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2/6/2019 Strategic Management: Concepts and Cases: Competitiveness and Globalization, 10e https://strayer.vitalsource.com/#/books/9781133708568/cfi/584!/4/[email protected]:0.00 1/2 PRINTED BY: [email protected]. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be prosecuted.

publisher's prior permission. Violators will be prosecuted ...€¦ · Most notable among the changes in advertising was the use Of celebrities, a Strategy that had worked for Snapple

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Page 1: publisher's prior permission. Violators will be prosecuted ...€¦ · Most notable among the changes in advertising was the use Of celebrities, a Strategy that had worked for Snapple

2/6/2019 Strategic Management: Concepts and Cases: Competitiveness and Globalization, 10e

https://strayer.vitalsource.com/#/books/9781133708568/cfi/584!/4/[email protected]:0.00 1/2

PRINTED BY: [email protected]. Printing is for personal, private use only. No part of this book may be reproduced or transmitted withoutpublisher's prior permission. Violators will be prosecuted.

Page 2: publisher's prior permission. Violators will be prosecuted ...€¦ · Most notable among the changes in advertising was the use Of celebrities, a Strategy that had worked for Snapple

2/6/2019 Strategic Management: Concepts and Cases: Competitiveness and Globalization, 10e

https://strayer.vitalsource.com/#/books/9781133708568/cfi/584!/4/[email protected]:0.00 2/2

PRINTED BY: [email protected]. Printing is for personal, private use only. No part of this book may be reproduced or transmitted withoutpublisher's prior permission. Violators will be prosecuted.