Natural Cosmetics Brand

PureHeal’s Brand Story

1. About PureHeal’s

2. Brand Story

3. Introduce PureHeal’s

4. PureHeal’s Philosophy

5. PureHeal’s Product Line

6. PureHeal’s Distribution Channel

7. PureHeal’s Brand Marketing

contents

About PureHeal’s

Pure

Heal

‘S

= Pure(Clean) + Heal(Cure) + ‘s(Skin)

“Clean, Not Contaminated”

The combination of pure natural components and skin science restricting the use of artificial chemicals help activate the mechanism and regain the balance of the skin.

It improves the tired and damaged skin from various harms from outside and heals and cures the mind while maintaining the health and balance of mind and body.

“Cured, Healed”

Abbreviation of “Skin”

It heals the skin (“PureHeal”) leaving the optimized skin condition and vitalizing the skin to make it healthier. .

Healing the skin through natural purity

“PureHeal’s collects and do research on plants, fruits, and flowers around us to

seek effective skin care ingredients. PureHeal’s make effective ingredients using

100% of essential oil and highly enriched source material.”

[Precious Material Gained from the Nature Used by PureHeal’s]

In early 1980’s, plant scientists discovered remarkable efficacy of plant, fruit, and flower extracts in

treating skin conditions, skin troubles, or even soothing sensitive skin. PureHeal’s select natural

materials proved in history and dedicated ourselves in enriching the material to the maximum level. Thus,

we came to develop “PureHeal’s Special Formula” using natural preservatives excluding chemical

materials

Propolis Cantella Galactomyces Sheer butter Caviar

Brand Story

Moisturizing,

soothing

Regeneration,

elasticity

Moisturizing,

energizing

Anti-aging,

Wrinkle care

Whitening,

glowing

With live nature in its purity, we delivers our principle

and promise of helping with skin care as nature oriented natural

brand represent the fresh and relaxing plants itself . The Harmony

of Pure Nature and Skin Science offers the energy and

vigor, and much needed rest to tired skin

providing nutrition.

PureHeal’s places sensitive skin first

Pureal’s does not use artificial preservatives

Introduce PureHeal’s

It helps resolving the root causes and restoring health

from within the skin with nature oriented plant extracts. it

is remarkably skin friendly without chemicals.

Representing the life energy of the nature, it quickly

restores skin losing vigor and energy.

The biggest benefit of harmonious combination of

natural science using plant extracts and skin science is to

remove chemicals. After thorough research on the traits

of plants with various nutrition, we learned the natural

preservative capabilities ingrained in the plants. We

utilized the conventional traits of those natural

preservatives which changes into different nutrition

once it gets to the skin.

We pursue healthy beauty with

natural material gained form the

nature

We added more skin care efficacies

with enrichment

We do not use chemicals harmful to

human body We will never conduct animal test.

without using controversial

chemicals or animal based raw

materials, we develop

products using environment

and skin friendly materials

after undergoing rigorous

process of selecting materials

from plants, flowers, and fruits.

Concentrating natural

material rather than relying

on chemicals, we tried to

deliver the nature's

ingredients as it is but only

enhancing efficacy by

enrichment.

Harmful materials which can

possibly irritate sensitive skin

such as mineral oils not

certified for safety, organic

compounds glycol, artificial

pigment paraben for better

fragrance and color, artificial

fragrances, benzophenone

are not used.

We will never test the safety

of the products on animals.

PureHeal's is natural brand

which loves the nature and

animals.

PureHeal’s Philosophy

PureHeal’s Products

Customized Skin Care Line Developed for Different Skin Types! PureHeal’s developed specialized and customized skincare product lines for

each different skin types and troubles—most of women find troubling or need

to improve—such as skin troubles, moisturizing, regeneration, anti-aging,

whitening, and lifting.

Galatomyces Radiance Line Centella Nutrive Line Propolis Moisture Line

PureHeal’s by line

PureHeal’s Special products

Caviar Primium Line Ceramide Capsule Cream Shea Butter Body Line Golden Ball Healer

What’s Propolis? Honey bees not only extract the honey from the flowers but this

material called propolis which is the brown colored sticky composite

material made of sap, pollen, and enzymes in bee saliva commonly

found in beehive. Propolis fills the creaks of beehive and is used to

protect themselves, and to maintain the hygienic inside of the beehive.

