LET THELEGACY BEGIN

The Queen’s Marketing Association Conference, better known as QMAC, is Canada’s largest undergraduate marketing conference. Taking place in Kingston, Ontario, QMAC brings together the top marketing students from all across Canada – from the University of British Columbia, all the way to Dalhousie and everywhere in between, QMAC is present wherever marketing has a pulse. QMAC 2015 will be uniting 130 of the top marketing students from across the country, where they will be interacting and engaging with not only peers, but also some of the most influential individuals and companies in the field of marketing.

Celebrating its 30th anniversary this year, you can expect QMAC 2015 to be bolder, bigger and better than ever before. Delegates will be immersed into the world of marketing like never before. With Workshops led by industry professionals, Keynote Presentations from the industry’s most influential individuals, Alumni Speaker Panels, along with QMAC Challenge and Mini Challenge, delegates will be leaving the conference as twice the marketer they were before arrival.

We can’t wait to expose you to the world of marketing that no textbook could ever come close to encapsulating – the world that has shaped QMAC for 30 years now. This guide will tell you everything there is to know about QMAC, and how you can make the absolute most out of this experience as a delegate.

The time is coming, so we hope you are ready for what QMAC 2015 has in store.

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Let us be the first to welcome you to QMAC’s 30th anniversary. Over the last 30 years QMAC has risen to become Canada’s largest undergraduate marketing conference. While we’ve heard from many outstanding speakers, brought in top corporate partners and witnessed brilliant ideas in the QMAC Challenge, no group has been more important to our rise than our delegates.

In the middle of October, you proved to us that the unthinkable could be made a reality. In a year that saw a record shattering number of applications, you stood out amongst the crowd. This is not something to be shy about - your selection as a delegate is a testament to your standing as one of Canada’s top marketing talents. We could not be happier to have you at QMAC 2015. This January you will quickly find that your delegate peers, from both sides of the country, will push you in ways that you could not have imagined.

In our 30th year, we are excited to welcome our widest breadth and depth of corporate partners and speakers in conference history.

Our corporate partners businesses span the globe, and who’s strategic marketing initiatives define their success. Likewise, our wealth of experienced and proven speakers will make for the best line-up in conference history. Finally, our Challenge partner, LoyaltyOne, brings an equally unique and elaborate problem for you to tackle. While all different, these groups are united by one common goal: meeting you. They’ve traveled by plane, train and automobile to meet with Canada’s finest marketing talent, so don’t be afraid to show them your skills. Remember: there is no combination of qualities more impressive to recruiters than that of preparation and hunger.

This book will serve as a taste test for what QMAC 2015 will have to offer. Much like any preview, we hope you will walk away more excited than ever for everything the conference has in store. We look forward to meeting you in a few short weeks - where QMAC 2015 will come to life.

Best Wishes, NIKKI & DUNCAN2015 Co-Chairs

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the rise of the EMPOWERED CONSUMER

Queen’s Marketing Association was formed by Kenneth Wong, now a distinguished professor of marketing at the Queen’s School of Business

QMAC relocates to Holiday Inn, leaving the Howard Johnson

QMAC solidifies its 4-day format

Ad Break presented by ICA provided delegates with the opportunity to interact with various advertising agencies across Canada

The inaugural Queen’s Marketing Association Conference & birth of

QMAC as an organization

QMAC holds the first annual QMAC challenge

All QMAC events sponsored by corporate

partners

Social media is integrated into the conference with the launch of QMAC online and

the live Twitter feedIntroduces year round marketing support for Queen’s Students, integrates a mobile app into the conference, adds workshops to the conference weekend

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2015

QMACSstory

Celebrating30 years of QMAC

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bryan kramer

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MOBILEThis year we are very excited to announce our new mobile phone application, managed through EventMobi. This application will bring forth many new features, including an easy-to-use interface, customizable profiles for delegates, speakers and sponsors, the capability to take notes electronically through the app, detailed

maps of the events, a live polling system, an intricate alert system and many more! In addition, this application will remain on the system for one year after the conference in case you want to review the notes that you took or the specifics of the conference.

