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Public Opinion Poll 29/10/15 Westminster & EU Referendum Voting Intention Results

Public Opinion Poll 29/10/15 Westminster & EU Referendum

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Page 1: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Poll

29/10/15

Westminster & EU Referendum

Voting Intention Results

Page 2: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Fieldwork Dates 22nd - 27th October 2015 Data Collection Method The fieldwork was conducted online. Invitations to participate were sent to members of online panels. Non-response from different demographic groups was taken into account during the fieldwork phase and post-fieldwork adjustments. Sample All residents aged 18+ in Great Britain. The sample size is 1,467 respondents. Weighting Results were weighted to reflect the profile of all GB adults aged 18 and above. Targets were Age/Sex, Government Office Region (GOR), Indices of Multiple Deprivation (IMD) and past vote. All targets are based on Official Statistics from the ONS that are awarded National Statistics status, and the results of the 2015 General Election. Westminster Voting Intention Adjustments Westminster voting intention results are presented over 9 sets of tables, with table 9 being the final published voting intention figure. A short description of the voting intention methodology is described below, but for more information please consult the BMG website. Table 1 – Likelihood to vote question with base weights Table 2 – Voting intention question at full base with base weights only Table 3 – Voting intention lean question asked to those who don’t know or prefer not to say with base weights only Table 4 – Voting intention question with base weights and likelihood to vote factors applied and re-based (Definitely vote = 1.0, Probably vote = 0.5, Roughly 50/50 = 0.25, Probably won’t & Definitely won’t are removed) Table 5 – Applies a 0.2 factor to all those who did not vote at the General Election in 2015 Table 6 – This is a valid table of the previous (Table 5) i.e. don’t knows at prefer not to say removed Table 7 – Now those who were asked the leaning/squeeze question are added back in at a factor dependent on their age category (18-34 = 0.1, 35-44 = 0.2, 45-54 = 0.5, 55-64 = 0.8, 65+ = 0.9) Table 8 - Now those who left who have not supplied a voting intention response, nor a leaning response, but who did vote in the 2015 General Election are added

Page 3: Public Opinion Poll 29/10/15 Westminster & EU Referendum

back in at a factor dependent on their age category (18-34 = 0.1, 35-44 = 0.2, 45-54 = 0.5, 55-64 = 0.8, 65+ = 0.9) Table 9 – This is a valid table of the previous (Table 8) i.e. don’t knows at prefer not to say removed. This table is the final published Westminster voting intention figure. EU Referendum Voting Intention Adjustments The EU Referendum voting intention results are presented over 4 tables and do not factor in self-reported likelihood to vote. A short description of the EU Referendum voting intention adjustments is described below, but for more information please visit the BMG website. Table 10 – EU referendum voting intention figure full base, with base weights applied. Table 11 – EU referendum leaning/squeeze question asked to those who respond don’t know or prefer not to say to the main question. Table 12 – Main EU referendum question with ‘leaners’ added in at a factor of 0.5. Table 13 – This is a valid table of the previous (Table 12) i.e. don’t knows at prefer not to say removed. This table is the final published EU Referendum voting intention figure. Margin of Error As a sample of the population was interviewed, the results are subject to a margin of error around various estimates. This means that, given the random nature of the sampling process, we can be confident that the actual result lies somewhere within the margin of error. For example, where 50% of a given population (the worst case scenario) responded in a particular way, with a sample of 1,500 we can be 95% certain that the actual value will fall 2.5% either side of the result. However, where 90% of a given population responded in a particular way, with a sample of 1,500 we can be 95% certain that the actual value will fall 1.5% of the estimate. Users should note that subsamples within cross-breaks will be subject to a higher margin of error, so any conclusions drawn should be treated with caution. Questions & Presentation All results are shown in full below, in order, and using the wording that was put to respondents. For questions where the list of responses is names of parties, names or statements, these will typically have been displayed to respondents in a random order, but be ordered in the attached tables. Questions typically not shown in a random order are those where there is a natural or accepted order to maintain i.e. a scale from “strongly agree” to “strongly disagree”, a list of numbers from 0 to 10, or questions that have a factual, rather than opinion-related answer, such as key

Page 4: Public Opinion Poll 29/10/15 Westminster & EU Referendum

demographic information. Responses such as “Other”, “Don't know” and “Refused” are not usually randomised. Data were collected, analysed and weighted by BMG Research. Contact Us For further information please contact: Michael Turner – Research Director [email protected] 0121 333 6006

Page 5: Public Opinion Poll 29/10/15 Westminster & EU Referendum

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Page 6: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 1

If there were a General Election tomorrow, how likely would you be to vote?

Base: All Respondents

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

I would definitely vote 821 425 396 66 115 120 150 141 229 503 266 280 235 54 92 74 65 697 84 40 60 83 97 29 86 123 81 71 69

56% 59% 53% 39% 46% 50% 57% 67% 69% 63% 46% 79% 80% 72% 76% 78% 14% 55% 66% 55% 55% 59% 49% 46% 51% 59% 63% 54% 55%

I would probably vote 202 82 120 28 53 31 31 20 39 124 73 43 33 17 14 14 68 185 11 5 13 19 44 7 27 14 18 20 23

14% 12% 16% 16% 21% 13% 12% 10% 12% 16% 13% 12% 11% 22% 11% 15% 14% 15% 9% 7% 12% 14% 23% 11% 16% 7% 14% 15% 19%

It would be roughly 50/50 180 80 100 44 34 35 25 14 26 61 107 12 13 2 5 5 128 162 10 8 16 12 26 10 28 27 14 22 7

12% 11% 13% 26% 13% 15% 10% 7% 8% 8% 19% 3% 4% 3% 4% 5% 27% 13% 8% 11% 14% 8% 13% 17% 17% 13% 11% 16% 6%

I probably would not vote 99 43 56 11 13 26 22 17 9 35 51 7 1 1 4 1 80 79 15 4 4 10 12 6 13 15 1 3 16

7% 6% 7% 7% 5% 11% 9% 8% 3% 4% 9% 2% *% 1% 3% 1% 17% 6% 12% 6% 3% 7% 6% 10% 8% 7% 1% 2% 13%

I definitely would not vote 165 84 81 20 37 29 34 19 27 73 79 11 10 2 6 1 133 143 8 15 17 16 18 10 13 28 15 16 9

11% 12% 11% 12% 15% 12% 13% 9% 8% 9% 14% 3% 4% 2% 5% 1% 28% 11% 6% 21% 16% 11% 9% 16% 8% 14% 12% 12% 7%

Gender Age SEG Vote 2015 Country GOR

1

Page 7: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 1 (continuation)

If there were a General Election tomorrow, how likely would you be to vote?

Base: All Respondents

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

I would definitely vote 821 191 459 26 673 148 821 0 0 0 0 42 104 134 306 139 84 13 314 131 377 90 39 50 88 166 200 65 122 230 218 202 171

56% 59% 58% 52% 71% 29% 100% 0% 0% 0% 0% 72% 66% 64% 44% 69% 74% 50% 70% 40% 55% 66% 38% 45% 57% 61% 64% 52% 49% 63% 59% 55% 47%

I would probably vote 202 31 139 5 119 83 0 202 0 0 0 1 29 35 104 26 6 0 58 60 84 10 21 28 20 39 44 10 31 56 45 51 50

14% 10% 17% 11% 12% 16% 0% 100% 0% 0% 0% 2% 18% 17% 15% 13% 5% 0% 13% 18% 12% 7% 21% 25% 13% 14% 14% 8% 12% 15% 12% 14% 14%

It would be roughly 50/50 180 40 79 13 74 106 0 0 180 0 0 3 10 17 128 18 3 2 27 75 79 9 20 14 16 39 20 25 37 24 47 51 58

12% 12% 10% 27% 8% 21% 0% 0% 100% 0% 0% 5% 6% 8% 18% 9% 2% 7% 6% 23% 11% 7% 19% 13% 10% 14% 6% 20% 15% 6% 13% 14% 16%

I probably would not vote 99 14 51 3 19 80 0 0 0 99 0 1 3 9 70 13 2 1 22 20 57 18 7 7 7 14 10 12 23 23 32 16 27

7% 4% 6% 6% 2% 16% 0% 0% 0% 100% 0% 2% 2% 4% 10% 6% 2% 5% 5% 6% 8% 13% 7% 6% 5% 5% 3% 9% 9% 6% 9% 4% 8%

I definitely would not vote 165 50 69 2 68 98 0 0 0 0 165 11 13 14 95 5 19 9 28 45 92 9 15 12 25 16 38 15 36 32 26 49 58

11% 15% 9% 5% 7% 19% 0% 0% 0% 0% 100% 18% 8% 7% 14% 2% 17% 38% 6% 14% 13% 7% 14% 11% 16% 6% 12% 12% 14% 9% 7% 13% 16%

IMD QuartileOACPublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government

2

Page 8: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 2

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1374 643 731 100 187 239 266 220 362 780 505 407 351 127 190 110 134 1189 99 86 92 132 201 100 153 175 116 104 116

Effective Weighted Sample 947 438 511 73 135 157 191 153 275 558 336 364 293 111 179 93 127 823 75 54 70 102 134 70 101 126 82 82 75

Weighted Bases 1302 630 671 150 215 212 229 193 303 722 496 342 282 74 114 93 341 1124 120 58 92 124 178 52 153 178 114 116 116

Conservative 361 183 177 26 45 45 58 63 123 244 96 281 14 10 8 6 39 336 17 8 26 35 58 9 39 68 36 37 27

28% 29% 26% 17% 21% 21% 25% 33% 41% 34% 19% 82% 5% 13% 7% 6% 11% 30% 14% 13% 28% 28% 33% 18% 26% 38% 31% 32% 23%

Labour 350 179 171 54 83 69 47 36 61 179 148 9 211 13 7 12 90 313 21 16 23 37 61 16 56 29 21 32 38

27% 28% 25% 36% 38% 33% 21% 19% 20% 25% 30% 3% 75% 18% 6% 13% 26% 28% 18% 28% 25% 30% 34% 31% 37% 16% 19% 28% 33%

Liberal Democrat 65 34 31 7 19 7 17 7 9 43 19 1 7 36 1 3 12 59 6 1 6 5 8 4 2 10 8 4 11

5% 5% 5% 5% 9% 3% 7% 4% 3% 6% 4% *% 3% 49% 1% 3% 4% 5% 5% 2% 7% 4% 5% 8% 2% 6% 7% 3% 10%

UKIP 171 92 79 10 17 27 33 38 45 83 77 26 9 5 84 1 43 155 6 10 17 17 12 7 23 25 14 20 21

13% 15% 12% 7% 8% 13% 14% 20% 15% 11% 15% 8% 3% 6% 73% 1% 13% 14% 5% 16% 18% 14% 7% 12% 15% 14% 12% 17% 18%

Plaid Cymru 5 4 1 0 1 1 2 1 0 2 3 0 1 * 1 3 0 0 0 5 0 0 0 0 0 0 0 0 0

*% 1% *% 0% *% 1% 1% 1% 0% *% 1% 0% *% 1% *% 3% 0% 0% 0% 8% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 39 17 22 5 8 9 5 5 9 17 20 1 3 0 0 32 3 0 39 0 0 0 0 0 0 0 0 0 0

3% 3% 3% 3% 4% 4% 2% 2% 3% 2% 4% *% 1% 0% 0% 35% 1% 0% 33% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 63 34 29 21 11 13 6 8 4 41 20 1 4 * 0 29 28 60 0 3 4 8 9 2 9 9 12 5 2

5% 5% 4% 14% 5% 6% 3% 4% 1% 6% 4% *% 1% 1% 0% 31% 8% 5% 0% 5% 4% 7% 5% 4% 6% 5% 11% 5% 1%

Other 18 12 5 0 1 3 6 4 3 6 7 0 * 0 1 2 9 12 5 * 0 1 3 * 3 3 1 1 1

1% 2% 1% 0% 1% 1% 3% 2% 1% 1% 1% 0% *% 0% 1% 3% 3% 1% 4% 1% 0% 1% 2% 1% 2% 2% 1% 1% *%

Not sure 229 74 156 27 30 38 56 29 49 107 106 22 33 9 13 4 118 188 26 15 16 21 27 14 20 35 22 16 16

18% 12% 23% 18% 14% 18% 24% 15% 16% 15% 21% 6% 12% 12% 11% 5% 34% 17% 22% 26% 18% 17% 15% 27% 13% 19% 19% 14% 14%

Gender Age SEG Vote 2015 Country GOR

3

Page 9: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 2 (continuation)

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1374 312 757 47 1011 363 1010 198 110 56 46 163 198 613 215 118 21 490 291 593 143 82 104 147 249 276 118 255 311 334 381 348