MAIN INGREDIENT

Propolis Moisture Line

Propolis Cleansing Milk _ 100ml

Propolis Softening Toner_125ml

Propolis s 20 BB Cream _35g Propolis 90 Ampoule_ 30ml

Propolis 80 Cream_50ml

Moisturizer line for sensitive skin strengthening skin resilience with natural shield given by honey bee!

The Propolis Moisturizer line effectively soothes the skin and protects it with natural honey bee shield of propolis extracts

moisturizing dry skin and effectively caring for sensitive skin.

Propolis Dual Energy Mask _20g

+ Ampoule_2ml

PureHeal’s Propolis Line

cleansing milk cleanses sensitive

skin without causing stimulations

containing propolis

Propolis50 Volume Mist _ 100ml

Functional shaking mist,

containing propolis extract,

protects skin and helps to soothe

sensitive and troubled skin.

90% Propolis Extract ampoule

Helps to Protect Skin & to

Relieve Sensitive Skin Problems

The functional BB cream for honey

glowing and moisturized skin

containing the propolis extracts

Propolis Foam Cleanser _ 100ml

moisturizing foam cleanser

which contains the honey bee's

natural shield propolis extracts

functional peeling toner which

effectively soothes and protects the

skin with the nutrition from propolis

Enriched cream with 80% propolis

for glowing & moisturized honey

skin

Functional energy mask contains

contains propolis extracts which

soothes the sensitive and troubled

skin

What’s Centella asiatica? MAIN INGREDIENT

Centella Asiatica means “Curing Diseases” that soothes and

relieves the irritated or stressed skin and helps to strengthens the

self-regeneration power. The active ingrdients contained in

Centella Asiatica boosts the elasticity of the tired and weak skin

due to the stress and stimulation from external daily life.

Centella Nutrive Line

Centella Reviving Toner_125ml

Centella 80 Eye Cream_ 15ml

Centella 90 Ampoule_ 30ml

Centella 70 Cream_50ml

Centella 20 BB Cream _35g

Fills the skin with nutrition restoring damaged and dry skin!

Centella Nutritive line strengthens the damaged skin barrier. It contains Centella Asiatica extracts—which restores the

damaged skin—to firm up the skin and to regain the skin health and elasticity.

Centella Dual Energy Mask _20g +

Ampoule_2ml

PureHeal’s Centella Line

Peeling toner which contains Centella

Asiatica extracts, recovering damaged

skin and restores skin barrier

This functional ampoule contains

90% of Centella Asiatica extracts--

excellent to strengthen skin barrier

and damaged skin care--helps restore

the basic functions of the skin

The functional BB cream contains

Centella Asiatica extracts to even out the

skin tone for glowing and healthy skin

The functional eye cream contains 80%

Centella Asiatica extracts providing

nutrition to damaged skin, while

tightening and brightening the skin

The functional cream that contains 70%

Centella Asiatica extracts--the mystical plant

regenerating damaged and tired skin

The functional energy mask contains

Centella Asiatica extracts that gives

nutrition to skin while firming it up to

beccome healthy skin

GALACTOMYCES ?

MAIN INGREDIENT

Galactomyces is the yeast that kept the hand skin of an elderly

working at the rice wine- making house look much younger and

clean. It is the fermented and filtered Galactomycese which

enhances the elasticity, tightens the pore, moisturizes and

appeases the skin. Galactomyces fermentation filtrate is the

natural component gained after fermenting and filtering the natural

enzyme Galatomyces candidus.

Whitening

Recharging skin inner

power Foaming

Skin Protect layer

Galactomyces Radiance Line

Whitening skin line uses traditionally fermented formula to awaken the transparent skin from dull skin! It contains natural enzyme Galatomyces fermented formula gained through fermented rice wine starter culture to restore the vitality and transparent, glowing, and smooth skin tone. .