#30yearsOrangeINSTAGRAM @officialQMAC TWITTER @officialQMAC

LOGISTICS

1:00pm Delegate Arrival and Check-In Lobby2:00pm The Kick-Off Islandview2:15pm Workshops Ball Room/John A Mcdonald The Empowered Consumer Winning with Linkedin The Perfect Sales Pitch 3:15pm Tea Break Presented by DAVIDsTEA Islandview3:45pm Ad Event // BRIAN SHEPPARD Ballroom5:15pm P&G Cocktail Reception Islandview6:15pm TARGET Canada Dinner Ballroom7:30pm Keynote // CHERI CHEVALIER Ballroom8:30pm Break 9:45pm Travel to The Grizzly Grill 10:15pm Evening Social The Grizzly Grill

THURSDAY

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FRIDAY

SATURDAY

8:30am KRAFT, LABATT, PEPSICO & J&J Breakfast Islandview9:30am KRAFT, LABATT, PEPSICO & J&J Present Mini-Challenge Ballroom11:00am Mini-Challenge Prep in Breakout Rooms Goodes12:15pm Mini-Challenge Presentations Goodes1:00pm Lunch & Mini-Challenge Preparation Goodes2:15pm Mini-Challenge Presentations Goodes3:00pm Mini-Challenge Prizing Goodes Commons4:00pm Travel Back to Holiday Inn 4:15pm Break 5:30pm KRAFT Cocktail Reception Islandview6:30pm LABATT Dinner Ballroom7:30pm Speakers Panel // Moderated by KEN WONG Ballroom STEWART JOHNSTON, BOB CUMMINGS & ANDREW ZIMAKAS9:00pm Break 10:15pm Travel to Ale House 10:30pm LABATT Evening Social Ale House

9:00am SMUCKERS Breakfast Islandview10:00am Alumni Panel Ballroom11:00am Keynote // RON TITE Islandview12:00pm TIM HORTON’S Lunch Islandview1:00pm Break 2:00pm Networking / Seminars Islandview/Ballroom TBA ANDREA STAIRS 4:00pm Break 5:00pm THE BEER STORE Cocktail Reception Islandview6:00pm Challenge Part 1 Ballroom6:40pm Challenge Dinner Ballroom7:20pm Challenge Part 2 Ballroom8:10pm Closing Keynote Ballroom9:00pm Closing Ceremonies Ballroom9:30pm Break 10:15pm Evening Social Tir Na Nog

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SPEAKERS2015

Trained at the legendary Second City, Ron Tite has been an actor, comedian, speaker, host, and award-winning advertising writer, Executive Creative Director and CEO.

Named one of the Top 10 Creative Canadians by Marketing Magazine, he has written for a number of television series, penned a children’s book, and wrote, performed and produced the play, The Canadian Baby Bonus. He’s also the host of the Canadian Comedy Award winning show “Monkey Toast”.

Having created advertising campaigns for clients including Air France, Dell, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo, and many others, his work has been recognized by award shows around the globe. In demand as a speaker on creativity, branding, innovation, Ron has spoken to audiences all over the world.

Currently, he is CEO of The Tite Group, a quickly growing content marketing agency based in Toronto. His first book, Everyone’s an Artist (or at least they should be) will be published by Harper Collins in 2015.

Chief Executive OfficerThe Tite Group

RON TITE

@rontite

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CHERICHEVALIER

Chief Marketing OfficerMicrosoft Canada

Cheri Chevalier is the CMO of Microsoft Canada and leader of its Central Marketing Organization. She is responsible for marketing across both Microsoft’s consumer and commercial audiences, including global advertising, integrated marketing communications, data, analytics, events, digital, and social disciplines. In her 18 years with the company, she has launched Windows 95, Hotmail and MSN.ca in Canada and led the Dynamics ERP/CRM business.

She is equally comfortable in both consumer and enterprise worlds, with deep experience in B2B, B2C, product, segment/audience and services marketing, and has been recognized within and beyond Microsoft for her strategic marketing, brand stewardship, business

management, operations and leadership skills. She made Marketing Magazine’s Top 30 Under 30 list, and received Microsoft’s Chairman Award, the highest award given to employees globally. As Microsoft Canada adapts its business model, Cheri leads the effort to recast the brand and prepare the company’s marketing competencies for the challenges of tomorrow.

