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Their Stories
Lauren Ward, Account Supervisor
Vanderbilt Graduate ‘15 Working at Amobee in San
Diego, CA
Emily Torres, PR & Marketing Coordinator
Working at McNeely Pigott & Fox in Downtown
Nashville, TN
Ashley Wallace, Director
Working at Allison+Partners in Los Angeles, CA
GETTING EDUCATED?
Options & Realities
Journalism
Public Relations
Business
Communications
ON THE JOB
PRO TIP: Educate yourself outside the classroom
Research
Collaboration
Strategy
PRO TIP: Learn how to research quickly -- that means it’s okay to procrastinate if you can do it effectively
Living Comfortably Starting OutIntern - $0Entry Level-$30-45,000
End Game?Upper End - $150,000+
Moving on Up PR Specialists - $55,000
ManagementPR Director - $90-120,000
PRO TIPS: Get lots of internships
Know your salary rangeAsk questions
Don’t take no for an answer
WHAT’S TRENDING?
THE NEED FOR NARRATIVE
CONNECTIVITY & GLOBALIZATION
DIVERSITY
WORKING 24/7
SOCIAL MEDIA
PRO TIP: Get used to sitting on your computer all the time
Get Connected
➢ Public Relations Society of America
➢ International Public Relations Association
➢ PRWeek
PRO TIP: Attend local professional events
Recruiting?How can I get a job as soon as
possible?
➢ No formal process➢ What to do:
○ Portfolio○ Writing○ Self Promotion○ APPLY
PRO TIP: Build a personal brand (blogging, social media,
LinkedIn)