Publisher’s Notes

Publisher’s Notes

Success On Purpose is published by ThinkTQ, Inc. under license from the authors. All Rights Reserved.Without limiting the rights under copyright law, and except for brief reviews, no portion of this book may bereproduced, stored in, or introduced into a retrieval system, or transmitted in any form, or by any means(electronic, mechanical, photocopying, recording, or otherwise), without the express written permission ofThinkTQ, Incorporated.

Permission is granted to forward this PDF edition of Success On Purpose to others—in whole—not in part. You may also freely distribute the links: ThinkTQ.com/Purpose, ThinkTQ.com/Start,ThinkTQ.com/Success and ThinkTQ.com/Seminars.The Time Prism,™ Nine to Five ScreenGEMS,™ TQ,™ Engage The Time Prism,™ TQ SMART,™

Think Full Spectrum™ and Intelligent ScreenSaver Training System™ are Trademarks of ThinkTQ, Inc. TheseTrademarks are used subject to license agreements between ThinkTQ, Inc. and the authors.

All other Trademarks by their respective owners. Other books, quotations and publications referenced, andthe authors mentioned, are used for illustrative purposes only and do not represent an endorsement, implied orotherwise, by these authors, their estates or publishers. Thumbnail book covers are used with permission fromAmazon.com. By clicking on the cover, you will be taken to the respective publication at Amazon.

Cover design, graphics and layout by Spark Studios, Boulder, Colorado.

Special thanks to Maria Tesoro Design and Editing Services, Boulder, Colorado.

Library of Congress Catalog Card Information is on file with the publisher.

For more information, please eMail: [email protected]

ThinkTQ, Inc.

Post Office Box 18899

Boulder, Colorado 80308

© Copyright 2006 by Eric R. Haas and Kent C. Madson

All Rights Reserved.

I

Author Notes:

About our motivational style.

Success On Purpose and the fully-integrated exercises have been written by an entire team of people workingon various aspects of Project Time Prism and Project TQ over the past 10 years.

This book is just one element in a complete system designed to help people work smarter, compete smarterand live the life they love. We have helped tens of thousands of ministers, doctors, lawyers, bankers, businesspeople, coaches, executives, entrepreneurs... people just like you. If you have purchased the Full Power of TQSystem, Thank You! If not, there is a coupon in the back that will save you $50 off the purchase price!

Principal writing and storytelling has been penned by me, Eric R. Haas, with the able assistance of mybusiness partner, Kent C. Madson. So, when you see the word “I,”please read it in my voice. When you see theword “WE,” it means Kent, I, and the collective of a hundred different people that was required to bring youthe wisdom found within these pages.

Because I am a very positive and enthusiastic person, you will find what most editors consider an excessiveuse of exclamation points—and long dashes to emphasize a point! This is intentional.

My job is to educate you... to motivate you... to challenge you... to prompt you to change both your pointof view—and your viewpoint. Kent and I want you to break out of your “business as usual” thinking, and takepositive steps to become a powerful “New You!” If we sound a bit too “rah-rah,” please forgive us.

We are passionate about this discipline. We want to help you, and know we can. If we seem a little toopushy, please remember—THAT’S OUR JOB!

We also realize that you are looking for specific answers to some rather complex issues. In clear, andunambiguous language, we will answer two of your biggest questions:

1. What EXACTLY is my PURPOSE?

2. What SPECIFICALLY must I do to LIVE it?

When you put this book down, you will have your answers. We promise.

In the interest of simplicity, we have also tried to eliminate the massive details that weigh down more“professorial” books, and get straight to the point. You will not find endless references, examples and outsideexpert opinions to slow you down. If you want to know more about many of the concepts I am writing about,simply do a Google search and follow those links to your heart’s content.

Success On Purpose is designed to not only make you THINK, but to DO. We have included direct links toa substantial number of resources that are available to you at THINKTQ.COM.

Enjoy!

II

http://www.thinktq.com/system

http://www.thinktq.com

Dedication:

To EVERYONE looking for DIRECTION.

Success On Purpose is dedicated to helping youquickly identify your mission in life and transformthat mission into a lifetime of success—personallyand professionally. In the next 45 minutes, you willunderstand exactly how your Natural Missionforms... and find Inherent Direction for your life.

Our objective is to help you live up to your full potential... to consistently live your best life ever.

Our challenge is to help you understand how your values, vision, and roles combine in your life...giving you natural direction and purpose for every choice you make and every action you take.

Taking actions consistent with your purpose is not only powerful, but empowering... permitting youto create the life you were intended to live.

The question is HOW? How do I discover MY unique Purpose... and how do I live it?

We will not tackle the theological basis of life and purpose. We will not give you an endless series ofcompelling stories, allegories, anecdotes and yarns. We love interesting stories just as much as thenext person, but figure you’ve already heard most of them before!

Instead, we will get straight to the heart of the matter—giving you a repeatable process to help youdiscover your “Natural Mission”—a process that will point you in the right direction for living a lifeof passion and purpose.

You will see that…

Clarity of VALUES leads to clarity of VISION...Which leads to clarity of ROLES...

Which leads to Authentic DIRECTION...Which leads to achieving your Natural Mission.

Which leads to purpose-driven SUCCESS.Which is the point of living.

III

Our Purpose In Writing Success On Purpose:

To immediately improve your life by giving you explicit direction.

Everybody wants to have their best year ever... to live their best life now.

The question becomes, “How?”

The answer is simple: Live your purpose, passion and mission.

When you live what you value most—and you do it each day you are alive—you will, in fact, be livingyour best life at every point in time. Again, the question becomes, “How?”

How do you actually LIVE your purpose? How do you transform your life’s purpose into anunstoppable mission... and ultimately achieve the success you desire, personally and professionally?

Perform on Purpose.

The key to living your best life—at every point in your life—is exceptional on-purpose performance.To achieve your mission in life, you must set crystal-clear expectations for yourself... and you mustthen execute so that you meet or exceed them.

Consistently exceed expectations, and you will succeed—brilliantly. Don’t, and you won’t.

So, the final question becomes, “How can we help you perform on purpose... indeed, perform beyondexpectations?” We have made this remarkably easy.

Find out what’s holding you back and eliminate it.

The key to achieving “Purpose-Driven Success” is to become “Successful On Purpose”... toconsistently perform beyond expectations. Once you know your purpose—once you truly understandyour over-arching mission in life—your performance is everything. Again, it is so obvious, butextraordinarily important that you make this connection:

To achieve your purpose, you must perform on purpose.At THINKTQ.COM we have the tools and technology to measure—and improve—how “smart” youproduce results... how smart you are working at any point in time. We call this measurement TQ.

Your TQ (Time Quotient) measures your practical working intelligence... the actions you take toproduce the results you get. TQ reflects how smart you ACT... not how smart you ARE.

By breaking your performance down into 10 color-coded categories, then further breaking thesecategories down into 10 specific actions, we can measure your TQ with absolute precision. We do thisso you can actually SEE where your performance is strong and vibrant and where it is weak andfaded. To test your TQ, go to THINKTQ.COM/ACTUAL. It takes about 20 minutes, is fun, and will be oneof the most eye-opening experiences of your life.

I mention this because, with tens of millions of data points, we see significant areas of untappedpotential with virtually every person we test. The sad results are, 99.75% of people we test score lessthan 3 points out of 10 when responding to the questions regarding purpose, passion and mission.(The good news is, after going through the TQ PROGRAM, these people now score a perfect 10!)

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Why is this a serious issue?

Without a strong sense of purpose and direction, people...

• Feel like they are merely running in place...

• Have low expectations for the future...

• Have low self-esteem and self-confidence issues...

• Have no clear and tangible Goals, thus live a life of regrets, not results...

• Have no way to focus their performance on what matters most to them.

This is a Life and Death Issue.

Understanding the CAUSE of this is important because the vast majority of people we test admit tohaving little or no direction in their lives... no strong sense of purpose... no strong sense of mission...no real passion for which they are trading the ONLY life they have to live.

Not only are these people NOT living their bestlife now—they are dying inside each day...committing slow-motion suicide. This is a tragedy,since it is so easily corrected.

Thus, we wrote Success On Purpose to help people INSTANTLY improve their sense ofpurpose, passion and mission. Now—not 20 years down the line.

The Starting Point for True and Lasting Success.

This book is not theoretical, philosophical or poetic. It is a practical, methodical and systematicapproach to help you immediately increase your TQ by 20 points... giving you the ability to:

• ENERGIZE your performance—giving you the strength to power through life’s obstacles.

• Truly live your passion, purpose and MISSION every day of your life.

• Set crystal-clear GOALS for what you want to see happen 1, 5, 10, 15 years into the future.

• Create rock-solid PLANS to support your greatest goals and aspirations.

• Remain focused on top PRIORITIES each day—rather than be consumed by urgencies.

• Generate strong interpersonal leverage and team-building SYNERGY.

• Maintain a positive, optimistic ATTITUDE, even in the face of tremendous adversity.

• Take bold ACTION to live a life of results... not regrets.

V

VI

Specific Instructions for those Who Have Already Taken the TQ Test.

When people take their TQ Test for the first time, they always want to know where to START theprocess of reinvention... where to find the information they need to move from where they are now...to where they want to go. If you have already read The Power of TQ—received your PersonalPerformance Chart—and have been instructed to improve your Mission Color first, this is preciselywhere we want you to start.

Simply read this book, complete all the exercises, and you will not only be a 10 on Mission, but willalso be correctly positioned to move up to a 10 on your Set Goals Color as well. You see, it is simplyimpossible to set goals that are directly aligned with your mission—UNTIL you know exactly whatyour mission is. While intuitively obvious, this is the reality most people find themselves in.

A Vital Observation.

When we were doing the research for what became the Mission Color within the 10 Colors of the TimePrism, we found thousands of pages on the importance of mission and purpose to your life. Over theyears, Kent and I have probably read, extracted, condensed and distilled at least 10,000 pages on thesubject—all written about the need for, and the importance to your life of a clear and understandablemission statement to guide you through the inevitable ups and downs of daily living.

No question, there is a tremendous amount of information on the subject out there. You’ve probablyread many of the same books we have, and over time, have come to the same conclusion we did: Greatideas are hard to implement without the systems and procedures in place to make them work. Thus,these ideas remain nothing more than good ideas—up on the shelf, out of sight, out of mind!

What makes this book different, and inherentlypowerful, is that we have provided you with thespecific step-by-step procedures, all organized inthe proper sequence, to help you instantlyintegrate these great ideas into YOUR life.

Now, there’s no excuse to wait one minute longer.

Some people spend their entire lives “getting ready to get ready”, awaiting further instructions formoving their life onto the active playing field. They spend the only life they have to live waiting forclear, unambiguous directions for what to do—burning up precious time and valuable resources.

Read this book, do the work, and you will have a strong sense of purpose and mission— and the basisfor long-term success and happiness. This we unconditionally guarantee.

E. R. Haas – Chairman, ThinkTQ, Inc. Kent C. Madson – Vice Chairman, ThinkTQ, Inc.

http://www.thinktq.com/products/tqs_ptq.cfm

VII

How To Use This Powerful Interactive eBook:

Step-By-Step Procedures

Getting maximum value from Success On Pupose.

Success On Purpose is part of the Power of TQ System, and is the starting point for people who needto quickly improve their sense of purpose and Mission. If you have already tested your TQ and havebeen instructed to first improve your Mission Color, this is exactly where we want you to start. If youhave not yet taken your TQ Test, you may do so at any time at THINKTQ.COM/ACTUAL.

To get the most out of your copy of Success On Purpose, please follow these steps:

• Print this entire PDF, hole punch it, and put it into a 3-ring binder.

• Read from beginning to end without completing the personal exercises.

• Download and print the VISION-VALUES-ROLES.PDF in the System Resourcesat THINKTQ.COM/DOWNLOADS. (You will need System-level access.)

• Open this PDF and, where indicated, do all the exercises and listen tothe Mission CD. If you do not have this CD, you may order it free of charge.See coupon in the back of this book. (S&H will apply.)

• Follow the links and complete your personal lessson plans.

• Complete this simple process and you will have exactly what you are seeking: DIRECTION.

Throughout Success On Purpose you will see several internal links taking you to various pages atThinkTQ.com. Simply click on the blue embedded links to go to those references instantly. You will beasked to sign in to access these materials. Many are free entry points, while others require system-levelaccess. To gain system-level access, you may order the complete POWER OF TQ SYSTEM at any time.

If you are reading this book for the first time and have little understanding of TQ, a great place tostart is: THINKTQ.COM/START. There, you will get an overview of the complete TQ process. If you wantto bench mark your performance prior to doing the Vision, Values, Roles and Mission exercises,please see our free online tests:

To take your Mission TQ Test: THINKTQ.COM/MISSION

To take your Set Goals TQ Test: THINKTQ.COM/GOALS

To take the complete TQ Test: THINKTQ.COM/ACTUAL

If you would like a comprehensive evaluation of your success potential, order The Power of TQ and10 Choices of Intentional Excellence. This is a 172-page, custom-published, made-to-order book allabout you... only you... and the forces holding you back from achieving the success you desire.Reading this book may well be the most eye-opening experience of your life.

If you own the complete TQ System, you may download all the exercises and support materials in onefile called Vision-Values-Roles.PDF.

Success On Purpose has the power to change your life.

In a way, this is the book you have been waiting for your whole life.


http://www.thinktq.com/downloads

http://www.thinktq.com/products/tqs_wsmi01.cfm


http://www.thinktq.com/start


http://www.thinktq.com/mission

http://www.thinktq.com/goals




Purpose-Driven Success.Becoming Successful on Purpose.

AAt ThinkTQ, Inc., we spend a great deal of time thinking about highly complex issues with thehopes of making them simple to understand—and more importantly—to actually DO. Being a

software publisher, it’s what software publishers do. It’s our purpose for existing!

Towards this end, we see a crying need to help people understand one of the fuzziest, mostmisunderstood—yet critically important areas in life: A person’s true PURPOSE.

Thus, we have created a “generalized” approach that is easily understood and gives you immediateDIRECTION... which, from our point of view... is the entire point of knowing your purpose. This is thestarting point for not only improving your TQ by 20 points, but also for immediately improving your life.

The fact is, understanding your purpose in life is not just a good idea. It is everything.

Why? Because your purpose is what establishes your direction in life.

“The man without a purpose is like a ship without a rudder—waif, a

nothing, a no man. Have a purpose in life, and, having it, throw such

strength of mind and muscle into your work as God has given you.”

— Thomas Carlyle

Without a clear sense of “Who Am I, and Why Am I Here,” there is no need to improve yourperformance. You don’t know where you are going, so there is no real need to help you get there any faster!

However, once you truly understand your unique purpose, your performance is everything. Why?Because you want to actually LIVE your purpose—rather than just passively watch your life go by.

In a sense, your purpose is your life. Understand the WHY of your existence, then living yourpurpose becomes much easier—and far more rewarding. Yes, knowing your purpose is criticalbecause it is the starting point for your life’s mission.

Moving in the Right Direction...

Direction is a big problem for most of us. While we may never fully understand the WHY of our life,we do want to keep it moving in a forward direction—specifically—in the direction of our dreams,desires and vision.

Without a doubt, tremendous issues are raised with the single question, “What is my purpose inlife?” Issues like why am I here... and what am I supposed to do with the ONLY life I have to live?

