laptops and software licensing were procured and some allocated to current staff,

while plans for transition of phone lines and internet access to the temporary office

were completed during the quarter.

1.12 Establish administrative/financial framework for HFG/K & build capacity of staff to manage systems independently

The HFG/K project policies and procedures manual was developed by the Partnership

Manager. This document, along with the existing Accenture documents with proposed

policies, will help form a starting point for the establishment of HFG/K administrative

and financial framework. In quarter 3, with the Finance Advisor on board this work

will commence in earnest.

The Partnership Manual, outlining the policies and procedures for grant-making and

supervision, was developed and submitted on to USAID for approval on October 29,

2010.

1.13 Develop & submit quarterly reports

Quarter 1 report was submitted on October 7, 2011 and presentation of the same was

held at USAID on November 12, 2010.

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Table 1. Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity

Planned

Activities for

quarter ending

Dec 31, 2010.

Activities carried out Explanation

for any

variance

Challenge or

otherwise factors

facilitating

achievement of

targets

Proposals to address

challenges on replicate

successes

Follow on activity

1.1 Devise

transition plan

from FHI

administration to

PATH

Implementation of

transition plan continued

including:

- Identified of contractor

for renovations &

awaiting approval

- Transfer of HFG/K to

temporary office space

at ACS Plaza

- Transferred hosting of

HFG email addresses to

PATH server &

establishment of email

addresses for new staff

- Continued back up of

HFG/K files

- Initiated establishment

of new phone numbers

for HFG/K inventory

assessment completed.

- Procurement process for

additional office

furniture / equipment

initiated.

- Initiated waiver request

for procurement of 3

vehicles

------

Contractor for

renovation will

require 10 weeks to

complete

renovations of the

new office space

once contracted.

Slow approval

process delayed plan

target to move into

new office at

beginning of

January.

-----

Waiting for PATH headquarters & then will

forward for USAID approval.

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1.2 Develop

annual work plans

and matching

budget for year

one

This activity took place

last quarter.

----- ------ ------ Waiting for USAID approval of the work

plan.

1.3 Establish

governance

structure for

HFG/K

Governance strategy

submitted to USAID on

Oct. 8 after considerable

input.

Partnership Manual


Oct. 8 for review and

approval.

------ ------ ------- Waiting for USAID approval of governance

strategy and partnership manual.

Plans to review the governance structure are

in place for the HFG/K Orientation Meeting

in Washington, DC in January 2011.

1.4 Refine and

finalize the 5-year

strategic plan for

HFG/K

Work commenced on

refinement of existing

strategy undertaken by

consultant with input

from IPs and KSC.

HFG/K M&E team

developing PMP with

consultation from M&E

Advisory Group.

Extension request

submitted to USAID for a

submission date of

December 10 vs. October

31.

------ The consultant hired

to draft the strategic

plan struggled with

aptly capturing input

and vision for this

document, despite

numerous

consultations and

dedicated time to the

matter.

Given situation,

further time will be

required to finalize

the document to the

satisfaction of all

stakeholders.

In early December, it was

decided that the Acting

COP & Interim Executive

Director would work on

refining the document in

2011. The upcoming

HFG/K Orientation

Meeting in Washington,

DC in January will

provide a forum for

additional discussion and

feedback on this strategy

and the new HFG/K

Country Director will

take lead in this activity.

Strategic plan will be finalized and

submitted to USAID in quarter 3.

17

1.5 Expansion of

HFG staff

Interview & selection

process for 7 positions

were concluded this

quarter.

- Country Director

- Finance Advisor

- Event Officer

- Web Designer/ ICT

officer

- Communication

Manager

- Media Officer

- Driver

The Senior Program

Manager position became

vacant in December after

a resignation.

The chosen

candidate for

the Media

Officer turned

down the offer

necessitating a

new process.

A review of possible

candidates from a

similar PATH

posting will occur

for the media

officer. Depending

on need, the position

may be re-

advertised.

------

The position of Media Officer will be filled

in quarter 3.

This position will be advertised and filled in

quarter 3.

1.6 Building

capacity of

HFG/K

Review of job

descriptions.

Initiation of performance

process for PATH staff.

Performance review for

HFG/K staff.

Grants manager was to

attend training on USAID

contracts & grants in Oct.

------

Grants manager

did not attend

training in Oct.

do to conflict

with required

work.

-------

-------

-------

-------

-------

Grants manager will attend training in

February 2011.

18

1.7 Coordinating

meetings of HFG

governing bodies

and advisory

boards,

implementing

partners and the

private sector

Breakfast meeting for

Directors of USG IPs

2 day meeting for

Technical Advisors of IPs

Quarter 1 Review

Meeting with USAID

BCC expert meeting to

discuss media strategy

M&E Advisory Group

meeting for PMP

KSC meeting

HFG/K participated at

other government

meetings convened by

NACC and NASCOP.

Identification and

invitation of Board of

Director meetings has not

yet commenced.

Awaiting final

decision on

legal

registration

process for

HFG/K based

on evaluation of

options.

----- ----- Additional IP meetings and KSC will occur.

Youth Advisory Committees will be

constituted as APHIAplus begins. The

Board of Directors will begin meeting, once

established

Possible Board candidates to be discussed at

Jan/Feb HFG/K Meeting in Washington,

DC. Followed by initiation of registration.

1.8 Register

HFG/K as a legal

entity

Law firm contracted to

pursue registration of

HFG/K

------ ------ ------ Law firm will provide options for legal

registration.

Analysis of options and decision on legal

registration

Necessary paperwork created & registration

pursued.

