is Germany’s leading discursive architectural magazine. is published quarterly in print runs of 10,000. Each issue takes a comprehensive approach to a different theme, delving into the cultural and societal context behind contemporary spatial production. By interweaving print and online publications with public events and projects, functions as an independent, engaged platform for architectural criticism.

MEDIA KIT & RATE CARD 2021 PRINT + ONLINE

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INSTITUTION Independent

PUBLISHERS Nikolaus Kuhnert, Anh-Linh Ngo, Günther Uhlig

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ADVISORY BOARD Beatriz Colomina, Arno Brandlhuber, Philipp Oswalt, Stephan Trüby, Mark Wigley, Karin Wilhelm, Georg Vrachliotis

EDITORS Anh-Linh Ngo, Nora Dünser, Mirko Gatti, Christian Hiller, Max Kaldenhoff, Sascha Kellermann, Melissa Koch, Alexandra Nehmer, Christine Rüb

For five decades, has been dedicated to experimen- tation in architecture and urban planning. Published quarterly in print runs of 10,000, each issue takes a comprehensive approach to a different theme, delving into the cultural and societal context of contemporary spatial production.

has always been overseen by an engaged editorial staff and impactful designers, like former designer Otl Aicher or present art director Mike Meiré. Together, we continue to enhance the quality of the magazine’s content and design. In an unprece-dented fashion, we continue to invest in the degree of prepara-tion, depth of content, and thematic breadth of our print issues, and in discursive formats like the features and

displays, and our new Salons.

By interweaving print and online publications with public events, projects, and cooperations, functions as an indepen-dent, engaged platform for architectural criticism.

VOLUME 53 / start issue 243

ANNUAL SUBSCRIPTIONS PRINT Loyalty, Germany € 99 Loyalty, abroad € 119 Regular, Germany € 75 Regular, abroad € 86 Students, Germany € 53 Students, abroad € 64

SINGLE ISSUE Print € 22

PROFILE

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THEMES AND DATES 2020/21 – all issues are released in German, titels are translated to English for information only

THE FACADE PROJECT

Release date: September 2021Editorial deadline: August 1st, 2021

Facades are bearers of meaning and ideology. They also express the influence of architectural theories, demonstrate political and economic power, and represent the developers behind the project. Drawing on Walter Benjamin’s seminal analysis The Arcades Project, scholars from the field of cultural studies will examine buildings in terms of both formal and aesthetic aspects as well as the social, economic, and political contexts in which they were built in order to highlight how facades influence the establishment of power relations and social structures in the 21st century.

In cooperation with Stefan Fuchs and Raphael Dillhof

GENDER AND ARCHITECTURE

Release date: December 2021Editorial deadline: November 1st, 2021

This issue examines the relationships between gender and architecture – understood as both the production and use of space. To what extent do gender-based power relations continue to shape our material living environment today? How can spatial practices contribute to equal opportunity, diversity, and inclusion? Findings from the field of Gender Studies will expand the spatial discourse in order to discuss the spatial dimension of the emancipation of women, people of color, and people with diverse sexual and gender identities with regard to underlying social power relations, from an intersectional perspective.

In cooperation with Torsten Lange, Charlotte Malterre-Barthes, Daniela Ortiz dos Santos, Gabrielle Schaad

CONTESTED MODERNITIES

Release date: March 2021Editorial deadline: February 1st, 2021

Following decolonization in the mid-20th century, many countries of South-east Asia, such as Burma (now Myanmar), Cambodia, Indonesia, and Singapore, were faced with the task of re-figuring themselves as new nations and developing an independent postcolonial identity. This process of nation building was also achieved through architecture and urban planning. The resulting tropical modernism and its buildings are increasingly at risk due to rapid urbanization. This issue makes a case for the critical investigation, preservation, and reprogramming of buildings from this important period.

In cooperation with Encounters with Southeast Asian Modernism

HOUSING IN VIENNA

Release date:Juni 2021Editorial deadline: May 1st, 2021

In light of the current Europe-wide housing crisis and the Left’s loss of rel-evance, many are looking enviously to Vienna, whose social housing poli-cies are considered a model for Europe and beyond. Using this situation as a starting point, this issue highlights current issues regarding the con-struction of mass housing in Vienna and expands the discourse to include critical aspects and new perspectives. At the crossroads of notions on the common good by the welfare state and the promise of individual pros-perity by the market, the contributions in this issue explore various posi-tions on housing policy and production.

