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PURDUE CONVOCATIONSCORPORATE PARTNERSHIP OPPORTUNITIES2012-2013 PERFORMANCE SEASON
Amanda Dunkle, Director of DevelopmentEmail Address: [email protected] Phone Number: 765-494-7728
OUR STORYInitiated in 1902, Purdue Convocations is among the oldest collegiate performing arts presenters in the United States. Each year, Convocations offers the region 30-40 performances of widely varying genres: Broadway-style shows, theatre, dance, children’s theatre, world music, jazz, and chamber music, along with rock, pop, country, and comedy attractions. Convocations’ performances provide vibrant, cultural experiences from around the world for audiences of all ages. Its programming enriches the lives of college students on the Purdue University and Ivy Tech Community College campuses, as well as the lives of Preschool through Grade 12 students in our local schools, and families in the Lafayette-West Lafayette community and the larger region.
OUR MISSIONThe mission of Purdue Convocations is to connect artists and audiences through entertaining and educational professional arts programs. The vision of Purdue Convocations is to be a leader and a partner in making the performing arts essential to everyone’s life.
OUR FRIENDSRevenue from ticket sales only covers approximately 60% of the costs of presenting arts programs. Each year, Convocations must raise additional funds to subsidize performances and to provide funding for its educational programming and operating costs. The ever increasing cost for bringing outstanding world class talent to Lafayette-West Lafayette and the ever increasing need to supplement pre-school through 12th grade arts education due to decreasing school resources, make it necessary to seek funding from individuals, corporations and foundations. Purdue Convocations receives no state funding, so your support makes a difference.
WHY CORPORATE SUPPORT MATTERS1
PHOTOS a. Blue Man Group performs at Elliott Hall of Music b. Michael Brown performs at Loeb Playhouse c. Friends of Convocations gather after The Real Dr. Strangelove
ANNUALLY:
60,000 audience members attend performances at Purdue University
400 college students receive a $10 discounted ticket to attend a performance when professors incorporate the performance into their classroom curriculum
6,000 P-12 students attend a matinee performance at Purdue University as a school field trip, and over 2,300 of these students receive a free or discounted ticket
$3,000 in transportation scholarships are provided to the schools who need help getting to Purdue
1,500 individuals participate in an Experience+ pre- or post-show activity
Professional development opportunities are made available to local teachers, helping them use arts-integration techniques to teach all subject areas in their classrooms
More than 300 Purdue students belong to the Convocations Voice Network student organization to serve as volunteer ushers and sell merchandise and concessions at Convocations performances
16 Purdue students belong to the Student Concert Committee student organization to advise Convocations about popular entertainment selections for Purdue students and to help with publicity, promotional duties and backstage day-of-show work.
BE A PART OFOUR SUCCESS2
PHOTOS a. Students discover ScrapArtsMusic’s unique instruments b. Afiara String Quartet visits Battle Ground Middle School c. CVN student group paints a Friends of Convocations themed window during Homecoming
Corporations can partner with Purdue Convocations in mul-
tiple ways, and partnerships can be tailor-made to your com-
pany’s goals. A few of the options are:
PERFORMANCE SUPPORTA monetary donation helps Convocations cover the artist fee and production expenses associated with bringing a specific performance to our community.
The minimum contribution for a shared partnership in any venue is $3,500 per performance.
The minimum contribution for a guaranteed full partnership is $5,000 for Loeb Playhouse performances (or another small venue) and $7,000 for Elliott Hall of Music performances
(unless otherwise noted on the performance list).
BEHIND THE SCENES SUPPORTA gift-in-kind donation of goods and services will help Convocations provide hospitality, transportation and accommodations to its visiting artists, flowers for stage decoration or events, and event catering or other member-ship benefits for our generous Friends of Convocations.
A minimum contribution of $1,000 is required for this type of partnership.
EDUCATION SUPPORTA monetary donation will provide ticket and transportation scholarships to needy students, age preschool through grade 12, at our local schools to enable them to attend matinee performances at Purdue University. Scholarships can also pay the expenses associated with taking a performance to a local school.