19

1.9 Refine

branding and

marking strategy

for HFG and G-

Pange

----- ----- ----- Make modifications to branding guidelines.

Establish branding guidelines with IPs

1.10 Coordinate

USG-

implementing

partners

undertaking

HFG/K activities

Meeting with directors of

implementing partners

held on October 8, 2010.

Implementing partners’

technical committee held

November 2-4, 2010.

M&E advisory committee

meeting held on Nov. 24.

-----

-----

----- Additional IPs meetings will continue in

quarter 3.

1.11 Support the

establishment of

the HFG/K office

Office space secured.

Contractor for

renovations identified

Procured additional office

equipment and furniture

Contractor awaiting

approval by PATH

headquarters.

Renovations will

require 10 weeks.

Work can not begin

until USAID

approves contractor.

Temporally space to

house HFG/K office at

ACS Plaza 3rd

Floor.

Office renovations will commence when

contractor approved. We hope new office

will be ready for occupation at beginning of

quarter 4.

Equipment/furniture should arrive and be in

place at beginning of quarter 4, if not

earlier.

20

1.12 Establish

administrative

/financial

framework for

HFG/K and build

capacity of staff to

manage systems

independently

HFG/K Project policies

and procedures

developed.

Further review and establishment of

administrative/financial framework will

commence with arrival of Finance Advisor

in quarter 3.

1.13 Develop &

submit quarterly

reports

Quarter 1 report

submitted on October 7,

2010

Presentation to USAID on

Quarter 1 took place

November 12, 2010.

-----

-----

-----

Quarter 2 report to be submitted in January.

21

Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth

2.1 Formative assessment for media campaigns

The HFG/K M&E team has planned multiple M&E tasks including a media campaign

formative assessment and the project baseline assessment. The team therefore will enlist

support of consultants in executing some tasks related to these assessments especially

field work and logistics. The team will retain overall responsibility for the technical

design, oversights on implementation coordination and quality assurance.

Ten research firms were identified from PATH’s list of consulting firms and also

references by peer organizations. The firms attended a briefing on the formative

assessment terms of reference. As part of the competitive bidding process, interested

firms were requested to submit their written proposals and make an oral presentation of

the same. Guidelines on the selection criteria for the firm were developed and a selection

panel constituted. Out of the ten firms that attended the briefing, nine submitted their bids

and made oral presentations to the panel which scored them according to the selection

guidelines. Thereafter, a contract for the winning firm was drafted and submitted to

USAID for approval. Once the approval is received, the firm will be contracted to

undertake the formative assessment in the next quarter.

Meanwhile, activities whose implementation is heavily dependent on the findings of this

assessment were rescheduled to accommodate the anticipated delays. These include the

message development workshop.

2.2 Message development workshop

This activity was rescheduled to the next quarter after the formative assessment is

completed and results are available.

2.3 Development of media strategy

In Quarter 1, a media consultant, Professor Kimani Njogu was engaged to facilitate the

process of drafting a media strategy based on existing documents and inputs from

HFG/K. In this quarter, the media consultant continued to get inputs from partners and

various stakeholders through consultative meetings including an implementing partners’

technical working group (which included a special invitation for young people to provide

their perspective), and a meeting of 8 BCC experts drawn from the Kenyan context.

These experts included representatives from select implementing partners, media houses,

a digital media firm and a research firm. The media strategy is continuing to evolve.

Current thinking suggests the importance of building a stronger foundation for HFG/K

with a communication strategy, within which the media strategy would be one

component. The consultant may be re-directed to facilitate the completion of the work on

the understanding that the findings of the formative assessment will be factored in the

strategy.

22

2.4 Development of media campaign products

A brief for advertising agencies was circulated to potential advertising agencies and

experiential firms on 8th

of November. The agencies were invited to an informational

meeting on the 15th

of November where the brief was presented and discussed. A total of

21 representatives from 10 agencies attended the meeting and were invited to ask

questions for clarification. Of the 10 agencies that attended the briefing, 7 submitted

proposals. A guideline for evaluating the proposals was developed and a review panel of

4 people was constituted. The 7 written proposals were reviewed individually by each

panelist and ranked based on the scoring criteria. Agencies that scored more than 55

points qualified as final candidates. Three agencies, McCann, Mondeas and Ogilvy

qualified for this last round that was conducted on the 29th

and 30th

of November. Some

feedback was provided to each agency and they were asked to make a presentation to the

panel for a deeper understanding of their proposal and creative concepts. These

presentations took place during a visit to their offices to establish physical presence,

agency environment and technical capacity. These presentations and the overall

proposal/concept were again scored by the panel in a group discussion held shortly after.

Ogilvy emerged as the successful candidate for the work. Since this time, several

meetings have been held with the agency to negotiate contract details and terms. These

are still underway and pending USAID approval, we hope to finalize contractual

arrangements in quarter 3 and begin work.

2.5 Development of radio program

A review of available information on the radio programs consumption by youth initiated

during the previous reporting period continued during this quarter. Meanwhile, guidelines

on the procedure for competitive selection and training of youth radio program presenters

were drafted.

During this period, consultation meetings were held with Internews, an international

media training institution operating in 35 countries and funded by USAID to provide

training to journalists reporting population and health issues. Internews has provisionally

accepted to provide training to youth radio presenters once identified by the project.

Discussion on customizing the training curriculum was initiated and the curriculum will

be finalized in the next quarter, to be in line with the program and media strategy.