Effective Weighted Sample 947 220 528 31 736 239 786 135 82 42 29 119 137 408 157 96 18 379 196 391 99 55 65 103 172 209 79 172 241 232 253 223

Weighted Bases 1302 275 728 47 885 417 821 202 180 99 48 145 194 608 196 95 16 421 285 596 127 88 99 130 258 274 112 213 333 342 320 307

Conservative 361 66 230 13 280 81 269 53 21 17 1 23 25 126 117 61 8 251 71 39 47 24 22 30 78 96 15 48 121 100 89 51

28% 24% 32% 27% 32% 19% 33% 26% 12% 18% 2% 16% 13% 21% 60% 64% 50% 60% 25% 7% 37% 27% 22% 23% 30% 35% 14% 23% 36% 29% 28% 17%

Labour 350 82 173 14 251 100 242 53 47 8 28 82 84 145 10 1 0 73 59 219 20 15 47 43 67 58 30 70 65 77 92 116

27% 30% 24% 29% 28% 24% 30% 26% 26% 8% 59% 56% 43% 24% 5% 1% 0% 17% 21% 37% 16% 17% 48% 33% 26% 21% 27% 33% 20% 22% 29% 38%

Liberal Democrat 65 13 40 2 52 14 40 15 5 5 3 13 12 34 3 0 0 14 18 34 3 8 7 7 10 18 5 7 23 15 16 11

5% 5% 6% 4% 6% 3% 5% 7% 3% 5% 6% 9% 6% 6% 1% 0% 0% 3% 6% 6% 2% 9% 7% 5% 4% 6% 5% 3% 7% 4% 5% 4%

UKIP 171 33 105 3 117 54 116 23 14 18 1 4 16 91 29 26 5 28 37 106 21 3 10 15 28 50 11 33 55 37 34 45

13% 12% 14% 7% 13% 13% 14% 11% 8% 18% 2% 2% 8% 15% 15% 27% 30% 7% 13% 18% 17% 4% 10% 12% 11% 18% 10% 15% 17% 11% 11% 15%

Plaid Cymru 5 2 3 0 2 2 4 1 0 0 1 0 1 3 1 0 0 2 1 2 * 0 0 0 2 1 0 2 2 2 0 2

*% 1% *% 0% *% 1% *% *% 0% 0% 1% 0% *% *% *% 0% 0% *% *% *% *% 0% 0% 0% 1% *% 0% 1% *% 1% 0% 1%

SNP 39 7 26 0 31 8 34 5 0 0 2 9 7 17 3 1 0 5 2 32 2 1 0 0 3 8 16 9 9 6 6 19

3% 3% 4% 0% 4% 2% 4% 2% 0% 0% 5% 6% 4% 3% 2% 1% 0% 1% 1% 5% 2% 1% 0% 0% 1% 3% 15% 4% 3% 2% 2% 6%

Green 63 16 37 1 41 22 39 12 13 0 11 10 14 24 3 1 0 10 11 42 4 12 6 10 21 2 1 8 9 19 19 17

5% 6% 5% 2% 5% 5% 5% 6% 7% 0% 24% 7% 7% 4% 2% 1% 0% 2% 4% 7% 3% 14% 6% 8% 8% 1% 1% 4% 3% 6% 6% 6%

Other 18 0 2 4 8 10 12 1 0 5 0 0 9 7 1 0 1 3 1 14 2 1 0 5 3 3 4 0 3 5 9 1

1% 0% *% 9% 1% 2% 1% *% 0% 5% 0% 0% 4% 1% *% 0% 8% 1% *% 2% 2% 1% 0% 4% 1% 1% 3% 0% 1% 1% 3% *%

Not sure 229 56 111 10 103 126 64 39 81 45 * 5 26 160 30 5 2 36 84 109 27 23 7 20 46 40 29 37 48 83 54 45

18% 20% 15% 21% 12% 30% 8% 19% 45% 45% 1% 4% 13% 26% 15% 6% 11% 9% 30% 18% 22% 26% 7% 16% 18% 15% 26% 18% 14% 24% 17% 15%

Trust in government OACPublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing IMD Quartile

4

Page 10: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 3

And which of the following parties are you leaning towards most?

Base: All respondents likely to vote and undecided

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 192 61 131 18 19 35 46 30 44 93 86 25 43 16 20 7 48 163 15 14 13 19 19 20 18 27 22 12 13

Effective Weighted Sample 129 40 89 14 15 22 32 18 29 64 57 22 38 15 19 6 45 110 12 9 9 12 14 14 13 18 15 9 9

Weighted Bases 229 74 156 27 30 38 56 29 49 107 106 22 33 9 13 4 118 188 26 15 16 21 27 14 20 35 22 16 16

Conservative 36 11 25 1 2 8 12 4 9 19 16 11 * 1 2 0 19 27 3 6 0 4 7 1 3 3 7 0 3

16% 16% 16% 5% 8% 20% 21% 15% 17% 17% 16% 52% 1% 13% 17% 0% 16% 15% 12% 38% 0% 17% 25% 9% 16% 8% 30% 0% 20%

Labour 26 9 18 9 2 4 4 2 5 19 4 0 15 2 0 1 8 21 3 2 2 3 7 2 1 3 2 1 2

11% 12% 11% 32% 7% 11% 7% 8% 11% 18% 4% 0% 46% 20% 0% 16% 7% 11% 12% 13% 11% 13% 24% 13% 4% 8% 9% 5% 10%

Liberal Democrat 15 9 6 0 5 5 2 2 2 5 9 1 3 2 1 1 7 11 3 * 0 1 0 1 3 1 4 1 0

6% 13% 4% 0% 16% 12% 3% 7% 4% 5% 8% 3% 10% 20% 11% 13% 6% 6% 13% 3% 0% 7% 0% 9% 14% 2% 18% 7% 0%

UKIP 27 13 14 0 3 2 7 10 4 13 14 1 1 1 9 0 13 26 0 * 4 3 0 2 1 11 3 2 1

12% 18% 9% 0% 11% 5% 13% 34% 8% 12% 13% 4% 4% 15% 68% 0% 11% 14% 0% 3% 24% 12% 0% 15% 3% 31% 16% 13% 5%

Plaid Cymru 1 * * 0 0 0 0 1 0 0 * 0 * 0 0 * 0 0 0 1 0 0 0 0 0 0 0 0 0

*% 1% *% 0% 0% 0% 0% 3% 0% 0% *% 0% 1% 0% 0% 10% 0% 0% 0% 6% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 6 1 4 0 0 0 6 0 0 1 4 1 0 0 0 0 3 0 6 0 0 0 0 0 0 0 0 0 0

2% 2% 3% 0% 0% 0% 10% 0% 0% 1% 4% 6% 0% 0% 0% 0% 3% 0% 22% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 24 8 16 0 1 3 9 4 7 8 12 1 4 0 0 3 15 20 4 0 2 1 3 2 6 4 2 1 0

11% 11% 10% 0% 5% 7% 17% 13% 14% 8% 11% 3% 14% 0% 0% 61% 13% 11% 15% 0% 10% 7% 10% 14% 28% 13% 8% 4% 0%

Prefer not to say 94 21 73 17 16 17 16 6 22 42 45 7 8 3 1 0 52 82 7 6 9 10 11 6 7 13 4 12 11

41% 29% 47% 63% 53% 44% 29% 19% 46% 39% 43% 33% 23% 32% 4% 0% 44% 43% 26% 37% 55% 45% 41% 41% 35% 38% 20% 71% 64%

Gender Age SEG Vote 2015 Country GOR

5

Page 11: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 3 (continuation)

And which of the following parties are you leaning towards most?

Base: All respondents likely to vote and undecided

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 192 49 86 8 93 99 78 40 52 22 1 7 23 132 24 4 1 32 68 92 17 13 6 21 35 34 23 43 37 61 49 45

Effective Weighted Sample 129 33 59 5 63 67 63 28 38 18 1 7 16 88 16 3 1 23 46 61 12 10 4 16 24 23 15 29 26 42 32 31

Weighted Bases 229 56 111 10 103 126 64 39 81 45 * 5 26 160 30 5 2 36 84 109 27 23 7 20 46 40 29 37 48 83 54 45

Conservative 36 6 24 1 18 18 8 10 13 5 0 0 1 22 10 3 0 13 15 8 4 6 1 3 3 5 8 8 7 11 4 15

16% 11% 22% 11% 17% 15% 12% 26% 16% 12% 0% 0% 5% 13% 33% 63% 0% 36% 18% 7% 16% 24% 10% 13% 6% 12% 28% 20% 15% 13% 7% 33%

Labour 26 11 11 * 13 14 13 7 5 1 0 3 6 17 1 0 0 2 4 20 3 0 2 6 5 4 2 5 1 11 10 4

11% 20% 10% 4% 12% 11% 21% 17% 6% 3% 0% 48% 23% 11% 3% 0% 0% 4% 5% 19% 10% 0% 29% 30% 11% 10% 7% 12% 3% 14% 19% 8%

Liberal Democrat 15 2 4 5 8 7 5 2 4 4 0 1 4 7 3 0 0 3 5 7 1 * 0 1 6 1 3 3 2 8 1 3

6% 4% 4% 55% 7% 6% 8% 5% 5% 9% 0% 16% 14% 4% 11% 0% 0% 8% 6% 7% 3% 2% 0% 5% 13% 2% 11% 7% 5% 10% 2% 7%

UKIP 27 10 10 * 15 12 10 1 9 7 0 0 0 19 7 1 0 3 8 15 0 6 0 1 7 7 2 4 13 4 6 4

12% 18% 9% 5% 15% 9% 15% 3% 11% 15% 0% 0% 0% 12% 23% 14% 0% 10% 10% 14% 0% 24% 0% 4% 15% 18% 7% 11% 27% 5% 10% 9%

Plaid Cymru 1 0 0 0 1 0 1 0 0 0 * * 0 0 0 0 0 0 0 1 0 0 0 0 0 0 * * 1 0 0 0

*% 0% 0% 0% 1% 0% 1% 0% 0% 0% 100% 9% 0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 1% 2% 0% 0% 0%

SNP 6 0 4 0 6 0 3 0 3 0 0 0 0 4 0 1 0 3 3 0 3 0 0 0 1 0 1 0 1 0 3 1

2% 0% 4% 0% 5% 0% 4% 0% 4% 0% 0% 0% 0% 3% 0% 23% 0% 7% 4% 0% 11% 0% 0% 0% 3% 0% 4% 0% 3% 0% 6% 3%

Green 24 3 13 0 13 12 9 5 10 1 0 0 5 16 3 0 0 1 6 17 6 1 3 1 3 4 1 5 3 10 7 4

11% 6% 12% 0% 12% 9% 14% 12% 12% 3% 0% 0% 20% 10% 10% 0% 0% 4% 7% 15% 22% 5% 43% 6% 7% 10% 3% 14% 6% 12% 13% 9%

Prefer not to say 94 22 44 3 30 64 16 14 38 26 0 1 10 75 6 0 2 11 42 40 10 10 1 8 21 19 11 13 19 38 24 14

41% 40% 39% 26% 29% 51% 25% 37% 47% 58% 0% 28% 37% 47% 21% 0% 100% 32% 50% 37% 38% 44% 18% 40% 45% 48% 38% 35% 40% 46% 44% 31%

Public/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government OAC IMD Quartile

6

Page 12: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 4

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents who are likely to vote and weighted by likelihood to vote

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1374 643 731 100 187 239 266 220 362 780 505 407 351 127 190 110 134 1189 99 86 92 132 201 100 153 175 116 104 116

Effective Weighted Sample 976 447 539 54 133 161 210 154 312 568 340 347 275 108 163 87 69 851 75 58 72 105 148 71 107 131 82 81 80

Weighted Bases 1302 654 648 123 202 195 231 208 343 780 443 410 343 85 135 111 176 1117 124 60 94 128 169 47 143 183 126 116 111

Conservative 405 200 205 19 47 48 63 70 158 284 93 343 16 11 9 7 16 376 19 10 33 38 63 11 36 80 43 41 30

31% 31% 32% 16% 23% 25% 27% 34% 46% 36% 21% 84% 5% 13% 7% 7% 9% 34% 16% 17% 35% 30% 37% 23% 25% 43% 34% 36% 27%

Labour 378 197 181 46 82 76 60 44 69 210 143 9 263 18 9 15 59 333 25 20 24 43 59 16 56 33 28 34 40

29% 30% 28% 38% 40% 39% 26% 21% 20% 27% 32% 2% 77% 21% 7% 13% 34% 30% 20% 33% 25% 34% 35% 35% 39% 18% 22% 29% 36%