Galactomyces Reviving Toner_125ml Galactomyces 90 Ampoule_ 30ml

Galactomyces 80 Eye Cream_ 15ml Galactomyces 70 Cream_50ml

Galactomyces 20 BB Cream _35g

Galactomyces Dual Energy Mask _20g +

Ampoule_2ml

PureHeal’s Galactomyces Line

The peeling toner containes fermented Galactomyces extracts to restore smooth and healthy skin

97% Galactomyces Ferment Filtrate ampoule that creates clear and clean skin, reviving the natural healthiness of skin

This functional BB cream contains Galactomyces that reinvigorates the skin for brighter skin tone

Dual Functional Eye Cream that leaves freash, smooth and radiant skin around eyes with 80% of Galactomyces Fermentation Filtrate

The functional cream contains 70% of fermented Galactomyces extracts to brighten the skin filling with clear light and energy.

functional energy mask with fermented Galactomyces extracts for glossy and moisturizing skin

PureHeal’s Caviar Line

Caviar 80 Eye Lift Cream 15ml *3 Caviar Renewing 90 Ampoule 15ml*3

90% Caviar extracts which have almost the same structure with skin protein deliver essential nutrition to skin!. EGF and peptides makes your skin tighten up with high elasticity by preventing skin aging! Vitamin B3 and Mulberry Root extract work for skin whitening by controlling melanin.

Double functionality Ampoule with 90% of caviar extracts to leave clear and faultless skin without trace of time

Functionality Eye Cream with 80% of Caviar Extracts to protect, improve wrinkles and brighten skin around eyes

MAIN INGREDIENT

What’s Caviar? Caviar is made of sturgeon eggs but the sturgeon gets rarer and so is the

caviar which is premium beauty ingredient with highly effective skin

boosting components. Caviar is one of World's Three Delicacies along with

Foie Gras and Truffle and served for banquets where medieval or modern

royal courts, priests, and aristocrats.

What’s Shea Butter? MAIN INGREDIENT

Shea butter is butter extracted from shea nut, the fruit of Butyrospermum

parkii or dubbed as the tree of life growing in African Savanna area.

African natives has been using the fruit as medication plants and the labs

located in US and Europe have conducted some research analysis and

clinical trial to find out the moisturizing effects and various other beneficial

efficacies, which helped many global pharmaceutical companies and

cosmetics companies use the shea butter in their products today.

PureHeal’s Shea Butter Line

Ylang-Ylang Shea Butter 30

Hand Cream _ 75ml

Highly moisturizing shea butter hand cream softens and moisturizes rough and dry hand skin with lovely floral scent

Lavender Shea Butter 30

Hand Cream _ 75ml

Highly moisturizing shea butter hand cream softens and moisturizes rough and dry hand skin with soft lavender scent

Original Shea Butter 30

Hand Cream _ 75ml

Highly moisturizing shea butter hand cream softens and moisturizes rough and dry hand skin.

Shea Butter 20 Body Moisturizer_ 250ml

body moisturizer with African natural moisturizer shea butter to soften and moisturize dry and rough body skin

Protect moisture skin with moisture layer from dry and cold environment like winter! It presents soft and moisture hand skin for all day long without stickiness.

Golden Ball Healer_ 11ml

Total Care Solution for wrinkles, eye-bag, dark-circle!

• Golden Ball Healer • Ceramide Capsule Cream

Ceramide Capsule Cream_100ml

Capsule cream containing Mois Ceramide with 10 natural oils

Moist Ceramide in Ceramide capsule gel has strong moizturizing

effect. It has hydrophilicity and lipophil at the same time so that it

holds moist and prevent moist evaporation. Also it protects skin

from harmful environment and enhances skin inner power.

MAIN INGREDIENT

Ceramide?

Nanosized golden ball delivers nutrition deep inside of the

skin better than hand massage since skin ion pulls golden

ball white-gold ion. golden balls helps stimulate stagnant

blood flow around the eyes through ion massage and the

increased synergy of their combination with the concentrate

cultivates healthy and vibrant skin around the eyes.

Nanosized golden ball? MAIN INGREDIENT

PureHeal’s Distribution Channel

PureHeal’s Distribution Channel Status PureHeal’s products are sold at major distribution channels,

and currently is in talks to enter online and offline

distribution channels abroad.