In cooperation with the Research Unit of Housing and Design and supported by the EXCITE initiative of the TU Vienna

Issue 244

Issue 243

BERLIN 1: POLITICS OF SPACE IN THE NEW BERLIN

Release date: December 2020Editorial deadline: November 13th, 2020

Building on the exhibition 1989–2019: Politics of Space in the New Berlin, this issue examines the city's spatial transformation since the fall of the Wall. It was shaped by three myths regarding historical continuity, market conformity, and creativity. The long-term consequences can now be felt in the strained housing market and the socio-spatial fabric of the city.

In co-operation with Kulturprojekte Berlin

BERLIN 2: NEW TENDECIES ANDYOUNG PROTAGONISTS

Release date: December 2020Editorial deadline: November 13th, 2020

Our second issue focusing on the German capital examines the contemporary urbanism discourse and its emerging protagonists. It considers what building practices, spatial policies, research, and debates are shaping the profession of urban planning and design today.

Issue 246

Heft 242

Issue 245

Issue 241

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In addition to the quarterly magazine, publishes reissues of important

topics and other special editions.

Special editions

Since 2019, we have been collaborating with the distinguished publisher Birkhäuser to make our content accessible to an international readership. At least one English special edition is published per year.

English editions

SPECIAL EDITIONS

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is Germany’s leading publication for discourse in the fields of architecture, urbanism, and related discip-lines. Quarterly issues examine diverse topics to decipher the cultural and political conditions that produce space. Insightful analyses, explanatory timelines,

With the new series , we are applying our expertise to the field of design. Positioned at the intersection of design and architecture, the publication stimulates the design discourse by sharing impulses from both theory and practice.The supplement is designed by the award-winning, internationally renowned agency Meiré und Meiré. ARCH+ is included in select quarterly issues. The first edition was produced in a print run of 11,000. Ad value per page is € 4,500..

ProjectsEssays

20 21

Für die Architektur war die erste Hälfte des 20. Jahrhunderts keine besonders ruhige Phase; nicht nur in Europa und Nordamerika, sondern weltweit, etwa in Brasilien und Südafrika, entfaltete sich die Moderne in Theorie und Praxis und löste Kontroversen aus.1 Der Streit zwischen kon-kurrierenden Fraktionen der radikalen modernen Bewegung traf auf Skepsis oder gar offene Feindseligkeit der Fachwelt und Kritik. Bereits

1932 hatte sich in Russland und ab 1933 in Deutschland eine Art von Postmoderne ante litteram herausgebildet, deren Position sich zwar nicht unbedingt durch eine vollständige Unterdrückung der neuen Ideen auszeichnete, sie aber doch in wesentlichen Punkten in Frage stellte. Selbst enga-gierte Vertreter der Moderne wie André Lurçat oder J. J. P. Oud sahen sich veranlasst, eine Antwort auf diesen Ruf zur Rückkehr zur Ordnung zu finden, etwa in Form von Ouds Shell-Gebäude in Den Haag aus dem Jahr 1938 ( Abb. 1 ).2

In meinem Buch Architecture in Uniform habe ich aufgezeigt, dass der entscheidende Faktor für den nahezu weltweiten Siegeszug der Moderne in den Vorbereitungen zum Zweiten Weltkrieg zu suchen ist.3 Beim Bau der zahlreichen großen kriegsnotwendigen Industrieanlagen wurden neue Planungsmethoden angewandt und neue Gebäudetypologien entwickelt, wie etwa weitspannende Hallen für die Flugzeugproduktion ( Abb. 2 ). Um die Produktivität von Planungsbüros zu erhöhen und Baustellenabläufe zu optimieren, setzten alle kriegsbeteiligten Nationen auf Standardisierung; gleichzeitig weckte die Arbeit an Tarnmustern und Camouflage-Strategien zum Schutz vor dem Luftkrieg wieder Interesse an Farbe und am Pittoresken ( Abb. 3 ).