Liberal Democrat 66 32 34 7 16 7 17 9 11 46 16 1 10 41 2 2 7 57 8 1 5 5 7 3 3 9 10 4 11

5% 5% 5% 5% 8% 3% 7% 4% 3% 6% 4% *% 3% 48% 1% 2% 4% 5% 6% 2% 5% 4% 4% 7% 2% 5% 8% 3% 10%

UKIP 176 102 74 9 15 25 36 39 52 90 76 33 11 4 102 1 24 162 4 10 19 20 12 7 21 29 17 18 19

14% 16% 11% 7% 8% 13% 16% 19% 15% 12% 17% 8% 3% 5% 75% 1% 13% 15% 3% 17% 20% 16% 7% 15% 14% 16% 13% 16% 17%

Plaid Cymru 6 5 1 0 1 1 2 2 0 2 4 0 2 1 1 3 0 0 0 6 0 0 0 0 0 0 0 0 0

*% 1% *% 0% *% 1% 1% 1% 0% *% 1% 0% *% 1% 1% 3% 0% 0% 0% 10% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 49 21 29 6 11 11 6 5 11 22 25 1 4 0 0 40 4 0 49 0 0 0 0 0 0 0 0 0 0

4% 3% 4% 5% 5% 6% 2% 2% 3% 3% 6% *% 1% 0% 0% 36% 2% 0% 40% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 65 42 23 23 12 9 7 8 5 42 21 1 4 1 0 34 23 61 0 4 3 8 8 3 10 10 11 6 2

5% 6% 4% 19% 6% 4% 3% 4% 2% 5% 5% *% 1% 1% 0% 31% 13% 5% 0% 6% 3% 6% 5% 6% 7% 5% 8% 5% 2%

Other 17 10 7 0 0 4 4 5 4 8 8 0 1 0 2 3 7 15 2 1 0 1 4 1 4 3 1 1 1

1% 2% 1% 0% 0% 2% 2% 3% 1% 1% 2% 0% *% 0% 1% 3% 4% 1% 1% 1% 0% 1% 2% 1% 3% 1% 1% 1% 1%

Not sure 140 46 94 13 19 15 37 25 32 75 57 21 32 10 11 5 36 114 17 8 11 12 16 6 14 20 16 12 8

11% 7% 15% 11% 10% 7% 16% 12% 9% 10% 13% 5% 9% 12% 8% 4% 20% 10% 14% 13% 12% 10% 9% 12% 10% 11% 13% 10% 7%

Gender Age SEG Vote 2015 Country GOR

7

Page 13: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 4 (continuation)

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents who are likely to vote and weighted by likelihood to vote

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1374 312 757 47 1011 363 1010 198 110 56 46 163 198 613 215 118 21 490 291 593 143 82 104 147 249 276 118 255 311 334 381 348

Effective Weighted Sample 976 223 555 36 763 214 786 135 82 0 28 125 138 412 172 98 18 401 209 384 110 60 67 90 185 213 86 178 252 238 266 225

Weighted Bases 1302 291 738 43 1011 291 1105 136 60 0 58 162 210 525 211 117 18 470 242 590 131 74 91 137 263 306 103 197 355 339 323 284

Conservative 405 79 257 13 342 63 362 36 7 0 1 23 25 132 132 80 11 292 76 38 58 24 22 35 90 111 20 44 132 114 106 52

31% 27% 35% 30% 34% 22% 33% 26% 12% 0% 2% 14% 12% 25% 63% 68% 60% 62% 31% 6% 44% 33% 24% 26% 34% 36% 20% 22% 37% 34% 33% 18%

Labour 378 94 191 13 298 79 326 36 16 0 37 95 100 133 12 1 0 84 52 241 27 20 40 48 72 72 30 69 81 89 98 109

29% 32% 26% 30% 30% 27% 30% 26% 26% 0% 63% 58% 48% 25% 6% 1% 0% 18% 22% 41% 20% 27% 45% 35% 27% 23% 29% 35% 23% 26% 30% 39%

Liberal Democrat 66 15 38 3 54 12 54 10 2 0 2 15 14 32 3 0 0 16 14 36 3 6 6 5 14 21 6 6 25 15 16 11

5% 5% 5% 6% 5% 4% 5% 7% 3% 0% 3% 9% 6% 6% 2% 0% 0% 3% 6% 6% 2% 8% 6% 4% 5% 7% 6% 3% 7% 4% 5% 4%

UKIP 176 39 109 2 137 39 156 16 5 0 1 3 17 86 33 30 6 32 40 104 17 3 12 16 28 58 10 32 57 35 41 43

14% 13% 15% 5% 14% 14% 14% 11% 8% 0% 2% 2% 8% 16% 16% 26% 36% 7% 17% 18% 13% 4% 14% 12% 11% 19% 10% 16% 16% 10% 13% 15%

Plaid Cymru 6 2 3 0 3 3 5 1 0 0 1 0 1 3 1 0 0 2 1 3 * 0 0 0 2 2 0 2 2 2 0 2

*% 1% *% 0% *% 1% *% *% 0% 0% 1% 0% 1% 1% *% 0% 0% *% 1% *% *% 0% 0% 0% 1% 1% 0% 1% 1% 1% 0% 1%

SNP 49 9 33 0 40 9 46 3 0 0 3 12 10 20 4 1 0 7 2 40 3 1 0 0 4 10 20 11 11 7 7 24

4% 3% 4% 0% 4% 3% 4% 2% 0% 0% 5% 7% 5% 4% 2% 1% 0% 1% 1% 7% 2% 2% 0% 0% 2% 3% 20% 6% 3% 2% 2% 8%

Green 65 18 35 * 47 17 52 8 4 0 12 8 18 24 1 1 0 10 10 45 4 9 7 11 21 2 1 9 8 23 16 18

5% 6% 5% 1% 5% 6% 5% 6% 7% 0% 21% 5% 8% 5% 1% 1% 0% 2% 4% 8% 3% 13% 7% 8% 8% 1% 1% 4% 2% 7% 5% 6%

Other 17 0 3 6 9 8 16 * 0 0 0 0 6 9 1 0 0 4 1 12 3 1 0 5 4 3 0 0 3 6 6 1

1% 0% *% 14% 1% 3% 1% *% 0% 0% 0% 0% 3% 2% 1% 0% 0% 1% *% 2% 2% 2% 0% 4% 1% 1% 0% 0% 1% 2% 2% 1%

Not sure 140 35 68 6 80 60 86 26 27 0 1 6 19 86 24 4 1 24 45 71 16 9 4 16 27 28 15 25 35 48 34 23

11% 12% 9% 15% 8% 21% 8% 19% 45% 0% 1% 4% 9% 16% 11% 4% 3% 5% 18% 12% 12% 12% 4% 12% 10% 9% 15% 12% 10% 14% 10% 8%

Public/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government OAC IMD Quartile

8

Page 14: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 5

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1374 643 731 100 187 239 266 220 362 780 505 407 351 127 190 110 134 1189 99 86 92 132 201 100 153 175 116 104 116

Effective Weighted Sample 1036 483 563 51 136 180 209 177 311 611 357 347 275 108 163 87 69 903 78 71 76 104 152 83 122 142 92 78 92

Weighted Bases 1302 665 637 103 192 187 244 208 367 785 433 460 384 95 151 124 40 1115 128 59 98 140 164 45 137 181 128 118 104

Conservative 440 217 223 20 51 50 68 78 173 310 99 385 18 12 10 8 4 407 22 12 37 43 68 12 39 84 49 45 31

34% 33% 35% 19% 27% 27% 28% 37% 47% 39% 23% 84% 5% 13% 7% 7% 9% 36% 17% 20% 38% 31% 41% 27% 29% 46% 38% 38% 30%

Labour 370 198 172 46 72 69 66 43 74 208 137 10 295 20 10 16 13 324 27 20 26 47 56 14 54 31 29 34 33

28% 30% 27% 45% 38% 37% 27% 21% 20% 26% 32% 2% 77% 21% 7% 13% 34% 29% 21% 33% 27% 33% 34% 31% 40% 17% 22% 29% 32%

Liberal Democrat 67 35 32 7 14 7 16 10 12 45 18 1 11 46 2 3 2 57 9 2 5 6 6 3 3 10 11 4 8

5% 5% 5% 7% 8% 4% 7% 5% 3% 6% 4% *% 3% 48% 1% 2% 4% 5% 7% 3% 5% 4% 4% 8% 2% 6% 9% 4% 7%

UKIP 176 101 75 5 17 24 40 37 54 94 72 37 12 4 114 1 5 165 4 7 16 22 14 8 23 28 17 16 21

14% 15% 12% 4% 9% 13% 16% 18% 15% 12% 17% 8% 3% 5% 75% 1% 13% 15% 3% 12% 17% 16% 8% 17% 17% 15% 13% 14% 21%

Plaid Cymru 7 6 1 0 1 2 2 2 0 3 4 0 2 1 1 4 0 0 0 7 0 0 0 0 0 0 0 0 0

1% 1% *% 0% *% 1% 1% 1% 0% *% 1% 0% *% 1% 1% 3% 0% 0% 0% 12% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 52 19 32 6 8 12 6 6 13 21 28 1 4 0 0 45 1 0 52 0 0 0 0 0 0 0 0 0 0

4% 3% 5% 6% 4% 6% 3% 3% 3% 3% 7% *% 1% 0% 0% 36% 2% 0% 40% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 52 36 16 11 12 7 8 8 6 29 22 2 5 1 0 38 5 48 0 4 2 8 7 3 5 8 5 7 3

4% 5% 3% 11% 6% 4% 3% 4% 2% 4% 5% *% 1% 1% 0% 31% 13% 4% 0% 8% 2% 6% 4% 7% 4% 5% 4% 6% 2%

Other 12 8 4 0 0 1 4 3 4 6 5 0 1 0 2 4 2 10 2 1 0 1 1 1 1 3 1 1 1

1% 1% 1% 0% 0% *% 2% 1% 1% 1% 1% 0% *% 0% 1% 3% 4% 1% 2% 1% 0% 1% 1% 1% 1% 2% 1% 1% 1%

Not sure 125 43 81 8 16 15 33 22 31 70 48 24 36 11 12 5 8 105 13 7 12 13 12 4 11 18 16 10 8

10% 7% 13% 8% 8% 8% 14% 11% 8% 9% 11% 5% 9% 12% 8% 4% 20% 9% 10% 12% 12% 9% 8% 9% 8% 10% 12% 8% 7%

Gender Age SEG Vote 2015 Country GOR

9

Page 15: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 5 (continuation)

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1374 312 757 47 1011 363 1010 198 110 56 46 163 198 613 215 118 21 490 291 593 143 82 104 147 249 276 118 255 311 334 381 348

Effective Weighted Sample 1036 243 579 38 803 240 869 166 83 0 35 129 147 438 170 105 18 402 214 424 118 55 74 106 198 228 80 184 255 263 298 235

Weighted Bases 1302 290 744 41 1049 253 1161 111 29 0 54 167 202 509 223 127 20 504 238 560 139 72 83 129 258 312 109 200 370 340 311 280

Conservative 440 89 277 14 374 66 403 32 4 0 2 26 25 144 141 90 12 319 79 42 65 25 23 37 97 121 23 49 143 126 115 56

34% 31% 37% 34% 36% 26% 35% 29% 15% 0% 3% 15% 12% 28% 64% 71% 60% 63% 33% 7% 47% 35% 28% 28% 38% 39% 21% 24% 39% 37% 37% 20%

Labour 370 90 193 14 305 65 338 25 7 0 36 96 101 122 14 1 0 86 52 232 27 22 37 42 73 68 31 70 81 93 91 105

28% 31% 26% 33% 29% 26% 29% 23% 23% 0% 67% 58% 50% 24% 6% 1% 0% 17% 22% 42% 19% 31% 45% 32% 28% 22% 28% 35% 22% 27% 29% 37%

Liberal Democrat 67 17 37 3 56 12 58 8 1 0 2 14 14 34 4 0 0 17 16 34 3 6 5 6 15 20 7 4 26 16 13 12

5% 6% 5% 7% 5% 5% 5% 7% 5% 0% 4% 8% 7% 7% 2% 0% 0% 3% 7% 6% 2% 9% 6% 4% 6% 6% 6% 2% 7% 5% 4% 4%

UKIP 176 33 117 2 142 35 160 14 2 0 1 4 17 81 37 29 7 36 41 99 19 3 10 18 23 61 10 32 62 33 40 41

14% 11% 16% 4% 14% 14% 14% 13% 6% 0% 3% 2% 8% 16% 17% 23% 36% 7% 17% 18% 14% 5% 12% 14% 9% 20% 9% 16% 17% 10% 13% 15%