Cheri holds an Honours BA from the University of Waterloo, with a double major in Business and English and an MBA from Wilfrid Laurier University, with a focus on international business. She sees the world with a glass-half-full perspective, and has been known to wander the world with a backpack in search of new adventures.

@avidmarketer

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Brian Sheppard is an award-winning writer and Creative Director. For over two decades, at leading Canadian agencies like Harrod & Mirlin, FCB and Ogilvy & Mather, Brian’s work has helped transform a wide range of brands in practically every category, including Dove, American Express, IBM, Kraft, Tide, Post Cereals, Toyota, Levi’s and Kraft. For the past four years, Brian has been the Executive Creative Director of Saatchi & Saatchi. In that time he has revitalized the Canadian office, taking it from a traditional agency to one that places interactive, non-traditional thinking at the center of everything it does. The results are evident not just in important

new business wins for the agency, but also in global creative recognition that Saatchi Canada has received for its work. In the past year alone, Saatchi & Saatchi Canada has won over 60 national and international awards for creativity and effectiveness; more than any time in its 30-year history. In addition to his creative and management duties at Saatchi, Brian is actively involved in the Canadian advertising industry as an awards judge, writer and speaker. Brian is a proud father, a lucky husband, a great cook and a lousy piano player. And he is rumoured to be a pretty good storyteller once he gets going.

BRIANSHEPPARDEVP, Executive Creative DirectorSaatchi & Saatchi Canada@BrianFJSheppard

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Stewart Johnston oversees all aspects of operations for TSN – Canada’s Sports Leader and one of North America’s most influential sports media networks. Under Johnston’s leadership, TSN delivers more than 6,000 hours of world-class content to Canadians each year through its slate of industry-leading platforms, including TSN, TSN2, TSN Radio and TSN Digital.

Since being appointed President in 2010, Johnston has secured exclusive long-term multi-media deals with some of the most high-profile properties in sports including the CFL, NFL, the Canadian Curling Association, and Hockey Canada along with the IIHF World Junior Hockey Championships.

During Johnston’s tenure as President, TSN has expanded the network by overseeing the successful launches of TSN Radio in five key Canadian markets: Toronto, Montreal, Winnipeg, Ottawa, and Edmonton. In 2011, he also led the creation of two specialty hockey networks: TSN Jets in Winnipeg and TSN Canadiens in Montreal.

Johnston has also headed TSN’s integration of digital, social, and broadcast content. He

has led the launch of TSN’s industry-leading mobile apps and continues to place an emphasis on serving sports fans with engaging content on TSN.ca as well as on TSN’s official social media platforms – resulting in hundreds of thousands of Facebook fans, Twitter followers, and YouTube views.

In addition to his busy schedule at TSN, Johnston prides himself on being a “hands-on” father of two. Johnston also serves as Chairman of the Board of Dome Productions, sits on the board of the Hockey Hall of Fame, and in 2013 served as Honourary Chair of the Special Olympics Gala. He is also an active volunteer with Big Brothers of Canada.

An Ottawa native, Johnston holds an honours Business degree from Queen’s University.

STEWARTJOHNSTONPresidentTSN

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Bob Cummings became Executive Vice-President Sales, Marketing, and Guest Experience, in 2009. His responsibilities include marketing and communications, sales, distribution (including call centres), guest experience planning, web business and WestJet Vacations. Prior to that, he held the title of Executive Vice-President, Guest Experience and Marketing.

Bob joined WestJet in March 2005 as Vice-President, Marketing, and quickly mobilized his team to create the Owners advertising campaign – the most successful brand communications platform in WestJet history. Bob was named Canada’s top marketing executive by Canadian Business magazine in 2008.

A native of Edmonton, Bob achieved his undergraduate degree in 1989 from the University of Victoria, followed by his MBA from Queen’s University in 1992. Bob worked for over eight years in the wireless industry in Canada, including a one-year stint in Romania launching the country’s first mobile phone service.

WestJet’s caring, friendly and appreciative brand attributes align perfectly with Bob’s personal values. Bob believes in Ohana (family comes first). Bob is married to Kim, with two daughters, and he enjoys nothing more than seeing excitement and joy on his girls’ faces, whether they are at Disney World or figure skating. Bob’s favourite WestJet destinations are Orlando and Los Angeles.

