PZ CUSSONS PRODUCT INFORMATION PACK - Sun … Product... · Imperial leather is a premium quality toilet soap of International standards ... (Dettol) in efficacy and ... introduced

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PZ CUSSONS PRODUCT INFORMATION PACK

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History:

Back in 1768, Imperial Leather fragrance was created for a Russian

nobleman visiting the court of the King of England who

commissioned the Imperial Leather we all know and love today from

Bayleys of Bond street – a London perfumery. Being an international

brand, IL has come a long way since then. Imperial Leather is

available in Classic (70g x 96) pack. The bar was relaunched in

March 2011 with a new hi-class metallic gold and red wrapper. IL

(200g x 36) family bar was launched in April 2010.

Target consumer group:

Male and female between ages 22-45 in ABC1- high to middle class

mostly in the urban and semi-urban areas.

These are the young working class women and average income

earners. They seek and can afford the best. They are conscious of

the way they look.

Brand positioning statement:

Imperial leather is a premium quality toilet soap of International

standards, specially formulated for families that are aspirational and

pride themselves in the type of soap they use, Imperial Leather is a

long lasting affordable daily luxury soap with a rich creamy lather that

gives you a moment of luxury In the day.

Imperial Leather … long lasting luxury

IMPERIAL LEATHER TOILET SOAP RANGE

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History:

The introduction of the Imperial leather body wash is to recruit new

users of the imperial leather soap to the imperial leather shower gels.

Our shower gels have been created with that extra special touch.

Feel the rich, fragrant and creamy lather that gently cleanse & refresh

your skin. Simply lather up the shower gel for a burst of fragrance ,

helping to leave you feeling incredibly fresh and super clean. For soft,

cared for skin, everyday.

The imperial leather body wash is of 4 variants namely:

Citrus burst, Japanese Spa, Purify for men, and classic. The body

wash are all available in (500ml x 12 and 250ml x12) sizes.


Male and female between ages 25-45 in ABC1- high to middle class


These are the young working class women and average income

earners. They seek and can afford the best. They are conscious of

the way they look.


Imperial leather body wash is a quality shower gel of International

standards, specially formulated for families that are aspirational and

pride themselves in the type of soap they use, Imperial Leather body

wash is a long lasting & affordable daily luxury soap with a rich

fragrant and creamy lather that gently cleanse & refresh your skin for

your luxurious moments all day.

IMPERIAL LEATHER SHOWER GEL RANGE

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History

Roberts Antiseptic is an international brand with strong local presence. Roberts

Antiseptic Liquid exists in three sizes – (125ml x 72), (250ml x 24) and (500ml x 6 x

4). The 250ml was introduced in 1997, 125ml in 2001 whilst the 500ml was

introduced in August 2010 last year. It is packed in the global standard antiseptic

plastic PET bottles.

Roberts Antiseptic Soap was relaunched in April 2011, having earlier been on sale

as a Medicated soap in the 90s. The soap is available in a (75g x 72) pack and it is

presented in a new metallic packaging.

Target Consumers:

Mainly mothers and housewives aged 25-55 years in the BC1 socio economic

group. Focus is on mothers and housewives who are conscious of the hygiene

position of their homes and family and make frantic efforts towards their protection

from germs and bacteria that cause diseases. They seek high quality but affordable

antiseptic solutions that can provide them this solution.


Roberts Antiseptic is the ‘Smartest family choice for Protection’ because it offers

much more to the consumer, matching and surpassing (clinically proven) best in

class competition (Dettol) in efficacy and quality. It has a higher active ingredient

DCMX 2%.

It is superior to competition in formulation, performance and quality. It ensures cost

in use as a few drops does so much more. Further, Roberts antiseptic is value

priced thus coming less expensive to competition with a 30% pricing differential.

So why pay more!

ROBERTS ANTICEPTIC RANGE

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History: Premier is the rewarding family care soap that is

available in the new Cool Deo and Fresh Blast range (70g x 72

and 120g x 48) and the Classic range with 5 variants each – Aloe

Vera, Peach, Milk, Rose & Lemon (70g x 100 and 200g x 30).