Plaid Cymru 7 2 4 0 4 3 6 1 0 0 1 0 1 4 1 0 0 2 1 3 * 0 0 0 2 2 0 2 2 2 0 2

1% 1% *% 0% *% 1% 1% 1% 0% 0% 2% 0% 1% 1% *% 0% 0% *% 1% 1% *% 0% 0% 0% 1% 1% 0% 1% 1% 1% 0% 1%

SNP 52 10 33 0 41 10 48 4 0 0 4 13 11 18 4 1 0 8 3 41 3 1 0 0 5 7 23 12 9 8 8 26

4% 3% 4% 0% 4% 4% 4% 3% 0% 0% 7% 8% 5% 4% 2% 1% 0% 2% 1% 7% 2% 2% 0% 0% 2% 2% 21% 6% 2% 2% 3% 9%

Green 52 17 23 * 42 11 46 5 2 0 7 7 11 25 * 1 0 9 6 37 5 7 6 7 14 2 1 10 8 17 14 13

4% 6% 3% 1% 4% 4% 4% 4% 6% 0% 14% 4% 5% 5% *% 1% 0% 2% 3% 7% 3% 10% 7% 6% 5% 1% 1% 5% 2% 5% 4% 5%

Other 12 0 3 4 10 3 12 1 0 0 0 0 4 7 1 0 0 5 1 7 4 1 0 3 1 4 0 0 4 3 3 2

1% 0% *% 9% 1% 1% 1% *% 0% 0% 0% 0% 2% 1% 1% 0% 0% 1% *% 1% 3% 2% 0% 2% *% 1% 0% 0% 1% 1% 1% 1%

Not sure 125 32 58 5 76 49 90 21 13 0 1 7 18 75 20 5 1 23 38 64 13 5 2 17 27 26 15 20 35 41 27 22

10% 11% 8% 13% 7% 19% 8% 19% 45% 0% 1% 4% 9% 15% 9% 4% 3% 4% 16% 12% 9% 7% 3% 13% 10% 8% 14% 10% 9% 12% 9% 8%

IMD QuartileTrust in government OACPublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing

10

Page 16: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 6

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 (VALID)

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1182 582 600 82 168 204 220 190 318 687 419 382 308 111 170 103 86 1026 84 72 79 113 182 80 135 148 94 92 103

Effective Weighted Sample 923 446 485 45 124 164 182 155 282 550 311 327 244 94 149 82 50 807 69 61 66 92 140 72 111 127 78 70 84

Weighted Bases 1177 621 556 95 176 172 211 186 336 715 385 436 348 84 139 119 32 1010 115 52 86 127 151 41 125 163 112 108 96

Conservative 440 217 223 20 51 50 68 78 173 310 99 385 18 12 10 8 4 407 22 12 37 43 68 12 39 84 49 45 31

37% 35% 40% 21% 29% 29% 32% 42% 51% 43% 26% 88% 5% 14% 7% 7% 12% 40% 19% 22% 43% 34% 45% 29% 31% 51% 44% 41% 32%

Labour 370 198 172 46 72 69 66 43 74 208 137 10 295 20 10 16 13 324 27 20 26 47 56 14 54 31 29 34 33

31% 32% 31% 48% 41% 40% 31% 23% 22% 29% 36% 2% 85% 24% 7% 14% 42% 32% 23% 38% 30% 37% 37% 35% 43% 19% 26% 32% 34%

Liberal Democrat 67 35 32 7 14 7 16 10 12 45 18 1 11 46 2 3 2 57 9 2 5 6 6 3 3 10 11 4 8

6% 6% 6% 8% 8% 4% 8% 5% 4% 6% 5% *% 3% 55% 1% 2% 5% 6% 8% 3% 6% 5% 4% 8% 2% 6% 10% 4% 8%

UKIP 176 101 75 5 17 24 40 37 54 94 72 37 12 4 114 1 5 165 4 7 16 22 14 8 23 28 17 16 21

15% 16% 14% 5% 10% 14% 19% 20% 16% 13% 19% 9% 3% 5% 82% 1% 17% 16% 3% 14% 19% 18% 9% 19% 18% 17% 15% 15% 22%

Plaid Cymru 7 6 1 0 1 2 2 2 0 3 4 0 2 1 1 4 0 0 0 7 0 0 0 0 0 0 0 0 0

1% 1% *% 0% *% 1% 1% 1% 0% *% 1% 0% *% 1% 1% 3% 0% 0% 0% 13% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 52 19 32 6 8 12 6 6 13 21 28 1 4 0 0 45 1 0 52 0 0 0 0 0 0 0 0 0 0

4% 3% 6% 7% 5% 7% 3% 3% 4% 3% 7% *% 1% 0% 0% 38% 3% 0% 45% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 52 36 16 11 12 7 8 8 6 29 22 2 5 1 0 38 5 48 0 4 2 8 7 3 5 8 5 7 3

4% 6% 3% 12% 7% 4% 4% 4% 2% 4% 6% *% 1% 1% 0% 32% 16% 5% 0% 8% 2% 6% 4% 7% 4% 5% 5% 7% 3%

Other 12 8 4 0 0 1 4 3 4 6 5 0 1 0 2 4 2 10 2 1 0 1 1 1 1 3 1 1 1

1% 1% 1% 0% 0% 1% 2% 2% 1% 1% 1% 0% *% 0% 1% 3% 5% 1% 2% 1% 0% 1% 1% 2% 1% 2% 1% 1% 1%

Country GORGender Age SEG Vote 2015

11

Page 17: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 6 (continuation)

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 (VALID)

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1182 263 671 39 918 264 932 158 58 34 45 156 175 481 191 114 20 458 223 501 126 69 98 126 214 242 95 212 274 273 332 303

Effective Weighted Sample 923 213 529 31 739 189 800 133 42 0 34 124 133 365 154 102 17 381 177 368 108 49 70 92 177 205 68 161 229 227 268 213

Weighted Bases 1177 258 686 36 973 204 1071 90 16 0 53 160 184 435 203 122 19 481 200 495 126 67 81 112 231 285 95 180 335 299 284 258

Conservative 440 89 277 14 374 66 403 32 4 0 2 26 25 144 141 90 12 319 79 42 65 25 23 37 97 121 23 49 143 126 115 56

37% 35% 40% 39% 38% 32% 38% 36% 27% 0% 3% 16% 14% 33% 70% 74% 63% 66% 40% 8% 52% 37% 28% 33% 42% 43% 24% 27% 43% 42% 41% 22%

Labour 370 90 193 14 305 65 338 25 7 0 36 96 101 122 14 1 0 86 52 232 27 22 37 42 73 68 31 70 81 93 91 105

31% 35% 28% 38% 31% 32% 32% 28% 42% 0% 68% 60% 55% 28% 7% 1% 0% 18% 26% 47% 21% 33% 46% 37% 32% 24% 33% 39% 24% 31% 32% 41%

Liberal Democrat 67 17 37 3 56 12 58 8 1 0 2 14 14 34 4 0 0 17 16 34 3 6 5 6 15 20 7 4 26 16 13 12

6% 6% 5% 8% 6% 6% 5% 9% 9% 0% 4% 9% 8% 8% 2% 0% 0% 4% 8% 7% 3% 10% 6% 5% 7% 7% 7% 2% 8% 5% 4% 5%

UKIP 176 33 117 2 142 35 160 14 2 0 1 4 17 81 37 29 7 36 41 99 19 3 10 18 23 61 10 32 62 33 40 41

15% 13% 17% 4% 15% 17% 15% 16% 11% 0% 3% 2% 9% 19% 18% 24% 37% 7% 21% 20% 15% 5% 12% 16% 10% 21% 11% 18% 19% 11% 14% 16%

Plaid Cymru 7 2 4 0 4 3 6 1 0 0 1 0 1 4 1 0 0 2 1 3 * 0 0 0 2 2 0 2 2 2 0 2

1% 1% 1% 0% *% 2% 1% 1% 0% 0% 2% 0% 1% 1% *% 0% 0% 1% 1% 1% *% 0% 0% 0% 1% 1% 0% 1% 1% 1% 0% 1%

SNP 52 10 33 0 41 10 48 4 0 0 4 13 11 18 4 1 0 8 3 41 3 1 0 0 5 7 23 12 9 8 8 26

4% 4% 5% 0% 4% 5% 4% 4% 0% 0% 7% 8% 6% 4% 2% 1% 0% 2% 1% 8% 2% 2% 0% 0% 2% 3% 24% 7% 3% 3% 3% 10%

Green 52 17 23 * 42 11 46 5 2 0 7 7 11 25 * 1 0 9 6 37 5 7 6 7 14 2 1 10 8 17 14 13

4% 7% 3% 1% 4% 5% 4% 5% 11% 0% 14% 4% 6% 6% *% 1% 0% 2% 3% 7% 4% 11% 7% 6% 6% 1% 1% 5% 2% 6% 5% 5%

Other 12 0 3 4 10 3 12 1 0 0 0 0 4 7 1 0 0 5 1 7 4 1 0 3 1 4 0 0 4 3 3 2

1% 0% *% 10% 1% 1% 1% 1% 0% 0% 0% 0% 2% 2% 1% 0% 0% 1% *% 1% 3% 2% 0% 2% *% 1% 0% 0% 1% 1% 1% 1%

Trust in government OAC IMD QuartilePublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing

12

Page 18: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 7

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 and weighted squeeze responses applied

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1374 643 731 100 187 239 266 220 362 780 505 407 351 127 190 110 134 1189 99 86 92 132 201 100 153 175 116 104 116

Effective Weighted Sample 1010 475 546 49 131 171 203 176 311 597 348 342 267 106 160 85 64 880 76 70 74 101 150 81 118 138 88 77 89

Weighted Bases 1302 672 630 103 190 183 239 211 376 785 434 466 381 95 151 125 38 1115 127 59 98 141 166 45 136 182 126 118 103

Conservative 464 225 239 20 53 52 72 83 184 327 104 404 19 13 11 8 4 429 22 13 38 46 71 13 42 88 54 46 32

36% 34% 38% 20% 28% 28% 30% 39% 49% 42% 24% 87% 5% 14% 7% 7% 12% 38% 17% 22% 39% 32% 43% 28% 31% 48% 43% 39% 31%

Labour 394 212 182 47 75 72 70 47 82 223 144 10 315 21 10 18 14 343 30 21 28 50 59 16 56 32 31 36 35

30% 32% 29% 46% 39% 40% 29% 22% 22% 28% 33% 2% 83% 22% 7% 14% 36% 31% 24% 35% 28% 36% 36% 35% 41% 17% 25% 30% 34%

Liberal Democrat 75 40 35 8 15 8 17 13 15 51 19 1 14 50 3 3 2 63 10 2 5 8 6 4 4 11 13 6 8

6% 6% 6% 7% 8% 4% 7% 6% 4% 7% 4% *% 4% 52% 2% 2% 4% 6% 8% 4% 5% 5% 4% 8% 3% 6% 10% 5% 8%

UKIP 193 106 86 5 18 25 44 41 61 102 79 40 14 6 124 1 6 181 4 8 18 25 14 8 24 30 20 18 22

15% 16% 14% 4% 9% 14% 19% 19% 16% 13% 18% 9% 4% 6% 82% 1% 15% 16% 3% 13% 18% 18% 8% 19% 18% 17% 16% 16% 21%

Plaid Cymru 8 7 2 0 1 2 3 3 0 3 5 0 2 1 1 4 0 0 0 8 0 0 0 0 0 0 0 0 0

1% 1% *% 0% *% 1% 1% 1% 0% *% 1% 0% 1% 1% 1% 3% 0% 0% 0% 14% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 55 21 35 7 9 12 9 6 13 22 30 2 4 0 0 47 1 0 55 0 0 0 0 0 0 0 0 0 0

4% 3% 5% 6% 5% 7% 4% 3% 3% 3% 7% 1% 1% 0% 0% 37% 3% 0% 43% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 60 40 20 12 12 8 10 10 7 33 24 2 8 1 0 40 7 54 1 5 3 9 7 3 6 10 6 7 3

5% 6% 3% 11% 7% 4% 4% 5% 2% 4% 6% *% 2% 1% 0% 32% 18% 5% 1% 8% 3% 6% 4% 7% 4% 5% 5% 6% 3%

Other 13 9 4 0 0 1 4 3 4 6 6 0 1 0 2 4 2 10 2 1 0 1 1 1 1 3 1 1 1

1% 1% 1% 0% 0% *% 2% 2% 1% 1% 1% 0% *% 0% 1% 3% 4% 1% 2% 1% 0% 1% 1% 1% 1% 2% 1% 1% 1%