BOBCUMMINGS

Executive Vice-President Sales & Guest Experience

WestJet

“WestJet’s people-driven differentiation is evident on every flight. There is no place I would be more proud to work. I feel very fortunate!”

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Andrew is the Chief Marketing Officer at Tangerine. He has over 20 years of experience working with brands including Procter & Gamble, Microsoft, AOL/Time Warner and Travelex. As a passionate brand-builder, Andrew ensures all of Tangerine’s marketing efforts reflect the innovative and progressive spirit of the bank. Andrew holds an MBA from the Schulich School of Business at York University and Bachelor of Commerce (Marketing) from the Sauder School of Business at the University of British Columbia.

Outside of Tangerine, Andrew is actively involved with organizations including the Canadian Marketing Association, where he sits on the Branding and Strategic Planning Council. He’s a Fellow of the Canadian

Royal Geographical Society (RCGS), and sits on the Board of Governors for Junior Achievement of Central Ontario (JACO).Born and raised in Victoria, BC, Andrew now lives in Toronto with his wife and two children. Away from work, Andrew enjoys golf and music.

ANDREWZIMAKAS

Chief Marketing Officer Tangerine@AndrewZimakas

In the category of banking there’s just a lot of sameness. Customers don’t differentiate between different banks. We’ve always been a challenger. Everything around our brand continues to speak about being different, modern and innovative.

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KEN WONG

Associate Professor & Distinguished Professor of MarketingQueen’s School of Business

This is the award-winning, scholar and marketing guru who had started it all. 30 years ago, Ken Wong founded the Queen’s Marketing Association, grew into what is QMAC today.

Ken Wong is a faculty member and the Distinguished Professor of Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994.

Most recently, he was named an Inductee into Canadian Marketing Hall of Legends. In 1998, Ken won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive

Development programs. Beyond Queen’s, he has also taught at Cornell, Carleton University, Radcliffe College and Harvard’s Continuing Education Program, York University, University of Toronto, Dalhousie University and the University of Alberta.

Ken is also the Vice President, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution. In addition to consulting for private corporations, Ken also consults for a number of government agencies and departments and on various local, provincial and federal government task forces.

He received his B.Comm and MBA degrees from Queen’s University prior to a period of doctoral studies at the Harvard Business School. He is listed in the Canadian Who’s Who and International Who’s Who of Business Professionals.

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As the President of MRM//McCann East, Louise has executive oversight over both the Princeton and New York Offices. Before being appointed President of East, she previously held the position of President in McCann’s Toronto office.

LOUISE CLEMENTSPresident MRM//McCann East@Louise_Clements

Louise is one of the advertising industry’s digital marketing pioneers with wide ranging experience. Previously, as a member of Facebook’s global sales management team and their founding Head of Sales

in Canada, Louise learned how to use the platform to create valuable, profitable marketing solutions for brands, and has subsequently built and managed successful strategies across the entire social landscape. Before joining Facebook, Louise was at Rogers Media for five years, one of Canada’s largest media companies where she led the digital strategic development, revenue, and audience growth for over 80 consumer brands. Louise joined AOL in New York in 1996 where she launched AOL’s interactive marketing department in Canada, and managed GM’s first ad buy on AOL Canada.

Louise also passionately believes in giving back to her community. She’s active on many industry Boards in Canada, as well as sitting on the Board of Directors for Earth Rangers, and advising the board of Look Good Feel Better. She holds a degree in Political Science from York University, Glendon College in Canada.

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ANDREA STAIRSManaging Director eBay Canada@astairsk

As the Managing Director for eBay Canada, Andrea Stairs is a leader in the Canadian eCommerce space, and strives to extend eBay’s existing presence in Canada as a top enabler of online commerce. eBay brings together buyers and sellers from across Canada to trade locally and globally, and Stairs continues to innovate to ensure eBay remains a market leader in a constantly evolving space.

Since obtaining her JD/MBA at the University of Toronto in 2000, Stairs’ career has been on overdrive. First, mergers and acquisitions at Ernst & Young. Next, head of strategy at Gap Canada. A short stint as an independent consultant followed by her entry into the world of eBay. At eBay, she is a former Head of Marketing as well as Country Manager.