Steps to initiate the identification process of potential youth radio program presenters

was initiated through contact with heads of departments of mass media training

institutions for possible recommendations. By the end of the reporting period, a total of

72 youth had been identified from five of these institutions as potential candidates for

radio presenters. HFG/K will work with implementing partners, popular youth radio

stations and advertising agencies to implement the final casting process for the radio

presenters in quarter 3.

23

2.6 Sponsoring a youth column in a newspaper magazine

HFG/K staff held meetings with representatives from the Standard Group to discuss

possible collaboration on youth columns in the Standard’s Pulse and New Generation

Magazines. The meetings involved the editors of the Pulse Magazine, a pull-out in the

Friday edition of the Standard Newspaper targeting the older youth and the New

Generation, a pull-out in the Sunday edition that targets 10-14 year-old youth. During

these meetings, the Standard Group expressed interest in forging a partnership with

HFG/K to reach both the 15-24 and the 10-14 year-olds with HIV prevention messages.

The Standard Group team was tasked to draft a proposal that will be shared with the

HFG/K staff for review and later form the basis for the partnership.

Meanwhile, the discussions with Internews also centered on training young print

journalists who could be involved in writing articles in the Pulse and New Generation

magazines. Internews also promised to provide training to the journalists for online

writing. HFG/K staff also initiated discussions with staff from the Insyder Magazine—

another popular magazine with the youth— to discuss possible collaboration in

supporting a youth column in addition to promoting G-Pange philosophy online. Future

discussions will explore collaboration on multiple platforms that reach the youth.

HFG/K will work with the implementing partners, media training institutions and the

popular youth magazines to select youth writers and photo journalists who will be trained

to service these youth columns.

2.7 Media Briefings

The development of media resource pack on HFG/K and G-Pange concepts will be

initiated in the next quarter once the strategic plan is refined and media strategy is in

place.

2.8 Media Products (materials and merchandize production and distribution)

The HFG/K project received an initial consignment of 20,000 wristbands produced with

support from the implementing partners shown in Table 2.1. In addition, 1,000 copies of

the G-Jue registers were also produced in support of the G-Jue 1 million campaign.

These registers provide a way to capture the distribution of wristbands at testing and

counseling centers where the bands are given out and collect basic contact information

(telephone number and email) for the youth. The registers do not in any way capture

information about HIV status. Implementing partners will share this information with

HFG/K and who will use it to establish a G-Pange database for communicating with

youth in the future. An initial consignment of 18,100 wristbands and 45 registers were

distributed to the implementing partners as detailed in the table below.

By end of December APHIA II Coast reported having distributed wristbands to 1,219

youth (637 males and 579 females) and submitted the register sheets. Reports were yet to

be received from other partners.

24

Table 2a. G-Jue wristband and registers distributed during the G-Jue campaign

Partner Wristbands

distributed

G-Jue registers

distributed

1 APHIA II Coast 8000 10 copies

2 AHIA II Rift Valley 1000 5

3. NOPE 1000 5

4 ICL 1000 5

5 APHIA II Western 2000 5

6 APHIA II Eastern 2000 5

7 AHIA II Nairobi 1000 5

8 LVCT 2000 5

9 PSI 100

TOTAL 18,100 45

The balance wristbands consignment of 480,000 pieces was received in the country late

in the quarter due to delays in shipment. These will be distributed in quarter 3 alongside

the 955 registers not distributed during this period.

Due to the success cited by implementing partners on reaching youth through G-Jue

campaign, the GoK decided to incorporate G-Jue as the strategy for targeting youth in the

December HTC RRI The project supported the G-Jue 1 million campaign with

production of posters and stickers to promote the campaign as a build up to the World

AIDS day celebration. A total of 30,000 posters and 50,000 stickers bearing G-Jue

messages, were produced for use by implementing partners in mobilizing youth for HIV

testing and counselling during and after the RRI.

2.9 G-pange branding and HFG marketing1

2.10 Shuga 1 roll-out and Shuga 2 development production and roll-out

The project continued to support the distribution of Shuga 1 by sharing 100 copies of

Shuga DVDs with youth though KISS FM radio station during the G-Jue campaign

around World AIDS Day. The DVDs were distributed as prizes to the youth who called

the station to share the best experience on HIV testing among the youth.

A total of 3,000 copies of the MTV Staying Alive in a Box (SAIB) toolkits were received

in October. The tool kit contained the Shuga DVD, video clips promoting HIV testing

and 4 booklets that include discussion guides and reference manuals for use by youth

peer educators in facilitating discussions. The toolkit was reviewed by the HFG/K team

to determine how best it can supplement the existing peer education materials in use by

implementing partners.

Meetings to plan the production of Shuga 2 between HFG/K, UNICEF and MTV were

held during this period. As a result, a proposal on partnership for production of Shuga 2

1 Activities under this activity line are scheduled for quarters 3 and 4

25

was jointly developed and discussed at the Partnership Evaluation Committee (PEC)

meeting. By the end of the reporting period a number of budgetary issues were yet to be

resolved by MTV. Once it is resolved the proposal will be presented to the PEC for final

review.

2.11 Virtual media interventions

The process of identifying virtual media interventions was initiated as part of the media

strategy and was ongoing at the end of the report period.

2.12 – 2.17 Complementary regional media activities2

2.18 World AIDS Day Interventions

The HFG/K staff and implementing partners were core members of the NASCOP World

AIDS Day planning meeting at the national level and participated in the planning

meetings convened by the Department of Health and Nairobi City Council. At the

NASCOP meeting, both Provider Initiated Testing and Counseling (PITC) and G-Jue

campaign were identified as the Rapid Results Initiative (RRI) strategies for accelerating

HIV testing around the World AIDS Day celebration period. The RRI campaign started

on November 15 and ended on December 10, 2010.