Der aus Wien stammende, in Kalifornien ansässige Architekt Richard Neutra drückte es so aus: „Neue Industrieanlagen und industrielle Verfahren, neue Produktions-methoden und Produkte, improvisierte Ersatzstoffe, die zu neuen wertvol-len Materialien führten, vor allem aber neue Fertigkeiten und Herange-hensweisen waren die positiven Hinterlassenschaften des Krieges.“4 Aber der Krieg hatte auch andere Auswirkungen, und auf eine davon wies der renommierte Physiker und Kristallograf John Desmond Bernal 1946 in einer Vorlesung am Royal Institute of British Architects hin. Bernal war an den Vorbereitungen für die Landung in der Normandie beteiligt gewesen und hatte die Druckfestigkeit des Sandes an den Stränden untersucht. Daher war er mit dem während der Kriegsjahre in den USA und in Groß-britannien im Militärwesen entwickelten Konzept der Operations Research, dem Einsatz quantitativer Modelle und Methoden zur Entscheidungsfindung, vertraut. Unter dem Titel „Wissenschaft in der Architektur“ diskutierte er zum Beispiel den Umstand, dass Architekten nichts über die Tätigkeit von Frauen im Haushalt wussten. Er sprach sich für einen neuen Forschungsansatz aus, der soziolo-gische Aspekte genauso ernsthaft einbe-ziehen sollte wie man dies während des Krieges mit technischen Gesichtspunkten getan hatte:

„Das eigentliche Problem liegt darin, Schritt für Schritt alle Tätigkeiten zu untersuchen, die in einem Gebäude aus-geführt werden, und festzustellen, wie diese Vorgänge jeweils am besten, das heißt am kostengünstigsten, am schnellsten und mit dem geringsten Aufwand an Arbeitszeit, zu bewerkstelligen sind.“

JEAN-LOUIS COHENESSAY VON

KRISE ALS

STRATEGIE

Ängste in der Architektur

seit 1950

Abb. 1 J. J. P. Oud: Gebäude für den Shell-Konzern in Den Haag, 1938 © VG Bild Kunst

Abb. 2 Im Boeing-Werk 2 in der Nähe von Seattle wurde während des Zweiten Welt krieges der B-29-Bomber hergestellt. © National Archives

Abb. 3 Nach dem Angriff auf Pearl Harbor wurde zur Tarnung die Attrappe einer Vorstadt auf dem Fabrikdach errichtet. © National Archives

1 Vgl. Jean-Louis Cohen: The Future of Architecture Since 1889: A Worldwide History, London 2012

2 Vgl. Ed Taverne, Dolf Broekhuizen: Het Shell-Gebouw Van J.J.P. Oud, Ontwerp En Receptie, Rotterdam 1995

3 Vgl. Jean-Louis Cohen: Architecture in Uniform: Designing and Building for the Second World War, Paris 2011

4 Richard Neutra: „Housing, Defense and Postwar Planning“, undatiertes Manuskript, Dion and Richard Neutra Papers, UCLA [Box 176, Folder 4], S. 1

2019 – Nr. 1, Villa Urbana

and illustrative infographics are as much part of each issue as expert essays and presentations of notable projects. This con-cept lends publications conside-rable prestige and continuing topicality. Many receive a second edition.

FORMAT 235 mm W × 297 mm H

RATES AT A GLANCE2/1 page € 8,0001/1 page € 4,5001/2 page € 3,2001/4 page € 1,800

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ISSUE STRUCTURE

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RATE CARD No. 52VALID FROM NOVEMBER 14, 2019

TRIM SIZE 235 mm width × 297 mm heightTYPE AREA 211 mm width × 278 mm heightPRINTING OffsetBINDING LumbeckDATA FORMAT Digital documents at 70 lines per cm (175 lpi) Ad design on requestFREQUENCY quarterly DEADLINES 2020 Please see page 3

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The WEBSITE features news and events, information on projects, and links to partner institutions. It also includes an archive of all issues from 1968 onwards. The full text archive is used intensively by those who work, teach, and study in the field of archi tecture. As a content-driven medium, archplus.net enjoys a high level of acceptance.

WEBSITE € 1,800 per monthFormat start page ad: H 380 × W 300 pxgif (static, animated) or jpg, max. 100 kB(special formats on request) with sub page with text and images.

