How did you use media technologies in the construction and research, planning and evaluation stages?

- Frame the challenge- Describe the technology- Explain how the technology works - What is the effect outcome for the sequence/scene in question?- What is the wider significance?

Research

Challenge Technology Function Effect SignificanceNeeded an alternative way to gather audience research than just handing out a piece of paper

Survey Monkey – an online survey softwareRequires account/signup

Allows anyone to answer an online survey/questionnaire from anywhere with any device with internet connection

Allowed faster gathering of feedback material

Helped achieved an answer to an unsolved problem – assisted in choosing which poster template to go forward with and develop upon

To create a presentation for The Short Film Context Research that was easily accessible

Prezi – online presentation software, interactive layout

More complex technological tool for presenting information/research, text, images, diagrams etc.

More professional, interactive and gave clearer presentation of research

Aided in placing vital information into a format that was easily accessible and effortlessly read

The present pieces of The Short Film Context Research in a different format

Bubbl.us – an online tool/software that enables the creation of mindmaps/diagrams

Type, click, drag, insert “bubbles” and boxes and lines to create a virtual mindmap

Organised information, easily read and understood

Displayed my research effectively

Needed to display the research conducted in an effective technique

PowerPoint – slideshow presentation software

To represent information in an organised fashion alongside pictures/animations

Clear display/organisation of research

Was able to clearly inform the viewer of my research

Planning

Challenge Technology Function Effect SignificanceHaving never written a script in a professional style, this was a challenge as the conventional styles were unknown to me

Celtx – StudioAn online writing software that features the traditional components of writing a script/screen play and other film industry related tools

It functions by allowing you to sign in on a payment plan and select which film industry writing layout you’d like to use, like writing, visual and production layouts

Made the creation of my script quick, simple and more professional than I could have done by myself

Enabled the creation of a professional styled script with a professional layout conventions in a quick and easy method

Had to somehow display my Prezi - online presentation Able to insert pictures, text etc. Gave a more effective way of The viewer is able to zoom and

storyboards so they could be viewed in high quality and with the function to zoom in. PowerPoint and slides lack the zooming feature

software, interactive layout in a virtual platform that allows you to explore the whole presentation layout without order or in orderHas the ability to allow zooming in and out to get a closer look at what the presentation is displaying

presenting my storyboards therefore see it much better in clearer quality

Construction

Challenge Technology Function Effect SignificanceMade a progression from last year’s camera technologyFrom theHD Canon Legria HF R28 Eto thePanasonic AG HMC 41 E

Very new technology to me with far many more features and attachments for the different elements of filming. I’m not a technology natural so being able to work this camera correctly and with average effectiveness was a challenge

Panasonic HD Camera –1920 X 1080 Full HD

Sennheiser 'shotgun’ microphone attachment (uni-directional)double XLR connection

Essentially an upgrade from previous cameras used.Records in much greater quality: 10 megapixel still images3MOS is a newer technology than CMOSMany more features e.g. 'zebra', focus assist, manual focus, iris control

Increased sound qualityClearer and more precise

More features allows more artistic filmingQuality of sound recorded is preserved and increasedMore to consider when filming as not all features are automated anymore

Learned about new technology and more about vital features/components of cameras

Having never used technology such as this before, it is highly sophisticated and professional. It was a challenge learning just the basics of how to use this in an effective way

Avid Media Composer – moving image (film clips) editing machine and software

Import footage by dragging it into a newly created binDrag footage from bin to the other screen, the composer window is split into two sides, drag, it into the leftTrim footage so it has continuityEdit visuals of clips and sound levelsAdd text over footage

More accurate editing techniques, more effects/features for wider editing

More professional software and techniques when editingNew knowledge for future use

Also having never used such software before, it was a challenge learning about all the different features and ways you can edit

Photoshop – photo editing software

Open up a picture and use it as the backgroundYou can alter the backgrounds colour, contrast, brightness etc.Insert text, choose different font styles/size, can move it aroundAdd layers of images, edit them separately if neededSmart select certain aspects on the background e.g. an image of different colour, and only that will be selected where you can edit it without editing the rest of the imageUse the pain brush tool to draw over the background image, can change brush style, opacity, size, colour (is not saved as a separate layer so cannot be deleted unless undo is pressed. Save as a different version)

Able to make a professional looking poster with professional poster conventions

Easy to use, made poster creation quicker and more efficient than if any other software was used

Evaluation

Challenge Technology Function Effect SignificanceEvaluation question 2 was to evaluate my film, review and poster

Slides – similar to PowerPoint presentation but online

Different slides – can feature text, images, hyperlinks etc. Different colour schemes/designs

Organised and carefully represented my evaluations of each

It’s a different online PowerPoint format that can be used when you don’t have presentation software already on a device. No need to use a different uploading/converter, like uploading a PowerPoint presentation to scribd/slideshare and then share it

To present evaluation question Prezi - online presentation More complex technological More professional, interactive Significant as it structures

1 in a clear and effective format, carefully structured so is easily understood

software, interactive layout tool for presenting information/research, text, images, diagrams etc.

and gave clearer presentation of researchThe evaluations, comparisons, analysis of question 1 were laid out in an easily understood form

information well

For evaluation 3 we had to explore and present information about what we had learnt from our audience feedback and so a voice recording platform was chosen.The challenge was making sure the sound quality was clear and that it was to be in the form of a radio interview

Recording interview – Podcast, sound booth and microphone, computer mixer

The sound booth and microphone were used to record the interview, making the quality far greater than if done in a room with a normal micThe sound was recorded and saved to the computer where it was then uploaded to an online software that converted it into a pod cast that was then placed on the blog

Much better quality, more professional experience in a sound booth created authenticity as an interview

Wider significance being the experience is likely to help in the future