Actually, the discussion of PURPOSE becomes clear once you SIMPLIFY the words down to theirtrue meaning, and use that definition as a starting point for personal performance. Which is preciselywhat we are going to do over the next 50 pages!

Page 1

What does Purpose-Driven Success mean?

Before we go any further, let’s take a moment to get on the same page—to review how my trustyAmerican Heritage dictionary defines both purpose and success. If we are to fully embrace the ideaof “purpose-driven success,” it’s always a good idea to start at the beginning.

PURPOSE: (Noun) The proper activity of a person or thing; Job, function, role. Whatone intends to do or achieve; Point, end, plan, view, meaning, design, goal,objective, target, intention, aim, intent.

DRIVEN: (Verb) Motivated by or having a compulsive quality or need: a drivenperson. To move or advance against strong resistance. To compel or forceto work, often excessively. Piled up or carried along by a current: drivensnow. To exert one’s mental or physical powers, usually under difficultyand to the point of exhaustion. (See: WORK)

SUCCESS: (Noun) The achievement of something desired, planned, or attempted;Attainment of the results expected; Accomplishment, successfulness.

Look at these definitions carefully. Understand the meaning of the words and our discussion aboutpurpose and success can be greatly simplified.

Success, from a performance perspective, is remarkably specific. You either achieve the results youexpect, or you don’t. String together a successive series of positive results over time, and you aresuccessful. Why? Because you consistently achieved what you set out to accomplish! You GOT theresults you expected. You expected to graduate from college... and 4 years later... you show up atcommencement in a cap and gown. You attained the results expected. You succeeded.

By definition then, you are a success.

However, string together a series of negative results, half-results, attempts with limited or no realsuccess and, over time, you are seen as a failure. Simply put, you didn’t produce the results youexpected... or the results that were expected of you.

In “TQ Speak,” we go a little beyond the results-based definition and add a “qualitative,” personaldimension to the word Success: Achieving the results expected, while living what you value mosteach and every day. If you actually live your values... actually live what you believe to be MOSTIMPORTANT to you... you are not only getting the results you want and expect—but results that aretruly important to you.

What would you call someone who worked hard at living what they valued most in life? Driven? Sure.How would you describe someone who “exerted one’s mental or physical powers, usually underdifficulty,” to achieve the valuable and desired results expected of them? Truly successful, no doubt.

Now, look at the definition of the word Purpose. “Proper Activity. What one intends to do or achieve.”Do you see the similarities?

If you INTEND to live what you value most each day... and actually DO it... you are, by bothdefinitions, successful—on purpose. Your intentions became real by engaging in the “ProperActivity,” such activity being living your personal values each day.

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• Success On Purpose

Simple but profound, isn’t it? Purpose-Driven Success is being successful on purpose!

With the basic word constructs out of the way, the issue then becomes a great deal more complex.Just HOW do I achieve purpose-driven success?

What must I DO so that I take the right actions consistent with my purpose in life, to actually achievethe success I desire at home and at work? Personally and professionally. With my family and my relationships.

“A man/woman should conceive of a legitimate purpose in his heart, and set

out to accomplish it. He should make this purpose the centralizing point of his

thoughts. It may take the form of a spiritual ideal, or it may be a worldly

object, according to his nature at the time being; but whichever it is, he

should steadily focus his thought forces upon the object which he has set

before him. He should make this purpose his supreme duty, and should devote

himself to its attainment, not allowing his thoughts to wander away into

ephemeral fancies, longings, and imaginings. This is the royal road to self-

control and true concentration of thought. Even if he fails again and again

to accomplish his purpose (as he necessarily must until weakness is overcome),

the strength of character gained will be the measure of his true success, and

this will form a new starting point for future power and triumph.”

— James Allen

How to live a life of passion and purpose...

Again, as with all things TQ, there is a stunningly simple answer... an answer that, if you are alreadyinvolved with the TQ process, you have come to know and respect... if not downright love:

Success is LIVING what’s MOST important. Daily.When you do this, you will, by definition, be living what you VALUE most in life. You will be livingyour VALUES in each and every role you take on. You will create passionate VISIONS that containall of your core personal values. You will have passion and purpose in every ROLE you play, becauseeverything you do contains what you value most in life.

Because your visions contain your most cherished values, you are INTERNALLY motivated to do thebest you can each day. There is no need for EXTERNAL motivation, because your inner-drive isalways in overdrive.

You know your values and you live your values. Daily.

Thus, becoming a purpose-driven success means incorporating your values into each of your rolesand visions, and taking action to make those visions real.

When you make your most passionate visions real, you are successful…

On purpose.

Page 3


Old and Successful vs. Old and Cynical...

You set out to live your top 10 personal values. You do it each and every day. Intention becomesreality. You become old and successful. However, fail to live what’s important to you and, over time,you become old and cynical.

This, of course, is where it all starts to get a little fuzzy. “I understand exactly what you are saying,but isn’t this a bit recursive?” you might be thinking to yourself.

What we told you to do is absolutely correct, isn’t it? Live your values on purpose, and each day youwill be successful because you will have achieved what you set out to do.

No question this is all true. But a few really big questions are now “shrouding” the simplicity.

For example:

1. How do I find my true PURPOSE?

2. How do I KNOW what’s most important to me?

3. How do I actually LIVE my values? What does this mean?

4. How do I arrive at my list of VALUES?

5. How do I actually express my values in my VISION?

6. How do I establish the right ROLES to realize my visions in life?

These are life’s compelling questions. These are the big questions for which we need concreteanswers if we are to achieve purpose-driven success.

“The secret to success is constancy of purpose.”

— Benjamin Disraeli

The good news is that we will supply you with the answers to all of these questions. Indeed, we willmake it easy for you to not only understand the answers, but quickly put yourself on the fast track topurpose-driven success... in every area of your life.

Your Best Life Now...

Our purpose in writing this book is to help you immediately achieve better results in every area ofyour life—to help you achieve your best year ever... to have the best day of your life... a great dealmore frequently... maybe even every day of your life.

Our desire is to help you truly LIVE your life to the fullest... to take full advantage of your God-giventalents... to live up to your full potential. Daily.

The good news is that we have the tools and technology to assist you in this process. There is littlephilosophy built into ThinkTQ.com. There are, however, several high-level processes that you willquickly learn, remember and master. When you do, you will be able to achieve your best life now—on demand. Which, from our way of thinking, is a great improvement on other books that just giveyou interesting stories and then leaving you to figure out how to make it happen on your own.

Page 4


Inspiring stories are great. They are, well, inspiring! But we want to move you from thought toaction—fast.

Our mandate is to incite you to action... so you can start living your best life... right now!

You may have read Oprah Winfrey’s Live Your Best Life, or Joel Osteen’s Your BestLife Now. Each has a great deal in common with the other. Both are engaging andthought provoking. (Click cover to order from Amazon.)

Oprah’s advice stems from 100 interviews, stories, and entertaining articles from hermagazine and is positioned as “A Treasury of Wisdom, Wit, Advice, Interviews, andInspiration from O, The Oprah Magazine.”

This book is a quick read and lives up to its cover promise—delivering empowering, energizing, andentertaining articles from the magazine’s last two years.

“The secret of man’s being is not only to live

but to have something to live for.”

— Feodor Dostoyevsky

A Wonderful 7 Step Program...

Joel Osteen, the hugely popular minister from the Lakewood Church in Houston,Texas, also offers an excellent place to start your journey towards your best life now.His book of the same title, is a much more philosophical/theological undertaking. Itpromises to help you “experience the full potential that God intended you to have.”(Click cover to order from Amazon.)

His approach is coherent and impactful. The stories inspiring. Joel’s book is a shortseven chapters that lead to the “Seven steps to living at your full potential”:

1. Enlarge your vision,

2. Develop a healthy self-image,

3. Discover the power of your thoughts and words,

4. Let go of the past,

5. Find strength through adversity,

6. Live to give, and

7. Choose to be happy.

Joel’s advice is solid, Christian-based good old-fashioned religion. Believe, and with God’s help, allthings are possible. If you are a “believer,” you will find strength through adversity... and grow evenstronger. Regardless of your religious convictions, this book will give you a lot to think about.

What’s Missing?

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Personally, I loved them both. When it comes to dreaming about your best life, both of these bookscan be a wonderful place to start. They are filled with engrossing IDEAS. But, unfortunately, bothlack the systematic PROCESSES necessary for you to move from thought and inspiration to specificaction. Neither has the library of resources necessary for you to actually take the information and putit into practice in a repeatable, systematic way.

I mention these two books because of their universal appeal. Everybody wants to live their best lifenow. The big question is, how?

How do I get started? How do I keep moving in the direction of my dreams? How do I—withoutattempting to emulate Oprah’s or Joel’s incredible successes—put MY LIFE on the fast track to thesuccess I deserve?

You can read the stories. You can do what they suggest. Both books offer tremendous HOPE. But inthe end, neither offers a repeatable methodology for you to grab onto and directly incorporate intoyour life.

After all, it is impossible to DO a philosophy. For you to LIVE your purpose... to LIVE what you valuemost... you need an explicit, step-by-step set of instructions that embraces the idea of “causality”—a scientific methodology that leads to a specific, cause-and-effect relationship.

The Purpose Driven Life.

I would like to add one more best-selling author to this discussion on purpose andrefer you to Rick Warren’s fabulously successful book, The Purpose Driven Life. LikeJoel Osteen, Rick Warren is a pastor—the founder of Saddleback Church in LakeForest, California—one of America’s largest churches.

His wisdom is derived from the teachings of Christ. Told through a scriptural lens, ThePurpose Driven Life will, in a 40-day spiritual journey, answer the question, “What onEarth Am I Here For?” (Click cover to order from Amazon.)

This well-researched and well-written book leads you to discovering your Five Purposes in life:

PURPOSE #1: You were planned for God’s pleasure

PURPOSE #2; You were formed for God’s family

PURPOSE #3: You were created to become like Christ

PURPOSE #4: You were shaped for serving God

PURPOSE #5: You were made for a Mission

“The people of hope are those who believe that God created them

for a purpose and that He will provide for their needs as they

seek to fulfill His purpose in their lives.”

— Pope John Paul II

Page 6



“Why On Earth Am I Here?”

Rick asked and answered the question, “Why on Earth am I here?” from a Christian, theocentric pointof view. Thus, he arrived at five specific purposes… all designed to help you live in God’s grace.

“Man’s chief end is to glorify God and enjoy Him forever.”

— Westminster Confession of Faith

This is a Great Philosophy and a Great Start!

Now, whether or not you agree with the Biblical research done by Rick Warren, and you accept hisenumeration of your Five Purposes, you still need to determine the specific actions you are going totake and the most desirable outcome for your time and effort here on earth. In other words, it is stillup to you to define—in real world examples—exactly what you mean when you say that you want tolive a purpose-driven life.

My personal belief?

If you believe like I do in the first five books of the Old Testament of the Holy Bible, you believe in thepower of the LAW (The Torah). Here, you are told precisely what NOT to do (the “Thou Shalt Nots”).

Live the Ten Commandments, and you are living the LAW. So there is no question, this is what Godcommands you to DO—specifically. (It’s why their called the Ten Commandments... not good ideas.)

If you also believe in the New Testament, you believe in the power of LOVE. Again, this is not justa “great idea”, but a directive from Christ’s own lips in John 15:17, “These things I COMMAND you,that ye love one another.” This is not a suggestion. This is what God commands you to DO.

Personally, I have always tried to live BOTH the Law and Love. This, for all intents and purposes, isprecisely what God expects me to do. Put simply, we are here to serve one another. To serve God byserving the least among us. To love one another. To not only make a difference while we are here onEarth… but to make the world a much different place for each of us. A better place for you, me, andall our extended families.

This, i believe, is why we are here: To Live the Law... and do it with Love.

As with most things either political or religious, your belief in what is being said is tremendouslybiased by your current beliefs. If you believe, then you are a believer. If you don’t believe, than allthe arguments in the world, pro and con, won’t help you arrive at a conclusion. As Dr. Ray Barker,my old professor in college used to say, if you lay all the economists in the world end-to-end, you stillwon’t arrive at a conclusion! So it is with personal beliefs, and especially true when it comes toreligious convictions.

While we will not go any deeper into the theological, spiritual, or poetic aspects of purpose, theremainder of this book will help you define your own purpose and give you the process for creatingyour own unique personal mission in life. We will also put your purpose in context with yourperformance—so you can actually live it.

After all, what good is KNOWING your purpose if you don’t LIVE it? Some, including us, would callit a waste of a perfectly good life!

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What does Purpose mean to you?

Clearly we have raised some interesting points here, haven’t we? What DOES living your “best” lifemean, and HOW can you do it? What DOES living a purpose-driven life mean… Where do you lookfor answers… and HOW can you live it once you discover it?

The good news is that our approach to first defining your purpose—and then living it—is 100%consistent with the central points in Rick Warren’s Purpose Driven Life… and proceduralizes theadvice found in Joel Osteen’s Your Best Life Now—all so that your life can become one of the shiningexamples to be found in Oprah’s next compilation of inspirational stories!

I know I have greatly simplified the entire theological discussion of purpose, but that is what I needto do to have you zoom out to the big picture, then zoom back in to the detail level. This is criticallyimportant because in order to fully understand how to become successful on purpose, you need torealize that there are really two questions being asked here, not just one.

From our point of view, once you have the answer to the “WHY on Earth Am I Here?” question, youinstantly create an even BIGGER question:

“How in the world am I going to make this happen?!”No question, knowing your purpose—whatever that means to you personally—comes first. But, onceyou KNOW, you have to DO your purpose... 24x7x365. This, of course, is the difference betweentalking the talk and walking the walk.

Intellectually understanding something is not the point of life. Living it is.

Which, of course, is where one of our other books, The Power of TQ and the 10 Choices of IntentionalExcellence, comes in. As you know, it takes tremendous POWER to achieve your dreams andaspirations. So, once you know your PURPOSE, you still have to generate the POWER to live it.

Yes, you can live your best life now... the life God intended for you... or the life you want to create foryourself. In a way, you are living BOTH—pre-determination and free will—at every point in time.

Think of life as a game of cards. The cards you are dealt are pre-determined. You have no choice.

How you play each hand is free will. Free will takes skill. It takes power. It takes playing the handyou are dealt, and playing it to the best of your ability.

“Our chief usefulness to humanity rests on our combining power with high

purpose. Power undirected by high purpose spells calamity, and high purpose

by itself is utterly useless if the power to put it into effect is lacking.”

— Theodore Roosevelt

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It takes performing up to your purpose to live your best life now.

To live your purpose—to live your best life now—requires a performance-driven definition ofpurpose... a universal definition that fits every person, company or organization.

Thus, “success on purpose” is the objective for all of us... becoming the success we desire... fulfillingour purpose in life—on purpose.

With this said, let’s clarify this concept even further. Let’s start by going from the simple to thecomplex. From there, we can create a “working” definition of Purpose, one that will naturally leadyou to not only understanding your purpose—but also give you the process to live it.

Everything has a Natural Purpose...

To a large extent, the natural purpose of almost everything is highly visible in form and function. Itis easy to see the form and function of an inanimate object. It gets a little harder for complex beings.

The purpose of a knife: To cut.

The purpose of a phone: To communicate.