Premier offers soaps in two leading segments of the market – toilet

soaps and antiseptic segments. The toilet soap range known as

Feel Good range was recently relaunched with the added skin

benefit of natural ingredients.

Its antiseptic range Family protection and Cool Deo was recently

introduced into the market..


For all family members especially in BC who want a simple

affordable toilet soap that is mild and gentle and suitable for their

personal care


For all family members, Premier is a simple value for money toilet

soap that is mild and gentle and comes in great range of

fragrances and colours

PREMIER TOILET & ANTICEPTIC SOAP RANGE

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History:

Cussons Baby range was launched internationally in the early 70’s with

the Jelly, Oil and Lotion as ‘Cussons White Cross’. About the early 90s,

the graphics were upgraded and the name white cross was dropped.

In 2006, the range was re-launched with specialized formulation, more

youthful packaging and more variants.

Currently, the range has been re-launched once more to be more self

indulging with Milk and Chamomile to nourish, It is available in the Jelly

(90g x 72 and 225g x 48), Powder (90g x 48 and 200g x 24 and 400g

x 12), Oil (100ml x 48 and 200ml x 48) ,Lotion (100ml x 48 and 200ml x

48) and soap (70g x 96 and 120g x 36).

Also introducing the pink Cussons Baby Range (2013) with Rose Oil

and Almond soothe to Calm baby’s skin. This has been re-launched

with more specialized formulation and more youthful packing. Currently

available in Powder ( 200g x 24 ), Oil (200ml x 48), Lotion (200ml x 48)

and soap (70g x 96 and 120g x 36).


Mothers between ages 22-45 in the ABC1C2 socio-economy class,


These are the young working class women, the rich people, the

average income earners. They seek and can afford the best. They are

conscious of the way they look.


Cussons Baby is a premium quality range of baby products of

International standards, specially formulated to deliver total skincare

benefits to mothers in the ABC socio economy group who desire the

best for their babies.

CUSSONS BABY RANGE

CUSSONS BABY MILD & GENTLE

CUSSONS BABY SOFT & SMOOTH

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History:

Robb was launched into the ointment market in 1962, and has since

maintained leadership position, thus becoming a household name

for ointment, suitable for use by all adults and older children ; and

continues to be the endearing generational ointment whenever you

need that soothing relief with value. Also introducing Robb sweet

which contains a proven combination of menthol and peppermint oil.

These special ingredients clears and helps soothe the throat. Each

lozenge gives you a strong fresh breath with a clear voice and it

expires 18months from date of manufacturing.

It comes in a variety of forms: Robb Inhaler (1g x 12 x 12), Robb Hot

(25ml x 12 x 6), Robb Original Ointment (4ml x 40 x 20 and 25ml x

12 x 18), Robb tin (4ml x 40) , Robb plastic (2ml x10 x110) and

Robb Menthol Sweet (3.23 x30 x24)

Robb is widely available and affordable. The 4ml, exists in inners of

40’s, and the new Robb product variants were launched in

November 2008.


Males and females, single or married, 12-65 years of age, in the BC

socio-economy class with middle and low income living in the urban,

semi-urban and rural areas. These are students, workers, traders,

artisans, sports people and pensioners exhibiting strength and

vitality, and engaged actively.


Robb offers a touch of relief - providing fast and effective relief the

symptoms of cold and catarrh as well as soothing relief of muscular

aches and pains,

ROBB OINTMENT RANGE

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NEW VENUS SKINCARE RANGE Reveal your Beauty!

Introducing New VENUS: the first high-quality skin care range developed specifically to satisfy the needs of African skin.

Whether you want a bright and even skin tone or a soft,

silky skin, Venus now offers all you need to deliver a complete care for your face and body.

Available @ Supermarkets & Beauty shops.

Did you know the African skin is more prone to blemish & oily shine?Did you know the sun causes damage to the skin?Did you know…

Reveal your Beauty!






Reveal your Beauty!






Reveal your Beauty!






Its PerfectTone™ range offers bright and even skin tone, and the SkinQuench™ range ensures soft, silky skin.