“It’s not just what you're selling, but how you're selling. Though what you’re selling is obviously extremely important, consumers want to be able to buy what they are looking for at any time of the day when inspiration strikes. They want what they want, when they want it, regardless of where they are”

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LinkedIn Canada

Roham graduated from Queen’s University in 2012 with an Honours Bachelor of Commerce degree. Roham joined LinkedIn in September 2013 as an Enterprise Sales Analyst, working with the company’s largest corporate clients in Canada. Roham will be joining LinkedIn’s Business Strategy and Operations team in San Francisco, California in December 2014. Prior to LinkedIn, Roham spent a year as an Analyst at Hugessen Consulting. He also completed a summer internship in Brand Management at Unilever. During his time at Queen’s, Roham was heavily involved in academic and extra-curricular activities, particularly co-chairing the High School Liaison committee, and being on the executive team for the Inter-Collegiate Business Competition (I.C.B.C.). Outside of work, Roham loves to travel and is a fan of all things sports, especially his beloved Toronto Raptors and fantasy football!

I graduated from Queen’s University in 2007 with a degree in English Language and Literature and spent the next 4 years teaching English in South Korea and travelling around Asia and Australia. I came back to Canada in 2011 and got an entry-level sales job at a conference producing company called WBR where I remained for just over a year. In July of 2013 I was offered a Sales Development position at LinkedIn, where I continued to hone my sales skills and in April of 2014 I got promoted to Account Executive for the SMB Talent Solutions team. Sales is a continuous journey of learning and relationship building, and so I am still very much a student right now.

JONATHAN VASSALLO

EILEEN HECKEL

ROHAM KALKHORAN

Eileen is a 2013 Bachelor of Commerce Honours graduate from Queen’s University. During her time as a student, Eileen worked in a wide variety of sectors including consulting, advertising, retail and technology and worked closely with high profile brands such as RBC, Nike, Swiss Chalet and Proximo Spirits. Presently, Eileen Heckel is a Sales Development Specialist at LinkedIn Canada driving new corporate business for LinkedIn’s Talent Solutions team for both SMB and Enterprise accounts across Canada and the United States. In addition to working for LinkedIn, Eileen is a regular contributor to the Toastmasters Go Getters club in Toronto, volunteer at the Women of Influence Association and an enthusiastic soccer fan. If you have any questions about determining your career path and preparing yourself for it, Eileen is always happy to have a chat.

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SPONSORS2015

Get excited for Friday, where you will get the opportunity to tackle the Labatt Mini-Challenge! Here, you’ll get an opportunity to create a solution to a real-world problem facing one of Labatt’s high-end brands, and present your findings to Labatt employees. Next, you’ll get to enjoy a dinner, which will be paired with the exact same brand that you were working on in the case (along with other amazing brands – Keith’s, Stella, Budweiser and others). After enjoying this lavish dinner, it’ll be time to let loose at Ale House for a beach themed evening featuring Corona! What better time to celebrate the sun than in the middle of winter, right?

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Get excited for Friday, where you will get the opportunity to tackle the Labatt Mini-Challenge! Here, you’ll get an opportunity to create a solution to a real-world problem facing one of Labatt’s high-end brands, and present your findings to Labatt employees. Next, you’ll get to enjoy a dinner, which will be paired with the exact same brand that you were working on in the case (along with other amazing brands – Keith’s, Stella, Budweiser and others). After enjoying this lavish dinner, it’ll be time to let loose at Ale House for a beach themed evening featuring Corona! What better time to celebrate the sun than in the middle of winter, right?

Kraft could not be more excited to help QMAC celebrate their 30th birthday with a bang! Throughout the conference, delegates will get hands on experience with our brands, interact with our marketers, and experience our culture. Through an interactive and live mini-case challenge, delegates will get to provide solutions to a real life challenge Kraft is looking to solve within the dynamic coffee category. To help get a sneak peek into the world at Kraft, we will be bringing “The Park” to QMAC in hopes of getting delegates creative juices flowing. And finally, through an interactive client and agency presentation, delegates can learn how Kraft is empowering consumers on a daily basis. Get excited to expect the unexpected with Kraft at QMAC.