A special meeting was held with all the Provincial AIDS and STD Coordinators

(PASCOs) to set up the provincial targets for HTC during the RRI period and to

strategize on how the campaign will be conducted and supported. HFG/K staff gave an

overview of the HFG/K program and the planned activities to promote the G-Jue 1

million campaign during the RRI period.

HFG/K supported the Government of Kenya’s RRI to promote the G-Jue 1 million

campaign and worked in collaboration with PSI and other implementing partners.

Specifically, the following were accomplished:

Five newspaper advertorials featured in the local dailies with messaging encouraging

the youth to know their status (see Appendix 1&2);

Ten local radio stations across the country namely Homeboys FM, Ghetto FM, Star

FM, Kass FM, Coro FM, West FM, Pwani FM, Radio Citizen, Mbaitu FM and KISS

FM aired 280 radio spots and conducted a total of 95 interviews with representatives

from various implementing partners, celebrities and VCT counsellors to market and

support the G-Jue 1 million campaign;

2 Activities under this activity line are scheduled for quarters 3 and 4

26

Five regional road

shows branded with

G-pange and G-Jue

banners were

simultaneously

conducted in Nairobi,

Western, Coast,

Eastern and North

Eastern on World

AIDS Day to

encourage HIV

testing for youth in

these regions. These

road shows were supported by both PSI working closely with the Provincial AIDS

Coordinators while the promotional and branding materials were supplied by HFG/K.

These included 10,000 G-Jue stickers, 15,000 posters and 200 G-Pange T-shirts.

HFG/K also distributed 300 posters and 200 stickers to the Nairobi City Council’s

‘One Stop Shop’ youth centre to promote G-Jue 1 million campaign during the RRI

period. U-TENA, a slum-based youth group in Mukuru with a membership of 20

youth was supported to perform at the US Embassy during the World AIDS Day

event organized at the Embassy.

Mizizi, a youth group in

Embakasi was supported with T-

shirts through Hope World Wide

Kenya when they organized a

beauty pageant in December

dubbed Mr. and Miss Emba to

sensitize the youth in Embakasi

on HIV prevention and mobilize

for HIV testing where 97 youth

tested during the event. HFG/K

staff presided over the event as

chief guest and received special

recognition for the support

provided.

27

In order to ensure that HIV testing is continuously provided to the youth during the

RRI period, the project supported 3 VCT counselors from the National Youth Service

to provide HCT services at the Ministry of Youth and Sports’ Resource Centre up to

December 10.

28

Table 2b. Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth

Planned Activities for

quarter ending Dec 31,

2010.

Activities carried out Explanation for any

variance

Challenge or otherwise

factors facilitating

achievement of targets

How do you propose

to address

challenges on

replicate successes

Describe any follow on

activity

2.1 Formative

assessment for media

campaign

Research firm

competitively selected

Development of

methodology and data

collection cannot ensue

until contractor approved.

Awaiting USAID approval

on contractor

Unanticipated

lengthy approval process

for contractor

Contract research firm once

approval is received

Initiate development of

assessment &

methodology with

considerable HFG/K input

2.2 Message

development workshop

with key stakeholders

Message development

workshop not conducted

due to unavailability of

formative assessment

findings

The formative assessment

was awaiting clearance

-----

-----

Message development

workshop conducted once


results are available

2.3 Develop media

strategy

Input on the media strategy

gathered from technical

representatives of IPs,

small group of identified

BCC experts and the

proposed advertising

agency

Still awaiting input from

the formative assessment

Further internal

discussion highlights

need to first have a

communication strategy

of which the media

strategy is one piece.

Taking a step back to

first ensure a solid

communication

strategy is in place

using STTA from

PATH

Communication strategy

developed. Media strategy

refined as a piece of this

broader strategy. Validate

with findings from the


inputs and submit to

USAID.

2.4 Development of

media campaign

products

Developed creative brief

for advertising/experiential

agency.

Initiated and completed

competitive bidding

process for agency

including selection criteria

Process of contracting

agency not completed

Process of finalizing

negotiations on terms of

contract taking longer

than anticipated.

Agency must also

undergo approval

process for contracting

-----

Finish negotiations with

agency.

Draft subcontract.

Submit to PATH & then

USAID for approval

29



2010.


variance




How do you propose

to address

challenges on

replicate successes


activity

and interview team.

Presentation by advertising

agencies.

Ad agency selected and

negotiations ensued.

with PATH and USAID

Once finalized,

development of media

products can commence.

2.5 Development of

radio program

Guidelines on radio

program development

completed

Media training institutions

contacted for potential

presenters and training,

Training curriculum was

discussed and a draft

crafted

Radio presenters casting

process not completed

Radio station not identified

because formative

assessment was required to

confirm what radio stations

were preferred by youth

-----

-----

Casting to be completed in

collaboration with radio

station once identified and

implementing partners in

place especially the APHIA

plus

Customized training

curriculum will be finalized

in quarter 3 in readiness for

training

2.6 Sponsoring a youth

column in a newspaper

magazine

Held discussions with

Standard Group on possible

collaboration on youth

columns in the Standard’s

Pulse and New Generation

Magazines.

-----

-----

-----

HFG/K will work with the

implementing partners,

media training institutions

and the popular youth

magazines to select youth

writers and photo

journalists who will be

trained to service these

youth columns.