The purpose of a stove: To cook.

The purpose of a heart: To pump.

The purpose of a bee: To pollinate.

The purpose of a squirrel: To ???

The purpose of mankind: To create and serve.

“Great minds have purposes; others have wishes.”

— Washington Irving

I do not know what the purpose of a squirrel is. After some thought, it appears to be comic relief forme... and an aggravation for the birds around our feeder!

Which leads me to an important point. The natural purpose of something becomes less and lessobvious the higher up the complexity ladder we go. We can observe form and function... but find ithard to impose a defined purpose on a class. For example, what is the purpose of a Porpoise?!

Human beings are highly complex individuals. While it may seem hard, it is necessary to ascribe apurpose to each one, according to one’s own unique abilities, capacities and talents.

After all, purpose is the genesis of performance!

If we can see what a person does, it becomes clear what his or her purpose is... from the point of viewof the observer. It may not be all that clear to the individual who hasn’t sat down and pondered his orher purpose, and so, consequently, cannot even begin to define it.

This, essentially, is the problem we have to solve. To achieve your purpose, you must know yourpurpose. Without knowing your purpose, performing on purpose is simply not possible.

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You need to KNOW your purpose BEFORE your performance matters!

No question, to perform on purpose, you must first discover your purpose—then pursue it withpassion and dedication. So, how can we help you discover your purpose?

Let’s take the next step in this discussion by looking at something that is every bit as complex as ahuman being, and think about its true purpose. Doing this will help us lock down a working definitionof purpose... a definition that we can then use as the basis of purpose-driven success.

What is the purpose of a business?

This is a simple, yet profound question. The answer is not immediately obvious.

Way back in 1970, Theodore Levitt, the most influential marketing mind on theplanet (publisher of The Harvard Business Review), asked this very question.

Most people would immediately respond, “It’s obvious. The purpose of business isto make money.”

Actually, that is NOT the purpose of business any more than the purpose of life isto breathe. Clearly, a business has to be profitable to survive. It has to achieve a return on investment(ROI) or it won’t stay in business. It has to return a profit to shareholders or it can’t attract capital.

But that’s not WHY a business exists. While profitability is the life-blood of a business, it is NOTthe primary reason it exists.

Think about this for a moment. You have to breathe to remain alive. Obvious, right?

But the purpose of your life is not just to breathe... not just to breathe in, then breathe out... and callit a day. Yes, you have to breathe to remain alive. But that’s NOT your main purpose in life, is it?

So, what is the purpose of every business on the planet? Simply this:

To Get and Keep Customers.Again, there are many different kinds of businesses, all with a common purpose: To serve others... tofind and then keep customers coming back... for whatever it is that they make or sell.

Businesses are like people—highly unique—and highly complex creatures. Each is measured bytheir differences, both in the people they serve as well as how they make money.

To help a business prosper—to achieve its mission—requires that each business understand its over-arching purpose and quickly get down to the nitty-gritty of GETTING customers... and finding novelways of KEEPING them in a tremendously competitive environment.

Some businesses find it easy to get a customer. However, in a hotly competitive global economy, mostfind it difficult to keep them coming back.

Other businesses find it difficult to get a customer in the first place. Some, then, find it easy to keep them.

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It’s all in WHAT they DO... and HOW they DO it.

Make no mistake. Successful businesses KNOW that their ONLY reason for being is to get and keepcustomers. Think about it.

Just how successful would McDonalds be if it spent $2 Billion a year on advertising... got the entirepopulation of America to come in and satisfy their Mac Attacks... but the customers never comeback?! Or what would happen to Starbucks if people got their cup of Joe ONCE and decided that a“Tall” isn’t worth the effort of returning? (Out of business—faster than you can say Mocha Grande!)

Without exception, the purpose of business is to get and keep a customer. Why else would it exist?

“Your work is to discover your work and then with all your heart to give

yourself to it. Irrigators guide water; arrow-makers straighten arrows;

carpenters bend wood; wise people shape themselves.”

— Buddha

It doesn’t matter if the business is General Motors selling cars... or a church in Boulder trying to fillpews. It applies to Wal-Mart as well as Target. Home Depot and Lowes. Hilton vs. Best Western. Itapplies to every ski resort in the country... every boat and tackle shop... every airline... indeed, everybusiness in the world. To be successful, a business MUST get customers... and they MUST keep theircustomers coming back.

Otherwise they go bankrupt. No customers. No business.

Proof? Look at the mega-failures of the last few years: Excite, MCI, Adelphia, K-Mart, United, Enron,Polaroid, Montgomery Ward and all the small businesses right in your home town that came andwent. Why did these businesses fail? They went broke because they failed to achieve their purpose.These businesses failed to get and keep customers on a profitable basis. They failed because thecompetition ate their lunch... providing a better customer experience... and doing it at a profit. Thus,their competition GOT and KEPT their customers.

Sure, there are extenuating circumstances: Poor locations, high costs, wrong product selection,indifferent customer service, bad management, lack of vision... the list is endless. But in the end,what sucks the life out of a business is its failure to get and keep customers.

Look at the flip side of this discussion—companies that are wildly successful: Google, Apple,Starbucks, MicroSoft, Wal-Mart, Target, Coke, Cingular, Comcast and Yahoo. They are successfulbecause they are achieving their prime purpose: Getting and keeping customers.

If you want to better understand this reasoning, get Theodore Levitt’s book, The MarketingImagination. In my opinion, it is one of the best books on business that has ever been written. Levittis the master of making complex issues easy to grasp.

Following this line of thought, Levitt reduced the inherent complexity of business down to a simpleobservation that people can act on. Regardless of the nature of the business, it is imperative that theyfind new customers... and employ creative ways to keep them coming back. If they do this well, theywill succeed. If they don’t, they won’t.

They will achieve their purpose—their prime reason for existing—or they won’t.

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Now, why do WE as people exist?What’s OUR Prime Purpose?

Let’s take this line of reasoning one step further and apply it to people in general and, ultimately,YOU specifically. Like a business, to prosper, you must know YOUR over-arching purpose and getdown to the business of achieving it.

Over the last few pages we have moved from the general to the specific... from the desire to live yourbest life now... to living a purpose-driven life... to becoming a purpose-driven success... to the needto perform on purpose.

But to successfully perform on purpose, you must first know your purpose. Which brings us backagain to the need to answer this all consuming, all encompassing question. What is my purpose?

In writing The Power of TQ, it became obvious to me that we needed to take a fresh new approach tothe whole notion of mission and purpose. After all, how can we answer the question in a way that notonly defines what your purpose is, but most importantly, gives you the guidance needed to live it?

To help you perform on purpose, we needed to create a “performance-driven” definition of purpose—one that would permit you to easily plug in your personal variables—exactly where you are now—complete with your existing beliefs, desires and most sacred values. We needed a definition ofpurpose that would allow you to immediately get to work achieving those things that you believe tobe most important to you.

Because it is impossible to solve a problem without first defining it, and exploring all the variables,let’s again review the dictionary definition of purpose:

PURPOSE: (Noun) The proper activity of a person or thing; Job, function, role. What one intends to do or achieve;

As a starting point for answering the biggest question in your life, this definition leaves a lot to bedesired, doesn’t it? But let’s take from it what we can and build from there. Your purpose is all aboutwhat you intend to do or achieve. When you’re asking the question, “What is my purpose?”, you arereally asking what am I supposed to be doing while I’m here on Earth? What is my job for being here?What is my function in the big scheme of things? What is my role in all of this? What? What? What?

Unfortunately, my trusty dictionary, as useful a tool that it is, cannot divine this larger question forus other than to tell you that your purpose is to go out, get a job and do something! But what?

The theological answer to this question attempts to define what the one role is for which you havebeen put here on earth, as determined by God himself. The debate between fate and free will tries toanswer this by determining if we are pre-ordained to perform in a certain way or not, and if ourdirection should come from the power of the stars or the power within ourselves. The inspirationaland motivational speakers of our time tell you that your purpose is to make your life the best youknow how. The humanists believe that your life is your creation and you are welcome to do with it asyou please.

Kent’s and my role in all of this is not to arbitrate this highly-complex, highly-controversial subject,but to simplify it in a way that will give you immediate direction. Our role as performance experts isto give you something to DO and to show you how to do it in a way that guarantees your success!

Where do we suggest you look to get the answer to this “what should I do” question? The only placeyou can start. Where you are—right now.

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Start with what you love.

If you have a firm belief as to what your purpose in life is, then we can help you achieve it. If youare not entirely sure what the “proper activity” is that you should be doing, start with what you loveand value the most right now. Go in that direction. Focus on what you, personally, value most, righthere, right now. Your inner guide will let you know, over time, if it is right for you or not. If it is, youwill want to do a lot more of it.

If you find that what you think you value does not bring you satisfaction, success and happiness, thenthat is a big clue that you are going in the wrong direction. Stop and observe if the direction you areheading is bringing you love and joy. If not, adjust and correct your bearings, setting your new sightson those things that mean even more to you and that will bring you a greater sense of satisfaction andfulfillment. If you continue this process, you will ultimately find your way to that job, function or rolein life that just may turn out to be your main purpose for being here.

Don’t Wait. Take Action Now!

But the key to purpose, performance and success is to start moving in the right direction, right hereand right now. If you wait to start living your best life ever until the absolute right answer comes, youmay spend your whole life waiting for the call and never here it ring!

You need to make that call by focusing your life on those things you believe are most important toyou right now. Ask yourself what you value and go produce that. Give it everything you’ve got, devote100% of your skills, talent, time, energy and more.

Regardless the size of your dreams or the scale of your current visions—even if you judge them tobe tiny in comparison to other people’s—choose the ones that mean the most to you at this point inyour life and make them your mission. Go make them real! Over time, you will discover that thereare life-changing activities within those dreams, or you will have the chance to go after new ones.

The key is to take action now and start moving. The answer will not be found in waiting. You will findyour answer by moving forward on your life’s journey.

As advice goes, this is sound, but tremendously vague, isn’t it? Which is precisely the problem weneed to solve!

Pointing you in the right direction.

Knowing that our purpose for writing this book is not to give you the final answer for your life, butrather to create a systematic procedure for discovering and living your purpose, I knew that we hadto come up with a new definition, a new answer to this all-important question about purpose.

Again, if we are to give you specific direction—a formula that you can consistently work for findingmeaning and success in your life—we must move from a broad discussion (such as doing more of whatyou love) to one that is specific to you, one that contains the inherent personal variables that willpermit you to solve for your life’s direction.

This new performance-based definition of purpose must be universal, provide immediate clarity, andwork under all circumstances. Like the simplicity found within Levitt’s observation, “The purpose ofbusiness is to get and keep a customer,” the TQ definition must get condensed down to somethingthat is short, specific and yet all-encompassing.

More importantly, it must be actionable.

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The TQ Definition of Purpose.

In the shortest number of words possible, here is the TQ performance-driven definition of purpose:

Your purpose is to create and nurtureempowering ROLES to achieve yourVISIONS and live your VALUES .

Why is this the performance-driven definition of purpose? Because you can’t perform without beingin a Role. Before you take ANY action, you must be in the Right Role, at the Right Time, for theRight Reasons. (If you are not in the Right Role, how effective will you be at taking action? If youare in a Role for the Wrong Reason, how much passion will be contained in your actions?)

Your Roles are All-Important.

If you have a Vision, you have to create and empower a Role to see the Vision realized. If you arealready in a Role, it is incumbent upon you to immediately create a Vision for the Role.

Otherwise, you are simply taking up SPACE and burning up TIME and ENERGY. You will foreverbe locked in a powerless Role until you establish a clear Vision for that Role.

Thus, creating and nurturing empowering roles is your “primary purpose” in life from a performanceperspective. Your most basic purpose (function) is to create a ROLE for yourself... from which youcan then achieve your VISION and live your VALUES.

For absolute clarity, let’s review the words that make up our definition of purpose.

CREATE: (Verb) To bring into existence formally. Start, establish, organize,constitute, set up, originate, institute. To cause to come into existence.Make, produce, generate, originate, engender, hatch, father, sire, parent, procreate, spawn.

NURTURE: (Verb) To promote and sustain the development of. Nurse, cultivate, foster, nourish, enable.

EMPOWER: (Verb) To invest with power, especially legal power or official authority. See Synonyms for AUTHORIZE. To give authority to. Entitling, enabling,authorizing, qualifying, licensing, accrediting, commissioning. To give the means, ability, or opportunity to do. Permitting, enabling, authorizing.

AUTHORIZE: (Verb) To grant authority or POWER to. To give permission for; sanction:the city agency that authorizes construction projects. Synonyms: Authorize,accredit, commission, empower, license. The central meaning shared bythese verbs is “TO GIVE SOMEONE (YOU) THE AUTHORITY TO ACT.”Authorized her partner to negotiate on her behalf; empowered to makedecisions during the president’s absence.

ROLE: (Noun) A character or part played by a performer. The characteristicand expected social behavior of an individual. A function or position.

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VALUES: (Noun) A measure of those qualities that determine merit, desirability,usefulness, or importance; accounts, worths, valuations. A principle,standard, or quality considered worthwhile or desirable. A level ofsuperiority that is usually high; qualities, virtues, merits, worths, statures,calibers. (Verb) To recognize the worth, quality, importance of, enjoys,appreciates, cherishes, respects, savors, relishes, esteems, prizes, treasures.

VISION: (Noun) Unusual competence in discernment or perception; intelligentforesight: a leader of vision. The manner in which one sees or conceives of something. A mental image produced by the imagination. The mysticalexperience of seeing as if with the eyes a supernatural being.

Where does this all get us?

Actually, we have just created a definition of purpose that contains ALL the variables you need tofind mission and direction in your life. It’s a simple formula:

PURPOSE = ROLES + VISION + VALUESOf course, we will be explaining this formula in great detail over the next thirty pages. But the truthis, you now have the formula you need to achieve purpose-driven success. All you have to do is plugin your own variables, and you will have exactly what we promised: Natural Mission and InherentDirection. This, we will shortly prove!

The value that Kent and I bring to the discussion of purpose is not in the creation of any new elementor variables. Indeed, the concept of roles, visions and values is a well covered subject by hundredsof authors before us. However, our insight is unique in our observation that it takes all three of thesecore variables to arrive at your primary purpose in life... and that you will never achieve your purposeif any one of these three variables are missing.

Thus, to solve for your purpose and to create a Natural Mission in life, you must solve for all threevariables. Only when all three are present, and in proper proportion to one another, will you have amission you can actually achieve.

It’s like the engine in your car. You take your car to the shop because it doesn’t start. How does yourmechanic solve the problem? What does he use as guidance to get your car up and running again?He knows that for your car to run, your internal combustion engine must have three things: gas, airand spark. Only when all three are combined in the same space and time will an explosion occur,and power be produced. So he simply finds which one of the three is missing, and fixes the problem.

The same is true for people. You will never achieve your purpose until you solve for all three of your“internal combustion” ingredients: values, vision and roles. If you are ever failing, dissatisfied,burned out, lack a sense of direction or have lost your reason for living, it is because you are missingone or more of these three vital ingredients.

To help anyone get back on the road of life, all you need to do is help them find out which of thesethree are missing. Then you can help them put their life back into high gear by helping themcorrectly combine their values, visions and roles... yielding unstoppable purpose. Once they arerolling in the right direction, you can then coach them how to become even more successful byincreasing speed and power.

