292 Charles Street, Providence, RI 02904 | 844-698-4367 | www.PuraNaturalsPet.com

FOR IMMEDIATE RELEASE

CONTACT Julie Creed

Julie_Creed@cox.net

949-230-8839

PURA NATURALS PET™ LAUNCHES 2 ADDITIONAL LINES FOR

DOGS AND CATS

Pura Naturals Pet develops new Organic and Basic personal grooming line

Providence, RI – March 14th, 2017 –We understand the importance of eco-friendly options to clean

your pets. We developed, to the Pura Naturals Pet standard, a new Organic lineup of grooming products

that encompass 11 SKU's and a Basic line with 7 SKU's.

ORGANIC: When you say no, you say yes to a healthier planet and happier pets. No dyes, No

chemicals and No toxic foaming agents. Organic carries 16 and 8oz shampoos. For pets with extra

sensitive skin, try our hypo-allergenic shampoos and conditioners with organic calendula extract, or our

soothing Lavender and Chamomile & Tea Tree and Peppermint formula and Unscented with olive and

coconut oil. For an added clean, our parabin and lanolin free Organic Nose & Tail Wipes are the ideal

solution for cleaning and deodorizing. Our mild moisturizing formula is perfect for everyday use.

Beth Sommers, Chief Merchandising Officer stated “We listen to our customers, that's why we

created our Basics line. Our new Basic product mix is still eco-friendly, with quality ingredients

that are sourced locally, but it's not USDA certified like our original Pura Natural Pet Premium line

of products. This provides customers greater options without a premium price-point, and allows

for greater distribution of high quality, earth-friendly products . "

292 Charles Street, Providence, RI 02904 | 844-698-4367 | www.PuraNaturalsPet.com

BASIC: The Basic offering is free of dyes and toxic chemicals. It's eco-friendly, human safe and Made

in the USA. Basic includes an easy application Flea & Tick Spray with a soothing cedar and peppermint

oil, Cornflower and Lavender Puppy & Kitten Shampoos, and a unique Lavender and Chamomile

Waterless Foam no-rinse Shampoo, a detangling Lavender Leave-in Conditioner with a convenient

spray for a shinier and healthier coat, and a aloe vera Whitening Shampoo for a brighter and whiter coat.

PURA NATURALS PET™ DEBUTS EQUINE LINE AT GLOBAL PET

Eco-friendly equine grooming by Pura Naturals Pet

Providence, RI – March 17th, 2017 –Pura Naturals Pets award-winning line of pet grooming

product now extends to equine. Our specialty eco loving shampoos and conditioners are

formulated for the specific needs of your horse. We go beyond maintenance to provide the best

possible shiny coat and healthy skin that's earth and equine friendly.

The Pura Naturals Pet Equine line boasts 6 targeted products, with a USDA Certified Organic

Unscented Dry Shampoo, that's perfect for winter bathing. We also offer 3 specific shampoos

because we know that as your horse ages, their skin can change. The Lavender and Chamomile is

soothing, while the Tea Tree and Peppermint is moisturizing, and for extra sensitive skin, our

Unscented shampoo is made of oat extract and aloe - ideal for curbing skin infections. Finishing

your shampoo is a 8 oz mane detangling conditioner spray and exclusive Ear Cleansing System.

292 Charles Street, Providence, RI 02904 | 844-698-4367 | www.PuraNaturalsPet.com

The "system" comes with an all-natural ear serum and a soft pliable reusable finger gloves made of

a non-toxic, plant-based, oleophilic foam that will not breed bacteria. It's chemical free, paraben-

free and latex free. Our products are also human safe and Made in the USA

Along with our eco-friendly grooming products, Pura Naturals Pet Equine line features all natural

wellness products. Our Certified USDA Organic Hoof Rescue is a healing balm that moisturizes and

soothes with shea butter and Vitamin E. The innovative formula heals scratches, sores and

wounds while hydrating and restoring cracked hooves.

The Organic Healing Balm is a restorative first aid balm is perfect for everything from cuts and

wounds to inflammation and stiffness. Certified to USDA Organic Standards and is anti-fungal and

anti-bacterial. Made from food grade ingredients that are safe if licked.

“Consumers are looking for the best products for their families, and this extends to their pets. Our

products are all proudly made to the highest of standards, because these are the product we use

for our own pet families. We know that the shine of a healthy coat extends to the pride of the rider

and the relationship they have with their horse." said Chief Merchandising Officer, Beth Sommers.

For more information on Pura Naturals Pet Equine Line, visit www.puranaturalspet.com or call

customer service at (844) 698-4367 ext 701 or visit us at Global Pet, Booth #2275.

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292 Charles Street, Providence, RI 02904 | 844-698-4367 | www.PuraNaturalsPet.com

About Pura Naturals Pet

Pura Naturals Pet is dedicated to delivering the highest quality pet products using only the best materials

the earth has to offer. That dedication means we deliver USDA certified organic ingredients, plant based

foams and plastics, biodegradable elements that have amazing natural properties; like Rice Hulls - in

every product. We pride ourselves on “Making Happier and Healthier pets, for a Happier and Healthier

You.”