30



2010.


variance




How do you propose

to address

challenges on

replicate successes


activity

2.7 Media briefing

Media briefing did not take

place

The development of media

briefings was not initiated

awaiting finalization of the

strategic plan and the

media strategy

-----

-----

2.8 Materials and

merchandize production

and distribution

500,000 G-Jue wristbands

received,

1000 G-Jue registers

produced,

30,000 posters reproduced,

50,000 stickers reproduced

Other materials for

campaign not yet under

development

Advertising agency that

will support production of

other campaign materials

was identified and was

waiting to be contracted

and begin work.

Follow up with

partners for the final

payment

Other materials to be

developed once ad agency

is contracted

2.9 G-pange branding

and HFG/K marketing

Development of general

marketing materials for

HFG/K did not take place

Advertising agency that

will support development

of these materials was

identified and was waiting

to be contracted.

-----

-----

2.10 Shuga 1 &

development of Shuga 2

production and roll out

IPs continued to mobilize

youth to view Shuga I

100 copies of Shuga I

-----

31



2010.


variance




How do you propose

to address

challenges on

replicate successes


activity

distributed to youth through

KISS FM

3,000 copies of SAIB

received from MTV

Meetings for planning and

negotiating PPP for Shuga

II development underway

SAIB toolkits not

distributed to partners

Tool awaiting peer

educators TOT once the

APHIA plus partners are

fully established and

ready for distribution

2.11 Virtual Media

Interventions

The process of identifying

virtual media interventions

was initiated as part of the

media strategy.

-----

-----

-----

2.12Road shows Activity scheduled to

commence in quarter 3

-----

-----

-----

2.13 Youth bashes Activity scheduled to


-----

-----

-----

2.14 GATE festival Activity scheduled to


-----

-----

-----

2.15 G-Bases pilot sites Activity scheduled to


-----

-----

-----

32



2010.


variance




How do you propose

to address

challenges on

replicate successes


activity

2.16 Gender/ Stigma

sensitivity meeting Activity scheduled to


-----

-----

-----

2.17 Engaging secondary

audiences Activity scheduled to


-----

-----

-----

2.18 World AIDS Day

Interventions

Participated in

GOK/NASCOP Dec HTC

RRI planning meetings

Supported mobilization of

youth through mass media

and road shows for HTC

RRI and the WAD

activities

-----

-----

-----

33

Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners

3.1 Work plan meetings3

3.2. Develop PPP Implementation Guide

This process was initiated in quarter 1 and carried through quarter 2. It involved

an extensive literature review, discussion with HFG/K Kenya staff, OGAC and

USAID Kenya staff to understand the content, nature of PPP guide and

expectation of partners on the content and usage of the guide.

Subsequently, a PPP implementation guide was developed and presented for

review by HFG/K staff and KSC on November 19, and 25, 2010 respectively. The

PPP guide was submitted to USAID on the November 29, 2010.

3.3. Engagement with implementing partners to establish gaps and needs for future PPPs.

Engaging with implementing partners, by way of meetings, started in quarter 1

and continued through quarter 2. These meetings were held with National

Organization of Peer Educators (NOPE), Hope World Wide Kenya (HWWK),

Liverpool VCT (LVCT), AmericaShare and I Choose Life (ICL). Opportunities

for PPP development were identified in prevention, economic empowerment,

counseling and testing and girl child empowerment. Partners ranked these as

priority needs on the ground. Plans to have a meeting with other IPs in December

were pushed forward to next quarter. We will also consider carrying out regional

meetings with other PEPFAR partners to assess needs and gaps on the ground.

3.4. Detailed mapping of private sector companies’ interests, records and resources.

A mapping tool for companies’ interests, records and resources has been

developed. This tool will capture companies’ information on their involvement in

youth health programming and other CSR activities and general information about

the company.

Mapping will help in selection of companies to be approached for PPP

negotiations. Mapping of companies has been initiated and will continue into

quarter 3. The first companies to be mapped were GBC members in Kenya and

will be followed by members of the umbrella bodies such as KEPSA, FKE,

KHBC and KAM among others.

3.5 Development of PPP marketing and communication materials

3 GBC participated in the project work plan meetings and was reported in the last report

34

Draft marketing and communication materials were developed and have been

reviewed internally by the GBC team. These materials include a brochure on the

partnership, a one pager on PPPs and web-based write-up on the partnership.

These documents will be reviewed by all the partners to ensure that they are

aligned with the strategy and that they conform to the HFG/K branding guidelines

and contain appropriate language.

3.6. Convening of outreach/marketing meetings

Within the quarter, GBC continued to network with companies for possible

collaboration on a variety of fronts. During a recent GBC conference in South

Africa Julie Cege (HFG/K STTA) met Ms. Kornelia Semmelink –Project

Administrator Development in Africa of the NBA Africa office. The NBA has a

partnership with Coca Cola East & Central Africa and the Kenya Basketball

Federation. The discussion focused on areas that HFG/K and NBA can

collaborate such as G-jue (encouraging the youth who are trained by NBA to

know their HIV status) and also G-kinge (providing HIV&AIDS prevention

information to the same youths). The NBA is a good brand to co-brand with G-

pange because of its appeal to youth.

While Julie Cege was at the GBC conference in South Africa she met Jean

Marion Aitken, Senior Health & HIV/AIDS Adviser for DFID Kenya in which

Ms. Aitken expressed DFID’s keenness to collaborate with HFG/K in its work on

adolescents and HIV&AIDs in Kenya including the possibilities of co-funding

HFG/K activities.

This quarter, GBC initiated preparations for private sector engagement at a

meeting in London in quarter 3. The 3 day meetings were part of GBC Global

calendar of private sector engagement. However, after consultation with

CARDNO and OGAC, it was agreed that future presentations on PPPs should

only be done after the program strategy is completed in quarter 3. It is planned

that Kenya private sector engagement will commence in quarter 3.