Think you’ve got what it takes to market one of the world’s most beloved brands? At this year’s mini-challenge Johnson & Johnson wants QMAC’s delegates to show off their marketing talents by taking on the globally renowned Clean & Clear brand. And since we know you’re amongst the most digitally-savvy consumers out there, we’ve added a digital component to this case to tap into your expertise! Get excited, and don’t forget to connect with us at #qmac2015 by using the hashtag #JnJCa!

Pepsi. Frito-Lay. Tropicana. Quaker. Gatorade. This year at QMAC, learn about PepsiCo Canada and it’s brands like never before. With perfect pairs from Lay’s and Pepsi to Quaker and Tropicana these products are better together. Delegates will have a chance to try the products, fall in love with them and then get their creative juices flowing building the right plan to market them together, realizing the true power of PepsiCo.

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Proctor & Gamble is really looking forward to joining QMAC this year with a cocktail reception that will provide delegates with the opportunity to interact directly with our representatives and learn more about P&G’s culture of marketing excellence. P&G will be bringing a collection of recent creative to create a truly unique event. Delegates can look forward to experiencing the reach and versatility of our global brand.

Embracing the empowered consumer has been key to success at Tim Hortons as they continue to build an unmatched connection with their loyal customers. Coming off their 50th anniversary, Tim Hortons is here to help QMAC celebrate their 30th, and welcome back the years of alumni that have made QMAC what it is today.

After a jam-packed day on Friday, you’ll want to wake up to a jam-packed breakfast – which is exactly what you’ll receive with Smucker’s Second Annual QMAC Breakfast! Featuring all of your favourite breakfast spreads, we promise that this will be one meal you won’t want to miss. “With a name like Smucker’s, it has to be good”.

After a long day of marketing madness, settle in for the first dinner of QMAC 2015 with Target Canada. Learn more about the friendly and collaborative work environment that Target offers and how you can join a team determined to creating a great shopping experience for their guests.

As you get older and more mature, you grow to appreciate the finer and more sophisticated side of beer. In order to help develop your beer palate, we’ve brought in The Beer Store for their first ever beer tasting on Saturday afternoon! Here, you’ll be able to learn from the experts why certain beers pair well with certain foods. We promise, after this event you will be well on your way to becoming a true beer connoisseur.

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THE QMAC 2015 CHALLENGE

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The QMAC Challenge is a trailblazing pre-conference case competition that facilitates critical thinking, brand immersion, and innovation. Since its inception in 2003, the QMAC Challenge has continued to grow bigger and better and we hope this year will not disappoint. We are beyond excited to be partnering with AIR MILES for the 2015 case. The Challenge allows delegates the opportunity to work to resolve a real life problem that AIR MILES is currently facing. Believe us when we say, this years prize will be taking you places.

The AIR MILES Reward Program (AMRP) was launched in 1992 as one of the first coalition loyalty programs in Canada. Since then, the AMRP has grown into the largest, most recognizable rewards program in the country with a Collector base that represents 2/3 of Canadian households.

AIR MILES Collectors can earn reward miles at over 220 sponsors across the country both online and in-store and then redeem them for a huge variety of rewards. Although AIR MILES is a household name, it is perceived as a mature brand. When young consumers are asked how they feel about the program, they say it will be perfect for them when they are 30. AIR MILES needs to communicate loud and clear that it is NOT just your mother’s loyalty program.

If you have any questions related to the Challenge, please contact KYLIE DOOBENEN (kylie.doobenen@qmac.ca).