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Purpose = Roles + Vision + Values

Before moving on, let’s overlay our definition of purpose with the dictionary definition of the wordswe chose. Perhaps this will aid in understanding our conversation:

Your over-arching PURPOSE is to “bringinto existence” the ROLE you will“authorize” to cultivate, promote andsustain the development of your greatestVISIONS... so you can achieve what’smost important to you... indeed, live whatyou VALUE most... each day of your life.

The Connection between Purpose and Performance...

Your prime purpose is to “create and nourish empowering roles.” Once you realize that this is your“generalized” purpose in life, everything becomes clear.

If you have a Vision, you must create an empowering Role. Otherwise, how do you intend making thevision real?

If you are in a Role, you must quickly create a Vision. How? By first looking to your Values... thenattaching those Values to a Role... then creating a clear Vision for that Role.

When you do, you will have exactly what you are looking for: DIRECTION.

How do you get Direction from your Values, Roles and Vision? It is the intersection of these three“lifelines” that gives rise to your Natural Mission—which automatically sets your inherent direction.

Once you can SEE the Values within your Vision, the Mission is clear: DO what it takes to make theVision real—sooner, rather than later, because TIME is of the essence.

Your MISSION is to be the best at that Role as possible.

Once direction is set... once you know what the Mission is... you now need to DO it... you now needto PERFORM. It’s like Hollywood. You are given the Role... all you need to do is perform it.

“There is no road to success but through a clear strong purpose. Nothing can take its

place. A purpose underlies character, culture, position, attainment of every part.”

— Thornton T. Munger

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Think about it. If you are not in a Role, how can you Perform?

You can’t. Without a role, there is NO performance. There is no way to perform until you know whatrole you will play... what “character you will authorize” to pursue the vision. Before we move on withthe actual process of creating empowering roles, let’s cover this base completely.

“Multitudes of people, drifting aimlessly to and fro without a set purpose,

deny themselves such fulfillment of their capacities, and the satisfying

happiness which attends it. They are not wicked, they are only shallow.

They are not mean or vicious; they simply are empty -- shake them and they

would rattle like gourds. They lack range, depth, and conviction.

Without purpose, their lives ultimately wander into the morass of

dissatisfaction. As we harness our abilities to a steady purpose

and undertake the long pull toward its accomplishment, rich compensations

reward us. A sense of purpose simplifies life and therefore concentrates our

abilities; and concentration adds power.”

— Kenneth Hildebrand

The big idea contained in the TQ definition of purpose is to CREATE and NURTUREEMPOWERING ROLES for each of your most important VISIONS... where your most importantvisions, by definition, contain what's most important to you... your VALUES.

Thus, your PURPOSE in life is to make your VISION for each ROLE real by living your mostimportant VALUES. This is extraordinarily important.

True and lasting success emanates frombeing in a ROLE that enables you to achieveyour VISION and live your VALUES.

So, if you asked me what you need to actually DO to live your best life now... to live your PURPOSEin life... to BECOME a purpose-driven success... I would tell you to do this:

“Create and nurture empowering roles—ROLES that willenable you to live your core personal VALUES—whilepursuing world-changing VISIONS for that role.”

For example, let’s say you are plodding along with no real progress being made toward achievingANY of your most cherished goals. In fact, you really don’t have GOALS because you are flounderingaround looking for DIRECTION. (At TQ we call this “Getting ready to get ready!”)

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Further, let’s say you are constantly burned out, stressed out and running on empty. Your attitudestinks and you have a hard time focusing on the important—because you are being buffeted around,moving from one emergency to another. Clearly, you are NOT living your best life. You are stuckinside a slow-moving nightmare.

Each day, we get emails and calls from people like this... people who painfully explain how badthings are. Why they are victims. When we ask how they scored on their TQ Test, they all have lowscores and usually offer that the reason their lives are dying on the vine is that they stopped believingin the future... stopped setting goals for themselves... because none of them ever came true anyway.

This is a symptom of a deeper issue: A lack of purpose-driven performance.

The problem is clear. The reason people do not have crystal-clear goals and rock-solid plans is NOTbecause they don’t know how to set goals and make plans—it is because they lack clarity of VISIONand have gotten themselves into fuzzy, less-than-empowering ROLES. We know this for an absoluteFACT, based on some 25 million unique, statistical points of reference at THINKTQ.COM.

It is impossible to set goals that are in direct alignment with your purpose and mission, when you donot know what your purpose is and have a weak sense of mission. Without wanting to offend anyone,just how can you claim to “know” what you want in life—and still have a weak sense of mission andpurpose? This is a non sequitur.

And more importantly, it is impossible to develop a strong sense of purpose and mission without anabsolute, unconditional commitment to a given Role. After all, if you have no idea WHO you are, itmakes little difference WHAT you do or HOW you do it.

The unvarnished truth is, that until youknow WHO you are... what you willbe responsible for, the results you,yourself, will be accountable for... it issimply not possible to effectivelypower up your performance.

You can want success. You can pray for success. You can hope for the best life ever. But until youtake the first step—to create an empowering Role for yourself, one that will make you responsiblefor achieving that dream, goal or purpose—you will remain on the outside looking in. You will bepassively sitting on the sidelines, complaining about not getting anywhere in your life. You will haveno real direction, because you have not “triangulated” your Roles, Values and Vision.

Here’s a real-world example. We have a project that we have been talking about for a year or more.It will save people’s lives. The vision for this project is not only enormous, but world-changing. Itcontains eight of my top ten personal values, and seven of Kent’s. It will take a tremendousdevelopment effort over a three-year period. It will take millions of dollars. Big Vision. Lots of whatwe Value is contained in the Vision.

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But...

We have yet to create and empower a Role that we believe will give us purpose-driven success. Thusno action. No movement. Why? Why would we permit a huge opportunity to just sit?

Because we take our Roles very seriously. The simple truth of the matter is that we do not currentlyhave the POWER to take on any Role connected with this exciting new project. If we did, the projectwould most likely fail, because we failed to actually empower the Role. Taking on a Role withoutsufficient POWER to achieve the vision is a lesson in futility.

Because there is no Mission to pursue. Yet.

It could be argued that we are smart to not “bite off more than we can chew.” It could also bepostulated that the reason we will take action only when we have the power, is that we are smartenough to recognize that a “Natural Mission” has not yet formed for this project.

With no Natural Mission, there is no reason to perform... no reason to set goals... or make plans... orprioritize our actions... or organize and optimize our time. There is no reason to enthusiastically andenergetically pursue the Mission. Because a Mission has not yet formed.

There is no clear direction because we have not actually created a Mission to passionately pursue.Why? Because as of yet, we have not created a specific Role for ourselves for this Vision.

“Many people flounder about in life because they do not have a purpose,

an objective toward which to work.”

— George Halas

As you will soon see, it is the triangulation/intersection of your Values, Roles and Vision thatautomatically produces your “Natural Mission” in life. Once you have all three, aligned in properproportions, you will automatically have the “Inherent Direction” you need to proceed.

Therefore, from a performance perspective, creatingempowering roles is your primary purpose in life.

I know that I have simplified this entire line of reasoning. That was my intent. You may not yet agreewith me that your primary purpose in life is to create empowering roles. Sounds too simple, right?

I understand! But permit me to continue this train of thought.

You might have a grand VISION—perhaps even put there specifically by God Himself—but untilyou create a ROLE that is big enough for you to pursue the vision, nothing will happen. Why?

Because you are not in a role with enough power to make things happen.

You have not empowered a role for yourself with sufficient authority to start moving in the directionof the vision. Without a role, there is NO performance. It is that simple.

However, create a ROLE that contains your core personal VALUES, and your VISION can now berealized in the “real” world. You can now start performing in that role. You can now start takingaction. You can now start moving in the direction of your dreams. For that specific vision... for thatspecific role. You are internally motivated because the vision contains your most important values.

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You have a high probability of success, simplybecause your vision, values and roles are incongruence. When you empower a role thatcontains your deepest values, you are movingtowards a life filled with what’s MOST importantto you. You live your best life now, because youare in a role that expresses your most heart-feltvalues. You are passionately pursuing yourMission because it has set you on a journey toachieve your most important visions.

Let’s say one of your greatest visions is to help cure cancer. Right down to your very fabric of being,this vision contains everything you value most in life.

You have a vision aligned with your values. Now all that needs to be determined is what ROLE youwill play in making the vision real.

You can take on the role of supporter and simply write a nice check to the American Cancer Society.You can become the local face for The Race for the Cure. You can become the Regional Coordinatorfor Experimental Medicine at Eli Lilly. Or, if your gifts and talents are up to the task, you couldbecome the chief research doctor of our time—the Jonas Salk of cancer.

Yes, there are many roles available to you. To be successful in the role, to help cure cancer, you havemany different options. The key is to decide the right option for you... the role that will permit youto live your values and achieve your vision. And, as soon as you combine your values and vision witha specific role—a part you will play in the achievement of this vision—then you will haveautomatically defined your mission—as it relates to curing cancer.

So, from a TQ perspective, what exactly are Values, Visions and Roles?

Rather than continue to talk in abstracts and generalities, we are now going to get extraordinarilyspecific. This conversation is too important to leave anything to chance... so let’s start discussingYOUR values, YOUR visions and YOUR roles.

As you go through each of the exercises in the remainder of this book, we will not only continue toclarify each of the three variables of Purpose—Values, Vision and Roles—but we will also show youhow to combine them to help you produce your own personal Purpose and Mission for your life.

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Getting to YOUR Purpose.

Over the next few pages, we will be making reference to various elements within the TQ System,especially the Mission Color and 10 TQ Factors that comprise it. Your Values, Visions and Roles arethe defining elements of our Mission Color. If you are not familiar with our terminology, here’s a quick “primer.”

Your overall success is determined by 10 key elements that drive the intensity of your performance.When we created the TQ System, we color-coded several thousand ideas for personal improvement(over 4,400 to be exact) to 10 specific areas of your performance: Your physical and mental ENERGY

level... your sense of purpose and MISSION... your ATTITUDE... your ability to SET GOALS, MAKE PLANS

and PRIORITIZE your activities... your ability to create interpersonal SYNERGY... ORGANIZE andOPTIMIZE your time... and your propensity to take ACTION. To make it easy to SEE how well you areperforming, we created the Time Prism.

The Time Prism Reflects Your Full Performance Potential.

For each Color there are 10 unique Factor Actions that control the Color’s intensity. Think of theseFactors as On/Off switches that, when you switch the designated Factor action On, the Color growsbrighter. Fail to take the Factor action, and the Color grows weaker.

The objective, of course, is to keep all your Colors burning brightly, by consistently switching moreof your Factors On. When you do, you have more POWER. With greater power, you can achieve yourPURPOSE. Thus, you will become successful on purpose by performing up to your purpose!

About Your Mission Color...

The exercises on the next 20 pages make reference to materials that come from the Mission Color ofthe Time Prism—specifically, the TQ Mission Personal Workshop and System-Level Resourcesfound within THINKTQ.COM. These exercises have been created to make you a “10” on defining yourmission and to give you an “instant” 10 point—or more—boost in your TQ.

“Do these exercises and you will no longer have a weak sense of Mission,

Purpose and Direction. You will know exactly what you want, for each area

of your life, and understand what you must DO to put it in your life.”

— Kent Madson, Co-Founder, ThinkTQ, Inc.

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EnergyMission

AttitudeSet Goals

Make PlansPrioritize

SynergizeOrganize

OptimizeAct Now

the blur of your performance— Separated

into the 10 Colors of Personal Power

Results

Time


http://www.thinktq.com/energy


http://www.thinktq.com/attitude

http://www.thinktq.com/setgoals

http://www.thinktq.com/makeplans

http://www.thinktq.com/prioritize

http://www.thinktq.com/synergize

http://www.thinktq.com/organize

http://www.thinktq.com/optimize

http://www.thinktq.com/actnow


http://www.thinktq.com/tq/tqs_prism.cfm

For readers who have not yet completed the online exercises, we have included some brief Factorcommentaries along with each major element: Values, Roles, Vision and Mission. For those of youwho have completed this important work, think of this as a brief “refresher.”

From The TQ Mission Workshop...

MISSION is the second color in the Time Prism Performance Spectrum,because until you know what’s most important, you are spending the onlylife you have on things that simply don’t matter.

Lacking direction and purpose, you are powerless to make a real differencein your life. However, all self-imposed limitations are removed when yourHEART and MIND are focused on the same thing.

Your MISSION, integrated with your vision and your values, dictates what’s most important in yourlife. You are naturally the most productive when you tap into the infinite power generated by workingfrom your heart— investing the only life you have in what you care about the most.

Is your Mission Color causing you problems? You can tell when...

• You know you could accomplish great things, if you only knew what they were.

• You’re not sure why you’re even in the different roles in your life.

• Nothing seems to matter, and you wonder why nothing ever comes your way.

• Big decisions are always difficult because you’ve never determined what’smore important than something else.

• You believe life has little inherent meaning and even less purpose.

However, when your Mission Color is strong and vibrant...

• You’re focused on specific lifetime visions, and each day bringsnew opportunities to make your dreams come true.

• You can articulate exactly what you want from—and what you expectto give to—each role in your life.

• You find ways to make a difference with your time and your life ina pursuit higher than your own personal interests.

• Decisions are easy, because your mission always clarifies what’s most important.

• You believe life is full of meaning and purpose, meant to be lived to its fullest.

Here’s the Bottom Line...

Awareness of living what’s most important is critical to getting the results you want—and living a lifeof purpose and passion. If you’ve never decided what’s MOST important, you’re endlessly chasingafter things that SIMPLY DON’T MATTER.

Permit your Mission Color to hold you back, andyou will struggle with the heartbreak of failedexpectations for the rest of your life. Improve it,and you will succeed brilliantly.

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The 10 Factors Controlling the Intensity of Your Mission Color...

There are 10 specific ACTIONS that control the intensity of your Mission Color. Learn, rememberand master them—and you will dramatically improve your personal power. To test your Mission TQ,go to THINKTQ.COM/MISSION. These Factor Actions are all stated as personal affirmations:

Mission Factor 2A: I maintain a written list of the most important, heartfelt valuesthat I want to experience in life.

Mission Factor 2B: I keep a personal mission statement that promises how I will“live what I value” as my code of conduct for everything I do.

Mission Factor 2C: I willingly trade the only life I have in pursuit of my personal mission.

Mission Factor 2D: I maintain a current list of the most important interests and roles in my life.

Mission Factor 2E: I maintain a highly compelling vision of how the perfect world wouldlook for each of my interests and roles.

Mission Factor 2F: I can describe each of my visions in clear and colorful detail.

Mission Factor 2G: I can clearly articulate the qualities I will portray and the partI will contribute to make each of my dreams come true.

Mission Factor 2H: I make daily decisions based upon my values, vision and mission.

Mission Factor 2I: I reinvent myself as I grow, by revising my list of values andredefining my vision of a “perfect” life.

Mission Factor 2J: I live each day as a testament to what I’ve declared to bemost important in life.

Each of these Factors drive the intensity of your MISSION COLOR. When all 10 are turned on andturned up, you have an incredible sense of passion, purpose and mission. The key is to maintain yourMission Color in the 8-9 range.

