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Barry K. Lawrence

1924 Freedom LaneFalls Church, VA 22043

H: 703.869.9592M: 703.533.8126E-mail: bl96c104@westpost.net

Summary of Qualifications:* More than 15 years of highly successful results in public relations management, social media strategy and execution, digital media branding and corporate communications.* Proven ability to manage and exceed expectations for integrated marketing initiatives, including traditional and non-traditional communication channels, and business-to-business and business-to-consumer campaigns.* Demonstrated results for enhancing brand awareness and return on investment byworking with corporate executives, employees, vendors, industry influencers, the media, consumers and others to influence targeted external audiences.* A passion for social media engagement strategies - including Web sites, socialnetworking, blogging, micro-blogging, social bookmarking and search engine optimization (SEO) - that help companies cultivate meaningful relationships with targeted influencers.

Professional Experience:

BrandCottage -- Falls Church, Va. (February 2009 - Present)Partner, New Media and Public Relations* Lead the public relations and social media practice for BrandCottage, an entrepreneurial media strategy and marketing services company.* Create and provide ongoing strategy and content support for Johnston & Murphy's social media program targeting business women. The "In Your Shoes" community,part of an integrated marketing initiative in support of the company's new lineof women's wear, began March 2010 and includes the launch of a content-rich blog, Facebook fan page and Twitter feed - all with special promotions and information to assist the growth of women entrepreneurs.* Provide strategic direction and support of a multifaceted business-to-business

media campaign for USA TODAY in 2010, including digital and print advertising,and enhancement of a "Media Lounge" social media community aimed at marketers and media buyers.* Develop and manage in-house marketing programs for BrandCottage, including Website design and maintenance, client collateral and communications, Facebook fanpage, Twitter feed, and other digital and social media outreach.* Other BrandCottage client work: Briarcliff Animal Clinic, Farm Rich, Mellow Mushroom and Ted's Montana Grill.

Jobfox Inc. -- McLean, Va. (May 2007-February 2009)Director of Public Relations* Launched the Jobfox brand with traditional and new media public relations initiatives; led all public relations strategies and tactics, including acting as sp

okesperson and representing Jobfox at trade shows and events.* Within six months, generated more than 100 million monthly media impressions and more than 100,000 online clicks. Helped establish Jobfox as the fastest-growing career site with more than 2,000 employer subscribers and one million uniquemonthly visits from job seekers.* Led Jobfox thought leadership initiative resulting in the development of the Jobfox survey program, search-engine-smart press releases, media room Web site, white papers, speaker engagements, awards program, customer case study management, job seeker e-mail blasts, e-newsletter, blog and social media tracking and response.

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Verizon Communications Inc. -- Ashburn, Va. (2006-2007)Senior Media Relations Consultant* Manager of global public relations in support of the Verizon Communications Business unit, with responsibility for publicity of managed services, storage, customer premises equipment and other information technology (IT) enterprise solutions.* Recognized with Verizon's Performance Excellence Award for PR team's efforts to launch Verizon Business after the acquisition of MCI in January 2006.* Launched Verizon Business' first social media program -- recognized as a leading Verizon PR program -- as a tool to provide more direct touch with business customers and the media.* Initiated best practices for project management of customer win announcements,case studies and other project management tools to demonstrate Verizon Business' growing momentum in the service provider market.

Siemens Communications Inc. -- Reston, Va. (2004-2006)Public Relations Manager* Established record-breaking public relations results for the Network and Enterprise division, enabling Siemens to earn a global leadership position for carrier and enterprise telecommunications solutions.* Awarded Siemens SPEAC honor; recognized as a rising leader in corporate communications.* Led integration of public relations programs and product messaging with strate

gic marketing plans for VoIP telephony, unified communications, interactive television (IPTV), wireless networks and long-haul optical fiber solutions.

CareerBuilder Inc. -- Reston, Va. (2000-2002)Director of Corporate Communications* Led integrated public relations and communications strategies to position CareerBuilder as the number two career site on the Web, moving from number 10.* Developed and maintained a consistent messaging platform through two major corporate acquisitions and subsequent management changes.* Initiated and managed public relations program generating more than 300 million media impressions in 2001; received the IABC Silver Inkwell Award for Excellence for "Worker Satisfaction" media campaign.

Bell Atlantic Public Communications -- Silver Spring, Md. (1999-2000)Communications Manager* Developed internal communications programs for thousands of BAPC employees, including key message creation, meetings and events, newsletters, voice-mail reminders, 1-800 line recordings, e-mail announcements and Intranet strategy.* Led and managed BAPC communications task force to share yearly strategic goals, teamwork recognition and best practices.

Society for Human Resource Management -- Alexandria, Va. (1994-1999)Manager, Media Affairs* Spokesperson for the world's largest human resource management association.* More than tripled the number of press calls handled by the organization's public relations department, from less than 500 annual media calls to more than 1,70

0 annual media calls.

Education:* American University: MBA - Marketing (1998)* Virginia Tech: BA - Communications (1983)