Prefer not to say 40 13 27 5 8 3 9 6 9 17 22 7 5 4 * 0 3 35 3 2 6 3 6 1 4 10 1 3 2

3% 2% 4% 5% 4% 2% 4% 3% 2% 2% 5% 1% 1% 4% *% 0% 7% 3% 2% 3% 6% 2% 4% 3% 3% 5% *% 3% 2%

Gender Age SEG Vote 2015 Country GOR

13

Page 19: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 7 (continuation)

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 and weighted squeeze responses applied

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1374 312 757 47 1011 363 1010 198 110 56 46 163 198 613 215 118 21 490 291 593 143 82 104 147 249 276 118 255 311 334 381 348

Effective Weighted Sample 1010 236 572 34 790 228 855 159 72 0 35 127 143 423 167 105 18 398 207 409 115 53 72 103 194 223 78 179 251 255 290 230

Weighted Bases 1302 288 752 39 1057 245 1168 108 26 0 55 169 201 503 224 129 20 512 235 554 137 73 84 129 259 313 108 199 374 336 310 282

Conservative 464 94 293 15 394 70 422 37 5 0 2 27 27 153 149 94 12 333 85 46 69 26 24 40 103 127 24 51 153 134 119 58

36% 33% 39% 38% 37% 29% 36% 34% 20% 0% 3% 16% 14% 30% 67% 73% 60% 65% 36% 8% 50% 36% 28% 31% 40% 41% 22% 26% 41% 40% 38% 21%

Labour 394 98 206 14 323 71 359 28 7 0 37 101 106 133 15 1 0 90 56 248 29 23 38 45 76 72 34 77 84 100 98 111

30% 34% 27% 36% 31% 29% 31% 26% 28% 0% 67% 60% 53% 27% 7% 1% 0% 18% 24% 45% 21% 32% 45% 35% 29% 23% 32% 38% 23% 30% 32% 39%

Liberal Democrat 75 20 39 4 63 13 65 9 2 0 2 15 16 37 5 0 0 18 18 39 4 7 5 7 17 22 8 6 28 20 14 14

6% 7% 5% 10% 6% 5% 6% 8% 6% 0% 4% 9% 8% 7% 2% 0% 0% 3% 8% 7% 3% 10% 6% 6% 6% 7% 7% 3% 7% 6% 4% 5%

UKIP 193 40 124 2 153 39 175 15 2 0 2 4 17 91 41 31 7 38 45 109 20 4 10 18 27 66 12 35 68 37 42 46

15% 14% 16% 4% 15% 16% 15% 14% 9% 0% 3% 2% 9% 18% 18% 24% 36% 7% 19% 20% 14% 5% 12% 14% 11% 21% 12% 17% 18% 11% 14% 16%

Plaid Cymru 8 2 4 0 5 3 7 1 0 0 1 1 2 4 1 0 0 3 1 4 * 0 0 0 2 2 1 3 4 2 0 2

1% 1% 1% 0% *% 1% 1% 1% 0% 0% 3% *% 1% 1% *% 0% 0% *% 1% 1% *% 0% 0% 0% 1% 1% 1% 1% 1% 1% 0% 1%

SNP 55 10 35 0 45 11 51 4 * 0 4 14 11 20 4 2 0 10 3 42 3 1 0 0 6 8 25 13 10 9 9 28

4% 4% 5% 0% 4% 4% 4% 4% *% 0% 7% 8% 6% 4% 2% 2% 0% 2% 1% 8% 2% 2% 0% 0% 2% 2% 23% 6% 3% 3% 3% 10%

Green 60 19 27 * 45 15 51 6 2 0 8 7 14 28 1 1 0 9 9 42 7 7 7 8 15 4 2 11 9 21 15 14

5% 6% 4% 1% 4% 6% 4% 5% 9% 0% 14% 4% 7% 6% *% 1% 0% 2% 4% 8% 5% 10% 8% 6% 6% 1% 1% 5% 2% 6% 5% 5%

Other 13 0 3 4 10 3 12 1 0 0 0 0 4 7 1 0 0 5 1 7 4 1 0 3 1 4 0 0 4 4 3 2

1% 0% *% 9% 1% 1% 1% 1% 0% 0% 0% 0% 2% 1% 1% 0% 0% 1% *% 1% 3% 2% 0% 2% *% 1% 0% 0% 1% 1% 1% 1%

Prefer not to say 40 5 21 * 19 21 25 8 7 0 0 1 3 29 6 0 1 7 17 16 1 3 * 8 12 8 3 4 15 10 9 7

3% 2% 3% 1% 2% 8% 2% 7% 28% 0% 0% 1% 1% 6% 3% 0% 3% 1% 7% 3% 1% 4% 1% 6% 4% 3% 3% 2% 4% 3% 3% 2%

Trust in government OAC IMD QuartilePublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing

14

Page 20: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 8

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 and weighted squeeze/2015 vote responses applied

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1374 643 731 100 187 239 266 220 362 780 505 407 351 127 190 110 134 1189 99 86 92 132 201 100 153 175 116 104 116

Effective Weighted Sample 1006 474 543 48 130 170 202 175 310 596 345 340 265 106 160 85 64 876 76 70 73 101 149 80 117 138 88 76 89

Weighted Bases 1302 673 629 103 189 183 238 212 377 787 432 464 381 95 152 126 38 1115 128 59 96 141 167 46 136 182 126 118 103

Conservative 469 227 242 21 53 52 73 83 187 330 106 409 19 13 11 8 4 434 22 13 38 47 72 13 42 89 54 47 32

36% 34% 38% 20% 28% 29% 31% 39% 49% 42% 25% 88% 5% 14% 7% 7% 12% 39% 18% 22% 40% 33% 43% 28% 31% 49% 43% 40% 31%

Labour 399 214 185 48 75 73 71 48 83 225 147 10 319 21 10 18 14 347 30 21 29 51 61 16 56 32 31 36 35

31% 32% 29% 47% 40% 40% 30% 23% 22% 29% 34% 2% 84% 23% 7% 14% 36% 31% 24% 35% 30% 36% 36% 35% 42% 17% 25% 30% 34%

Liberal Democrat 79 40 39 8 15 8 18 13 17 53 21 1 14 53 3 3 2 67 10 2 6 8 6 4 4 12 13 6 9

6% 6% 6% 7% 8% 4% 8% 6% 5% 7% 5% *% 4% 56% 2% 2% 4% 6% 8% 4% 6% 5% 4% 8% 3% 6% 10% 5% 9%

UKIP 194 107 87 5 18 25 45 41 61 103 80 40 14 6 124 1 6 182 4 8 18 25 14 8 24 30 20 19 22

15% 16% 14% 5% 9% 14% 19% 19% 16% 13% 18% 9% 4% 6% 82% 1% 15% 16% 3% 13% 19% 18% 9% 19% 18% 17% 16% 16% 22%

Plaid Cymru 8 7 2 0 1 2 3 3 0 3 5 0 2 1 1 4 0 0 0 8 0 0 0 0 0 0 0 0 0

1% 1% *% 0% *% 1% 1% 1% 0% *% 1% 0% 1% 1% 1% 3% 0% 0% 0% 14% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 56 21 35 7 9 12 9 6 13 23 30 2 4 0 0 47 1 0 56 0 0 0 0 0 0 0 0 0 0

4% 3% 6% 6% 5% 7% 4% 3% 3% 3% 7% 1% 1% 0% 0% 37% 3% 0% 43% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 60 40 20 12 12 8 10 10 7 33 24 2 8 1 0 40 7 55 1 5 3 9 7 3 6 10 6 8 3

5% 6% 3% 11% 7% 4% 4% 5% 2% 4% 6% *% 2% 1% 0% 32% 18% 5% 1% 8% 4% 6% 4% 7% 4% 5% 5% 6% 3%

Other 13 9 4 0 0 1 5 3 4 6 6 0 1 0 2 4 2 10 2 1 0 1 1 1 1 3 1 1 1

1% 1% 1% 0% 0% *% 2% 2% 1% 1% 1% 0% *% 0% 1% 3% 4% 1% 2% 1% 0% 1% 1% 1% 1% 2% 1% 1% 1%

Can't rmemeber/Prefer not to say 25 8 17 4 6 2 5 3 4 10 14 0 0 0 0 0 3 20 3 2 1 1 5 1 2 6 * 2 1

2% 1% 3% 4% 3% 1% 2% 2% 1% 1% 3% 0% 0% 0% 0% 0% 7% 2% 2% 3% 1% 1% 3% 2% 2% 4% *% 2% 1%

Gender Age SEG Vote 2015 Country GOR

15

Page 21: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 8 (continuation)

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 and weighted squeeze/2015 vote responses applied

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1374 312 757 47 1011 363 1010 198 110 56 46 163 198 613 215 118 21 490 291 593 143 82 104 147 249 276 118 255 311 334 381 348

Effective Weighted Sample 1006 236 570 34 788 225 854 158 71 0 35 127 143 419 167 105 18 398 205 407 115 53 72 103 193 223 77 178 250 254 289 228

Weighted Bases 1302 289 751 39 1059 243 1170 108 25 0 56 170 202 499 225 130 20 514 234 553 137 73 85 129 258 314 107 199 374 336 310 281

Conservative 469 95 296 15 398 71 425 39 5 0 2 27 27 157 150 95 12 335 87 47 70 26 24 40 105 129 24 53 155 135 121 58

36% 33% 39% 38% 38% 29% 36% 36% 22% 0% 3% 16% 14% 31% 67% 73% 60% 65% 37% 9% 51% 36% 28% 31% 41% 41% 22% 26% 41% 40% 39% 21%

Labour 399 99 209 14 324 74 362 29 8 0 38 102 107 136 15 1 0 91 57 251 29 23 38 46 77 72 35 78 86 101 99 113

31% 34% 28% 36% 31% 31% 31% 27% 32% 0% 67% 60% 53% 27% 7% 1% 0% 18% 24% 45% 21% 32% 46% 35% 30% 23% 32% 39% 23% 30% 32% 40%

Liberal Democrat 79 20 42 4 66 13 68 9 2 0 2 15 16 40 6 0 0 18 20 40 4 7 5 8 17 24 8 6 30 20 14 15

6% 7% 6% 10% 6% 5% 6% 9% 7% 0% 4% 9% 8% 8% 2% 0% 0% 4% 9% 7% 3% 10% 6% 6% 7% 8% 7% 3% 8% 6% 5% 5%

UKIP 194 40 125 2 154 40 176 16 2 0 2 4 17 91 41 31 7 38 46 110 20 4 10 18 27 66 13 35 68 38 42 46

15% 14% 17% 4% 15% 16% 15% 14% 10% 0% 3% 2% 9% 18% 18% 24% 36% 7% 20% 20% 15% 5% 12% 14% 11% 21% 12% 18% 18% 11% 14% 16%

Plaid Cymru 8 2 4 0 5 3 7 1 0 0 1 1 2 4 1 0 0 3 1 4 * 0 0 0 2 2 1 3 4 2 0 2

1% 1% 1% 0% *% 1% 1% 1% 0% 0% 3% *% 1% 1% *% 0% 0% *% 1% 1% *% 0% 0% 0% 1% 1% 1% 1% 1% 1% 0% 1%

SNP 56 10 35 0 45 11 51 4 * 0 4 14 11 20 4 2 0 10 3 43 3 1 0 0 6 8 25 13 10 9 9 28

4% 4% 5% 0% 4% 4% 4% 4% 1% 0% 7% 8% 6% 4% 2% 2% 0% 2% 1% 8% 2% 2% 0% 0% 2% 2% 23% 6% 3% 3% 3% 10%

Green 60 19 27 * 45 15 52 6 2 0 8 7 14 28 1 1 0 9 9 42 7 7 7 8 15 4 2 11 9 22 16 14

5% 6% 4% 1% 4% 6% 4% 6% 10% 0% 14% 4% 7% 6% *% 1% 0% 2% 4% 8% 5% 10% 8% 6% 6% 1% 1% 5% 2% 6% 5% 5%

Other 13 0 3 4 10 3 12 1 0 0 0 0 4 7 1 0 0 5 1 7 4 1 0 3 1 4 0 0 4 4 3 2

1% 0% *% 9% 1% 1% 1% 1% 0% 0% 0% 0% 2% 1% 1% 0% 0% 1% *% 1% 3% 2% 0% 2% *% 1% 0% 0% 1% 1% 1% 1%

Can't rmemeber/Prefer not to say 25 4 10 * 11 14 16 4 5 0 0 0 3 16 6 0 1 6 10 9 0 2 * 7 7 5 2 2 10 6 6 3

2% 1% 1% 1% 1% 6% 1% 4% 19% 0% 0% 0% 1% 3% 2% 0% 3% 1% 4% 2% 0% 3% *% 5% 3% 2% 2% 1% 3% 2% 2% 1%