3.7 Broker PPPs

A draft PPP strategy to guide the approach of PPP identification and formation of

strategic PPPs was developed during this quarter. The strategy was reviewed by

the HFG/K team and input given by OGAC and USAID teams. This PPP Strategy

is a subset of the HFG/K Strategic Plan. It will be reviewed more thoroughly at

the upcoming HFG/K Orientation meeting in DC in quarter 3, after which it will

be finalized and adopted. In the interim, the only outreach to the private sector

being conducted is informational meetings with those companies who express

interest in the endeavor. After the PPP Strategy is agreed upon and firmly in place

in quarter 3, more aggressive outreach efforts will be conducted.

During the quarter exploratory discussions on possible PPPs were held with

different companies and organizations. Among them, seven PPPs are at concept

35

development stage as shown below. The concept stage is usually the second stage

of the PPP development. The first stage is the discussion with the partner to find

out the interest and the objective of the project. The concept outlines the idea of

the project as well as the objectives that it hopes to meet. If the concept is

acceptable, the partner is requested to develop a more detailed proposal which is

presented to the Kenya Steering Committee at stage 4. Once the input from the

KSC is incorporated then the project (PPP) is presented to USAID with request

for approval.

MTV Shuga 2: Discussions with MTV on Shuga 2 have commenced. A proposal,

jointly developed by HFG/K, UNICEF and MTV, has been finalized. PEC team

reviewed the initial concept and agreed that it met the criteria. There were

however additional questions on the budget which HFG team and MTV were

reworking to ensure all costs from production to rollout were captured. Once

everything is agreed the proposal will be presented to KSC for review and

recommendation to submit to USAID for approval.

SC Johnson: This PPP is on economic empowerment through job creation for out-

of-school youth providing community cleaning services. The aim is to create

2,000 jobs in 2 years in the Nairobi, Kisumu and Mombasa areas, which are also

some of the HFG/K focus areas. SC Johnson submitted a concept paper on

November 18, 2010, which was reviewed the HFG team and feedback on this

first draft was provided. They were requested to rewrite the concept and submit it

for review.

ILO/ youth entrepreneurship project: International Labor Organization (ILO) is

interested in developing a partnership around youth economic empowerment,

child labor prevention and entrepreneurship training for youth in and out of

school. HFG team met with the ILO team on October 28, 2010. They plan to

reach 8,000 young people in 6 geographical locations in Kenya. ILO team

already developed a draft concept which HFG/K team is looking at. If the

concept meets our criteria ILO will be asked to develop a full proposal.

Kuoni Private Safaris Tour Company: Kuoni is a Switzerland based company

that has operations in Kenya. They have shown interest in working with girls in

Kenya in a project focused on girls involved in child prostitution along the tour

corridor, by reintegrating them in the community, taking them back to school and

providing them with economic empowerment.

Kuoni Foundation has already approved 150,000 USD per year for the project.

Child Welfare Society of Kenya, whom Kuoni identified as its implementing

partner, is in the process of developing a proposal.

Standard Group Magazines: Standard Group [SG] publishes the Standard daily

newspaper that has a weekly youth magazine and a children’s magazine called

Pulse and Generation Next respectively. HFG/K proposed a partnership to SG in

36

which SG will provide column space in the two magazines to publish interactive

articles for youth and children.

In quarter 2, HFG/K shared a concept template with SG and held a meeting with

the team to discuss their contribution and gain a better understanding of each

other’s expectations. We await the concept paper from the SG team.

Micato Safaris HURU: HURU is a re-usable sanitary pad for girls. A product of

Micato Safaris and AmericaShare, HURU is developed mainly for girls from

poor families and from hard to reach areas. Discussions held in New York

between AmericaShare and GBC indicated that AmericaShare is exploring

partnership prospects with various private sector companies who were willing to

invest in HURU. HURU indicated it would craft a concept note once a private

sector company was identified and then would submit it to HFG/K for further

discussion about a PPP targeting young girls.

Proctor and Gamble/MOE. The PPP Advisor and the PPP Coordinator met with

a team from P&G on November 1, 2010. The meeting was an opportunity to

share information about HFG/K, as well as the corporate social responsibility

interests of P&G. P&G suggested a partnership that could foster young girls to

remain in school via the provision of sanitary pads. They currently provide

20,645 girls in poor rural and urban areas with sanitary napkins.

P&G was requested to put together a concept paper and submit it to HFG/K for

further discussion. However given the potential clash with competing sanitary

products, HFG/K must consider how to manage these partners.

3.8 Completion plan for on-going PPPs

Development of a completion plan for the on-going PPPs was initiated in quarter

1. A detailed completion plan for the status and future completion of two ongoing

HFG/K PPPs (Warner Bros. with the Pamoja Mtaani video game and Emory with

the Mukuru Community Health Assert Mapping) was outlined and submitted to

USAID.

Warner Bros. PPP is almost at the close-out stage. What remains is the shipping

and distribution of 74 computers with the Pamoja Mtaani video game from

Washington, DC to Kenya. The process of shipping the computers commenced in

the previous report period and is at advanced stage. A clearing agent was

identified and a commercial invoice raised to facilitate lodging of the import

declaration forms and commence the import process. The computers are expected

in country by end of April 2011.

Monitoring the Mukuru asset mapping has been quite a challenge for us because

we are not privy to the entire contract details including some of the deliverables

and their corresponding timelines. However the 2 deliverables we are aware of,

and have been monitoring; community training manuals and the uploading of the

map on GIS, will be followed up in the next quarter.