Homepage visits, last 12 moths:37,478,813 page impressions 3,463,673 single visits

Monthly average: 2,733,989 page impressions 269,838 single visits

The NEWSLETTER is sent once or twice per month and provides its 13,000 readers with information on the various subject areas of . Subscribers value it as resource that delivers an up-to-date over-view of relevant content.

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WEBSITE, NEWSLETTER, SOCIAL MEDIA

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is a discursive event series that showcases architectural offices and authors who place particular focus on the conditions surrounding contemporary architectural production. With six to eight events per year, en-riches the current discourse on architecture and urban planning. Select event themes are presented in detail to the entire

readership in the form of a separate insert.

COOPERATION OPPORTUNITIES ON REQUEST.

displays is a medium that fur-ther examines topics featured in the maga-zine. To achieve this, collabo-rates with different institutions and exhibi-tion venues, presenting changing themes to a broad public within a spatial setting.

displays focuses on both historical findings and current processes from the fields of architecture and urban planning.

COOPERATION OPPORTUNITIES ON REQUEST.

EVENT FORMATS

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The new Space was opened in 2018 and is located in the former news-paper district on Berlin’s Friedrichstrasse. This flexible, hybrid space houses our editorial offices and opens up new formats for presentations and discussions. Within this space, the Salon event series offers us the opportunity to introduce innovative protagonists from architecture, design, culture, politics, and related disciplines to an interested and focused public. The self-initiated project is part of the multi-faceted nonprofit activities of gGmbH. Join us in building this discursive space that reveals the complexity of archi-tecture and the city. Become a member of

, become a supporter!

Salon

EVENT FORMATS

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was founded in 1967 by a group of idealists at the University of Stuttgart who, in the words of one founder, “hungered after theoretical concepts,” and sought a way to combine theory with practice. The first issue was published in January 1968.

For 50 years now, has charted and defined the discourse. 50 years of radically advancing the orientation, topics, features, and layout. 50 years of passing on the fundamental approach from generation to generation––a magazine that is idealistic, independent, nonconformist, challenging, opinionated, and political.

Each issue is dedicated to a specific theme that addresses the latest developments in architecture, urban planning, art, and technology, while tying these to innovative projects.

Select themes from 2020:t�/FVFS�3FBMJTNVT�JO�EFS�GSBO[ÚTJTDIFO�"SDIJUFLUVS����t�&VSPQB�o�*OGSBTUSVLUVSFO�EFS�&YUFSOBMJTJFSVOH����t�"SDIJUFLUVSFUIOPHSBåF����t�/JLPMBVT�,VIOFSU�oo�&JOF�BSDIJUFLUPOJTDIF�4FMCTUCJPHSBåF�����

English special edition: t�QSPKFDU�CBVIBVT��$BO�%FTJHO�$IBOHF�4PDJFUZ

EDITION FACTS AND FIGURESNo 237–240 = 4 issues

Magazine format . . . . . . . . . . . . . 297 mm high × 235 mm wide

Total pages . . . . . . . . . . . . . . . . . . . . . . . 929 pages = 100 %

Editorial content . . . . . . . . . . . . . . . . . . . . 901 pages = 97 %

Advertisements . . . . . . . . . . . . . . . . . . . . . . . 21 pages = 2 %

Inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 units

ANALYSIS OF EDITORIAL CONTENT

Theme . . . . . . . . . . . . . . . . . . . . . . . . . . . . 799 pages = 88 %

ARCH+ features . . . . . . . . . . . . . . . . . . . . . . . 24 pages = 3 %

ARCH+ . . . . . . . . . . . . . . . . . . . . . . . . 80 pages = 9 %

COPIES PER ISSUE(III. QUARTER 2020)

Print run . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000

Circulation distributed . . . . . . . . . . . . . . . . . . . . . . . . . . 9,890

Sold copies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9,546

Subscriptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,752

Retail sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,794

Complimentary copies . . . . . . . . . . . . . . . . . . . . . . . . . . .234

Remainder, archival copies, authors copies . . . . . . . . . . . . .110

Sales of earlier editions . . . . . . . . . . . . . . . . . . . . . . . . 3,177

ANALYSIS