A minimum contribution of $1,000 is required for this type of partnership.
OPPORTUNITIES FOR CORPORATE INVOLVEMENT
3
As the largest arts presenter in the area, we can provide you
with many opportunities for recognition while providing a real
value for the entire community.
If you would like more information or are ready to commit to a particular corporate partnership, please contact
Amanda Dunkle at [email protected] or 765-494-7728, and then fill out and sign the form on the final page of
this packet and return it to the address provided. All partnerships for the
2012-2013 season must be confirmed by March 23, 2012.
For a sponsorship to qualify as a contribution, all the factors below must exist:
• The sponsorship contribution must be made by a person or corporation engaged in a trade or business
• The sponsor should not expect nor receive a substantial return benefit (2 percent of sponsorship contribution) for payment other than name acknowledgement and/or promotional value
• The promotional information should be limited to any or all of these: sponsor’s location, telephone, Internet address; value-neutral description of sponsor’s products or services; and sponsor’s brand/ trade name or product/service listings.
• There is no qualitative or comparative advertising of sponsor’s products or services such as pricing, savings, value, purchase/sale inducements, etc.
• The sponsorship should not be contingent on event attendance, ratings or public exposure.
The following are examples of sponsorships that DO NOT qualify as charitable gift income (sometimes called exchange transactions):
• Advertising revenue• Exclusive vendor relationships, such as fees received for soft drink
pouring rights• Trade-outs, such as hotel rooms and transportation; these are
considered services• Donations of athletic uniforms, shoes, and equipment via exclusive
vendor agreements whereby the university receives the items in exchange for refraining from using competitors’ products.
Examples. Following are some examples of situations involving corporate sponsorships:
• An institution hosts a golf tournament with all proceeds going to that institution’s tax-exempt purposes. The institution offers corporate sponsorship opportunities, whereby the sponsor would pay $2,500 to provide food and beverages at any one of the 18 holes in exchange for displaying a placard stating the name of the company sponsoring that hole. Since the simple display of the corporation’s name does not constitute “advertising,” the entire $2,500 is considered a gift.
• In the same scenario as above, the sponsor also receives “free” admission for the four participants in the golf tournament, with a fair market value of $125 per person. In accordance with the quid pro quo discussion above, the fair market value of those tickets must be reduced from the amount paid to calculate the true amount. Therefore, the net gift amount is $2,000.
• An institution hosts a donor recognition dinner and asks local corporations to help underwrite the costs. In exchange for any amounts paid, the institution offers the corporations space to display and sell their products and services. This would constitute a form of free advertising for the companies that would not have otherwise existed had they not underwritten the costs.
DONATION VS. SPONSORSHIP
CORPORATE SPONSORSHIPSCorporations and other
organizations often give money to in-stitutions to sponsor activities, events
or projects, and in return receive recognition on campus, at the
event, or in accompanying publica-tions. Most corporate sponsorship dol-
lars are fully countable; the determin-ing factor is whether the recognition the corporation receives constitutes
advertising. The IRS defines advertis-ing in this instance as competitive pric-
ing or product information displayed because of the donation. If the recog-
nition fits this definition of advertising, the sponsorship is an exchange trans-
action, not a gift. Simple name or logo placement is not advertising.
If, in return for a gift, a donor or donor organization has its name placed on
a brick, chair, building, or other item or program that remains part of the
institution, this recognition does not reduce the value
of the gift so long as it is not “advertising” per the above
IRS definition.