37

Table 3. Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners



2010.

Activities carried out Explanation for any variance Challenge or otherwise



How do you

propose to address

challenges on

replicate successes

Describe any

follow-on activity

3.1 Participate in the

Work plan meeting

Activity conducted in

quarter 1

----- ----- ----- -----

3.2. Develop PPP

Implementation guide.

PPP implementation

guide was developed,

reviewed by KSC and


29th

Nov 2010

----- Cooperation by all teams

involved in reviewing

and giving feed back in

time.

----- -----

3.3. Engage with HFG

implementing partners

to establish gaps and

needs for future PPPs.

4 implementing partners

have been engaged.

Economic

empowerment, girls’

empowerment,

prevention and Care and

Treatment are the

priority gaps

indentified.

----- ----- ----- on-going

3.4 Detailed mapping

of companies’ interests,

records

and resources.

A mapping tool for

companies’ interests,

records and resources

has been developed.

Mapping of companies

has been initiated and

will continue into

quarter three.

----- ----- ----- on-going

3.5 Development of

PPP

marketing and

communication

materials

Drafts marketing and

communication

materials has been

developed and are under

review internally by

----- ----- ----- on-going

38



2010.

Activities carried out Explanation for any variance Challenge or otherwise



How do you

propose to address

challenges on

replicate successes

Describe any

follow-on activity

GBC team

3.6 Convening of

outreach/marketing

meetings

Plans are underway to

convene marketing

meetings in Nairobi.

----- ----- ----- on-going

3.7 Broker PPPs Discussions with 7

potential partners are

on-going

----- ----- ----- on-going

3.8 Completion

plan for ongoing PPPs

A detailed status report

and a completion

plan for the

uncompleted PPPs

(Pamoja

mtaani video game and

Mukuru health

assert mapping) was

outlined and

submitted to USAID

----- ----- -----

39

4. Monitoring and Evaluation

4.1 Develop and implement a performance monitoring and evaluation plan for additional geographic areas and the national mass media campaign

During the report period, the HFG project continued developing strategies for tracking

performance of the HFG/K, as follows:

M&E consultative groups: The project held internal consultative meeting with PATH and

HFG/K M&E staff to review planned activities. Consultative meetings were held with

Washington Omwomo and Lizie Ojowi of the USAID SI team, Gilbert Aluoch of CDC

GAP M&E team and Edward Kunyanga and Salentine Shannon, of the APHIA II

evaluation team. The meetings provided valuable information and guidelines on the

development of the PMP.

A wider consultative group comprising of M&E specialists from partner organizations

and stakeholders was convened to review the draft PMP. This meeting gathered input

from implementing partners on how HFG/K’s M&E activities can be aligned to the

KNASP III and PEPFAR frameworks, coordinated with USG partners and also acquire

the necessary buy-in among the IPs.

Furthermore, HFG/K M&E team had discussions with Albena Godlove of CARDNO

Emerging Markets and Tijuana James A. Traore of the HIV-Free Generation Global

Secretariat to develop strategies for alignment with HFG Global framework that would

allow HFG/K to measure the impact of the partnership approach. CARDNO has

convened a meeting in end of January and beginning of February 2011 to provide

orientation on HIV-Free Generation. This meeting will also serve as a consultative forum

for the development of an overarching framework for measuring the impact of the Public

Private Partnership approach for the PPPs managed by CARDNO.

Develop PMP and data collection tools: A draft PMP was developed and presented for

review in a workshop attended by M&E specialists from implementing partner

organizations. The draft was revised based on the input from the implementing partner

M&E specialists and by the end of the report period the draft was awaiting further input

and discussion from the proposed January/early February 2011 M&E meeting convened

by CARDNO and also the finalization of the five-year strategic plan. (The PMP will be

submitted as part of the five-year strategic plan). The project was also working with

implementing partners to develop modalities of sharing social and health services data

with HFG/K. The project will continue to involve partners in tools development in order

to improve coordination of youth HIV prevention activities. Review of M&E tools will

commence after the completion of the PMP.

4.2 Conduct baseline assessments

Plan scope and design of the baseline assessment: The scope and design of the baseline

assessment was developed in consultation with M&E experts from USAID and CDC,

40

APHIA II evaluation and presented for review to the M&E specialists from IPs. There

was consensus to utilize more robust research design such as Lot Quality Assurance

Sampling which will allow for comprehensive outcome monitoring of evaluation as well

as tracking and assessing coverage with prevention messages and services in the four

focus areas.

Develop TORs, identify and contract consulting firm/body to conduct the baselines: The

selection of a consultant firm to conduct baseline assessment was at an advanced stage by

end of December 2010. Following the circulation of the terms of reference and call for

expression of interest on this task that were circulated in the local media and on the

internet, 8 consulting firms with their bases in Kenya submitted proposals. A PATH

review team indentified 4 firms and invited them to make formal presentations. However,

from this initial selection process the team concluded that none of the 4 applications had

addressed the methodology or presented capable principle investigator as described in the

terms of reference. Subsequently, all 4 firms were invited to submit revised proposals to

address the shortcomings that were noted in the methodology section. Unfortunately, the

revised proposals failed to show clear capacity of the applicant firms to fully contract the

baseline, leading HFG/K M&E team to consider other opportunities such as

subcontracting only part of the work to a private firm while retaining the control on

technical process; and collaboration with USG partner organizations with strong research

capacity to provide technical assistance.