IMD QuartileTrust in government OACPublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing

16

Page 22: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 9

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 and weighted squeeze/2015 vote responses applied (VALID)

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1327 633 694 91 179 229 260 216 352 759 483 407 351 127 190 110 113 1149 96 82 89 128 195 94 149 168 114 100 112

Effective Weighted Sample 986 468 528 46 125 168 201 172 306 586 335 340 265 106 160 85 57 861 74 67 72 100 147 78 116 134 88 74 88

Weighted Bases 1277 665 612 99 183 181 233 208 373 776 418 464 381 95 152 126 36 1095 125 57 95 140 162 45 134 176 126 116 102

Conservative 469 227 242 21 53 52 73 83 187 330 106 409 19 13 11 8 4 434 22 13 38 47 72 13 42 89 54 47 32

37% 34% 39% 21% 29% 29% 31% 40% 50% 43% 25% 88% 5% 14% 7% 7% 13% 40% 18% 23% 40% 33% 44% 28% 32% 51% 43% 40% 31%

Labour 399 214 185 48 75 73 71 48 83 225 147 10 319 21 10 18 14 347 30 21 29 51 61 16 56 32 31 36 35

31% 32% 30% 48% 41% 40% 31% 23% 22% 29% 35% 2% 84% 23% 7% 14% 39% 32% 24% 36% 31% 36% 37% 36% 42% 18% 25% 31% 35%

Liberal Democrat 79 40 39 8 15 8 18 13 17 53 21 1 14 53 3 3 2 67 10 2 6 8 6 4 4 12 13 6 9

6% 6% 6% 8% 8% 4% 8% 6% 5% 7% 5% *% 4% 56% 2% 2% 5% 6% 8% 4% 7% 5% 4% 8% 3% 7% 10% 5% 9%

UKIP 194 107 87 5 18 25 45 41 61 103 80 40 14 6 124 1 6 182 4 8 18 25 14 8 24 30 20 19 22

15% 16% 14% 5% 10% 14% 19% 20% 16% 13% 19% 9% 4% 6% 82% 1% 16% 17% 3% 14% 19% 18% 9% 19% 18% 17% 16% 16% 22%

Plaid Cymru 8 7 2 0 1 2 3 3 0 3 5 0 2 1 1 4 0 0 0 8 0 0 0 0 0 0 0 0 0

1% 1% *% 0% *% 1% 1% 1% 0% *% 1% 0% 1% 1% 1% 3% 0% 0% 0% 14% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 56 21 35 7 9 12 9 6 13 23 30 2 4 0 0 47 1 0 56 0 0 0 0 0 0 0 0 0 0

4% 3% 6% 7% 5% 7% 4% 3% 4% 3% 7% 1% 1% 0% 0% 37% 3% 0% 44% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 60 40 20 12 12 8 10 10 7 33 24 2 8 1 0 40 7 55 1 5 3 9 7 3 6 10 6 8 3

5% 6% 3% 12% 7% 4% 4% 5% 2% 4% 6% *% 2% 1% 0% 32% 20% 5% 1% 8% 4% 6% 5% 7% 4% 5% 5% 7% 3%

Other 13 9 4 0 0 1 5 3 4 6 6 0 1 0 2 4 2 10 2 1 0 1 1 1 1 3 1 1 1

1% 1% 1% 0% 0% *% 2% 2% 1% 1% 1% 0% *% 0% 1% 3% 5% 1% 2% 1% 0% 1% 1% 1% 1% 2% 1% 1% 1%

Gender Age SEG Vote 2015 Country GOR

17

Page 23: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 9 (continuation)

If a General Election were held today, which of the following parties would you vote for?

Base: All respondents likely to vote and weighted by likelihood to vote, with a weight of 0.2 applied for those who didn't vote in 2015 and weighted squeeze/2015 vote responses applied (VALID)

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1327 300 739 46 996 331 999 192 92 44 46 162 194 576 211 118 20 482 270 575 140 77 103 141 239 267 113 247 302 317 367 341

Effective Weighted Sample 986 232 561 34 781 213 844 153 57 0 35 127 141 404 164 105 17 392 197 401 115 50 72 99 189 218 75 176 245 248 282 225

Weighted Bases 1277 285 741 39 1048 229 1153 104 20 0 56 170 199 484 220 130 20 509 224 544 137 71 84 122 251 308 105 198 364 330 304 278

Conservative 469 95 296 15 398 71 425 39 5 0 2 27 27 157 150 95 12 335 87 47 70 26 24 40 105 129 24 53 155 135 121 58

37% 33% 40% 38% 38% 31% 37% 37% 27% 0% 3% 16% 14% 32% 68% 73% 63% 66% 39% 9% 51% 37% 28% 33% 42% 42% 23% 27% 42% 41% 40% 21%

Labour 399 99 209 14 324 74 362 29 8 0 38 102 107 136 15 1 0 91 57 251 29 23 38 46 77 72 35 78 86 101 99 113

31% 35% 28% 37% 31% 32% 31% 28% 39% 0% 67% 60% 54% 28% 7% 1% 0% 18% 25% 46% 21% 33% 46% 37% 31% 23% 33% 39% 24% 31% 33% 40%

Liberal Democrat 79 20 42 4 66 13 68 9 2 0 2 15 16 40 6 0 0 18 20 40 4 7 5 8 17 24 8 6 30 20 14 15

6% 7% 6% 11% 6% 6% 6% 9% 9% 0% 4% 9% 8% 8% 3% 0% 0% 4% 9% 7% 3% 10% 6% 6% 7% 8% 7% 3% 8% 6% 5% 5%

UKIP 194 40 125 2 154 40 176 16 2 0 2 4 17 91 41 31 7 38 46 110 20 4 10 18 27 66 13 35 68 38 42 46

15% 14% 17% 4% 15% 17% 15% 15% 12% 0% 3% 2% 9% 19% 19% 24% 37% 8% 20% 20% 15% 5% 12% 15% 11% 22% 12% 18% 19% 11% 14% 17%

Plaid Cymru 8 2 4 0 5 3 7 1 0 0 1 1 2 4 1 0 0 3 1 4 * 0 0 0 2 2 1 3 4 2 0 2

1% 1% 1% 0% *% 1% 1% 1% 0% 0% 3% *% 1% 1% *% 0% 0% *% 1% 1% *% 0% 0% 0% 1% 1% 1% 2% 1% 1% 0% 1%

SNP 56 10 35 0 45 11 51 4 * 0 4 14 11 20 4 2 0 10 3 43 3 1 0 0 6 8 25 13 10 9 9 28

4% 4% 5% 0% 4% 5% 4% 4% 1% 0% 7% 8% 6% 4% 2% 2% 0% 2% 1% 8% 2% 2% 0% 0% 2% 2% 23% 6% 3% 3% 3% 10%

Green 60 19 27 * 45 15 52 6 2 0 8 7 14 28 1 1 0 9 9 42 7 7 7 8 15 4 2 11 9 22 16 14

5% 7% 4% 1% 4% 6% 4% 6% 12% 0% 14% 4% 7% 6% *% 1% 0% 2% 4% 8% 5% 10% 8% 6% 6% 1% 1% 5% 2% 7% 5% 5%

Other 13 0 3 4 10 3 12 1 0 0 0 0 4 7 1 0 0 5 1 7 4 1 0 3 1 4 0 0 4 4 3 2

1% 0% *% 9% 1% 1% 1% 1% 0% 0% 0% 0% 2% 2% 1% 0% 0% 1% *% 1% 3% 2% 0% 2% *% 1% 0% 0% 1% 1% 1% 1%

Trust in government OAC IMD QuartilePublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing

18

Page 24: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 10

Should the United Kingdom remain a member of the European Union, or leave the European Union?

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

Remain a member of the European Union 602 355 248 94 132 99 95 77 106 372 198 137 171 53 7 49 163 499 71 33 43 40 108 23 59 80 44 45 56

41% 50% 33% 55% 53% 41% 36% 36% 32% 47% 34% 39% 59% 70% 6% 52% 34% 39% 56% 45% 40% 28% 55% 38% 35% 39% 34% 34% 45%

Leave the European Union 567 275 292 35 62 88 114 96 172 291 234 164 76 13 105 26 168 516 25 26 46 78 58 24 66 90 60 54 39

39% 39% 39% 21% 25% 37% 44% 45% 52% 37% 41% 46% 26% 18% 87% 27% 35% 41% 20% 36% 42% 56% 30% 38% 40% 44% 46% 41% 31%

Dont know 289 82 206 40 58 51 53 37 49 131 137 52 44 9 9 19 142 244 31 14 19 22 27 14 42 34 24 32 29

20% 11% 27% 24% 23% 21% 20% 18% 15% 16% 24% 15% 15% 11% 7% 20% 30% 19% 24% 19% 18% 16% 14% 23% 25% 16% 19% 25% 23%

Prefer not to say 9 2 6 1 0 3 0 2 4 2 7 1 * 1 * 0 2 8 0 1 1 0 3 1 0 2 1 1 1

1% *% 1% *% 0% 1% 0% 1% 1% *% 1% *% *% 1% *% 0% *% 1% 0% 1% 1% 0% 1% 1% 0% 1% 1% 1% 1%

Gender Age SEG Vote 2015 Country GOR

19

Page 25: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 10 (continuation)

Should the United Kingdom remain a member of the European Union, or leave the European Union?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

Remain a member of the European Union 602 144 341 21 455 147 370 100 61 26 46 26 109 107 238 89 31 3 222 127 253 50 66 67 68 99 122 42 87 140 159 169 135

41% 44% 43% 43% 48% 29% 45% 50% 34% 26% 28% 44% 69% 51% 34% 44% 27% 11% 50% 39% 37% 37% 64% 61% 44% 36% 39% 33% 35% 38% 43% 46% 37%

Leave the European Union 567 111 315 18 368 199 342 61 53 48 65 16 37 71 272 86 68 18 164 117 286 60 17 29 70 110 135 44 102 157 132 141 137

39% 34% 40% 36% 39% 39% 42% 30% 29% 48% 39% 27% 23% 34% 39% 43% 60% 73% 37% 35% 41% 44% 16% 26% 45% 40% 43% 35% 41% 43% 36% 38% 38%

Dont know 289 69 138 11 127 161 107 39 66 24 53 17 12 31 187 25 14 2 59 84 145 27 20 14 15 62 52 40 58 68 75 57 89

20% 21% 17% 22% 13% 31% 13% 19% 37% 24% 32% 29% 8% 15% 27% 13% 13% 7% 13% 25% 21% 20% 20% 13% 9% 23% 17% 32% 23% 19% 20% 16% 24%

Prefer not to say 9 1 3 0 2 6 3 2 * 1 2 0 0 0 6 1 0 2 3 2 4 0 0 * 3 2 2 0 1 1 3 2 4

1% *% *% 0% *% 1% *% 1% *% 1% 1% 0% 0% 0% 1% 1% 0% 9% 1% 1% 1% 0% 0% *% 2% 1% 1% 0% 1% *% 1% 1% 1%

IMD QuartilePublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government OAC

20

Page 26: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 11

Which side would you say are you leaning towards most?

Base: All respondents who are unsure

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 252 66 186 25 34 48 51 40 54 121 113 64 59 16 15 22 56 210 26 16 17 17 26 23 35 24 23 25 20

Effective Weighted Sample 167 41 127 17 27 31 33 26 41 81 76 58 52 15 14 19 53 139 19 10 13 13 17 16 23 17 14 18 14

Weighted Bases 297 84 213 41 58 54 53 39 52 133 143 52 45 9 9 19 144 252 31 14 20 22 30 15 42 36 25 33 30

To stay in the EU 69 30 39 10 10 12 9 14 14 35 28 13 10 3 3 4 33 64 1 3 3 4 6 3 12 9 11 10 6

23% 35% 18% 24% 17% 22% 18% 36% 26% 26% 19% 24% 22% 32% 28% 21% 23% 25% 5% 23% 13% 17% 19% 18% 30% 26% 44% 30% 22%

To leave the EU 61 20 40 4 10 4 22 5 16 31 27 19 9 3 4 7 17 49 7 4 6 6 7 2 10 5 4 4 5

20% 24% 19% 10% 17% 8% 40% 14% 30% 23% 19% 37% 21% 33% 45% 35% 12% 19% 24% 32% 31% 26% 24% 13% 23% 15% 15% 13% 18%

Dont know 156 33 123 26 35 34 22 17 22 63 80 20 23 3 2 7 88 129 21 5 10 13 14 10 19 17 10 19 17

52% 39% 58% 63% 61% 63% 42% 43% 42% 48% 56% 39% 52% 35% 22% 38% 61% 51% 68% 38% 50% 58% 48% 64% 46% 49% 38% 57% 57%

Prefer not to say 12 1 11 1 3 4 0 3 1 3 9 0 2 0 * 1 5 10 1 1 1 0 3 1 0 4 1 0 1

4% 2% 5% 3% 5% 8% 0% 7% 2% 3% 6% 0% 5% 0% 5% 6% 4% 4% 4% 7% 6% 0% 10% 5% 0% 10% 3% 0% 3%

Gender Age SEG Vote 2015 Country GOR

21

Page 27: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 11 (continuation)

Which side would you say are you leaning towards most?

