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Public Partnerships Corporate Affairs Training 2015

Public Partnerships Corporate Affairs Training 2015

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Page 1: Public Partnerships Corporate Affairs Training 2015

Public Partnerships

Corporate Affairs Training2015

Page 2: Public Partnerships Corporate Affairs Training 2015

Public Partnerships Checklist

2Instructor: Meryl Exley, Director of Marketing

MEDIA POLICIES AND PROCEDURES Media Release Templates, Policies and

Procedures Social Media Policy

PUBLIC RELATIONS Press Releases Tradeshows / Events Awards Submissions Speaking Engagements / Speakers Bureau /

Protocol Pulse Brochures / Collateral Project Sheets Website Contributions Advertisements

MEETINGS Bi-Weekly Marketing Conference Calls Monthly PP-DoD Team Calls Corporate Affairs (as needed) Weekly or Bi-Weekly Project Company Team Calls

ORGANIZATION What is Lend Lease (US) Public Partnerships at Lend Lease? How are the Project Companies supported by the PP-DoD Marketing Team? Americas Operations Organizational Structure Lend Lease (US) Public Partnerships Structure Corporate Affairs Organizational Structure PP-DoD Marketing Team

WINN PARTNERSHIP / PROJECT TEAMS Roles and responsibilities of Lend Lease Strategic Marketing Staff versus

Winn Occupancy Marketing

TRAINING Corporate Affairs Workspace Adobe Social Media Training YouTube Upload Process and Protocol Facebook Insights @LendLeaseGroup Twitter Account Lend Lease Website Pulse Design Requests Occupancy Marketing Campaign Support

Page 3: Public Partnerships Corporate Affairs Training 2015

Public Partnerships Checklist

3Instructor: Meryl Exley, Director of Marketing

INTERNAL REPORTING Weekly Internal / External Updates Monthly Corporate Affairs Highlights Quarterly Project Review Reports Facebook Insights

PUBLIC PARTNERSHIPS PORTFOLIO – MHPI Atlantic Marine Corps Communities, Campbell Crossing, Fort Drum Mountain Community Homes, Fort Hood Family Housing, Hickam Communities, Island Palm Communities, Knox Hills, North Haven Communities, Soaring Heights, Tierra Vista, The Timbers

PUBLIC PARTNERSHIPS PORTFOLIO – PAL Privatization of Army Lodging - IHG Army Hotels

Page 4: Public Partnerships Corporate Affairs Training 2015

Public Partnerships Quiz

4Instructor: Meryl Exley, Director of Marketing

Q: On how many installations does Lend Lease own and operate military family housing communities?

A: 21 installations

Q: How many hotel rooms and homes are included in Lend Lease’s Public Partnerships portfolio? A: Over 11,600 hotel rooms and more than 40,000 homes, respectively

Q: How long are Lend Lease’s commitments for the ongoing development, maintenance and management of the properties?

A: 50-year commitments

Q: Lend Lease (US) Public Partnerships – DoD portfolio covers how many states?A: 25 states

Q: Who is Lend Lease’s property management partner in its housing portfolio? Lodging portfolio?A: WinnCompanies (housing); IHG Army Hotels (lodging)

Q: What is Lend Lease’s role(s) in its housing and lodging portfolios?A: owner, asset manager, developer and design builder