For each Factor there are several exercises that, once completed, will turn an OFF Factor to ON.Please listen to the Mission CD, and do all the exercises in the Mission Workshop.

You will find all the material you need at THINKTQ.COM/DOWNLOADS in the System Resources area.(You must have system-level access to obtain the complete “VISION-VALUES-ROLES” exercises.)

After you complete these exercises, you will nolonger be able to say “I don’t know where I’m going...”

Within the TQ System, your personal VALUES are the bedrock of all performance. Your values arethe arbitrator of what’s more important to you than something else, and provide the working definitionfor what it actually means to live your best life now.

Here’s what TQ Mission Factor 2A says about Values...

A short list of values is all you need to design a well-lived life. Your values are those ideals such asfreedom, beauty, honor, love, wisdom, spirituality, education, physical challenge, family, adventure,luxury, faith, etc., that are more important to you than anything else.

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A condensed list of values gives clarity to your life and establishes your ideal standards. This list isyour best guide to personal and professional satisfaction. Put your list of personal values in writing—commit it to memory. And live each word—each and every day.

“It’s not hard to make decisions when you know what your values are.”

— Roy Disney

If you have a written list of personal values, it suggests that you have clearly identified those thingsthat bring you the greatest sense of accomplishment and satisfaction. You may have always knownwhat you value most, or it may have come to you over years of trial and error. Either way, you nowhave a clearly-defined list of core personal values that mean more to you than anything else.

This list is your target for what you have defined as living the perfect life. Your life has meaning andpurpose because you are in constant pursuit of what you value most.

In life and in work, passionate desires produce the greatest results.

However, if you cannot easily explain your core Values to someone else, it suggests that you aresomeone without a strong cause or sense of purpose and direction. You have a nagging feeling thatwhatever you’re trying to achieve right now, isn’t quite it. You may be getting by, but you don’t feelfully invested in your work—and deep down, you lack heart and ambition. You want yourachievements to mean something, but you’re not sure what.

Without the peace of mind that comes from knowing precisely what you want—and what’s MOSTimportant to you—you feel restless, burned out and stressed out.

Think of your top 10 personal values as the foundation for your success. Once you have a clearunderstanding of what is driving your performance, from the foundation up, you will have a great dealof clarity in your life.

Understanding your value drivers is the prerequisite for living your values.

If you haven’t given your values much thought lately, please complete the VALUES-VISION-ROLES

exercise in the System Resources area of THINKTQ.COM/DOWNLOADS.

In this exercise, you will go from hundreds of possible values, reducing them down to your top 40...then to your top 20... then to your top 10... and finally to a PRIORITIZED list of values that you havedeemed to be most important to you.

This is a life-changing exercise.

Once you arrive at your short list of internal-drivers, you will have nailed down the number one—MOST important—element of purpose-driven success. Why are your VALUES that important?

Because your VALUES guide your imagination to formyour VISIONS of the future... and shape the ROLESyou will naturally play to see those visions realized.

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The simple heart of the matter is this. Someone who values Competition, Adventure, PhysicalChallenge, Working with his/her Hands, Nature, Faith, Spirituality and Camaraderie will wantcompletely different things—and be willing to take on completely different roles—from someonewhose top values are Freedom, Comfort, Beauty, Teaching, Luxury, Tranquility/Peace, Faith,Spirituality and Education.

Person A would be willing to take on roles and create visions of the future that might includemountain/rock climbing, camping, traveling to Africa to build a children’s center—500 miles fromthe nearest running water. Indeed, this person might have a vision of building a water treatmentfacility for a tribal village so far out in the bush, that the internet is only a futuristic fantasy!

Person B, of course, would never even dream those sorts of dreams because his idea of primitivecamping is a 3-star hotel without 24-hour room service! While both A and B value Faith andSpirituality, person B would see the future revolving around better education, the arts, and more ofa meditative, soul-searching inner-adventure. Rock climbing would not even appear on his radarbecause “it is for crazy people who live in South Boulder!” This person’s vision might be to endow aChair of The Future at a major teaching university.

Before moving on, please take a minute to think about YOUR core VALUES. Write down your Top10 right here on the green value line:

My Core Values.

Now What? Clarity of Values leads to clarity of Vision.

The question becomes, “How will you LIVE these values?” Not just once in awhile, but every day ofyour life. Knowing what drives your actions gives you peace of mind. “If you don’t know what youstand for, you’ll fall for anything” is great advice—even if it comes from an old country song!

When you use your values as the starting point for all your decisions, you have more confidence, andyour decisions are easier. You know what you value, so you’re able to quickly resolve conflicts—without angst and trepidation.

With your Values as your base, you now need to look out into the future to see how you can bestexpress those values... how to best live what you have declared to be more important to you thananything else.

TQ Mission Factor 2E offers stunning insight into therelationship between your values and vision.

A vision is a PICTURE of the ideal future you want to create. The more compelling and desirablethe vision, the greater will be your enthusiasm and motivation for achieving it. Visions connected tocore personal values generate the greatest source of power, passion and purpose. Go after all that lifehas to offer by creating the most valuable, ideal, desirable and admirable vision possible for eacharea of your life.

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“If, before going to bed every night, you will tear a page from the

calendar, and remark, ‘There goes another day of my life, never to return,’

you will become time conscious.”

— A. B. Zu Tavern

A high commitment to TQ Factor 2E suggests that you have a strong desire to achieve the most idealoutcome possible in every area of your life. With a highly desirable vision for each of your interests,you have an obvious reason—and a dedicated purpose—for being in each of your roles.

Hard work is never a hardship when there’s a huge reward waiting at the end. Obstacles anddifficulties are overcome because you’re willing to go the extra mile to achieve the desired outcome.

Your actions are exceptionally rewarding as you pursue your vision of the ideal life. You are highlymotivated and inspired to do whatever it takes to achieve the ideal vision for a life well-lived.

A lack of commitment to TQ Factor 2E suggests your roles and results happen TO you, instead ofbeing created BY you. You may have a tough time coming up with a single goal—to say nothing of ahighly-compelling vision.

With no ideal outcome in sight, you tend to minimize your involvement and half-heartedly dowhatever seems necessary to keep you in the role. Most of your goals are created to avoid the negativeinstead of to gain the positive.

As a result, the more you succeed in getting away from what you dislike, the less motivated you areto continue.

Vision = Intended Outcomes...

A vision is a forward-looking statement of the way things will be. It can be stated as a series ofSomeday dreams:

• Someday I will go to...

• Someday I will have...

• Someday my family will...

• Someday my church will...

Or you can state the future as an accomplished fact:

• Cancer is no longer a prime contributor to death in America...

• Retired at 50 with enough money to last three lifetimes...

• I see a time when there is no racial prejudice...

• Man will walk on Mars by the end of this century...

If you haven’t given your VISION much thought recently, please complete the “Someday I Will”exercise in the VALUES-VISION-ROLES file in the System Resources area of THINKTQ.COM/DOWNLOADS.In this exercise, you will identify several clear visions for what you want out of life.

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When you do, you will no longer be able to say, “I don’t have a clue what I want.”

Before moving on, please take a minute to think about YOUR greatest VISIONS. Write down a shortstatement of what you want to personally see happen over the next 5 years:

My Number One VISION for the next 5 years.

Now What?

You know your VALUES and you have a VISION that expresses them. What’s missing from makingyour Vision real? What’s missing from transforming your Vision into wonderful memories of how youlived what you valued most?

If you’ve been following along, you can see a future filled with what you value. Now the interestingquestion, “How are you going to make this vision real? How are you going to live your values?”

Put simply, you are going to create an empowering ROLE. Why? Because that’s your Primary Purpose!

To help you better understand this, here’s one final outtake from the TQ Mission Workshop. TQFactor 2G asks if “You can clearly articulate the qualities you will portray and the part you willcontribute to make each of your dreams come true.” Can you?

A Truth for which there is no exception...

Every role—every part you play—deserves its own dedicated vision. Define what’s most importantto you in each role and make that your vision for the role.

Nothing is more powerful than clearly identifying the contribution you will make to guarantee thateach of your visions will come true. When you promise yourself, “This is what I will do,” you definethe roles that will make the biggest difference in your life.

“I noticed an almost universal trait among Super Achievers, and it was what

I call Sensory Goal Vision. These people knew what they wanted out of life,

and they could sense it multi-dimensionally before they ever had it. They

could not only see it, but also taste it, smell it, and imagine the sounds and

emotions associated with it. They pre-lived it before they had it. And the

sharp, sensory vision became a powerful driving force in their lives.”

— Stephen Devore

A high commitment to TQ Factor 2G suggests that you believe that defining your role—anddeveloping a plan of action—is the best way to realize your dreams. You believe that the best way tomake a dream come true is to go out there and make it happen.

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You take an active role to guarantee that each of your dreams come true.

Therefore, you always look for the BIGGEST and most VALUABLE part you can play to achieve thedream. You’re also smart enough to make sure that your personality and native skill level and God-given talent is a good match for the types of activities that will be required.

However, a lack of commitment to TQ Factor 2G suggests that you may be someone who doesn’t fullyunderstand why your dreams don’t come true. You may talk about your dreams and spend timethinking about how life would be if they were realized. But you fail to clearly identify the qualitiesyou will portray and what you’ll do to make them come true. As a result, your dreams may be nocloser to becoming real than they were several years ago.

Until you take an active role, you have no power to make your dreams come true.

Roles are the various parts you play in every area of your life. Every major interest and role in yourlife deserves your attention. Sustained success comes from nurturing and caring for each and everyrole—not just one or two.

You track your income and expenses, why not track your heart’s desire? Each of your most importantinterests and roles deserves a dream, a goal, a plan and an action. Keep a list for each one so youcan track its current status—and the value it adds to your life.

Why not take a moment to think about all thedifferent Roles you play right now? What is yourdominant Role? Is it a career role or a family role?Is your role the prime caregiver to your family, orare you the CEO of a small business? Are you astruggling entrepreneur or a captain of industry?

Each hat you wear should be important to you—containing what you truly value—or you shouldconsider exiting that role. If you are in a role that contains little of what you value or provides littleintrinsic motivation for excellence, you must either find value—or find a way out.

Being locked inside unrewarding roles is a sure sign of unhappiness, stress and misery. Engaging inpowerful, positive roles is a sure sign of happiness and success.

“Success is not the key to happiness. Happiness is the key to success.

If you love what you are doing, you will be successful.”

— Albert Schweitzer

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Please take a minute to list your key roles, from most important to least important to you:

My Current Roles.

Now What?

Look at your life. Look at your list of roles. What do you see?

Do you see how each of your roles naturally fits together, or is there conflict between your roles?Especially your career role and your family role? How much conflict is there?

Do you see the connection between where you are right now and where you want to go? Do you seethe connection between your Values... your Vision of the future... and your Role in achieving thatvision? Do you see the need for clarity of values... clarity of vision... clarity of roles?

Do you see the importance of knowing—not just talking about—your Values, Visions and Roles? Doyou truly get the connection between these three words and achieving purpose-driven success?

Let’s not leave this to your imagination!

An easy way to see the living relationship between your Values, Vision and Roles is to simplytriangulate these three lines. When your Values, Vision and Roles are in the correct proportions, yourNatural Mission forms. Until all three are present and accounted for—either large or small—then,no Mission... no direction. No way to actually LIVE your purpose.

What happens if you are in a role that contains everything you value, but you have a small vision forthe role? For example, you are the VP of Marketing for a software company with great technicalideas, but no compelling vision of how your company will prosper in the next five years.

Maybe survival is your biggest vision. What’s the mission? Shrinking to greatness? No, to create abig MISSION you will need to EXPAND your VISION. Otherwise, the mission collapses in on itself.

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Visi

on

Roles

Values

NoMission

Visi

onRoles

Values

NaturalMission

Or maybe you have big visions that contain all your values, but you only have a limited role inmaking the vision real. What can you do? Expand the ROLE, of course. Strategy: Find a way toEXPAND your ROLE to equal the size of the VISION. Become the Senior Pastor and execute on thebold vision of “Standing Room Only” every Sunday, not just Easter!

Or, as is commonly the case, you are in a role, with a big vision, but both have been imposed on you,and as a result, the vision and role contain little, if anything, you value. Here, you have an easychoice. Find VALUE in what you are doing... or find a way OUT.

If what you are doing contains little of what you value, you will never live your best life... you willnever perform up to your best… you will never achieve purpose-driven success. You will spend theonly life you have to live burning up time and energy—NOT living what you value most.

Examples of this are numerous. You’re in sales, but hate making cold calls. You’re a financialanalyst, but hate detail work. You worked your way into middle management at a chemical company,but hate their environmental policies. I have two words for you:

Get Out!

If your values do not support what you are doing, you will never become old and successful. You will,in fact, become old and cynical. It is impossible under these circumstances to achieve purpose-driven success, simply because you have no empowering visions and no empowering roles.

Usually, when we see a Roles-to-Values mismatch, we also see a Vision-to-Values mismatch. This isa sad combination because it leads to tremendous stress, frustration and feelings of inadequacy. Youknow your values, but what you are doing within your current Role won’t deliver them.

This graphic shows you as a person with well-defined values that simply don’t fit what you are doingright now. Because you are in a small role, you also have a small vision. No chance for either successor happiness.

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Visi

on Roles

Values

NoMission

Visi

onRoles

Values

NoMission

Visi

onRoles

Values

NoMission

Your success will collapse down to the pointwhere there is less and less of what you value inthe role—simply because your role can onlysupport a limited vision.

You want to do great things, but the role you are in prohibits you from doing great things. Solution?Expand the vision to the point where exciting new opportunities open up and the vision of the futureis expanded.

Examples of this are numerous in business. The marketing guy who sees the company headedtowards disaster, but is unable to convince the CEO of a bigger vision—other than survival. Or theaccountant who rigs the books rather than raise capital, because he can’t see any other way out oftheir current situation.

Just like you learned way back in Geometry 101, the shortest leg controls the area within a triangle.Put simply, your mission collapses to the area generated by the triangulation of your Values, Visionand Roles. It also EXPANDS when each leg grows longer.

With MORE of what you VALUE in each of your ROLES... you can support an unlimited VISION.With a big enough VISION—one that is well-supported by your VALUES—you can empower muchgreater ROLES.

An interesting observation, isn’t it?

We have now reached a point in our conversation that begs the age-old chicken and egg question:Which comes first, Values, Vision or Roles?

Personally, I believe that knowing your VALUES comes first. If you do not have your values lockeddown, you will spend your life chasing after things that may or may not be important to you.

From my perspective, this is a life and death issue. You are spending the ONLY life you have to live,one minute at a time. For you to live your purpose... for you to achieve your greatest visions... for youto empower roles that will enable you to attain your greatest aspirations... you MUST know yourvalues and how your values affect every choice you make and every action you take.

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Gre

ater

Visi

on Greater

Role

Values

Greater Mission

Worl

d-ch

angi

ngVi

sion W

orld-changingRole

World-changing Values

Tiny Vis

ion Tiny Role

Tiny Values

Tiny Mission

World-changing Mission

Life is too precious to not have your values chiseled in stone.

However, from a performance perspective, just knowing your values is of little consequence unlessyou are prepared to live them. You must live your values to actually achieve purpose-driven success.

