Public Service Announcements Russell Moorehead, P.E. Vice President, Chattanooga Office Manager...
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Public Service Announcements Russell Moorehead, P.E. Vice President, Chattanooga Office Manager Barge, Waggoner, Sumner and Cannon, Inc. BEST PRACTICES
Public Service Announcements Russell Moorehead, P.E. Vice President, Chattanooga Office Manager Barge, Waggoner, Sumner and Cannon, Inc. BEST PRACTICES
Public Service Announcements Russell Moorehead, P.E. Vice
President, Chattanooga Office Manager Barge, Waggoner, Sumner and
Cannon, Inc. BEST PRACTICES
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faith Trust and confidence in things unseen
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Our Team ASCE Chattanooga Branch members City and County Storm
Water officials Radio Station sales representative
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The Media Morning and afternoon drive time 30 second spots on
local news/talk radio
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The Message Engineers: Not like Howard Wolowitz We are cool We
are great We are awesome We have pocket protectors We design things
We construct things We LOVE math
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The Message Engineers make the world a better place by
designing projects that protect and improve water quality
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30 seconds is not a lot of time Radio station personnel
assisted with developing the script to fit the allotted time. Radio
station personality recorded the PSAs for us
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The Message Developed 5 different versions Broadcast 40 times
during E-week
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The Cost $1,000 for 4030 second PSAs broadcast during
E-week
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The Funding Year 1 - $750 SPAG and $250 Branch Year 2 - $350
SPAG, $250 Branch, $200 each from the City and County
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Lessons Learned Start early ABCs Accurate, Brief, Clear Focus
on Brief Use a positive message Be Flexible Get the message
out
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For More Information SPAG Report and scripts available in ASCE
Best Practices Manual Contact Russell Moorehead
[email protected] (423) 7563025