Venus now delivers a complete care for your face and body with the following: Light Moisture Face Cream (50ml

x 12), Venus 2 in 1 Toner & Make-Up Remover (150ml x 12), Venus Gentle Toning Face Cream (50ml x 12),

Venus 3 in 1 Daily Face Scrub (150ml x 12), Venus Light Moisture Body Lotion (250ml x 12), and

Venus Gentle Toning Body Lotion (250ml x 12).

Reveal your Beauty!






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VENUS CLASSIC SKINCARE RANGE

Range Overview:

Venus Skincare products: Creams and perfumes have

been in the African markets for over 20years and has

enjoyed popularity among its users.

Venus skincare range with its special blend of emollients

and moisturisers, helps keep skin soft, smooth and richly

perfumed. It is enriched with Vitamin E and UV properties

to protect against sun.

The skincare range is aimed at BC consumers. Venus has

available a complete range, which includes a toning lotion

(200ml x 24), moisturising lotion (200ml x 48) and a rich

moisturising cream (200g x 72) as well as a toning cream

(120g x 30) which work to deliver all round beauty

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History

Venus Relaxer was introduced into the African markets in the early 90’s and

has been positioned as a quality product. The brand was relaunched in 2007.

Venus Fortify range is available in the following sizes: (175g x 24), (225g x

24), and (400g x 12)


The Venus lady is a relatively matured, confident, sophisticated independent

career woman. The Hair care range is mainly aimed at B and C1 consumers,

aged 22 – 34yrs old. Venus also targets females aged 35-45yrs.


Venus is committed to making Personal care products that enrich your beauty,

enhance your confidence and treat your problems. Despite your busy lifestyle,

Venus range of products takes care of your beauty needs as you take care of

your life;

“Sets you apart…………..to be the diva you’ve always wanted to be’.

VENUS FORTIFY HAIR RELAXER

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Joy Hair Relaxer

Used for relaxing the hair usually every 6 weeks depending on the

texture of hair.

Its also great for retouching the hair, bearing good straightening

performance. Contains coconut oil for shiny hair with body and

bounce. It is presented in a (175g x 24 and 225g x 24 pack)

Joy Scented Powder

Especially in the morning & at night after bath, Joy Talc absorbs

sweat giving an oil free & smooth fragranced skin, formulated

with long lasting fragranced formulation & sterile talc. It is

available in a ( 90g x 40 and 190g x 20 pack)

Joy Spritz Cologne Range

Long lasting cologne range which offers three unique fragrances

for ease of preference.

Its blend of ingredients creates refreshing, relaxing or

reinvigorating sensations for the user.

It is offered in a 75ml x 24 pack.

JOY BEAUTY RANGE

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EVERYDAY FEMALE SANITARY RANGE

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History

Morning Fresh Dish Washing Liquid was introduced internationally in 1979.

It is sold in three pack sizes (250ml x 24, 500ml x 18, 1litre x 12). The washing

up liquid is presented in a plastic PET bottles.

In 2010, a product extension named Morning Fresh 3 in 1 Multi Surface Hygienic

Cleaner was launched into the Nigerian market. The product is presented in only

one pack size of 500ml, and offers three variants 1) Fresh Lemon 2) Fresh

Lavender 3) Fresh Pine.

In October 2012, Morning Fresh was re-launched in a new trendy packaging with

the introduction of a new zesty lemon variant. It comes in two sizes (1litre x 12

and 500ml x 18)


Primary target includes Women aged 25-45 years in the ABC socio economic

classification. Consumers are further described as enlightened cosmopolitan

ladies with busy lifestyles and who love convenience


The Morning Fresh brand promises users: ‘Superior Freshness Performance’.

It provides superior kitchen cleaning, washes 100% more than alternative dish

wash solutions and provides superior fresh fragrance.

Morning Fresh 3 in 1 Multi Surface Hygienic Cleaner provides superior home

cleaning, provides superior fresh fragrance and contains Byotrol which kills

99.9% of germs and guarantees 24 hours protection even when dry!

Price positioning:

Morning Fresh Dish Washing Liquid is the leader in its category and it is

premium priced

MORNING FRESH DISHWASH RANGE

MORNING FRESH ORIGINAL

MORNING FRESH ZESTY LEMON

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HISTORY

Zip was launched as a value to offer PZ Cussons a white detergent

alongside the blue Elephant detergent. It was re-launched in March

2007- as “ZIP For Perfect Whites”- it is a White Specialist detergent,

presently the only detergent with this distinctive claim and proposition in

the Nigerian market today.