QMAC 2015 CHALLENGE

A LITTLE ABOUT AIRMILES

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2015 all star roster

QUEEN’S U Abby LamAlex De RosaAllan DownAlyssa SpagnoloAmanda Shoalts

Amrithal BachraAmy MartinAntony DiscenzaAustin WrightBen Liu

Betty LuBill MurphyCameron SuchardaCarli BianchiCharmaine Arellano-Chua

Cie-Kay LamClaire DroniukConnor LongDale NerlandDominic Faoro

Elise SethnaEmily McMahonEmma BrysonEmma HerronErin Poter

Hannah ChafetzIan DickensonJack SaundersJen GuptaJinny Im

John DaleJohn PetrasJustin HuangKatelyn MartinkoKeir Sullivan

Kristen LewisKristina BurrowsKurt HackenburgerLara HamelinLindsay Mosher

Louis DellosaLucy ZhengLyndon ChiangMarlee HirsonMatt Bijman

Michael WalkerMiranda WangMiriam StaubleNatalie BelciuNicole Hutinec

Olivia WoodsPriscilla ChenRebecca LeonRene PuertaRussel Reeves

Ryan O’DriscollSam HainerSara MacLellanSara TylerSarah Fulton

Sarah KingsleySaroop PeetamberSean PoterShannon LocheadShweta Choudhury

Simon HarmgardtSonia AbdipourSteeve VakeeswarenSudiksha ShrimaliVivian Lau

BROCK UFarook Alyassin

CARLETON UCristian BatestelliCorinne Lintack

DALHOUSIE UKatie MorashJoshua Schwartz

LAURENTIAN USpencer Romenco

U OF MANITOBAMatt OdgerHilary LisiAshton DewarSara Bulloch

McGILL UZoe LiuMichelle Li

McMASTER UMohamed WahabJake ShipmanFlorence PauMackenzie NolanEric Wylie

RYERSON UJayesh MistryAlex Farinha-HenryEvan Lee

TRENT UStanislav PuchynKieran Rogers

U OF BRITISH COLUMBIANicola MacNaughtonSammie ChanElaine HoMinyoung HwangJoey Tung

U OF ALBERTAErika NavarraJulia Rudolf

U OF TORONTOJulie ZucchiTracy HuiSamantha SatishErvin CheahJonathan KalambayCharlotte DavieMajed Assa

U OF GUELPHConnor TrendovChristine RabyEvan KomarAllessandra CrosslandJeff DeloreyIsabel Jardine

U OF OTTAWALinda Mouhamou

U OF WESTERN ONTARIOHelen YinLindsay BirbragerJustin TanDavid YangElliot Kulach

WILFRED LAURIER UJacob SzypulaDeveena OberoiHenry GoddardGillian GermiaCole Jones

YORK UChris LeeBaljot SaralJyoti SainiAlyshah LadhaKamil ShafiqFrancie FernandesHemanth Soni

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RECRUITING TIPS

1. Know yourselfYour core message

Use clean and concise languageShow you’re passionate and

knowledgeable

2. Think of the event as “Work” vs. “Party”Check out the guest list

Be strategic: do your homeworkHave a game plan/ set goals

7. Notice the dynamics of conversations

Enter/exit conversations strategicallyMake eye contact

Wait for a break in the conversation

9. Work the roomInitiate conversationsCreate connections

Quality over quantity

8. Have great conversationsAsk open-ended questionsBe authentic and natural

Try to find common interest

10. Follow up within 48 hoursReview business cards + notes

Send personalized email/ LinkedIn requestStay in touch + Pay it forward

6. Manage your body language

Our body language affects how we feel and behave

5. Eat firstEat before events if possible

Failing that, eat early in the eventAvoid messy/ hard to eat foods

4. Bring business cardsAnd a pen to make notes for

each person you meet

3. Wear something that makes you feel amazing

Travel lightPlan your entire outfitLook and act confident

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Business casualSmart casualSemi-formal attireLint rollerCasual clothing Jacket, glove, scarf All the orange you own

Read the Prep BookBusiness cardsCell phoneLaptopsChargersWallet & CashID + second piece and/or student cardToiletriesExtra grocery bag for all the swagA firm handshakeA bit of charm

LOOKIN’ SHARP

CONFERENCE A-GAME

CONFERENCE CHECKLIST

If you’ve found this list we know you’ve read through the entire QMAC 2015 Delegate PrepBook. QMAC is nothing without its delegates and you’re on track to make QMAC 2015 the best it’s ever been.

Make sure to send us a tweet at @officialQMAC with #30yearsOrange to let us know you’ve prepped and ready for the conference!

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THE QMAC EXEC WOULD LIKE TO EXTEND THE BEST, BOLDEST AND BIGGEST CONGRATULATIONS TO

THE QMAC 2015 LEAGUE.

j j

IT’S TIME TO MAKE HISTORY.

FOR ANY FURTHER QUESTIONS PLEASE CONTACT

ERIC KOURI eric.kouri@qmac.ca