Q I J I T I J D C BUSINESS UNUSUAL | TRAVEL | DESIGN | LIFE

MEMO TO NEW YORK CITY,Paris and Milan: Your runwaysare passé. The future of fashiondesign is mobile. Try on for sizeCroviidstar's new Covet Fashionapplication for Apple's 105,which lets would-be virtualVersaces style a digital man-nequin by mixing and matchingmore than 1,000 real-worldgarments and accessories fromtrendsetting brands like RebeccaMinkoff, Halston Heritage andCynthia Rowley. All items includea link to purchase them directly

from the brand or another retailer, and users may also enter their designsinto daily style challenges voted on by the Covet Fashion community, win-ning name-brand merchandise for the most electrifying ensembles.

"Fashion is an active thing—it's participatory," says Crowdstar CEOJeff Tseng. "We said, 'Let's take all facets of the fashion experience-shopping, styling, showing off and sharing—and put it on mobile.'"

Covet Fashion also touts expert tips and tricks from designers andtastemakers like stylist Rachel Zoe. "On shopping websites, you can seewhat one item looks like on a model, but with Covet Fashion you can styleseveral different looks and accessories on your avatar until you get theperfect look," Zoe says.

Could Covet Fashion launch the career of the next superstar designer?"There's a ton of potential here," Tseng says. "We're creating a platformwhere anything can happen." —Jason Ankentj

JARGON

hammock taskDEFINITION:An easy assignment thatrequires little vi/ork or effort.

USAGE:Don't bother asking Nadia todo any real work this week; shedecided to take an office vaca-tion. She's doing nothing buthammock tasks, like updatingthe mailing list and restockingK-Cüp5 for the coffeemaker.

Stress: your own worst enemy

A s if there aren't enough threats toyour husiness, the biggest hazardmay he one you can't see: chronic

stress. Hiding in plain sight, this toxicsaboteur can ruin the best-laid plans witha trip to the ER and a sinkhole of medi-cal bills. You may think you're handlingit, but that's usually an illusion, suppliedby the adrenaline released by the stressresponse, which masks the damage toyour body by giving you a sense you'repowering through it.

Brian Curin, 39, thought he was man-aging risk well as president of the footwearretailer Flip Flop Shops, which has morethan 90 locations. Yes, there was pressure,but he exercised and ate well. He did feela little off, though, and had a faint ache ofsomething resemhling hearthurn.

Curin decided to pay his doctor a visit.Blood work, a resting EKG and a respira-tion test were negative, hut a stress testand an angiogram turned up a big prob-lem: four blocked arteries, one of them at100 percent—not what Curin expected at

his age. Without open-heart surgery, hecould have been dead within weeks.

"I was extremely lucky," says Curin,whose wake-up call prompted him tostart a campaign. The Heart to Sole:Creating a Stress-Free America, to lobbyfor stress-testing at all companies and tosupport the American Heart Association'sMy Heart. My Life, program. "If some-thing doesn't feel right, it's probably not.Get it checked out."

Long-term risk-taking and the de-mands of wearing multiple hats make en-trepreneurs easy prey for chronic stress,which compromises the immune system,increases bad cholesterol and decreasesthe good kind. Bravado and busyness cankeep entrepreneurs in denial mode untilthe paramedics arrive.

You're not much good to your businessfrom six feet under. Keep the sirens at baywith these essential strategies.

Pay attention to your body. Insomnia,heart palpitations, anxiety, bowel issues—

they're trying to tell you something.See your doctor.

ß Make stress-testing as routine asdental checkups.

IS Cut stress by reducing time urgency.Every minute is not life or death.Identify the story behind the stressand reframe it from catastrophic to a newstory: "Yes, I've got 300 e-mails, but Ican handle it."

iS Build stress-relief techniques intoyour schedule—meditation, progressiverelaxation, exercise, a hobby.Set boundaries. Sixteen hours of worka day is not sustainable. Find the "justenough" point in a given day or project.Hire somebody. Doing it yourself can costwell more than the price of a helping hand.

•' Step back. Brains have to reset every90 minutes. Breaks increase mentalfunctioning and interrupt stress.Get a life. The best stress buffer is a lifebeyond work. Remember that?

—Joe Robinson

24 ENTREPRENEUR OCTOBER 2013 Get netpage.com. liffl Clip, sa¥s, share.

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