Q.Segments is a consumer segmentation currency, which identifies audiences at every stage of the marketing funnel.

Leveraging the data repository of Q, Q.Segments recommends high value profiles using household transaction data to enable marketers to connect with the customers that best meet their campaign objectives. Unlock marketplace opportunity with our most commonly requested pre-defined Q.Segments, or build a framework specific to your business - Q.Segments offers various flexibility of audience profiling from Crowds to consumer habits, purchase intent, household affluence, lifestyle and lifestage.

Key benefits• Insight

Leverage the deep customer purchase data of a top tier Australian bank and the nation’s largest supermarket

• Accuracy

Real-world data means unrivalled confidence in targeting compared to recall metrics and postcode mapping which dilutes cut-through and promotes waste

• Scale

Activated across Australia’s best loved media and reflects the real behaviour of 80% of Australian households

What are Crowds? Australia’s first lifestyle segmentation based entirely on real-world people and their real-world transactions. Crowds group Australian consumers into 15 distinct segments, blending millions of lifestyle and purchase data points with Quantium’s rich insight and analytical heritage.

While others rely on recall, sampling, website interests and postcode mapping, Crowds’ deterministic match gives your clients the confidence in knowing they are reaching the people who matter, not devices that behave like them.

Crowds are available across a range of media partners and media channels:

• Social

• Outdoor

• TV

• Digital

Programmatic

We’d love to come in and demonstrate the benefits of Crowds, which includes a free report showing the Crowds that best suits your clients’ brands or products. Email us at qmedia@quantium.com for more information

Affluent Adventurers

Metro High Flyers

Suburban Thrift

Countryside Elite

Prosperous Families

Aging Comfortably

Neighbours with Kids

Up and Coming

Golden Days

Provincial Wealth

Country Living

Next Generation

Young and Carefree

Life on the Land

Prudent Nostalgia