To do this, you must create a Role that containsyour values... from which you can unleash yourvision—THEN you can start performing. Untilyou empower the ROLE, performance is moot.Purpose-Driven Success requires you to empower the greatest role possible.

Which gets us back to our central thesis, your primary purpose in life is to create and nurtureempowering roles. If you never get around to creating the proper roles for yourself, you will neverlive up to your full potential. Because there is no way to perform without being in the right role.

No question, creating an Empowering Role is the Starting Point for Success.

From this single act of creation flows everything that you will ever be, do and have in life: Yourrelationships... your financial future... your career... your family... everything.

It is the bedrock, starting point upon which you can build the life of your dreams.

“I know of no such unquestionable badge and ensign of a

sovereign mind as that of tenacity of purpose...”

— Ralph Waldo Emerson

Living Your Purpose...

At this point, your performance is everything.

Your success depends on it.

Your life depends on it.

You either perform up to what is expected in the Role... or you don’t.

You either make the Vision a reality... or you don’t.

Once you understand the mechanics, it is EASY to live what you value MOST... to actually LIVEwhat’s important to you... each and every day.

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How? Purpose first... then Performance.

Because of our over-arching definition, this becomes not only understandable, but easily “do-able.”Here are the three simple steps to living the life you love:

1. CREATE an empowering ROLE for each of your most important VISIONS...

2. Make sure your ROLES and VISIONS contain all your personal VALUES...

3. Then, power up your PERFORMANCE so that you actually achieve theMISSION of making your VISION real.

Thus, the embodiment of Purpose-Driven Success.You are now successful, on purpose.

You are living your “best” life every single day, simply because you have triangulated all three of thevariables necessary to establish your Natural Mission. You have real direction. You have realpurpose. You are in an empowering Role that will permit you to achieve your Vision while living whatyou truly Value.

What more is there to life than being in a ROLEthat permits you to achieve your VISIONSwhile living your VALUES? That’s right, nothing!

Inside the three simple steps stated above are the rules for quickly and easily bench-marking whereyou are and where you need to go. And more importantly, what you need to DO:

1. If you are in a Role, but have no clear Vision for the Role: Create a Vision.

2. If you have a personal Vision, but have not yet engaged a Role: Create a Role.

3. If you are in a big Role that contains everything you Value: Expand your Vision.

4. If you are in a Role that contains nothing you Value: Get out Gracefully.

5. If you have an inspiring Vision, but a limited Role: Expand your Role.

6. If you have a huge Vision for a huge Role that contains all ten of your core Values:Power up your performance to the point where you consistently meet or exceedyour growing expectations. You will achieve success beyond your wildest dreams.

“Dream lofty dreams, and as you dream, so shall you become. Your vision is

the promise of what you shall one day be; your ideal is the prophecy of what

you shall at last unveil.”

— James Allen

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Now, The Process.On the next few pages, you will see the “Quick Big Picture” for what we have been discussing. Thesepages are all tied to specific reference materials within THINKTQ.COM, and presuppose that you havefull system-level access within the site.

All of the support materials are found in the System Resources at THINKTQ.COM/DOWNLOADS. Toaccess these resources, download and print the Vision-Values-Roles PDF file.

From Purpose-Driven Vision, Values & Roles... to High-TQ Performance.

The following exercises consolidate everything we have been talking about and show the graphicrelationship between your Purpose... Values... Roles... Vision... Mission.. and Direction.

Before proceeding, there is one last detail that I need to bring up: TIME. Everything we have beentalking about is going on in TIME—24x7x365. Time never stops.

To better recognize this fact, we need to represent your Values, Visions and Roles as circles, ratherthan just straight lines. Circles are endless, with no beginning and no end.

For as long as you draw a breath, you will be living your purpose. Continuously.

For as long as you are here on Earth, you will always have VALUES.

For as long as you are here on Earth, you will always be in one ROLE or another.

For as long as you are here on Earth, you will always have some VISION of the future.

Combine your Values and Visions with an empowering Roleand you will become Successful On Purpose.

“Once you have completed the following pages, you will, by every

definition, have a strong sense of purpose and mission. You will know,

with stunning detail, exactly what you value most in each of your roles.

You will have a strong vision for each of your roles... a vision that

contains what you truly value most... a vision that drives your purpose.”

— E. R. Haas, CEO, ThinkTQ, Inc.

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VALUES

VISION ROLES


Marketing Note.

If you already have a list of your top 10 Core Personal Values... a list of your top 20 Roles-basedValues... your Three Primary Roles... and your Vision for each of those Roles... you will be able toeasily fill in the blanks as we go forward. Since there is a tremendous amount of backup informationto be found at ThinkTQ.com within each Color and TQ Factor Action, we will be simply pointing youto the correct Factor references within the TQ System.

If you do not have this specific information, you will still get the idea, but will not be able to completethe exercises fully. Our advice is to follow the links where you do have access, and do as much ofthis important work as you can.

As is always the case, there is a HARD way to do something and an EASY way.

First the HARD way.

You can do what our editors did several years ago: Read the top 150 books onpersonal and professional excellence... add to this stack of books another 20-30,000 pages of specific research... then extract, condense and distill this hugebody of wisdom down into the 10 Colors of powerful personal performance,embodying the 100 specific Factor Actions that lead to success.

You can then color-code all this data, make it push-button accessible, and createa lighting-quick way to get at it all. This is what we did to develop The Power ofTQ and 10 Choices of Intentional Excellence.

The EASY way (if you haven’t already) is to simply order the Full Power of TQSystem, and receive all the materials you need to instantly increase the

effectiveness of your performance. You will receive the full 12-CD system with all the resources andworkshops included... a custom-published edition of The Power of TQ which contains your specifictest results and a comprehensive analysis of your performance... Windows-based training softwarewith 10,000 unique training sequences... and most importantly, full deep-linking access to thethousands of on-demand pages at THINKTQ.COM/SYSTEM.

Everything You Need To Achieve Full Spectrum, Purpose-Driven Success.

The TQ System contains over 4,500 specific ideas for action—over 10,000 on-demand trainingsequences, and thousands of pages instantly available to you based on your specific needs.Everything is available at the click of a button—based on your precise TQ responses.

Be sure to see the Discount Certificate in the back to receive an additional $50 off this exciting,highly motivational and educational new training regimen.

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TQ Resources.How to get maximum value from the following exercises.

To get everything you need in one spot, we have created direct links to the workshops, resources,exercises, etc. Simply click on the blue link and you will be taken to the correct resource.

You must be signed in to access these materials. Many are free entry points, while others requiresystem-level access.

If you are reading this for the first time and have little understanding of TQ, a great place to start is:

THINKTQ.COM/START. There, you will get an overview of the complete TQ process.

If you want to bench mark your performance prior to doing the Vision, Values, Roles and Missionexercises, please see our FREE online tests:

To take your Mission TQ Test: THINKTQ.COM/MISSION

To take your Set Goals TQ Test: THINKTQ.COM/GOALS

To take the complete TQ Test: ThinkTQ.COM/ACTUAL

If you would like a comprehensive evaluation of your success potential, order The Power of TQ and10 Choices of Intentional Excellence. This is a 172-page, custom-published, made-to-order book allabout you... only you... and the forces holding you back from achieving the success you desire.Reading this book may well be the most eye-opening experience of your life.

If you own the complete TQ System, you may download all the exercises and support materials inone file called VISION-VALUES-ROLES.PDF

If you would like additional information on the full TQ System, go to THINKTQ.COM/SYSTEM

You will find the Values, Vision and Roles resources in the Mission Personal Workshop. If you havethis workshop, please listen to the Audio CD to refresh the importance of Mission to living your bestlife, and go through each of the 10 Factors for Mission. Do the Values exercise, identifying your top10 personal Values in each of your most important Roles. Do the Someday Dreams exercise to helpyou create a Vision for your immediate future.

If you have system-level access, we highly recommend that you do the personal lesson plans for eachFactor. Here, you will find 150 specific ideas for action, as well as a list of important questions youmust ask yourself to create the direction in life that you want. Go to the MyTQ Section, MyPerformance, and click on the Mission bar on your Color Chart. These important resources have beencreated to incite you to action, and will give you the ideas, information and motivation you need tomove your Mission Color up to a perfect 10.

This link will take you directly to MISSION FACTOR 2A: “I have a written list of the most important,heartfelt values that I want to experience in life.”

Now, let’s look at the big picture.

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http://www.thinktq.com/mytq/performance/tqs_solution.cfm?code=2a

Purpose-Driven Success

The Quick Big Picture

Your Prime Purpose:

Create and Nurture EmpoweringROLES that express your

VALUES in each of your VISIONS.Living your life on Purpose means achieving Success On Purpose. First create crystal-clearexpectations for what you want to SEE happen—then Execute beyond Expectations. You will notonly LIVE what’s MOST important to you—you will be HAPPY with your life.

Establish Values... Create an Empowering Role... Unleash your Vision.

This circle represents

your various

ROLES in life:

Father/Mother

Career/Hobby

Son/Daughter

Husband/Writer/CEO

This circle represents your

VISION for each of your

ROLES. Simply stated, your

vision is what you want to

SEE happen for each of

your ROLES.

This category is constantly changing.With each passing day, new and different opportunities present them-selves to be all that you can be!

The intersection ofyour Values, Roles and

Vision creates yourNatural Mission

These categories are “fixed” by the ROLE andcome from “working” your list of Values andmaking certain your Vision within each ROLEcontains what you VALUE most.

This circle represents

your core personal

VALUES

and your God-Given

Gifts and Talents.


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Your Values.

No question, your combination of Vision, Values and Roles plays an enormous part in your overallsuccess. Where there is high congruence between the three, you will have a very strong Natural

Mission. Where there is a total disconnect, you will be directionless and adrift, indifferent andunproductive. Once you have established direction, you then have just ONE purpose: Do The Mission.This means to immediately set crystal-clear GOALS for your Vision and PERFORM with FullSpectrum Intelligence.

Fill in your Values

Once you have completed your Values exercise in the Mission Workshop, write down your Top 10Personal Values INSIDE the circle. Write your “extraneous” Values outside the circle. This is nowyour statement of what’s MOST important to you... for EVERY ROLE you create.

“The values by which we are to survive are not rules for just and unjust conduct, but

are those deeper illuminations in whose light justice and injustice, good and evil,

means and ends are seen in fearful sharpness of outline.”

— Jacob Bronowski

My Values

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Factor Commentary.

As discussed, there are several TQ Factors that require you to know your VALUES and have themprioritized in WRITING. As a refresher to those who have completed the Mission Workshop, I haveincluded a short introduction from each Factor. Again, to get a comprehensive personal lesson planfor each Factor, simply go to the MyTQ Section of THINKTQ.COM, select My Performance, click onthe Mission Color bar and follow the “Improve This Factor Now” links.

The Key is to not just KNOW your Values... but to LIVE them.

See Mission Factor 2A: I maintain a written list of the most important, heartfeltvalues that I want to experience in life.

A short list of values is all you need to design a well-lived life. Your values are thoseideals such as freedom, beauty, honor, love, wisdom, family or adventure that are moreimportant to you than anything else. A condensed list of values gives clarity to your lifeand establishes your ideal standards. This list is your best guide to personal andprofessional satisfaction. Put your list of personal values in writing—commit it to memory.And live each word—each and every day. GET PERSONAL LESSON PLAN...

See Mission Factor 2B: I keep a personal mission statement that promises how I will “live what I value”as my code of conduct for everything I do.

In the trials and chaos of modern life, you need a set of standards to help guide youthrough the good times and the bad. The highest and most beneficial set of rules is the oneyou establish for the preferred way that you want to live. Once you have a list of your mostimportant values, commit to a personal mission statement that declares how you will livewhat you value. The most basic mission statement is simply this: “I will live a life of...(insert your list of values here)... every day of my life.” GET PERSONAL LESSON PLAN...

See Mission Factor 2H: I make daily decisions based upon my values, vision and mission.

Your values, vision and mission mean absolutely nothing unless they are put into play.Your fundamental values and principles are the core elements that determine if a decisionis the right one for you or not. Your values should be your reference—and your guide—forevery action you take and every decision you make. The only decision you need to make isto live your values. Once you do, your list of values will automatically make the rightdecisions for you. GET PERSONAL LESSON PLAN...

See Mission Factor 2I: I reinvent myself as I grow, by revising my list of valuesand redefining my vision of a “perfect” life.

Life is a constant evolution of preferred ideals. If your life is on track—and you’ll know itby the way you feel—keep going. But, if you’re not satisfied living your current list ofvalues (or pursuing your current visions), revise them. Make certain that what you valueactually delivers what you want. If you don’t like who you are or where you’re going,change your path. It’s okay to change your mind—especially when the change is animprovement. GET PERSONAL LESSON PLAN...

See also Prioritize Factors 6A, 6B, 6E and 6G.

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http://www.thinktq.com/mytq/performance/tqs_solution.cfm?code=2i

Your Roles.

Your Roles in life are ALL important. Each should contain what you VALUE most. Each must begiven full authority to do what it takes to LIVE your values... not just talk about them... or just

keep them neatly on a list in your drawer.

Roles are the means by which GOALS are established. Roles are the WHO you will BE whilepursuing your Natural Mission. You were born into some Roles. Some Roles have been imposed onyou over time. Some Roles you voluntarily created or took on.

There are just three rules for Roles: 1. Get in cautiously. 2. Give it all you’ve got. 3. Get out gracefully.

Fill in your Roles...

Write down your Top Three Roles that you are currently in. Write down three Roles you would liketo take on.

“We are all designed for a specific purpose; we all have something

for which each of us, and each of us alone, is responsible.”

— Naomi Stephan

My Roles

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Factor Commentary.

Knowing that you are in a given Role is critical. Knowing how to expand your Role or when to getout of a “vision-less” Role is equally critical.

For your convenience, we have included introductions to key Mission Factors. If Roles are an issuefor you, get the custom lesson plans in the My Performance Section of THINKTQ.COM.

See Mission Factor 2C: I willingly trade the only life I have in pursuit of my personal mission.

When you are working toward an ideal that comes from the heart, you are naturallymotivated and driven to do your best. A thoughtfully-created, highly-desirable personalmission is guaranteed to make you highly focused, powerful and productive. Act from yourdeepest values, and they will provide you with direction and satisfaction. Connect andrecommit to your mission every day. If you don’t, you’re trading the only life you have forthings that simply don’t matter. GET PERSONAL LESSON PLAN...

See Mission Factor 2D: I maintain a current list of the most important interestsand roles in my life.

Roles are the various parts you play in every area of your life. Every major interest androle in your life deserves your attention. Sustained success comes from nurturing andcaring for each and every role—not just one or two. You track your income and expenses,why not track your heart’s desire? Each of your most important interests and roles deservesa dream, a goal, a plan and an action. Keep a list for each one so you can track its currentstatus—and the value it adds to your life. GET PERSONAL LESSON PLAN...

A high commitment to this Factor suggests that you care enough about your majorinterests to keep them current. You have learned that writing down things which areimportant to you is the best way to keep track of them. With the constant daily hustle andthe demands on your time, you know that “out of sight is out of mind.” Desiring to enjoyyour interests—and not neglect any of your roles—you have created a checklist to monitorthe status of each one on a regular basis. GET PERSONAL LESSON PLAN...

See Mission Factor 2G: I can clearly articulate the qualities I will portray and the partI will contribute to make each of my dreams come true.

