Kirsty Hardingham

OUGD301Level 06

Brief Two/ Puffinkh 1/4

Mole Ratty Mr Toad Badger

The Brief

A Puffin 2012/13 competition Brief

To design a contemporary book cover for the Puffin children’s classic story book The Wind in the Willows. The design must be engaging and appeal to a young audience as well as the adults who will purchase the book.

The Concept

The concept of this brief was to create an interactive activity set that would involve young children in colouring in the book cover. An activity set would also come with the book when purchased which will include character masks, colouring in sheets and bookmarks.

I wanted to create something where children could interact. Children love to be creative and need constant stimulation. The idea of the book and activity set is to get children to interact more with reading and building upon creative skills through colouring in.

Wind in the Willows

Kirsty Hardingham

OUGD301Level 06

Brief Two/ Puffin

2/4

Win

d in

the

Willo

ws

Ke

nn

eth

Gra

ha

me

Spend a season on the river bank and take a walk on the wildside.

Spring is in the air and Mole has found a wonderful new world. There’s boating with Ratty, a feast with Badger and high jinx on the open road with that reckless ruffian, Mr Toad of Toad Hall.

The four become the firmest of friends, but after Toad’s latest escapade, can they join together and beat the wretched weasels?

PlusA behind the scenes journey, including author profile, a guide to who’s who, activities and more...

COLOUR ME IN

COMPLETE AND UNABRIDGEDI S B N 978-0-141-32113-4 U.K.

CAN.

U.S.A.

£6.99

$5.50

$4.99

puffin.co.uk

9 7 8 0 1 4 1 3 2 1 1 3 4Kenneth Grahame

Introduced by Brian Jacques

Wind in the Willows

kh

The Cover

The book cover has been printed onto 120 gsm cartridge paper with a belly band of the same stock. The reason of choice for the stock is that it has a soft texture to it which works well with the coloured pencils provided to colour it in.

The belly band is coloured in as an example of the concept of the book, which is to colour in. The belly band has been designed to be removed once the book has been purchased.

The Typeface

The typeface used is Arial Rounded MT Bold. The reason for using this typeface was its rounded ends. It is readable

for young children and works well with the style of the

vectored animals.

Arial Rounded MT Bold

Kirsty Hardingham

OUGD301Level 06

Brief Two/ Puffin

3/4kh

The Activity Set

The activity set has been printed onto the same stock as the book cover (120 gsm cartridge paper) this is due

to it making good colouring in paper.

The colouring in sheets with the characters on also have

the characters names which means children can learn to spell and write the

names.

Kirsty Hardingham

OUGD301Level 06

Brief Two/ Puffin

4/4kh

The product range comes together well with a consistent design concept.

The interactive reading set could be developed further with an interactive

digital version.

More and more children are playing and learning with digital technology, a proposed idea could include a digital

book where children can have the story read out to them, as well as

interactive games to aid learning to read and be creative.