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ublic Relationsnd their

evelopment in theInternetPresentation prepared by

& ,Anna Egorova Irina Sitnikovagroup 1408

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To launch a productthe marketer needs

to go through agreat series ofsteps

not forgetting about

declaring his actions and.intentions to the public

eople should know about you and your produc

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Journalists are the middleman

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. :0 Reaching your buyers directlyPublishing on the web is.easy

Getting traffic is even.easier

= .Traffic Buyers

You need great content to feedyour target audience and turn

.surfers into buyers

:uestions to ask myself ho are my readers? here might I reach them? hy would they listen to me?

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. Have a story to tell Make sure it s. .authentic Use persona s to improve it Reach

.out and tell your story Then learn from the. .feedback Show them you are learning And join

.the conversation

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Facebook is a valuable social media tool for companies:that want to reach the following audiences

onsumers under the age of 30 emales from any age group specific subset of the population

Facebook s demographic targeting allows,marketers to reach consumers according to sex

, , , ,age keywords education workplace relationship, ( ).status and romantic interest men or women You

can also target all users of a particular,country or more narrowly target by

/ .state province and city

:rend to Watch The older demographic isecoming more of a force on the Facebookplatform

Getting Smart WithFacebook

iff

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C rea te an ad on Faceb oo k

D e ve lo p a n in te ra ctiv e a p p lica tio n

/arou n d yo u r b ran d s service an d o rp rod u ct

W o rkin g w ith a Fa ce b o o k sale s re p tod e v e lo p a m o re ta ilo re d ca m p a ig n

,S p o n sore d sto rie s w h ich sho w u p in a

u se r s n e w s fe ed

How to Engage: Differentavenues for reaching core

audiences

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C rea te a b ran d ed Faceb oo k p ag e

Fa ce b o o k p o lls

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A blog is a pen.A blog provides a direct voice from your company bridging

your mission inside the organization with the customers out.there

st with maximum immediacylter and select relevant newsgage yourself with customers and potential partners

ve days of work that would have been used to wait for your stuff to appear online

ke corrections and updates within one minute of you discovering an error- !t indexed by Google within as little as 12 24 hours-t your best news and headlines automatically re published by other sites on the Internet

.e the echo featurell your stories

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The True Cost of Bad Publicity

:three of ways bad publicity can impact you online .EO hijacking One disgruntled customer with enough

free time can potentially taint your reputation throughthe search engines

.ocial media chatter A bad PR day and a few hundredpeople on Twitter holding your feet to the fire can

create the impression that there s widespreaddissatisfaction with your company

.oor reviews Consumers have more power than ever totell others how they feel about your products and

services

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The best ad in the world

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!!!e successful using your PR tools!hank you for your attention