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The specialist home of response driven advertising. We are experts in producing DRTV campaigns that deliver results, sales and new customers.
FAST!
Who are we?
Pure DR offers unparallelled industry and a track record of client success in the highly specialised DR arena
We uniquely understand how to create engaging and response driven advertising and are experts at representing our partners and clients globally
We provide expert multi-channel, multi-media buying and planning services backed by robust campaign analytics.
Be it digital, print, DRTV or live, we understand the need for specialist media buying and the correct creative execution
What do we offer?
Full creative and marketing services
including DR production
Creation of digital, print and TV campaigns and advertising
solutions
Experienced production teamFull script to screen serviceMedia Planning, Buying, Campaign Management and ReportingBroadcast compliance and regulatory clearanceLocalisation of shows.Production of UK based testimonial groups and video
Our service offer breakdownLive and home
shopping representation and
management
DR campaign management, media buying and analytics
We are the live TV specialist with global shopping channel
contacts
Represent product into the biggest shopping channels in Europe and the Rest of the WorldActive accounts in UK, France, Germany, Italy, Australia, Japan, Korea, Canada and the USAPresenter training and full show format developmentManagement of all back end logistics and localisationFull on-going client account management
We build products into established and recognised global DRTV brandsLegal and regulatory approval processShipping and export / import issuesMarket testing of a product and full campaign roll out managementProduct and Infomercial localisationTap into our extensive global DR industry network of contactsWe have relationships with DR broadcasters in over 40 countries globally
Aggressive buyers of long form and short form mediaAccess to premium , longterm and airtime restricted and closed to other buyers due to our direct relationshipOver 20 years media buying experience ensuring highly laser targeted campaignsDetailed daily analytics to maximise campaign managementFully integrated telemarketing and logistics
We buy, plan and manage an extensive portfolio of airtime across
all major networks
We have an extensive network of global airtime partners and
distributors
Informercial licensing and product distribution
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We are the ASA overturning, headline grabbing, creative agency
Extensive UK PR generating campaign forMy Perfect Eyes based around the infomercialcreative we produced and successfully defended
Service Provided:Full client managementSales supportCreative productionInternational licensingCampaign managementMedia buying and analysisLive TV representationPost productionRe-versioningAsset managementCompliance
What we do – Success stories
Client: My Perfect Eyes(The Perfect Cosmetic Company)
Complete client account management including setting up call centre, advising and developing on-line, digital, press, retail, live and DR campaigns.Full infomercial production - script to screen service, design of new graphics, story boarding, production, editing, post production and compliance services.Broadcast and regulatory compliance along with market testing and campaign roll out management provided.Product and infomercial localisation servicesRights assigned to over 20 new international DRTV clients for broadcast test.UK media management and analysis - buying over £150,000 of airtime per month in the UK to support the show - long and short form.Managing all core campaign elements including web, marketing, creative, operations, customer service and retail.
Service Provided:Full client account managementLive European TV shoppingInternational DR licensingOn-line set upDigital, press and retail sales support and representationCompliance
What we do – Success stories
Client: Wisp 3 Piece Cleaning System(Wisp Industires)
Set up and management of Amazon and eBay strategy for the UK and Europe along with advise on web localisationand UK best practise. Digital consultancy advise - compiling on-line ads, developing Facebook strategy.Management of all stock inventory and listings, including logistics, warehousing and freight forwarding.Representation into European Live Shopping - opened up key accounts and launched activity on TF1 in France, QVC Germany and QVC UK with Studio Moderna interested in taking for all of Central and Eastern Europe. Full presenter training and set up of all on air demos.Overseeing and advising on the digital and print strategy -managing all aspects of the DR campaign including set up and on-going media analysis.
Service Provided:Infomercial productionMedia and campaign managementAnalysisBroadcast deliverablesCompliance
What we do – Success stories
Client: Food Saver Vacuum Sealing System( Jarden’s Consumer Electronics)
A US infomercial already existed but the client wanted to create a UK/European focused high quality infomercial with a strong emphasis on testimonials. Working within a very right regulatory framework and with a big USA client, we got the product to air and exceeded all expectations with our creative execution and budget.Liaising closely on a daily basis with media owners and the call centre to ensure a very highly targeted, responsive and optimised campaign. Advising on optimum scripts, improving the AOVs.Several edits of the infomercial were created - each one improving the overall MERs.Management of all the broadcast deliverables, schedules and media campaign.
Clients and brands – Just some of our successes
Space Systems Window ProMagic LoomEyesential
Cryogen Knives Oven Mate Cleaning Range My Perfect Eyes Wisp Cleaning System
