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QUNITA DA GARRIDA
BRAND OVERVIEW
Priorities:
Building The Brand:
Selling Points:
Quinta da GarridaDO Dão
Winemaker Francisco Antunes
Quinta da Garrida is owned by Aliança, a company founded in 1927 whose goal was to expand Portugal’s wine exports and produce accessible quality driven value wines
Essence: An elegant expression of the Dão, the Burgundy of Portugal , approachable and affordable
1. Located in famed Dão region (“Burgundy of Portugal”)2. Vineyards in Vila Nova de Tazem, protected by Serra da
Estrela. Warm summers, cool nights, winter rain, poor granitic soil yields wines with minerality, elegant body, and excellent acidity
3. Acclaimed winemaker Francisco Antunes, whose greatest achievements is creating approachable, terroir-driven, mid-priced wines from native varieties
4. Pascal Chatonnet of Bordeaux fame has consulted
1. Estate covers 120 ha with 102 planted with indigenous varietals
2. Called the “Bourgogne of Portugal”, the wines are soft, well rounded and have excellent aging potential
3. High value – Floor and Pour4. Target mid-sized/large wine shops, local chains5. On Premise bistro style, local hangouts with
good fare, Mediterranean, tapas, international
1. Red (P)2. Reserva Red (S)3. Reserva White (S)4. Touriga Nacional (I)
Available POS: Brochure, Sell Sheet, Shelf Talker
Distribution Channel On Premise: 35% Off Premise: 65%
On Premise: 40% Off Premise: 60%
On Premise: 35% Off Premise: 65%
On Premise: 40% Off Premise: 60%
Varietal Composition50% Tinto Roriz (Tempranillo), 50% Touriga Nacional, 10% JaenNo oak
50% Tinta Roriz (Tempranillo), 50% Touriga Nacional12 mos new and 2° pass French oak
100% Encruzado4 mos used French oak
100% Touriga Nacional12 mos new Russian oak
Competitive Set Cabriz (Aidil), Callabriga (Evaton), Alvaro Castro (Vinum) Quinta dos Roques EncruzadoQuinta dos Roques Touriga Nacional
Pricing
SRP: $9.99 Min. SRP: $8.99 BTG: $8.00 Wine List: $25-$30.00
SRP: $15.99 Min. SRP: $14.99 BTG: $12.00 Wine List: $40-$50.00
SRP: $14.99 Min. SRP: $13.99 BTG: $10.00 Wine List: $30-$40.00
SRP: $34.99 Min. SRP: $30.99 BTG: $20 Wine List: $80
WL Categories Categories: Portugal, Iberia, Dão, International Reds List As: Quinta da Garrida, Single-Estate Tinto, Dão DOC, Portugal
Categories: Portugal, Iberia, Dão, International Reds, ReservaList As: Quinta da Garrida, Reserva Tinto, Dão DOC, Portugal
Categories: Portugal, Iberia, Dão , International Whites, ReservaList As: Quinta da Garrida, Reserva Branco, Dão DOC, Portugal
Categories: Portugal, Iberia, Dão , International Reds, ReservaList As: Quinta da Garrida, Touriga Nacional, Dão DOC, Portugal
Recent Press2008: 88 WA2007: 89 WA2006: 90 WE Best Buy
2008: 89 WA2007: 92 WE2004: 92 WE
2011: 88 WA2010: 90 WE, 88 WA 2007: 88 WA, 89 WE
Specifications
UPC/CS: 10098709088259 UPC/BTL: 098709088252 Pack: 12/750ML Dimensions: 13.9Lx10.47Wx12.2H Weight: 33.29lbs Pallet: 56 Layer: 4
UPC/CS: 10098709088266 UPC/BTL: 098709088269 Pack: 12/750ML Dimensions: 13.9Lx10.47Wx12.2H Weight: 33.29lbs Pallet: 56 Layer: 4
UPC/CS: 10098709088280 UPC/BTL: 098709088283 Pack: 12/750ML Dimensions: 13.9Lx10.47Wx12.2H Weight: 33.29lbs Pallet: 56 Layer: 4
UPC/CS: 10098709088273 UPC/BTL: 098709088276 Pack: 6/750ML Dimensions: 12.20x6.97x10.47 Weight: 18.74lbs Pallet: 95 Layer: 5
TintoReserva Tinto Reserva Branco Touriga Nacional