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    CASE STUDY

    ENGINEERING

    SERVICES

    GROUP

    www.qualcomm.com/esg

    Delivering technical evaluations and services to network

    operators worldwide

    The following case documents how

    Qualcomm ESG used its proprietary QUEST

    network simulation tool and novel parameter

    optimization techniques at special event venues

    (sports arenas, convention centers, concert

    amphitheatres) to maximize network capacity

    and maintain a high quality user experience.

    AT ISSUE

    Maintaining a consistent, high quality user experience at special events

    The performance of 3G wireless networks during special events poses a unique

    problem. The large concentration of smartphones with a usage profile of frequent,

    short data connections reduces network efficiency and lowers downlink and uplink

    capacity. This causes low call completion rates, frequent dropped calls, suboptimal

    response times, and low throughputs. The degraded user experience can lead to

    subscriber churn and often visible, public backlash.

    THE CHALLENGE

    Effectively dimensioning & maximizing UMTS network capacity during

    special eventsOperators need a solution to accurately dimension their network resources and to

    maximize network capacity for the unique RF conditions of special events.

    Accurately estimating voice and data traffic demand during a special event, and

    properly modeling the estimation to predict user experience with the deployed

    capacity is quite complex. This is compounded by the capacity lost due to large

    amounts of Radio Resource Control (RRC) signaling generated by the always

    connected smartphone devices, a factor which traditional network dimensioning

    techniques often overlook. Figure 1 illustrates the impact of excessive signaling at an

    under-dimensioned venue: very low voice and R99 data traffic with very high

    non-HS power consumption due to signaling that impacts connection accessibility

    and retainability.

    With inputs such as accurate data usage, device mix, traffic patterns andapplication type, the network resources can be adequately dimensioned and then

    optimized for an improved user experience during special events.

    SITUATION

    u Large concentrations of subscribers

    simultaneously access the 3G network

    during special events.

    u The typical smartphone usage patternof frequent, short data connections

    increases network load, causing a

    degraded user experience.

    u Estimating user experience, particularly

    for data traffic, during special events

    is very challenging with the currently

    available commercial tools.

    SOLUTION

    u Used QUEST simulation tool to

    estimate data traffic demand and

    validate user experience based on the

    deployed capacity.

    u Recommended specific networkparameter optimization settings to

    reduce RRC connections.

    RESULTS FROM SELECTED VENUES

    u 90% reduction in inter-RAT related

    RRC connections.

    u 30% reduction in number of PS

    connections.

    u 50% reduction in number of FACH-to-

    HS transitions.

    u Optimized data throughput and

    capacity management.

    UMTS NETWORK OPTIMIZATION AT SPECIAL EVENT VENUES

    Optimizing major stadiums for the

    2010 FIFA World Cup with MTN

    South Africa

    The growth of 3G-capable smart phone

    is allowing more people to enjoy wireless

    data services while attending sporting

    events, says Sameer Dave, chief technol

    gy officer of MTN South Africa. This tren

    brings unique network demands in

    supporting large groups of subscribers i

    a relatively small geographic area.Qualcomms engineering support was in

    strumental in helping us ensure that spe

    tators received the reliable, high-speed

    voice and data services they have come

    expect from MTN South Africa.

    - Aug 17, 2010 www.qualcomm.com/pres

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    ENGINEERING

    SERVICES

    GROUP

    www.qualcomm.com/esg

    Cell0

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    THE SOLUTION

    Partnering with Qualcomm to achieve maximum

    network capacity

    Qualcomm ESG optimized special event venues for several

    tier-one operators to improve connection performance and

    maximize system capacity using its QUEST simulation tool

    and implementing novel parameter optimization techniques.

    The goal was to estimate the capacity demand, accurately

    dimension the network resources, develop the best possible

    network design, and optimize the system parameters to maximize the capacity.

    Qualcomm ESG employed QUEST to estimate the user experience for the forecasted

    traffic and the deployed capacity at the special event venues. This validated the

    deployed distributed antennae systems (DAS) design for the venues. QUEST used real-world network data for a given mix of inputs such as morphology, device mix, traffic

    patterns, and application type. With this, QUEST accurately simulated the smartphone

    traffic typically seen during special events and predicted the resulting traffic signaling.

    Qualcomm ESG also analyzed the performance counters from prior special events at

    each of the venues. The analysis revealed ping-pongs between WCDMA and underlying

    GSM networks, inefficient usage of RRC states in data calls, and a significant number

    of registrations. The excessive traffic generated due to registrations was minimized by

    streamlining the periodic registration timers and inter-RAT cell reselection parameters

    (both WCDMA to GSM and GSM to WCDMA). The PS connections were reduced, thereby

    maximizing system capacity, by optimizing the (Forward Access Channel) FACH-Idle

    inactivity timer, FACH buffer thresholds, and HSDPA cell change timer parameters.

    RESULTSIncreasing capacity, providing uniform coverage and improving user

    experience

    Qualcomm ESG delivered comprehensive reports to the operators detailing the issues,

    root causes and specific recommendations. Recommendations were tested at various

    special event venues to achieve the below results.

    u Actual user throughput estimated within 10% accuracy by using QUEST simulation

    tool. See Figure 2.

    u 90% reduction in registration and inter-RAT related RRC connections by increasing

    the periodic registration timer from 1 hour to 3 hours and aggressively setting inter-

    RAT cell reselections.

    u 10% reduction in number of PS connections by increasing FACH-Idle inactivity

    timer from 10 to 30 seconds.

    u >30% reduction in number of PS connections by increasing FACH-Idle inactivity

    timer from 10 to 300 seconds.

    u Approximately 50% reduction in number of FACH-to-HS transitions by increasing

    FACH to DCH/HS up-switch thresholds.

    UMTS NETWORK OPTIMIZATION AT SPECIAL EVENT VENUES | CASE STUDY

    2011.01 .V0

    FIGURE 1: DL Power Utilization vs. Traffic

    FIGURE 2: QUEST estimates actual user

    throughput within 10% accuracy

    FIGURE 3: Results from selected venues

    About Qualcomm ESG

    Qualcomm Engineering Services Group(ESG) provides technical consultation and

    educational services for mobile technologi

    from launching a mobile technology to

    optimizing and troubleshooting mature

    technologies.

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