Base: All respondents who are unsure

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 252 61 118 9 129 123 124 46 41 15 26 8 16 26 160 27 13 2 64 75 113 23 12 12 15 48 53 31 58 55 67 56 74

Effective Weighted Sample 167 41 78 6 85 84 90 32 30 11 22 5 15 17 107 21 9 2 44 51 75 15 8 8 11 31 40 21 37 38 44 37 49

Weighted Bases 297 70 140 11 129 168 109 41 66 25 55 17 12 31 193 26 14 4 62 86 150 27 20 15 18 64 54 40 60 68 77 59 93

To stay in the EU 69 16 32 5 38 31 33 8 11 5 12 12 1 9 30 8 8 0 17 14 38 2 4 2 4 24 16 8 8 16 21 15 17

23% 22% 23% 47% 29% 18% 30% 18% 17% 18% 22% 73% 11% 29% 15% 31% 58% 0% 28% 16% 25% 8% 23% 12% 23% 38% 30% 20% 13% 23% 26% 25% 19%

To leave the EU 61 12 36 6 44 16 33 10 12 2 4 0 7 9 27 14 4 0 17 13 31 8 5 2 3 9 11 8 15 9 19 17 17

20% 18% 26% 53% 34% 10% 30% 24% 18% 9% 8% 0% 55% 28% 14% 55% 27% 0% 28% 15% 21% 28% 25% 16% 15% 14% 20% 21% 25% 12% 24% 28% 18%

Dont know 156 42 66 0 45 111 42 21 43 17 33 3 4 13 127 4 2 2 26 58 72 17 7 10 8 28 26 23 36 40 37 26 53

52% 60% 47% 0% 35% 66% 38% 51% 64% 67% 60% 21% 34% 43% 66% 14% 15% 45% 41% 68% 48% 64% 37% 69% 46% 44% 48% 57% 61% 58% 47% 44% 58%

Prefer not to say 12 * 6 0 2 10 2 3 * 1 5 1 0 0 9 0 0 2 2 2 9 0 3 * 3 3 1 1 1 4 2 2 5

4% 1% 5% 0% 1% 6% 2% 7% 1% 6% 9% 7% 0% 0% 5% 0% 0% 55% 3% 2% 6% 0% 15% 3% 16% 5% 2% 3% 1% 6% 2% 3% 5%

Public/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government OAC IMD Quartile

22

Page 28: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 12

Should the United Kingdom remain a member of the European Union, or leave the European Union?

Base: All respondents with half weight of squeeze

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 113 188 94 177 855 79 57 72 103 136 74 106 133 86 85 76

Weighted Bases 1467 715 752 169 252 241 263 212 329 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 167 207 129 132 125

Remain a member of the European Union 671 385 287 104 142 111 105 91 119 407 225 150 181 56 9 53 197 563 73 36 46 43 114 26 71 90 55 55 63

46% 54% 38% 61% 56% 46% 40% 43% 36% 51% 39% 42% 62% 74% 8% 57% 41% 44% 57% 49% 42% 31% 58% 42% 43% 43% 43% 42% 50%

Leave the European Union 628 296 332 39 72 93 136 102 187 322 261 183 86 16 109 33 185 564 33 31 52 84 65 26 76 96 64 58 44

43% 41% 44% 23% 28% 38% 52% 48% 57% 40% 45% 52% 29% 22% 90% 34% 39% 45% 26% 42% 48% 60% 33% 41% 46% 46% 49% 44% 35%

Dont know 156 33 123 26 35 34 22 17 22 63 80 20 23 3 2 7 88 129 21 5 10 13 14 10 19 17 10 19 17

11% 5% 16% 15% 14% 14% 9% 8% 7% 8% 14% 6% 8% 4% 2% 8% 19% 10% 17% 7% 9% 9% 7% 16% 12% 8% 7% 14% 14%

Prefer not to say 12 1 11 1 3 4 0 3 1 3 9 0 2 0 * 1 5 10 1 1 1 0 3 1 0 4 1 0 1

1% *% 1% 1% 1% 2% 0% 1% *% *% 2% 0% 1% 0% *% 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 2% 1% 0% 1%

Gender Age SEG Vote 2015 Country GOR

23

Page 29: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 12 (continuation)

Should the United Kingdom remain a member of the European Union, or leave the European Union?

Base: All respondents with half weight of squeeze

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 547 33 755 271 786 135 82 42 71 31 123 146 435 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 702 201 114 25 448 330 688 137 102 111 156 274 312 127 249 365 369 369 365

Remain a member of the European Union 671 159 373 26 494 178 403 108 72 30 58 38 111 116 268 97 39 3 239 141 291 52 70 69 72 124 139 51 95 156 179 184 152

46% 49% 47% 53% 52% 35% 49% 53% 40% 31% 35% 65% 70% 56% 38% 48% 35% 11% 53% 43% 42% 38% 69% 62% 46% 45% 45% 40% 38% 43% 49% 50% 42%

Leave the European Union 628 123 351 24 412 216 374 70 64 50 69 16 43 79 298 100 72 18 182 130 317 67 22 31 73 119 146 52 117 165 151 158 154

43% 38% 44% 47% 43% 42% 46% 35% 36% 51% 42% 27% 27% 38% 42% 50% 63% 73% 40% 39% 46% 49% 21% 28% 47% 44% 47% 41% 47% 45% 41% 43% 42%

Dont know 156 42 66 0 45 111 42 21 43 17 33 3 4 13 127 4 2 2 26 58 72 17 7 10 8 28 26 23 36 40 37 26 53

11% 13% 8% 0% 5% 21% 5% 10% 24% 17% 20% 6% 3% 6% 18% 2% 2% 7% 6% 18% 11% 12% 7% 9% 5% 10% 8% 18% 15% 11% 10% 7% 15%

Prefer not to say 12 * 6 0 2 10 2 3 * 1 5 1 0 0 9 0 0 2 2 2 9 0 3 * 3 3 1 1 1 4 2 2 5

1% *% 1% 0% *% 2% *% 2% *% 1% 3% 2% 0% 0% 1% 0% 0% 9% *% *% 1% 0% 3% *% 2% 1% *% 1% *% 1% *% *% 1%

IMD QuartilePublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government OAC

24

Page 30: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 13

Should the United Kingdom remain a member of the European Union, or leave the European Union?

Base: All respondents with half weight of squeeze (VALID)

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1337 661 676 90 183 227 265 212 360 771 478 397 330 124 196 100 150 1162 87 88 94 132 199 93 147 174 115 99 109

Effective Weighted Sample 908 443 470 66 129 149 186 144 267 545 311 354 276 108 185 85 142 790 67 52 67 99 131 64 96 123 78 75 70

Weighted Bases 1299 680 618 142 214 203 241 192 306 729 486 333 267 72 118 86 382 1127 105 67 97 128 179 52 147 186 119 113 107

Remain a member of the European Union 671 385 287 104 142 111 105 91 119 407 225 150 181 56 9 53 197 563 73 36 46 43 114 26 71 90 55 55 63

52% 57% 46% 73% 66% 54% 43% 47% 39% 56% 46% 45% 68% 78% 8% 62% 52% 50% 69% 54% 47% 34% 64% 50% 49% 48% 46% 49% 58%

Leave the European Union 628 296 332 39 72 93 136 102 187 322 261 183 86 16 109 33 185 564 33 31 52 84 65 26 76 96 64 58 44

48% 43% 54% 27% 34% 46% 57% 53% 61% 44% 54% 55% 32% 22% 92% 38% 48% 50% 31% 46% 53% 66% 36% 50% 51% 52% 54% 51% 42%

Gender Age SEG Vote 2015 Country GOR

25

Page 31: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 13 (continuation)

Should the United Kingdom remain a member of the European Union, or leave the European Union?

Base: All respondents with half weight of squeeze (VALID)

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1337 308 745 49 1012 325 961 171 83 46 76 48 166 198 560 216 126 23 487 269 581 136 80 102 154 235 274 110 246 298 315 384 340

Effective Weighted Sample 908 212 514 33 724 213 749 116 61 34 56 30 119 139 369 157 88 15 373 179 379 96 52 63 105 162 198 74 165 230 216 247 216

Weighted Bases 1299 282 724 50 906 393 777 178 137 80 127 54 154 195 566 197 112 21 421 271 607 120 92 100 145 243 285 103 211 321 330 341 306

Remain a member of the European Union 671 159 373 26 494 178 403 108 72 30 58 38 111 116 268 97 39 3 239 141 291 52 70 69 72 124 139 51 95 156 179 184 152

52% 56% 51% 53% 55% 45% 52% 61% 53% 38% 46% 70% 72% 59% 47% 49% 35% 13% 57% 52% 48% 44% 76% 69% 50% 51% 49% 49% 45% 49% 54% 54% 50%

Leave the European Union 628 123 351 24 412 216 374 70 64 50 69 16 43 79 298 100 72 18 182 130 317 67 22 31 73 119 146 52 117 165 151 158 154

48% 44% 49% 47% 45% 55% 48% 39% 47% 62% 54% 30% 28% 41% 53% 51% 65% 87% 43% 48% 52% 56% 24% 31% 50% 49% 51% 51% 55% 51% 46% 46% 50%

Public/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government OAC IMD Quartile

26

Page 32: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 14

Generally speaking, how interested would you say you are in politics?

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

Very interested 328 206 123 39 67 57 51 36 78 208 96 96 90 24 29 32 49 293 25 10 20 32 62 9 39 42 40 24 25

22% 29% 16% 23% 27% 24% 20% 17% 24% 26% 17% 27% 31% 32% 24% 34% 10% 23% 20% 14% 19% 23% 31% 15% 23% 20% 31% 18% 20%

Fairly interested 624 320 304 47 95 84 136 95 167 373 216 189 134 42 64 40 134 537 58 29 44 55 85 27 71 103 49 62 42

43% 45% 40% 28% 38% 35% 52% 45% 51% 47% 38% 54% 46% 56% 53% 42% 28% 42% 45% 40% 40% 39% 43% 43% 42% 50% 38% 47% 34%

Not very interested 343 143 200 65 53 58 55 54 57 156 160 57 51 6 24 16 165 288 37 17 28 35 36 15 40 40 25 33 35

23% 20% 27% 39% 21% 24% 21% 26% 17% 20% 28% 16% 17% 8% 20% 17% 35% 23% 29% 24% 26% 25% 18% 25% 24% 20% 20% 25% 28%

Not interested at all 172 46 125 17 37 42 21 27 28 60 102 11 17 3 3 6 127 148 7 17 17 18 14 11 17 20 14 13 24

12% 6% 17% 10% 15% 17% 8% 13% 9% 7% 18% 3% 6% 4% 3% 7% 27% 12% 6% 23% 15% 13% 7% 17% 10% 10% 11% 10% 19%

Gender Age SEG Vote 2015 Country GOR

27

Page 33: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 14 (continuation)

Generally speaking, how interested would you say you are in politics?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

Very interested 328 80 178 9 328 0 269 22 18 3 15 36 65 51 80 53 36 7 136 40 152 29 26 36 32 72 66 23 44 77 93 86 72

22% 25% 22% 17% 34% 0% 33% 11% 10% 3% 9% 61% 41% 24% 11% 26% 32% 29% 30% 12% 22% 22% 25% 32% 21% 26% 21% 18% 18% 21% 25% 23% 20%

Fairly interested 624 136 360 25 624 0 404 97 56 16 53 16 62 97 272 111 55 11 217 142 265 61 39 43 66 109 156 54 96 172 147 159 146

43% 42% 45% 50% 66% 0% 49% 48% 31% 16% 32% 27% 39% 47% 39% 55% 49% 43% 48% 43% 39% 44% 38% 39% 43% 40% 50% 43% 38% 47% 40% 43% 40%

Not very interested 343 71 173 12 0 343 112 63 87 48 33 3 25 53 209 32 16 5 84 101 157 29 29 24 37 55 65 31 73 67 85 90 101

23% 22% 22% 24% 0% 67% 14% 31% 49% 48% 20% 6% 16% 25% 30% 16% 14% 20% 19% 30% 23% 21% 29% 22% 24% 20% 21% 25% 29% 18% 23% 24% 28%

Not interested at all 172 38 86 4 0 172 36 20 18 32 65 3 6 8 142 5 6 2 11 48 113 18 9 8 20 37 25 18 36 50 44 33 45

12% 12% 11% 9% 0% 33% 4% 10% 10% 33% 39% 6% 4% 4% 20% 3% 5% 9% 2% 14% 16% 13% 8% 7% 13% 14% 8% 15% 15% 14% 12% 9% 12%

IMD QuartilePublic/Private Sector Politcal interest Voting intention Left Wing/Right Wing Trust in government OAC

28

Page 34: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 15

Thinking back to the General Election that took place in May earlier this year, roughly one third of people eligible did not vote. Which of the following responses is most applicable to you?