Subsequently the HFG/K M&E team contacted ICF Macro and Population Council, both

being USG partners with leading expertise in monitoring and evaluation. The aim was to

foster collaboration on HFG/K M&E process and seek further guidance on the

possibilities of developing an evaluation to measure impact and ultimately, incidence for

HIV. By the end of December 2010, Population Council was working on a proposal for

partnership with HFG/K in conducting the baseline assessment.

The planning for the baseline assessment will be finalized in early next quarter and data

collection commenced after the refinement of the PMP.

4.3 Support specific PPPs M&E activities

The guidelines on M&E requirements in the development of PPPs was developed and

included in the HFG/K partnership management manual.

4.4 Conduct assessment of interventions and customer satisfaction studies

Assessment of interventions and customer satisfaction studies will be conducted later in

year one when activities are expected to be operational.

4.5 Conduct routine monitoring and reporting on HFG/K project activities

HFG/K held coordination meetings with M&E specialists of IPs to discuss the sharing of

data with HFG/K that will be used to quantify the value-add of HFG/K to partners’ youth

HIV prevention work. There was general consensus that IPs will provide HFG/K with

data on clearly defined activities that will be identified.

41

Table 4. Monitoring and Evaluation activities

Planned Activities for quarter

ending Dec 31, 2010.


for any

variance

Challenge or

otherwise factors

facilitating

achievement of

targets


challenges on

replicate successes

Follow-on activity

4.1 Develop and implement

monitoring and evaluation

plan for additional

geographic areas and the

national mass media

campaign

Consultation with M&E experts was

ongoing.

Development of PMP in progress.

A meeting of M&E Advisory group

to review PMP was held on Nov. 24

-----

Pending

refining

-----

-----

-----

-----

-----

-----

PMP will be refined

during the

orientation meeting

convened by

CARDNO

4.2 Conduct baseline

assessments

TORs for selection of consultant

developed and selection of

consulting firm begun.

Consulting

firm not

selected

Proposals by

consulting firms

did not meet some

crucial

requirements in

the TOR (

articulate the

desired

methodology and

lacked skilled

principle

investigator)

Discussions with

USG partner

organizations with

bias on M&E were

ongoing

Finalize selection of

firm/organization to

conduct baselines.

Possibly collaborate

with Pop. Council

(who have indicated

interest) in

conducting the

baselines with bio-

markers for

measuring

incidence.

4.3 Support specific PPPs M&E

activities

Developed guideline on M&E for

PPP grants.

----- ----- ----- -----

4.4 Conduct assessment of

interventions and customer

satisfaction studies

No activity scheduled for the report

period.

----- ----- ----- -----

4.5 Conduct routine monitoring

and reporting on project

activities

Routine monitoring and evaluation

of ongoing activities conducted:

o Shuga

o G-Jue 1 million campaign

Data on G-jue

was received

from APHIA

Coast

Data reporting

affected by close

out of APHIA II

HFG/K is working

closely with IP M&E

specialists to develop

a relationship on data

HFG/K will develop

data sharing

protocols describing

the type and format

42

Planned Activities for quarter

ending Dec 31, 2010.


for any

variance

Challenge or

otherwise factors

facilitating

achievement of

targets


challenges on

replicate successes

Follow-on activity

o Pamoja mtaani video game

o National Youth Week activities

sharing of data on specific

activities

4.6 Production of printed

materials for monitoring and

evaluation

There was no production of printed

materials during the quarter

----- ----- ----- -----

43

5. Financial Report

The total actual/reported expenditure for the quarter was US$ 249,043.76. The cumulative

actual/reported expenditure from project start date to November 30, 2010 was US$ 415,352.

Total cumulative reported and accrued expenditure was US$ 616,148 representing a burn rate

of 3.0% of total estimated project cost and 12% of total obligated funds. The balance of US$

4,579,933 is sufficient to cover activities through the end of the next quarters.

44

Table 5. Financial report

Name of Partner: PATH

Name of Project: Partnership for an HIV-Free Generation

Agreement Number: GHH-I-00-07-0061-00

Total Estimated Cost: 20,483,981

Obligated Funds 5,196,081

Future Mortage 15,287,900

Project Start Date: August 2, 2010

Project End Date: August 1, 2012

Financial Status for the period ending: 31-Dec-10

Date Prepared: 6-Jan-11

Funding Source

PEPFAR POP MALARIA TB CHILD

SURVIVAL Avian

Fluenza TOTAL Cost

Share

A. Obligated Funds to date: 5,196,081

- -

-

- 5,196,081

-

B. Cumulative Expenditures (as of 06/30/2010): -

- -

-

- -

-

C. Actual expenditures: 07-01-10 through 11-30-10 415,352

- -

-

- 415,352

-

D. Accruals for current quarter 200,796

- -

-

- 200,796

-

E. Total Accrued Expenditures (B+C+D) From inception to date: 616,148

- -

-

- 616,148

-

F. Remaining Balance (Pipeline): (A-E) 4,579,933

- -

-

- 4,579,933

-

G. Estimated Expenditures for next quarter (ending 03/31/2011): 2,857,998

- -

-

- 2,857,998

-

H. Projected Expenditure for next Quarter plus one (ending 03/31/2011): 1,721,935

- -

-

- 1,721,935

-

I. Estimated remaining Length of Pipeline (LOP) (After the Quarter in Row H): -

- -

- -

- -

45

Appendixes

Appendix 1.: Newspaper Advertorial promoting G-jue campaign during RRI period

46

Appendix 2.: Newspaper Advertorial promoting G-jue campaign during RRI period

Documents

Quarter Two_Ocotober-December 2010