Quantifying and delivering success for brands, rights ...€¦ · Quantifying and delivering success for brands, rights holders and broadcasters PrinciPal Partner silver sPonsors

Quantifying and delivering success for brands, rights holders and broadcasters

PrinciPal Partner

silver sPonsors

SebaStian Coe, CH, Kbechairman

csM sport & entertainment

Sir ben ainSliebar team Principal

MarK CaMeronglobal brand experience

director global Marketing Jaguar land rover

rio FerDinanD Presenter bt sport

Debbie JevanS Cbechief executive

england 2015 rugby World cup

+ 44 20 7931 3986 | [email protected] | www.telegraph.co.uk/bos | #telegraphbos

At the Telegraph’s Business of Sport conference, leading figures from the sporting world will provide first hand insights into major industry success stories. Speakers will demonstrate how they have maximised the success of sporting events, boosted results, improved legacy benefits and increased audience participation. Case studies, panel sessions and in-depth interviews will provide insight from outstanding industry experts on issues that are particularly relevant to this industry.

› Quantifying and boosting the success and legacy of mega events› Exploring how hosting the Rugby World Cup will benefit the UK and Europe› Pinpointing critical success factors in staging mega events in the UK and internationally› Learning lessons from leading sporting events and implementing industry best practice› Identifying the key components of successful sports sponsorship activation› Understanding the evolving landscape created by digital, online and social networks› Maximising the use of digital platforms and rapidly creating content to reinforce brand identity› Accurately quantifying ROI and increasing value for money in sponsorship activation› Highlighting case studies where effective digital sports content has fulfilled brand identity aims› Examining how rights holders can develop a collaborative approach with sponsors to meet specific brand goals

“This event represents a unique opportunity to hear from international business people leading

the way in developing major international events and ensuring that they leave an enduring and

beneficial legacy.” Sebastian Coe, CH, Kbe,

ChairmanCSM Sport & entertainment


business of Sport venue – bt centre, 81 newgate street, london ec1a 7aJ

8:15 registration

8:50 Welcome address from the chairman

Jim White Sports ColumnistTelegraph Media Group

9:00 opening address

Sebastian Coe, CH, KbeChairman CSM Sport & Entertainment

Keynote address

Debbie Jevans CbeChief ExecutiveEngland 2015 Rugby World Cup

exploring how hosting the rugby World cup will benefit the uK and european countries

• Ensuring RWC2015 legacy reaches the grass roots• European and international benefits; the IMPACT Beyond 2015 programme - the Unity Project • Setting targets and parameters to measure success and post-event legacy

Debbie Jevans CbeChief ExecutiveEngland 2015 Rugby World Cup

ian ritchieCEORFU

session Moderator:lawrence Dallaglio obeBT Sport Rugby Expert

networking break

Quantifying and boosting the success and legacy of mega events

• Identifying the key components of staging successful mega events• Adopting best practice and smart targets for every stage of the production process• Implementing winning strategies from major events to deliver future successes

Sally bolton obeManaging DirectorWorld Athletics Championships London 2017

Simon Clegg, CbeChief Operating OfficerBaku 2015 European Games Operations Committee David GrevembergChief Executive OfficerCommonwealth Games Federation

Christopher lee Senior Principal Populous

liz nicholl obeCEOUK Sport

from sponsorship to business partnerships

• Evolving approaches for brands and rights owners • Understanding how rights holders and sponsors approach partnerships• Examining best practice for rights holders developing effective partnerships with sponsors• Evaluating returns from sponsorship deals and successful partnerships

rob MasonSenior Vice President and Managing DirectorIMG Consulting International

Chris townsend obeEx-Commercial Director LOCOG, London 2012

laurent Colette Chief Marketing Officer FC Barcelona

networking lunch

examining the evolving business model for football clubs

• Generating a long-term management view with profits for shareholders with a successful and sustainable business model• Managing the balance between sponsorship and ticket sales• Balancing the needs for profits with success in the game

richard bevanChief Executive LMA

session Moderator:Jake Humphrey BT Sport Presenter

AGENDA - DAY 1Wednesday 13th May 2015

+ 44 20 7931 3986 | [email protected] | www.telegraph.co.uk/bos + 44 20 7931 3986 | [email protected] | www.telegraph.co.uk/bos + 44 20 7931 3986 | [email protected] | www.telegraph.co.uk/bos | #telegraphbos

ensuring the long-term sustainable development of women’s sports at grassroots level

• Increasing participation in women’s sports

• Using international successes to boost both professional and mass participation sports

• Overcoming the funding crisis for grassroots facilities, particularly for women’s sports

• Examining the role of women’s sport as a catalyst for health and well-being

Katy Mclean MbeCaptainEngland Women’s Rugby

Helena Morrissey CbeCEONewton Investment Management & ChairInvestment Management Association