2012-2013 PERFORMANCES
BROADWAY/SPECIALRock of Ages (10/16/12, Elliott Hall of Music)Shrek (1/11/13, Elliott Hall of Music) -SOLD-American Idiot (TBA Sept. or Mar., Elliott Hall of Music) Circus Oz (3/3/13, Elliott Hall of Music)
A Prairie Home Companion* (in partnership with WBAA Radio, 10/27/12, Elliott Hall of Music) *minimum contribution $10,000
THEATREThe Strange Undoing of Prudencia Hart (National Theatre of Scotland, 11/6-10/12, Duncan Hall)
CHAMBER MUSICNaomi O’Connell, mezzo-soprano (Concert Artist Guild winner and Discovery Artist, 11/1/12, Loeb Playhouse)
Brentano String Quartet (4/11/13, Loeb Playhouse)
The Knights with Wu Man (in partnership with the Confucius Institute and Purdue International Programs, 2/12/13, Loeb Playhouse)
Anderson and Roe (9/15/12, Loeb Playhouse)
Cantus (9/20/12, St. Thomas Aquinas Center)
DANCEJoffrey Ballet: The Rite of Spring (2/28/13, Elliott Hall of Music)
JAZZVijay Iyer Trio (4/5/13, Loeb Playhouse)
Dr. Lonnie Smith (10/5/12, Lafayette Theatre)
Delfeayo Marsalis (1/18/13, Loeb Playhouse)
Preservation Hall Jazz Band (12/5/13, Long Center)
BLUESBuddy Guy (10/20/12, Loeb Playhouse) *minimum contribution $5,000
FAMILYJack Hanna’s Into the Wild Live! -SOLD- (10/21/12 matinee, 2 school matinees on 10/22/12)
Click Clack Moo (2/24/13 matinee, 2 school matinees on 2/25/13)
True Story of the Three Little Pigs (11/11/12 matinee, 2 school matinees on 11/12/12)
How I Became a Pirate (1/27/13 matinee, 2 school matinees on 1/28/13)
(Please help us keep this information confidential until our season
announcement on May 22, 2012.)
Behind the Scenes Partnership Privileges $1,000 or higherOpportunity to attend one performance as a guest of Convocations •Logo recognition in season program books as a Behind the Scenes partner •Logo recognition in Corporate Partners listing on Convocations website with link to your company’s website
•Framed, autographed poster from a supported performance •Opportunity to distribute materials or promotional items to Friends of Convocations in a season mailing or at a performance or event (such as a coupon for your restaurant or a flyer about your company’s services)
•
Invitation to Friends of Convocations events: Party of the Season (donors of $100 and up) and Friends Soiree (donors of $1000 and up)
•
Education Partnership Privileges $1,000 or higher Invitation to attend a matinee performance where P-12 students who have ben-efited from company support are in attendance
•Logo recognition in season brochure on education pages •Logo recognition in season program books on the education pages •Logo recognition in Corporate Partners listing on Convocations website with link to your company’s website
•Company name recognition during pre-show announcement for applicable performance(s)
•Invitation to Friends of Convocations events: Party of the Season (donors of $100 and up) and Friends Soiree (donors of $1000 and up)
•Opportunity to host a company table in venue lobby during one season perfor-mance or distribute promotional material or items to patrons at an applicable per-formance (such as a coloring book page or bookmark, at the cost of the company)
•
PARTNERSHIP PRIVILEGES
(Continued on back)
Performance Partnership Privileges $3,500 $5,000 $7,000 $10,000 4 complimentary tickets to the supported performance(s) with preferential seating • • • •Logo recognition in season brochure on show-specific pages of supported performance(s) plus print ads and posters
• • • •Logo recognition on Convocations website on show-specific pages of supported performance(s)
• • • •Logo recognition in Corporate Partners listing on Convocations website with link to your company’s website
• • • •Company name recognition during pre-show announcement for supported performance(s) – as approved by artist
• • • •Framed, autographed poster from supported performance(s) • • • •Opportunity to host a company table in venue lobby during supported performance(s)
• • • •Invitation to Friends of Convocations events: Party of the Season (donors of $100 and up) and Friends Soiree (donors of $1000 and up)
• • • •Ticket concierge service including:
• Opportunity for company employee pre-sale for supported performance(s) prior to season on-sale to the general public
• Opportunity to purchase group tickets to Convocations performance(s) at a group ticket rate (some performances do not offer a discount per art-ist agreement, excludes SCC performances)
• Opportunity for designated company representative to purchase up to 2 tickets to Convocations regular season performances (performances added after the spring season announcement will be included as available per artist agreement, excludes SCC performances)
NOTE: Corporate partners are always seated after the Friends of Convo-cations in the best available location if ordered prior to the general public on-sale in August, otherwise seat location will be in best available loca-tion at the time the order is received.