Every role—every part you play—deserves its own dedicated mission. Define what’s mostimportant to you in each role and make that your mission for the role. Nothing is morepowerful than clearly identifying the contribution you will make to guarantee that each ofyour visions will come true. When you promise yourself, “This is what I will do,” youdefine the roles that will make the biggest difference in your life.

A high commitment to this Factor suggests that you believe that defining your role—anddeveloping a plan of action—is the best way to realize your dreams. You believe that thebest way to make a dream come true is to go out there and make it happen. Therefore, youalways look for the most valuable part that you can play to achieve the dream. You’re alsosmart enough to make sure that your personality and native skill level is a good match forthe type of activities required. GET PERSONAL LESSON PLAN...

See also Set Goals Factor 4B, Prioritize Factors 6C, 6D, 6F and the entire Synergize Color.

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Your Vision.

Vision is the third critical element in triangulating your direction in life. Without Vision, you haveno direction. But Vision is easy once you attach it to your Roles and Values.

Simply put, your VISION is what you want to SEE happen for any given Role. It is how you SEE yourValues being lived. It is a statement of Hope and Desire from within your IMAGINATION.

While it might be nothing more than a fleeting idea, you will have DIRECTION once you establisha VISION for each of your most important ROLES. Your VISION for each Role is the criticalcomponent to success. You must move your Someday Dreams out of your heart and head... so thatyou can create specific GOALS on your Time Horizon.

Seeing is what VISION is all about. Do the Someday Dreams exercise in the VISION-VALUES-ROLES.PDF.Now write out a short summary of your Top 5 Someday Visions inside the My Vision circle.

Fill in your Vision...

“Knowing our personal mission further enhances the flow of mysterious

coincidences as we are guided toward our destinies. First we have a question,

then dreams, daydreams and intuitions lead us toward the answers, which

usually are synchronistically provided by the wisdom of another human being.”

— James Redfield

My Vision

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Factor Commentary.

Vision is a huge issue for most of us. In fact, at ThinkTQ.com, we find that people rate themselvesvery low on the following 3 critical Mission Factors... and not suprisingly, low on the Set Goals Color.(If you do not have a clear sense of VISION, setting GOALS to achieve your vision is impossible.)

See Mission Factor 2E: I maintain a highly compelling vision of how the perfect world would look for each of my interests and roles.

A vision is a picture of the perfect future you want to create. The more compelling anddesirable the vision, the greater will be your enthusiasm and motivation for achieving it.Visions connected to core personal values generate the greatest source of power, passionand purpose. Go after all that life has to offer by creating the most valuable, ideal,desirable and admirable vision possible for each area of your life.

A high commitment to this Factor suggests that you have a strong desire to achieve themost ideal outcome possible in every area of your life. With a highly desirable vision foreach of your interests, you have an obvious reason—and a dedicated purpose—for beingin each of your roles. Hard work is never a hardship when there’s a huge reward waiting atthe end. Obstacles and difficulties are overcome because you’re willing to go the extramile to achieve the perfect outcome. Your actions are exceptionally rewarding as youpursue your vision of the ideal life. GET PERSONAL LESSON PLAN...

See Mission Factor 2F: I can describe each of my visions in clear and colorful detail.

The act of creation starts with defining something that does not yet exist. There’s no way avague or ill-defined dream can ever become a reality. It needs real-world specificationsbefore you can create it. Until you identify at least some of the details of your vision, youcan’t even get started. As long as you’re the author, why not make the details as colorful,glorious, lavish and highly compelling as possible. Once you paint a vivid picture of yourvision, it’s easier to see how to achieve it.

A high commitment to this Factor suggests that you are someone who can, in your “mind’seye,” see a precise picture of your vision and describe it to others with clarity. Not only doyou know what you want, you can visualize the “who, when and where” details that willbring your vision to life. You can also see how and where it will affect the other areas ofyour life. With this highly-compelling detail as your guide, it’s easy to stay focused on yourlong-term dreams. You make fewer detours and mistakes than others—and achieve yourdreams sooner rather than later. GET PERSONAL LESSON PLAN...

See Mission Factor 2J: I live each day as a testament to what I’ve declaredto be most important in life.

A testament is something that provides tangible proof. The actions you take and the resultsyou produce are living proof of what’s most important to you. The only evidence of whetheryou value something is if you make it a part of your life. There’s no getting around this.For you to live your values, they have to show up somewhere other than a framed missionstatement on the wall. They deserve to be a part of the legacy of results you leave behindat the end of each day. Include your VALUES in every VISION, and your life will havemeaning and purpose. You will have a Natural Mission for each of your Roles.GET PERSONAL LESSON PLAN...

See also Set Goals Factors 4A, 4D and Synergy Factor 7C.

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Your Natural Mission.

The intersection of your Values, Roles and Vision creates your “Natural Mission.” If your circlesoverlap correctly, you will have a very strong Natural Mission. This is measured by the size of the

area that is common to all three of the concentric circles.

Where there is little overlap between your Vision, Values and Roles, you will have troubleestablishing Direction, as there are simply too few points to triangulate. In this case, expand yourVision, create additional Roles, and make sure your core Values are contained in both.

What is Your Natural Mission?

“Every person above the ordinary has a certain mission

that they are called to fulfill.”

— Johann Wolfgang Von Goethe

Your Natural Missionforms at the intersectionof your Values, Vision and

Roles

Values

Roles

Vision

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Inherent Direction.

By overlapping your Vision, Values and Roles, you have now created a Natural Mission pointing toa specific, inherent direction.

This is NOT your “moral” compass. It is the direction set by your Natural Mission. It is your “Values”compass. Create Roles that contain more of what you Value... then create a crystal-clear Vision for thatRole... and you will ALWAYS be moving in the direction of your uniquely personal Mission. You will,in fact, spend your life on what matters MOST to you—because you are actually LIVING yourVALUES in pursuit of your personal MISSION.

Direction in Time is critical. Once you know where you need to go, getting there in the fastest, mostefficient, effective and productive manner possible becomes the ONLY issue. Yes, knowing yourdirection is a major driver of success.

It is what Purpose-Driven Success is all about.

Look at the relationship between the congruence of all three circles: Vision, Values and Roles. In ourexample on Page 44, Mission is relatively small compared to the area of the full intersection, isn’t it.The “prime” congruence is established by the intersection of your two largest influences, in this case,Role and Vision. However, because in this example, your Role doesn’t contain enough of your Values,the resulting area is much smaller than it could be.

Under these conditions, you will feel directionless,unfulfilled, aimless, restless—not passionate, notenergetic and not purposeful.

Why? Because, in this example, your Natural Mission contains little of what you inherently value.What’s going to motivate you? What’s going to make you get up early and stay up late? What is thesource of natural enthusiasm? That’s right—pursuing what you personally VALUE most!

“All sciences are now under the obligation to prepare the ground for the

future task of the philosopher, which is to solve the problem of value, to

determine the true hierarchy of values.”

— Friedrich Nietzsche

Here and Now

There and Then

Time

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1—high match to all three. The idealBig Vision with lots of what you Value

while performing a huge Role

2—match to vision and roles but not a lot of values

4—A Total Disconnect...Why bother Performing at all

with such a detached, small Role?

3—Big vision, but not well matchedto roles and Values—even though

Values/Vision match

A Different Perspective on Congruence.

No question, your combination of Vision, Values and Roles plays an enormous part in your overallsuccess. Where there is high congruence between the three, you will have a very strong Natural

Mission. Where there is a total disconnect, you will be directionless and adrift.

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Roles

Vision

Values

Roles

Vision

Values

Roles

Vision

Values

Roles

Vision

Values

A Brief Discussion of Congruence.

On the previous page, we set up four different real-life situations. Here’s a bit more commentary on each of the four.

Example 1. Great Mission, Direction and Purpose...

This is always the best combination, isn’t it? Huge VISION that contains all of your core personalVALUES... with a major empowering ROLE. A good example of this would be someone with thevision of curing a major disease such as Polio (Dr. Jonas Salk). From his bio, “Dr. Salk gave the worldhope for freedom from polio. He gave the world hope for freedom from global destruction.” A hugevision—accomplished.

I would suggest his dedication came from his core values of compassion, curiosity, caring, precisionand education. (He truly valued his research activities and loved living in the lab.) He created andempowered a ROLE (Research Doctor) that he was selflessly focused on.

Thus flowed a monumental VISION... for a huge ROLE... containing world-changing VALUES.

Personal Thoughts? Write down one area of your life where you feel complete congruence betweenyour Values, Role and Vision for that role.

Example 2. Good Vision and Role, but not much of what you Value...

Let’s move on to a hypothetical situation where you are in a Role with a solid Vision... BUT... thereis little of what you inherently Value in the Role. Let’s say you “got roped” into becoming the point-person for your neighborhood watch group. You love your neighbors, but hate attending meetings,hate intruding on others to get their signs out... and really don’t believe it’s going to make a differenceanyway. But the Vision is solid: Protect the ’hood. The Role is clear: Ambassador!

I would suggest that there is not a lot of Natural Mission in your Role, because it is void of much ofwhat you value... and has lots of things going that you DON’T value. Advice: Get out gracefully!

Personal Thoughts? Write down one area of your life where you feel a complete disconnect betweenyour Values and a primary Role you are in. Is there anything that comes to mind where you can findadditional value?

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Example 3. Big Vision, matched to Values, but not matched well to Role...

Here is maybe the most “common” situation. You have a solid Vision... and that vision contains lotsof what you Value. But you are in a less than empowering Role. For example, let’s say you want toput an end to domestic violence in Boulder County. You are passionate about this, as it reflects yourdeepest spiritual values as well as your values as a mother... and the best friend of a woman who isbeing battered. You must move from your role as “observer,” power up... then expand... your role asan Activist. You not only want to get involved, but you want to enlist the help of the entire community.You create, then empower the role of Advocate first... then political Activist... then maybeChairperson of the Boulder Women’s Shelter. You scream loud. You raise money. You make adifference. In eight years, you educated 200,000 women... and helped thousands get out of a badrelationship. How? You took action by CREATING an empowering Role that expressed your Valuesin your over-arching Vision. You took responsibility for making your Vision a reality.

Personal Thoughts? Write down one area of your life where you personally have a big vision—avision that contains most of what you value in life—but one where you haven’t yet put yourself intoan empowering role.

Example 4. Total Disconnect between Role and vision and values...

This one is obvious on the surface. You are “kind of” in a Role that sounds good on paper... but isright for someone else. You have NO Vision for the Role... and even though the vision was explainedto you by someone else who WAS excited by the vision... you are totally detached from it. To say youdon’t care would be an understatement. All you can see is work, work, work and no positive rewards.Your heart isn’t in it, as you cannot even recite one value that is important to you in the vision.

Advice?

Unless you can find VALUE in the VISION, get out of the ROLE. Do it quickly before you do damageto yourself or others. Valueless, powerless Roles are not just a waste of your time, they are a big killerof your own hopes and dreams. Staying in such a Role robs you of time that you could use to pursueClass A Visions and Roles—those that contain what you value MOST.

Unfortunately, this situation is all too common. We get ourselves involved. We make some promises.We had a tiny bit of interest. We got dragged in by somebody else... and here we are.

We have all been in these roles before. I call them Imposed Roles as they are usually involuntary,and imposed upon us by someone else or out of obligation to a group.

Usually it all starts out simple enough: Our church is going to build five houses for Habitat thissummer in Guatemala. Can you help?

You say, “Of course,” never dreaming that what they meant is that you are going to fly to Guatemalain the heat of the summer (you hate bugs, heat and humidity)... hike 27 miles to the village (norunning water (your idea of primitive camping is a hotel without room service)…and actually buildthe houses (you have no interest or talent in this regard whatsoever).

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Worse, by vote, you become the Captain for Christ team leader and are now “signed up” for fourweeks of “prep meetings.” You hate attending, let alone putting on meetings.

No question, the Vision is a good one... for someone else who values Adventure, Giving, Buildingand Physical Challenge.

Did I mention that Comfort is one of your top 10 personal values.

What do you do? What can you do?

Suck it up and give it the best you’ve got... then graciously get out as soon as possible? I have, in fact,done this, and all I can say is that everything worked out fine... BUT... it was not what I should have done!

The right answer, for me, would have been to recognize the complete and total lack of NaturalMission in the Role, Vision and Values circles. I could have raised money, got the right peopleinvolved, diminished my Role to the point of “Cheerleader” not Captain, and empowered acompletely different Role.

Personal Thoughts? Write down one area of your life where you feel a complete and total lack ofcongruence between ANY of the three: Values, Vision and Roles.

Look at the four examples again carefully. What have you learned about yourself and the relationshipbetween your Vision, Values and Roles?

A Final Thought...The overlap of Values on Vision is critical. If there is not enough of what you personally valuein the vision, stop right there and take inventory. You are spending the ONLY life you have. It has tobe spent on what matters most to you.

The overlap of Values on Roles is critical. If you are in a Role that contains little of what youinherently value, you will never be motivated to do your best. Sure, you can find plenty of externalmotivation (the carrot and stick only goes so far). But in the end, if your heart isn’t in it, reallyquestion the Role.

The overlap of Roles and Vision is, in my opinion the single most critical issue. If youare in a Role with limited or no vision, then you have two options: Expand the vision or get out of theRole. If you have a huge Vision but have no empowering Role, create one immediately or you willspend your entire life dreaming... not doing. Success on Purpose requires your performance in avalues-based Role.

My Advice?

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Create and Empower the Biggest Role PossibleYour Life depends on it!

Take a few minutes now and let’s review all of the roles, visions and values you have listed in theprevious exercises. This should all come naturally to you by now. If you have a hard time arriving atyour core values within a role, please complete the Vision, Values and Roles exercise in the MISSION

WORKSHOP. If you have a hard time declaring what you want—your vision for the role—do theSomeday I Will... exercise at THINKTQ.COM/DOWNLOADS in the System folder. These are vitalresources that will get you going... and get you growing!

Here is one more chance to put the three vital components of Mission together to declare what is mostimportant to you and to create the life of your dreams. Please list what you believe are currently yourmost important Roles and/or the Roles that you’ve always wanted to take on, but have not previouslycreated or empowered.

My Most Important Roles, Vision & Value = My Mission in Life

My #1 Role right now: __________________________________

My Vision for this Role: __________________________________

__________________________________

Core Values in this Vision: __________________________________

__________________________________

My #2 Role right now: __________________________________


__________________________________


__________________________________

My #3 Role right now: __________________________________


__________________________________


__________________________________

Review what you listed. Do your Roles inspire you? Do your Visions inspire you? Do your Valuesinspire you? If not, what can you change right now to create a more inspiring Mission for your life?

Can you now see that your Mission for each of your Roles is simply to achieve your Vision for thatRole? Can you now see that your purpose in life is to perform at your absolute best—every day—sothat you can achieve those things that you value most?

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Success On Purpose.We have covered a lot of ground haven’t we? If you completed each of these exercises, you now havea firm foundation upon which to build the life you were intended to live. You have triangulated yourmost important Roles, Visions and Values. In so doing, you have created your Natural Mission anddiscovered the Inherent Direction for your life.

The Roles that you have just identified on the previous page are the different parts you are going toplay in this story called your life. By focusing on these Roles, you have now determined what is mostimportant to you and arrived at a highly personal mission for accomplishing it. Making each Visionfor each Role a reality in your life is the “What” that you are going to trade for with the only life youhave. This is your Purpose.