It has a unique Opti-Bleach™ system that makes white clothes whiter

and brighter. The brand has been relaunched twice as “Zip for Even

Whiter Whites” and “For Brilliant Whites and Freshness” in November

and October 2010 respectively.

Zip is available in a range of convenient sizes (23g x 144), (180g x 24),

(900g x 10) and (1.8kg x 6). The detergent is presented in sachet

packaging.

Brand Positioning

ZIP is positioned as a value for money specialist White detergent

powder

Its target consumers are primarily women aged 18-45 who are

responsible for household laundry. The product is also aimed at

demanding professionals who are concerned about their whites and

influence detergent purchase in their household.

Functional Benefits

• Makes white clothes whiter and brighter!

• Leaves clothes with a good smell

• It is great value for money

ZIP DETERGENT RANGE

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History:

Stella pomade has been a trusted family skin care choice for over

three decades in most northern Nigeria homes, Sudan and Chad.

Stella brand is of high quality standard and specially made with

unique ingredients in order to care of skin care needs.

The richly fragrant pomade is the market leader in its category. It is

interesting to note that the current glass packaging has been

retained over time due to the strong preference for glass by the

current consumers.


Males and Females between ages 20-55 in the BC socio-economy

class, that resides in the urban, semi-urban and rural areas.


An endearing, reliable and quality brand, specially formulated to

take care of the skin care needs of the entire family. Stella is

available in (125g x 48 and 250g x 24) packs.

STELLA POMADE

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JET CREAM

Brand Overview

Jet cream is a stable brand within the PZ Cussons’

historical product portfolio.

It has been expertly formulated to attain a rich texture,

which delivers enjoyable product use with consumers.

Jet cream is known for its distinct fragrance, which

promotes a pleasant appeal. The brand ensures all day

long moisturising benefits to the hair as it has been

formulated with mineral oil, which also imparts a healthy

shine.

Jet cream is available in a (125g x 72) pack and presented

in a uniquely shaped glass bottle.

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History:

Excel range of beauty products are effective skin care

products, specially designed to deliver maximum benefits to

existing and prospective consumers that are longing for the

best product at an affordable price.

The baby perfumed jelly has been enriched with coconut oil

to ensure lovely, healthy and glowing skin.

Excel has been carefully formulated to protect the skin

against dryness and irritation.


Females and males aged 20-55 in the CD socio-economy

class, average and low income earners, residing in the low

class urban, sub-urban and rural areas.


Excel is an effective, value for money, family fragranced skin

care range, which delivers desired skin care benefits. It is

available in the following sizes: (45g x 72), (90g x 72), and

(225g x 24).

EXCEL PERFUMED BABY JELLY RANGE

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SARKIN TURARE & DAN DUALA PERFUME

Brand Overview

These unique intense fragrance have been prepared

with special ingredients which ensures all day long

wear.

It is traditionally popular among Muslims consumers.

The fragrance adds confidence to the user as it

envelopes them in a distinct pleasant scent.

Dan Duala is available in a (13ml x 96) pack, and

Sarkin Turare is offered in a (13ml x 96) pack. These

unique fragrances are beautifully presented in glass

bottles and fitted with protective covers to preserve the

product content.

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Brief Introduction to the Carex Brand

History : The Carex Beauty Antiseptic Moisture Soap was introduced into Nigerian market 2004 as an Antiseptic Soap that kills germs and removes dirt from the skin. Last year, November 2012 Carex was launched as a Hand wash

Target Group: The target group for Carex are families of the ABC social economic group who live in semi-urban and urban areas.

Product Offering:

Carex Antibacterial Hand wash now comes in 250ml dispensable bottles in 4 variants: (250ml x 12) • Carex Herbal Protect • Carex Bacteria Protect • Carex Complete Protect • Carex Moisture Plus

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Documents

PZ CUSSONS PRODUCT INFORMATION PACK - Sun … Product... · Imperial leather is a premium quality toilet soap of International standards ... (Dettol) in efficacy and ... introduced