Public ServicePublic Service

2006-20072006-2007

Committee OrganizationCommittee Organization

• Co-Chairs/Account ExecutivesCo-Chairs/Account Executives

• Creative DirectorCreative Director

• 3 Art Directors3 Art Directors

• Media DirectorMedia Director

• CopywriterCopywriter

Selection of Non-ProfitSelection of Non-Profit

• Press Release written and distributed to Press Release written and distributed to local media outlets.local media outlets.

• Questionnaire application posted on Questionnaire application posted on website.website.

• Response received from over 50 Central Response received from over 50 Central Florida non-profit organizations.Florida non-profit organizations.

SOAR™SOAR™Speaking Out About RapeSpeaking Out About Rape

SOAR™ was founded in 1999 by Kellie Greene, a SOAR™ was founded in 1999 by Kellie Greene, a sexual assault survivor driven by the desire to sexual assault survivor driven by the desire to educate society about the challenges a survivor educate society about the challenges a survivor faces in the aftermath of a sexual attack. SOAR’s faces in the aftermath of a sexual attack. SOAR’s mission is to empower survivors of sexual violence mission is to empower survivors of sexual violence and enhance the public’s understanding and and enhance the public’s understanding and acceptance of rape victims through national acceptance of rape victims through national awareness, education, and prevention programs. awareness, education, and prevention programs.

ResearchResearch• In 2005, Orange County ranked 2In 2005, Orange County ranked 2ndnd among Florida among Florida

counties for the most incidents of forcible rape - counties for the most incidents of forcible rape - FBI Uniform Crime ReportFBI Uniform Crime Report..

• Nearly 8% of rape/sexual assault victims are male Nearly 8% of rape/sexual assault victims are male - - National Crime Victimization Survey. National Crime Victimization Survey.

• In 2005 only 38% of rape/sexual assaults were In 2005 only 38% of rape/sexual assaults were reported to the police - reported to the police - National Crime National Crime Victimization Survey.Victimization Survey.

ObjectivesObjectivesPrimaryPrimary - To raise the general awareness of - To raise the general awareness of

SOAR’s presence within the Central Florida SOAR’s presence within the Central Florida community and reinforce there is an outlet community and reinforce there is an outlet for victims to seek support and help through for victims to seek support and help through public relations tactics and targeted media public relations tactics and targeted media placement. placement.

SecondarySecondary - Establish a new brand identity. - Establish a new brand identity.

TacticsTactics

• Creative = Logo, Informational Brochure, Ad Creative = Logo, Informational Brochure, Ad CampaignCampaign

• Media CampaignMedia Campaign

• Public RelationsPublic Relations

• FundraiserFundraiser

WINGS™ LogoWINGS™ Logo

SOAR Informational BrochureSOAR Informational Brochure

Ad CampaignAd Campaign

April 2007 - National Sexual Assault April 2007 - National Sexual Assault Awareness & Prevention MonthAwareness & Prevention Month

• :15, :30, and :60 Radio PSA’s:15, :30, and :60 Radio PSA’s

• Ad placement in all 4 issues of Ad placement in all 4 issues of Orlando WeeklyOrlando Weekly in month of April in month of April

• Press Release distribution Press Release distribution

• 300-word editorial 1/2-page, 4C ad in 300-word editorial 1/2-page, 4C ad in M.D. NewsM.D. News Magazine Magazine

FundraisingFundraising

• Annual Media AuctionAnnual Media Auction- 50% of proceeds benefit SOAR50% of proceeds benefit SOAR

• 50/50 Raffle at May OAF Luncheon50/50 Raffle at May OAF Luncheon

Media Auction CollateralMedia Auction Collateral

Media Auction ProgramMedia Auction Program

ResultsResults

• Over $3,500 raised for SOAR between the Over $3,500 raised for SOAR between the Auction and the May LuncheonAuction and the May Luncheon

• Over $4,500 of donated print ad spaceOver $4,500 of donated print ad space

• 82 more inquiries during the month of April82 more inquiries during the month of April

• 3 area doctors called in response to the ads 3 area doctors called in response to the ads and editorial in and editorial in M.D. NewsM.D. News