Your Roles are where you are going to spend most of your precious time and energy in the days tocome. By your analysis, they will give you the greatest satisfaction and meaning in the days to come.Your mission will be your greatest contribution to yourself, your family, your friends and to the world.

As time goes on, you may discover that there are other things that are more important to you thanwhat you have just stated here. If so, no problem. Add them to this short list of mission statementsand then prioritize this new list to determine which of your highest roles/visions/values deserves yourlimited time and best efforts the most.

But for now…

Regardless of how you arrived at your list of values and visions, whether you believe you received ahigher calling, or if you have simply accepted your unique Fate in life or if you are driven by thethrill of being the master of your own life…

It Is Now Up To You To Perform On Purpose.

Now that you are a 10 on Mission, what happens next? Now that you have answered the question“Why am I here?”, it now begs for the answer to the second most important question. “How in theworld am I going to make that happen?”

How do you put your mission on the fast track to success? How you do guarantee that you willachieve the visions inherent in each of your Roles? (If, by the way, you aren’t just a little concernedby the thought of what it will take to achieve each of your missions, you need to go back and createa more inspiring Vision of what could be possible. After all, you will never know your true potentialuntil you put it to the test!)

Will YOU be Sucessful on Purpose?

To be a Success on Purpose—to achieve your personal Mission—will not be easy. You will have toovercome all the hardships, obstacles, and difficulties that naturally stand between you and yoursuccess. No one else will do this for you. Once you have declared what you will be responsible for,it’s up to you to make it happen.

You will be tested. No doubt, it will take all the Power of TQ you can produce. It’s now time for youto step up and become an active participant in your life. It’s time to take the necessary actions thatwill bring those things that mean the most to you into this world. How?

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Our best recommendation is to start by keeping your personal ENERGY level high and yourATTITUDE in over-drive while you set crystal clear GOALS and make carefully detailed PLANS.You will need to PRIORITIZE your activities and SYNERGIZE like crazy—recruiting as manypeople to help you as you can muster. You will need to ORGANIZE your activities and OPTIMIZEyour time so that you can make as much progress by the end of the day as you can. And finally, youabsolutely must ACT NOW. You absolutely must take massive positive action so that you can bringyour vision into the world by accomplishing one major milestone after another.

There are Two Great Tragedies in Life:

1. Not knowing your Purpose.2. Knowing your Purpose and not Achieving it.

Truly living your mission demands that all 10 Colors within your personal Time Prism be at theirhighest level possible. Can you now see how much of your life depends on your ability to producethe successful results that you want in your life? And to be “Successful On Purpose,” can you nowsee how that will depend entirely on how well you perform? Yes, it is now up to you.

In “TQ Speak,” this means turning up and keeping up all 10 Colors within your personal Time Prism.If you want to know more about this amazing new management tool, simply visit the About Section of THINKTQ.COM. There you will learn about the Gold Standard of personal and professional Excellence, and why it is essential that ALL 10 of your Colors must be burning withwhite-hotintensity.

You now have a Mission. Let’s do a quick Color check to see if youhave the results-producing, personal power to achieve it.

Do you have the physical ENERGY level to remain in the hunt, day after day? ___ Yes ___ No

Do you have a positive and optimistic ATTITUDE? ___ Yes ___ No

Have you turned your Mission into a series of crystal-clear GOALS? ___ Yes ___ No

Do you have rock-solid PLANS to support your goals? ___ Yes ___ No

Do you have the focus necessary to correctly PRIORITIZE your activities? ___ Yes ___ No

Do you have the team-building skills and interpersonal SYNERGY required? ___ Yes ___ No

Are you ORGANIZED sufficiently to conquer the minutiae you will encounter? ___ Yes ___ No

Do you OPTIMIZE your time, making every minute matter? ___ Yes ___ No

Are you capable of taking bold ACTION to make things happen? ___ Yes ___ No

Take your full TQ Test at THINKTQ.COM/ACTUAL

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EnergyMission

AttitudeSet Goals

Make PlansPrioritize

SynergizeOrganize

OptimizeAct Now

the blur of your performance— Separated

into the 10 Colors of Personal Power

Results

Time



http://thinkTQ.com/tq/tqs_prism.cfm

http://thinkTQ.com/tq/tqs_prism.cfm

http://thinkTQ.com/tq/tqs_gold.cfm

If you said NO to any of these other areas of your performance, you have justfound out what will be standing between YOU and achieving your MISSION.

As I explained up front, Success On Purpose was written to help people immediately improve theirpower to achieve better results... to live their best life now... starting right now. In truth, we want togive you a 20-point boost in TQ—just by completing the exercises in this book!

So, what is the Power of TQ. Why does it matter?

The Power of TQ is about the power to set crystal-clear EXPECTATIONS.

The Power of TQ is about the power to EXECUTE brilliantly.

As you can see from our discussion, living your purpose gives rise to the need for what we, in The Power of TQ, call “Full Circle Performance with Full Spectrum Intelligence.”

If you are to successfully achieve your Mission, there is no way around this:

You Must Perform up to Expectations. This is the pure essence of TQ: Create crystal-clear EXPECTATIONS for what you want to seehappen... then EXECUTE beyond Expectations (a TQ ratio known as your Excellence Factor).

Yes, once you understand the connection between your purpose and your performance, theconversation turns inward. Because you have a Values-Based Vision for each of your major Roles,you now know your Mission: Do what it takes to achieve the Vision.

Doing what it takes to achieve the Vision means performing up to the task—INTENTIONALLY—onPurpose, at your highest level of performance possible—every day. To do all this, all 10 Colors ofyour performance absolutely must be at their highest level possible. How else are you going toachieve what you set out to accomplish?

When you perform up to expectations, you achieve the results expected. You are a purpose-drivensuccess. Fail to perform up to expectations, what happens? You fail to accomplish your Mission.

You may not be a failure... but your Mission did not turn out as hoped. Why? Lack of power.

Your Purpose Establishes the need for Power...

Taking actions consistent with your purpose is not only powerful, but empowering... permitting youto create the life you were intended to create.

Because clarity of VALUES leads to clarity of VISION...Which leads to clarity of ROLES...

Which leads to Authentic DIRECTION...Which leads to purpose-driven SUCCESS.

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http://thinkTQ.com/products/tqs_ptq.cfm

Success On Purpose.Summary.

You now have a simplified, unified and proceduralized approach to finding and living your purpose. Asyou have experienced, this process starts with a clear understanding of your personal values... notsomebody else’s values... yours.

Your values can be as spiritual, compassionate and feelings-based as your heart permits. Or your valuescan be self-serving, materialistic and as things-based as you choose.

The key issue is that they are YOUR values... reflecting your Authentic Self. There is no need to deludeyourself here. Look in the mirror. Look at your values objectively. They are a key driver of your success.

In fact, many of our readers tell us that going through the Values Exercise in the Mission Workshop wasthe single biggest point of change in their entire lives. Yes, your values are THAT important.

“Far away there in the sunshine are my highest aspirations. I may not

reach them, but I can look up and see their beauty, believe in them,

and try to follow where they lead.”

— Louisa May Alcott

But, you can’t just stop with the list. The objective is to put the list into your life! This means creatingan EMPOWERING ROLE... a role that will empower you to actually live your values.

Once you have created an empowering role, you must immediately create a VISION for that ROLE andthe VALUES you want to produce. Otherwise, how do you expect to experience those values in the “real world”?

We highly recommend that you DO the full Mission Workshop... DO the Vision, Values and RolesExercises... DO the Someday Dreams to Goals Exercises. These Exercises and materials will add tremendous clarity to your sense of purpose and mission. They are fun, easy and produce instant illumination.

And our last recommendation is to do whatever you can to keep all 10 Colors of your Time Prism attheir highest level possible—all the time. If you have world-changing visions, you will need world-changing power to bring them about.

Take a moment now and just think of all you could accomplish if your TQ was a perfect 10: highlyEnergetic, Passionate, Enthusiastic, Self-Directed, Well-Planned, Focused, Supportive of others,Organized, Timely and Proactive? Really think about the power you would have. Think of thepossibilities. Turn all 10 of your Colors up to a solid “10” and the world is yours!

Your Purpose is to Create and Nurture Empowering Roles... then Engage your Roles with all 10 Colors burning brightly — All The Time!

The Essence of Full Spectrum success.

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Epilogue.

About The Power of TQ System...

If you want to achieve all of your Missions in life, both personally and professionally, you can. Simplyidentify what’s holding you back... and eliminate it.

We have created a comprehensive system that makes it fast and easy to instantly move yourperformance into high-gear. To learn more about the individual elements within the TQ System, andto see the step-by-step recommendations for improving your success potential, please visit:

THINKTQ.COM/SYSTEM

ThinkTQ.Com is the world’s leading publisher of virtual training products for personal andprofessional excellence. We are the only company in the world with the tools, technology and systemsto instantly improve your performance. At ThinkTQ.com, there are thousands of pages, color-codedto your specific interests, instantly available to you.

Through our continuous process of self-measurement, self-evaluation and self-improvement, we helpyou instantly identify, isolate and eliminate performance negatives... indeed, transforming them intopowerful positives... quickly and easily. How?

We have created revolutionary new technology that makes it push-button-simple to correct yourspecific performance issues... to help you achieve your greatest aspirations... in far less time thanyou can on your own.

In less than 20 minutes, you will SEE exactly what’s holding you back from long-term success. Thisgives you stunning insight into what you must do DIFFERENTLY to realize your true potential.

We are the only company in the world that can make this claim and deliver on it. Not Covey... not Robbins... not Tracy... not Ziglar.

We are the only people in the world who can take your responses to the 100-question TQTest and create an entire 172-page, custom-published, personal book... all about you...only you. This book will tell you more—in 20 minutes—about what’s driving yoursuccesses and failures... than you will learn in 20 years at the school of hard knocks!

If you are serious about personal growth and development... want to achieve all yourdreams, goals and aspirations a great deal faster... or want to reinvent your life fromthe ground up... we can help you in ways you cannot even begin to imagine.

This Program Will Change Your Life...

We have helped tens of thousands of ministers, doctors, lawyers, bankers, business people, coaches,executives, entrepreneurs... and people just like you. You will see immediate results.

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http://thinkTQ.com/products/tqs_ptq.cfm

http://thinkTQ.com/system

http://thinkTQ.com

TQ TeleSeminars.Now Available...

In addition to the entire family of powerful TQ products, we have recently released a series of extraordinaryTwo-Hour TeleSeminars. These programs provide personal interaction that gives each person a direct answerto his or her specific questions. More importantly, each seminar offers tremendous guidance and motivationto move from thought to action. THINKTQ.COM/SEMINARS

1. The Miracle of The Goal. In two hours, we help people not only understand the importance of having goals, but also help them create BRILLIANT goals for themselves and their organizations.THINKTQ.COM/SEMINARS

“Your program is wonderful, and to hear it from you both in your own voices

just makes it that much cooler. I like that you share stories that illustrate

how you walk your talk. I feel like I have everything I need to be successful

with regard to goals and their mechanics. Now, it’s just a matter of

walking myself through the process.”

— Dr. Diane Stiller

2. Full Circle Success. This seminar engages people in the process of success, moving from crystal-clearEXPECTATIONS to brilliant EXECUTION. In this two-hour session, you will learn the eight steps tounconditional success. Take these steps in the proper SEQUENCE, and you will consistently succeed. Fail to take them, or take them out of sequence, and you will consistently fail. THINKTQ.COM/SEMINARS

“I love so much of your material. It is great. Really, it is brilliant what you two

have created. Your presentation was motivated, helpful and, in so many ways,

very clear. I am very appreciative for all of that. It has motivated me to dig

deeper and get greater clarity on my goals and their priorities. Thank you.”

— Robert Bailey

3. Purpose-Driven Success. This program helps people understand how to arrive at their values, visionsand roles in life... and how these three critical points create their Natural Mission. This program providesindividual guidance and will not only answer the “Why on Earth am I here?” question, but the even biggerquestion, “How in the world can I make this happen?” THINKTQ.COM/SEMINARS

“You have helped me articulate the connection between purpose and performance

in a fresh new way. One without the other is a waste of time and a wasted life.”

— Rev. John Thomas

http://thinkTQ.com/seminars



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$50 Off S$50 Off Syysstem Certem Certifictificaatete

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To rapidly improve the effectiveness of your performance,we highly recommend that you order the Full Power of TQ

System, normally $249.95—a combined savings of over $500if each component is ordered separately. This Certificateentitles you to take an additional $50 off the Full System price.

The Full Power of TQ System contains 16 different modulesthat all work together to train you to achieve RESULTS beyondexpectation. Order today with confidence. Your satisfaction isbacked by our unconditional, 100% money-back guarantee!

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E X P E C T M O R E — E X E C U T E B E T T E R©2004-2006 ThinkTQ, Inc.

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FREE FREE TTQ Q WWorkorkshop Cershop Certifictificaatete

Start producing better results NOW!

As a reader of Success On Purpose, you are entitled to receive:

• One Free Personal Workshop/Audio CD of your choice. Choose from

Setting Goals, Making Plans, Time Management, Getting Organized,

Improved Attitude... and more!

• Free access to TQ assessment and training tools.

• Free access to all our TQ Tests.

• Free access to our exclusive Dreams, Goals and Plans Center.

All we ask is that you pay our standard $6.95 Shipping and Handlingfee to deliver your Audio CD and various printed materials to you.

If you haven’t already, simply register to make your selection. LimitOne per customer. New Customers Only. Be sure to use the followinglink and Discount Code on the payment screen:

www.ThinkTQ.com/W ORKSHOPS

Discount Code: WSFREE

©2004-2006 ThinkTQ, Inc.

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SaSavve $20 on e $20 on TThe he TTime Pime Prismrism

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• 10,000 unique training sequences, each color-coded to the 10 Colors,and 100 key Factor Actions that drive your performance.

• Every idea is color-coded for instant access, making it easy to get at theright idea to help you — Right Now!

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This is the fastest and easiest way to learn, remember and mastersuperior time-management and personal-performance skills.

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SUCCESS ON PURPOSE™

How to Achieve Purpose-Driven Success.

Success On Purpose is dedicated to helping you quickly identify your mission in life andtransforming that mission into a lifetime of success—both personally and professionally.Our objective is to help you live up to your full potential... to consistently live your bestlife ever... starting right now.

We will help you understand how your VALUES, VISION, and ROLES combine in yourlife... giving you natural direction and purpose for every choice you make and everyaction you take. Simply by triangulating these three variables, you will have exactly whatyou need to live a purpose-driven life: Natural Mission and Authentic Direction.

Taking actions consistent with your purpose is empowering... permitting you to create thelife you were intended to live. The question then becomes HOW? How do I discover MYunique Purpose... and how do I live it?

We will help you find and understand your “Natural Mission”... so you can quicklyestablish brilliant GOALS for living it. Why?

Clarity of VALUES leads to clarity of VISION...

Which leads to empowering ROLES...

Which leads to Authentic DIRECTION...

Which leads to achieving your Natural MISSION.

Which leads to purpose-driven SUCCESS.

Which is the point of living.

VALUES

VISION ROLES

Documents

Publisher’s Notes