• • • •
Logo recognition on lobby banner for the season • • •Logo recognition and photo of company representative in season program books • • •Company name recognition on show-specific pages in fall or spring newsletter, as available
• • •Complimentary access for 4 company guests at Friends Intermission Club (private reception area for donors of $500 and up, valid only for Elliott Hall of Music performances)
• • •
1 complimentary parking pass for the Friends preferred parking lot (valid only for Elliott Hall of Music performances)
• • •2 additional complimentary tickets to supported performance(s) • •Company name recognition in all marketing solicitation emails associated with supported performance(s) with a link to your company’s website
• •Company name recognition in all thank you emails associated with supported performance(s) with a link to your company’s website
• •2 additional complimentary passes at Friends Intermission Club (valid only for Elliott Hall of Music performances)
• •1 additional complimentary parking pass for the Friends preferred parking lot (valid only for Elliott Hall of Music performance(s)
• •Logo recognition in season brochure as Lead Partner •Logo recognition on season preview video as Lead Partner •Logo recognition as Lead Partner on a lobby banner during the season •1 full page company profile in a program book (one-time) •Private artist meet and greet for company guests at supported performance(s) – as available
•Recognition in “thank you” ad in the Journal and Courier at the end of the season •
Company Name (please list as you would like it presented in
printed materials and verbal announcements):
______________________________________________________
Designated company representative:
______________________________________________________
Phone:
______________________________________________________
Email:
______________________________________________________
Other contacts you wish to add to our mailing list:
______________________________________________________
______________________________________________________
Company mailing address:
______________________________________________________
______________________________________________________
______________________________________________________
Billing Address (an invoice will be sent to you on August 1, 2012):
______________________________________________________
______________________________________________________
______________________________________________________
My company is interested in serving as a Convocations Corporate Partner at the following level:
__ $10,000 Lead Performance Partnership
__ $7,000 Performance Partnership
__ $5,000 Performance Partnership
__ $3,500 Performance Partnership
__ Behind the Scenes Partnership
__ Education Partnership
__ Undecided (please contact me to discuss which option is the best fit for my company)
CORPORATE PARTNER AGREEMENT FORMPURDUE CONVOCATIONS2012-2013 SEASON
Please return this form in the enclosed reply envelope, or send:
By Mail:Purdue Convocations
Attn: Amanda DunkleENAD 112
400 Centennial Mall DriveWest Lafayette, IN 47907
By Fax: 765-494-0540
By Email: [email protected]
Questions? Call Amanda Dunkle,
Director of Development, at 765-494-7728.
Thank you for your interest in
Purdue Convocations!
(Continued on back)
My company is interested in supporting the following performance(s):_________________________________________________________________________________________________________________________________________________________________________________
__ I have emailed my preferred company logos to Amanda Dunkle at [email protected]. (Please send a color logo and a black/white logo in vector file format (ie. File ending in .eps). If use of your company’s logo(s) requires following special guidelines, please send a copy of those guidelines as well.)
__ I am interested in additional information regarding the following benefits: __ group discounts and pre-show reception opportunities __ purchasing tickets to additional Convocations performances __ allowing my employees to purchase tickets to the supported performance(s) __ creating additional promotional opportunities for my company in association with the supported performance(s) – ie. A promotion or ticket give away at my company location __ opportunities for company involvement in pre-show activities at family performances
__ I am willing to allow Convocations to: __ place a Convocations brochure rack at my company location __ hang posters of supported performance(s) at my company location __ distribute show-specific information for
supported performance(s) to my customers
7CORPORATE PARTNER AGREEMENT FORM
Amanda Dunkle, Director of DevelopmentEmail Address: [email protected] Phone Number: 765-494-7728