Distribution Channel

PureHeal’s Online Distribution Status

Natural brand PureHeal’s are gaining popularity at major Korean online retailers

“ Online Retail Distribution Contract Still Ongoing”

Distribution Channel Sales Position

“ Best Selling / Sold Out record breaking At Korean social shopping mall TIMON

! ”

Distribution Channel

PureHeal’s online distribution status

Distribution Channel: Sales Position

PureHeal’s domestic distribution status

It is a number one health and beauty care

drugstore run by Nonshim where well known

brand cosmetics and beauty products are

marketed. This one stop shopping center

Pandora is expected to sell PureHeal’s

products from the year 2013.

Distribution Channel: Sales Position

Distribution Channel

Pandora retail distribution

Contract

Domestic Sales

PureHeal’s overseas distribution status

Consolidating its position as a natural makeup brand in

global market, PureHeal’s particiaptes in global

cosmetics and aesthetics expositions to strengthen its

ties with overseas buyers. It also plans to start exporting

after signing a contract with Colourmix in Hong Kong.

Overseas Sales

Distribution Channel: Sales Position

Distribution Channel

Hong Kong ColourMix

Retail Distribution Contract

PureHeal’s Brand Marketing

PureHeal’s Marketing Status PureHeal’s conducts large scale beauty tester events at large beauty café for

new product launches, and it is engaged in active marketing activities to raise

its brand awareness running a blog and a facebook.

Brand Marketing

Online

Marketing

Offline

Marketing International

Marketing

keyword, portal site, banner ad, blog, café,

facebook, beauty tester, news release, social

and ad marketing

Active offline marketing using official

supporters, celebrity endorsement,

TV broadcasting product placement,

popular magazine ad placement

Actively engage in overseas

marketing activities

participating in overseas

makeup exposition to raise

brand awareness

Simultaneous Marketing

Online & Offline &Overseas Marketing

PureHeal’s has been engaged in active promotional marketing activities to get

closer to many consumers through a variety of online and offline marketing activities

while participating in expositions overseas.

Strengthening PureHeal’s Brand Promotion with Focused

Marketing Activities

Online Marketing progress.

Brand Marketing

Official Blog and Facebook, and Cafe PureHeal’s promotes PureHeal’s brand through active SNS activities through its official blog, facebook, and official café.

http://blog.naver.com/amipureheals http://cafe.naver.com/pureheals/

http://www.facebook.com/Pureheals

Brand Marketing

Dominates Online Viral Marketing _1

Naver & Daum & Naver Blog Naver & Daum &Nate Blog 2 Naver & Daum Café Beauty Tester

PureHeal’s as a frontrunner of online viral marketing, the brand PureHeal’s is actively promoted in keyword advertisement along with

knowledge-in, blogs, online café, twitter, and using netizen experience groups

Online Marketing progress.

Review videos various relevant search keywords search engine Google

Brand Marketing

Dominates online viral marketing PureHeal’s as a frontrunner in online viral marketing has been active in promoting its brand at social platforms such as knowledge-in,

blogs, online café, twitter, and using netizen experience groups.

Online Marketing progress.

Brand Marketing

Dominated Online News Media Adverting Marketing _2

PureHeal’s has maximized its brand advertisement and promotional effects using large portal websites and online newspapers in its

execution of marketing strategy.

Online Marketing progress.

Brand Marketing

Offline Marketing progress.

PureHeal’s Official Supporter Group “Pures” Ceremony PureHeal’s official supporters “Pures” held the first offline gathering

and continued offline marketing events.

PureHeal’s Characters

Brand Marketing

2012 HK Cosmoprof Convention Art Booth Participation

Natural brand PureHeal’s joined 2012 Hong Kong Cosmoproft convention to gain the ground to promote its quality natural makeup products

and take it as a springboard to grow into a global brand.

International Marketing

Brand Marketing

K-Beauty in HK Cosmoprof “Beauty Expedition “ Noticed PureHeal’s

Cosmeprof’s 7 Korean promotional ambassadors visited the booth of Natural brand PureHeal’s under the title K-Beauty drawing interest from

the press and the world.

International Marketing

Brand PureHeal’s delivers healthy beauty containing the

ingredients intact as they are found in the nature.

Thank you!