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PYRAMID CONSULTANTS
Improve the food security and quality of life for the people involved in agriculture.
MBA StudentLavanya
AdvertisingQuinn
Agricultural & Biological Engineering
PratikIndustrial DesignSadie
Mechanical EngineeringBrian
MBA StudentSreekant
Meet the Team
Global food demand is predicted to increase 70%
by 2050
110 million tons of rice is grown in India yearly
Around 25% of food grown in India goes to waste
Around 30 million tons of rice are going to waste
consumption
distribution
processing and packaging
postharvest handling and storage
agricultural production
Post-Harvest Loss Estimates in India
consumption
distribution
processing and packaging
postharvest handling and storage
agricultural production
27%
32%
17%
9%
15%
Focus is on harvest, handling and storage phases.
Physical loss ranges from 15-25% of crop125 kg per capita per
year is wastedAround 30% of fruits and vegetables cannot be consumed due to loss of quality
Food loss is measured in quality and quantity
UsersFarmer, transporters and millersLocated in the southern state of Tamil Nadu, India
Problem Areas
Poor quality bags
Use of hooks
Pests and moisture
Open Drying
Machine threshing
9
Filled by farmer
80 kg Transportation 74 kg
jute bag Supply Chain
Storage
If the use of hooks contributes to
Opportunity
potential savings of
150,000 TONS
of rice in Tamil Nadu
there is a
10%
of the storage/transportation loss
Farmers don’t understand that they are losing sellable crops
Design Criteria
Reduce loss during
transportation and storage
Reduce wear and tear due
to hooks
Increase longevity of
sacks
Create health benefits and
monetary savings
Grain SaverAdding handles to existing jute bags eliminates the need to use a hook, which is the cause for many of the holes.
Training Program
1) Loss = Loss
2) ! Miller !
3) = =
Solutions for: How to prevent
Kg
The training program will be promoted through newspaper, commercials, local self help groups and ads on grain saver bags.
Training Program
Current Products
Grain Savings
Cost
Current Jute Sacks
High Quality Sugar Sacks
PRoduct opportunity
Grain Savings
Cost
Current Jute Sacks
Grain Saver
High Quality Sugar Sacks
Market engagement strategy
Partner with manufacturers for immediate market entry
Market engagement strategy
Partner with manufacturers for immediate market entry
Expand awareness across the supply chain
Market engagement strategy
Partner with manufacturers for immediate market entry
Expand awareness across the supply chain
Increase adoption via word-of-mouth through local communities
Market engagement strategy
Brochures highlighting the benefits of Jute bag and training program
Partner with manufacturers for immediate market entry
Expand awareness across the supply chain
Increase adoption via word-of-mouth through local communities
Brochure distributed to local labor union, agricultural groups, merchant groups.
Promotion
Exchange Model
PYRAMID CONSULTING
LABORERSJUTE BAG MANUFACTURERS
MIDDLE MEN FARMERS
PYRAMID CONSULTING
LABORERSJUTE BAG MANUFACTURERS
MIDDLE MEN FARMERS
New design solution
Manufacturing partnership
Adoption
Grain savings
Exchange Model
PYRAMID CONSULTING
LABORERSJUTE BAG MANUFACTURERS
MIDDLE MEN FARMERSBuyer
Seller
Training for usage
Less physical stress
Adoption
Training for loss recognition
Exchange Model
Local Manufacturing
Jute production hubs
Local distribution system
15% increase in jute inventoryRecycle jute bags
COMPETITIVE ADVANTAGE
Outsourcing manufacturing
Direct selling to middlemen
Influencing the eco-system by training
the end users
Business Model
Year 1
Hub town near Chennai
Villages: 4-5Target: 2000 Grain Savers
Year 2
Half of Tamil Nadu
Target: 800,000 Grain Savers
Year 3
All of Tamil Nadu
1.2 million Grain Savers
Pilot Phase
Target: 1 hub town ~ 5 villagesPilot Phase Cost: Rs.160,000 ~ $2700Prototyping: Design, Material, Stitch Pattern, Testing
Financial Projection
Costs over 5 years: Rs.762,000 ~ $12,700
Break even at year 4
Cumulative Revenue At Year 5 Rs.975,300 ~ $21,700
TOTAL INVESTMENT: Rs.775,000 ~ $13,000
Investment
People Profit
Planet
Bottom Line
Efficent usage of resources
Food shortage Cost of foodNutrition
Farmers Merchants Pyramid Consulting
Thank You
Detailed Financial
Expense Projections Pilot Year 2 Year 3 Year 4 Year 5 Total
Prototyping Cost $₹ 35,000 $₹ 12,000 $₹ -00 $₹ -00 $₹ -00 $₹ 47,000
Consultancy Office Cost $₹ 15,000 $₹ 16,050 $₹ 17,174 $₹ 18,376 $₹ 19,662 $₹ 86,261
Training Module Development $₹ 8,000 $₹ 9,600 $₹ 11,520 $₹ 29,120
Marketing $₹ 20,000 $₹ 22,000 $₹ 24,200 $₹ 26,620 $₹ 29,282 $₹ 122,102
General & Admin $₹ 7,000 $₹ 7,350 $₹ 7,718 $₹ 8,103 $₹ 8,509 $₹ 38,679
Salary Expenses $₹ 75,000 $₹ 78,750 $₹ 82,688 $₹ 86,822 $₹ 91,163 $₹ 414,422
TOTAL $₹ 160,000 $₹ 145,750 $₹ 143,299 $₹ 139,921 $₹ 148,615 $₹ 737,585
Yearly Projections Year 1 (Pilot ) Year 2 (100 per Village) Year 3 Year 4 Year 5 Total
Units Sold 800,000 1,200,000 1,800,000 2,700,000 ₹ 6,500,000.00
Total Sales Revenue $₹ 140,000 $₹ 14,000,000 $₹ 28,000,000 $₹ 56,000,000 $₹ 70,000,000 ₹ 168,140,000.00
Consultancy Revenue $₹ 14,000 $₹ 1,400,000 $₹ 2,800,000 $₹ 5,600,000 $₹ 7,000,000 ₹ 16,814,000.00