Jennie PriceCEOSport England

amy Williams Mbe Olympic Gold Medallist

session Moderator:Clare balding obeBT Sport Presenter

networking break

successfully activating sporting sponsorships

• Creating a clear brand identity to drive effective content creation

• Measuring brand engagement and setting parameters for success

• Finding something that resonates with the audience – the DNA of the brand

Mark Cameron Global Brand Experience Director Global Marketing Jaguar Land Rover

Gareth GriffithsHead of Sport SponsorshipO2

Peter thompsonManaging Director, Global SponsorshipAvaya

16:30 end of day one followed by a drinks reception hosted by

“I am delighted to be part of the Telegraph’s Business of Sport Conference 2015, and look forward to discussing the benefits that staging the Rugby World Cup will bring.” Debbie Jevans Cbe Chief executiveengland 2015 rugby World Cup


AGENDA - DAY 1Wednesday 13th May 2015

CONTINUED

9:20 Welcome address from the chairmanJim White Sports ColumnistTelegraph Media Group Keynote address: the digital potential for sports reporting and audience engagement• Understanding the impact of the second screen effect• Providing exclusive behind-the-scenes access • Offering unique coverage from events as they unfold

Henry WinterFootball CorrespondentTelegraph Media Group

sports broadcasting – new competition as threat and opportunity• Increased competition demonstrates the premium value of top quality sport• Weighing up commercial considerations against audience considerations• Further fragmentation and separation of rights• How effective is the sharing of sports rights across multiple broadcasters?• The impact of increased availability of online video sports coverage

John PetterCEO, Consumer DivisionBT

barbara Slater obeDirector of Sport BBC

niall Sloane Director of SportITV

networking breakexamining how rights holders are better integrating their offering to sponsors’ targets

• Quantifying and improving ROI for sponsors• Developing a collaborative approach with sponsors to meet specific brand goals• Improving value for money across every element of the activation campaign

Simon bazalgetteGroup Chief ExecutiveThe Jockey Club

David ellisCEOHarlequins

Guy-laurent epsteinDirector of MarketingUEFA

Mark WallerExecutive Vice President, InternationalNFL

how can banks and financial institutions implement sponsorship activation to complement other marketing channels? • Delivering on specific marketing aims through effective use of sport sponsorship• Accurately quantifying ROI and driving value for money• Maximising the use of digital platforms and rapidly creating content reinforcing brand identity

nathan HomerHead of Global Sponsorship & PartnershipsBarclays

Giles MorganGlobal Head of Sponsorship + EventsHSBC

nick MottHead of Sponsorship, Corporate CommunicationsQBE European Operations

networking lunchMotorsport - the changing role of fan engagement

alejandro agag CEO FIA Formula E

Claire WilliamsDeputy Team Principal Williams

session Moderator:Daniel Johnson Formula One Correspondent Telegraph Media Group

the evolving sport of cyclingbrian Cookson obePresident Union Cycliste Internationale

nicky roche CbeFormer CEO TdFHub2014

session Moderator: liz nicholl obeCEOUK Sport

harnessing the value of social mediario FerdinandFormer CaptainEngland Football Team

Mark lichtenhein Head of Television, Digital Media and Technology PGA European Tour

Henry WinterFootball Correspondent,Telegraph Media Group

17:00 close of conference

AGENDA - DAY 2thursday 14th May 2015


exCluSive eveninG reCePtion HoSteD by

venue: bt toWerBT Tower, 60 Cleveland Mews, London W1T 4JZ

18:15 Registration opens

18:30 Drinks reception

19:00 Introduction from Telegraph

19:05 Exclusive Interview with Sir Ben Ainslie

19:30 Audience Q&A

20:00 Drinks and canapés served on 34th Floor

22:00 Carriages

liMiteD PlaCeS available

“BT Sport is delighted to be working with the Telegraph and hosting this brand new conference. The business of sport and the sport industry is now part of BT’s DNA and we look forward to getting involved in the debate.” John PetterCeobt Consumer


Sir ben ainSliebar team Principal

The Telegraph Business of Sport is pleased to announce Sir Ben Ainslie as the latest addition to the outstanding line up of

speakers. Sir Ben Ainslie is the most successful Olympic sailor of all time and now has his sights set on winning the 35th America’s Cup, bringing the Cup back to Britain where it all began in 1851.

EvENING RECEpTION thursday 14th May 2015

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bt reception(Limited places available) £145 £174 £

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business of Sport venuebt centre, 81 newgate streetlondon ec1a 7aJ

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Quantifying and delivering success for brands, rights ...€¦ · Quantifying and delivering success for brands, rights holders and broadcasters PrinciPal Partner silver sPonsors