Table of Contents

2 Pulse Energy Project Book

Table of Contents . . . . .

Typography . . . . . .

Color Schemes . . . . . .

Company Info . . . . . .

Logo & Tagline . . . . .

Imagery . . . . . . .

Merchandising . . . . .

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Table of Contents

3Table of Contents

Header – Magneto 24 pt

Subheader – Harlow Style Italic18 pt

Body Text – Tahoma 12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”

Caption – Arial Black 8 pt

Header – Arnprior 24 pt

Subheader – Viner Hand ITC 18 pt

Body Text – Arial12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”

Caption – Berlin Sans FB 9 pt

Header – Brush Scruipt Std 24 pt

Subheader – Forte 18 pt

Body Text – Garamond 12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”

Caption – Impact 8 pt

Header – Monotype Corsiva 24 pt

Subheader – Informal Roman 18 pt

Body Text – Times New Roman 12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”Caption – Cooper Black 8 pt

Typography

4 Pulse Energy Project Book

These are the multiple sets of typography that were contemplated for the compnay. The fonts in box one were the chosen set.

The header and subheader show off energy while the body text is simple and easy to read.

Header – Magneto 24 pt

Subheader – Harlow Style Italic18 pt

Body Text – Tahoma 12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”

Caption – Arial Black 8 pt

Header – Arnprior 24 pt

Subheader – Viner Hand ITC 18 pt

Body Text – Arial12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”

Caption – Berlin Sans FB 9 pt

Header – Brush Scruipt Std 24 pt

Subheader – Forte 18 pt

Body Text – Garamond 12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”

Caption – Impact 8 pt

Header – Monotype Corsiva 24 pt

Subheader – Informal Roman 18 pt

Body Text – Times New Roman 12 pt

“Our main goal for the company was to create an energy drink that has less harmful contents and more helpful vitamins.”Caption – Cooper Black 8 pt

Typography

5Typography

Color Scheme

6 Pulse Energy Project Book

These are the main five colors of the company. The blue at the top of the wheel is the main color. The colors to the left are used

in the text in the logo and in the bolts on the merchandise, while the colors on the right are used for the logo background and

the main color of the merchandise.

7Color Scheme

Company ReviewPulse Energy is an energy drink company that produces tea and juice based energy drink and hails from Tulsa,

Oklahoma in 2015. Founder Kennith Christian chose the word ‘Pulse’ as the name of the company because he

considers Tulsa to be “The Pulse of Oklahoma”, because of the different highways that run through the city.

Another reason is because of the three main hospitals that are located in Tulsa. Our main competitor is Monster

Energy’s side branch of drinks ‘Rehab’, because our energy drinks are tea and juice based. Our main goal for

the company was to create an energy drink that has less harmful contents and more helpful vitamins. Our first

two drinks, Flash Apple and Orange Rush, were released during the OU/OSU bedlam college football game. In

the market, we have made an amazing start and hold a strong 35% of the consumer base, potentially creating

a completely new market away from the main energy drink market. If this happens, we may potentially hold a

natural monopoly, with low costs because our materials are either mostly organic for the actual drink or recycled

for the cans and the packaging. With a potential monopoly on our hands, we are looking at a very interesting

next year!

Company Info

8 Pulse Energy Project Book

9Company Info

The logo and tagline are kept really simple by using the header and sub-header fonts from the typography list.

Logo & Tagline

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11Logo and Tagline

Imagery

12 Pulse Energy Project Book

As you may have noticed there are a few images of lightning in this book. This is because lightning somewhat personafies Pulse

Energy. It is the purist form of energy in nature. As we try to keep our drinks as organic as possible, we are close to nature by

being sustainable and use what the earth has to offer.

13Imagery

Merchandising

14 Pulse Energy Project Book

Here are some examples of one of the first drinks produced by our company, “Orange Rush.”

Merchandising

15Merchandising