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

I voted at the General Election 968 495 473 81 145 143 187 148 264 575 333 354 292 75 121 95 0 833 93 42 76 109 120 33 106 127 96 94 71

66% 69% 63% 48% 58% 59% 71% 70% 80% 72% 58% 100% 100% 100% 100% 100% 0% 66% 72% 58% 70% 78% 61% 53% 64% 62% 74% 71% 57%

I did not vote at the General Election 475 212 263 83 94 97 75 61 65 212 227 0 0 0 0 0 475 411 33 31 31 26 69 28 60 74 32 38 52

32% 30% 35% 49% 37% 40% 28% 29% 20% 27% 39% 0% 0% 0% 0% 0% 100% 32% 26% 42% 28% 19% 35% 46% 36% 36% 25% 29% 42%

I cannot remember 25 8 17 6 13 1 1 3 * 9 15 0 0 0 0 0 0 22 3 0 2 4 6 1 1 5 1 0 2

2% 1% 2% 3% 5% 1% *% 2% *% 1% 3% 0% 0% 0% 0% 0% 0% 2% 2% 0% 2% 3% 3% 1% *% 2% 1% 0% 2%

Gender Age SEG Vote 2015 Country GOR

29

Page 35: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 15 (continuation)

Thinking back to the General Election that took place in May earlier this year, roughly one third of people eligible did not vote. Which of the following responses is most applicable to you?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

I voted at the General Election 968 218 551 32 760 208 752 127 41 15 32 36 122 146 402 159 90 13 374 191 402 100 54 63 93 185 230 85 157 276 249 226 216

66% 67% 69% 64% 80% 40% 92% 63% 23% 15% 19% 61% 77% 70% 57% 79% 80% 50% 83% 58% 58% 73% 53% 57% 60% 67% 74% 67% 63% 76% 68% 61% 59%

I did not vote at the General Election 475 104 237 18 183 292 65 68 128 80 133 22 34 61 286 39 23 9 70 128 278 35 45 47 51 88 78 42 89 87 112 133 143

32% 32% 30% 36% 19% 57% 8% 34% 71% 81% 81% 37% 22% 29% 41% 20% 20% 38% 16% 39% 40% 26% 44% 42% 33% 32% 25% 33% 36% 24% 31% 36% 39%

I cannot remember 25 3 8 0 10 15 4 6 11 4 0 1 2 1 15 3 0 3 5 11 8 1 3 1 11 1 3 0 3 2 7 10 5

2% 1% 1% 0% 1% 3% 1% 3% 6% 4% 0% 2% 1% *% 2% 1% 0% 12% 1% 3% 1% 1% 3% 1% 7% 1% 1% 0% 1% 1% 2% 3% 1%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

30

Page 36: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 16

How did you vote at the election in May?

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1256 603 653 70 161 215 255 202 353 732 443 421 362 130 200 111 1083 91 82 89 128 175 85 140 155 113 99 99

Effective Weighted Sample 1075 499 588 52 141 193 230 180 322 636 366 376 303 114 188 94 935 81 76 81 114 149 82 130 139 97 89 87

Weighted Bases 968 495 473 81 145 143 187 148 264 575 333 354 292 75 121 95 833 93 42 76 109 120 33 106 127 96 94 71

Conservative 354 168 185 23 38 45 60 61 126 230 101 354 0 0 0 0 330 15 9 32 40 39 9 35 63 45 42 24

37% 34% 39% 28% 26% 31% 32% 42% 48% 40% 30% 100% 0% 0% 0% 0% 40% 16% 21% 42% 36% 32% 26% 33% 50% 47% 45% 34%

Labour 292 156 136 35 51 46 61 40 58 176 101 0 292 0 0 0 248 27 17 26 35 36 12 44 21 21 29 24

30% 31% 29% 43% 35% 32% 33% 27% 22% 31% 30% 0% 100% 0% 0% 0% 30% 29% 40% 35% 32% 30% 35% 41% 17% 22% 31% 33%

Liberal Democrat 75 43 33 7 18 13 15 10 12 41 29 0 0 75 0 0 66 7 2 3 4 20 4 3 11 11 3 8

8% 9% 7% 9% 12% 9% 8% 7% 5% 7% 9% 0% 0% 100% 0% 0% 8% 8% 4% 4% 4% 16% 11% 2% 9% 11% 3% 11%

UKIP 121 66 55 1 14 13 30 22 42 66 48 0 0 0 121 0 113 1 7 9 20 12 6 16 17 12 11 11

12% 13% 12% 1% 9% 9% 16% 15% 16% 11% 14% 0% 0% 0% 100% 0% 14% 1% 16% 12% 18% 10% 19% 15% 14% 12% 12% 15%

Plaid Cymru 3 3 * 0 1 1 * 1 0 2 1 0 0 0 0 3 0 0 3 0 0 0 0 0 0 0 0 0

*% 1% *% 0% *% 1% *% 1% 0% *% *% 0% 0% 0% 0% 3% 0% 0% 8% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 36 14 22 5 5 10 3 3 10 15 19 0 0 0 0 36 0 36 0 0 0 0 0 0 0 0 0 0

4% 3% 5% 6% 4% 7% 2% 2% 4% 3% 6% 0% 0% 0% 0% 38% 0% 39% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Greens 49 29 20 8 12 11 5 6 7 25 20 0 0 0 0 49 46 0 3 2 5 12 2 5 7 4 6 2

5% 6% 4% 10% 8% 8% 2% 4% 3% 4% 6% 0% 0% 0% 0% 52% 5% 0% 8% 2% 5% 10% 7% 5% 5% 5% 7% 3%

Other 7 2 4 0 1 2 2 1 1 4 2 0 0 0 0 7 7 0 0 1 2 0 0 1 1 1 1 1

1% *% 1% 0% 1% 1% 1% 1% *% 1% 1% 0% 0% 0% 0% 7% 1% 0% 0% 1% 2% 0% 0% 1% 1% 1% 1% 1%

I cannot remember 7 3 4 0 2 1 3 0 1 3 1 0 0 0 0 0 5 1 * 0 0 1 0 1 0 1 0 2

1% 1% 1% 0% 1% 1% 1% 0% 1% 1% *% 0% 0% 0% 0% 0% 1% 2% 1% 0% 0% 1% 0% 1% 0% 1% 0% 2%

Prefer not to say 24 11 13 3 4 2 7 3 7 12 11 0 0 0 0 0 19 5 1 3 3 1 * 2 6 1 1 1

3% 2% 3% 3% 3% 1% 4% 2% 3% 2% 3% 0% 0% 0% 0% 0% 2% 5% 2% 4% 3% 1% 1% 2% 5% 1% 1% 1%

Gender Age SEG Vote 2015 Country GOR

31

Page 37: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 16 (continuation)

How did you vote at the election in May?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1256 294 699 42 979 277 982 164 50 20 40 42 155 183 534 203 120 19 478 256 522 134 68 89 130 224 267 111 233 296 302 343 315

Effective Weighted Sample 1075 261 602 36 834 241 846 138 39 19 34 34 130 155 454 177 110 17 420 224 432 121 55 72 111 198 239 89 194 268 266 303 253

Weighted Bases 968 218 551 32 760 208 752 127 41 15 32 36 122 146 402 159 90 13 374 191 402 100 54 63 93 185 230 85 157 276 249 226 216

Conservative 354 64 221 11 286 68 280 43 12 7 11 3 11 21 140 104 68 6 231 73 50 48 13 13 33 81 99 23 44 126 94 83 51

37% 30% 40% 34% 38% 33% 37% 34% 28% 51% 35% 8% 9% 14% 35% 66% 76% 50% 62% 38% 12% 48% 23% 20% 36% 44% 43% 27% 28% 46% 38% 37% 24%

Labour 292 81 150 11 224 68 235 33 13 1 10 21 64 82 110 12 2 0 66 52 174 19 15 23 32 51 62 27 61 65 76 65 86

30% 37% 27% 35% 30% 33% 31% 26% 30% 8% 32% 60% 53% 56% 27% 8% 2% 0% 18% 27% 43% 19% 28% 36% 35% 28% 27% 32% 39% 23% 31% 29% 40%

Liberal Democrat 75 14 47 3 66 9 54 17 2 1 2 2 15 12 37 6 3 * 31 16 29 6 13 11 4 13 16 7 6 23 19 17 17

8% 7% 8% 11% 9% 5% 7% 13% 5% 5% 5% 5% 12% 8% 9% 4% 3% 4% 8% 8% 7% 6% 25% 18% 4% 7% 7% 8% 4% 8% 8% 7% 8%

UKIP 121 27 73 1 93 27 92 14 5 4 6 1 9 10 51 29 16 5 21 25 75 14 3 4 15 17 38 9 22 37 26 28 29

12% 12% 13% 5% 12% 13% 12% 11% 11% 27% 20% 3% 7% 7% 13% 18% 18% 37% 6% 13% 19% 14% 5% 7% 16% 9% 16% 10% 14% 13% 11% 12% 14%

Plaid Cymru 3 * 2 0 2 1 2 1 0 0 0 1 * * 2 0 0 0 1 1 2 * 0 0 0 1 0 * 1 2 2 0 0

*% *% *% 0% *% 1% *% 1% 0% 0% 0% 2% *% *% *% 0% 0% 0% *% *% *% *% 0% 0% 0% 1% 0% 1% 1% 1% 1% 0% 0%

SNP 36 8 21 0 28 8 28 5 1 0 1 2 9 6 15 3 1 0 5 3 27 4 1 0 0 3 5 14 9 5 6 8 17

4% 4% 4% 0% 4% 4% 4% 4% 3% 0% 4% 7% 7% 4% 4% 2% 1% 0% 1% 2% 7% 4% 2% 0% 0% 2% 2% 16% 6% 2% 2% 3% 8%

Greens 49 15 20 2 38 11 37 8 3 1 0 6 12 9 20 1 1 * 10 8 30 3 8 10 4 9 2 1 11 6 18 17 9

5% 7% 4% 7% 5% 5% 5% 6% 8% 4% 0% 17% 10% 6% 5% *% 1% 4% 3% 4% 8% 3% 14% 16% 5% 5% 1% 1% 7% 2% 7% 8% 4%

Other 7 0 3 1 5 2 7 0 0 0 0 0 1 2 4 0 0 0 2 2 3 1 1 0 1 4 0 0 0 1 1 3 1

1% 0% 1% 4% 1% 1% 1% 0% 0% 0% 0% 0% *% 1% 1% 0% 0% 0% *% 1% 1% 1% 1% 0% 1% 2% 0% 0% 0% *% *% 1% 1%

I cannot remember 7 3 2 0 6 1 3 1 2 0 0 0 0 2 4 1 0 0 1 3 4 0 0 2 1 0 1 2 * 2 2 1 3

1% 1% *% 0% 1% *% *% 1% 5% 0% 0% 0% 0% 1% 1% 1% 0% 0% *% 1% 1% 0% 0% 3% 1% 0% 1% 3% *% 1% 1% *% 1%

Prefer not to say 24 5 12 1 12 12 14 5 4 1 1 0 0 3 19 2 0 1 6 8 10 4 1 0 3 6 6 2 2 10 6 5 3

3% 2% 2% 4% 2% 6% 2% 4% 9% 5% 4% 0% 0% 2% 5% 1% 0% 5% 2% 4% 2% 4% 2% 0% 3% 3% 3% 2% 1% 4% 2% 2% 1%

IMD QuartilePublic/Private Sector Politcal interest Voting intention OAC

32

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Public Opinion Polling

Table 17

You indicated that you did not vote at the General Election in May. Which of the following responses is most applicable to you?

Vote 2015

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Did not vote England Scotland WalesEast

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 187 78 109 32 34 41 31 24 25 84 90 187 162 11 14 11 9 28 21 21 28 11 14 19

Effective Weighted Sample 177 73 104 30 33 39 29 23 24 80 85 177 153 11 14 11 9 27 21 20 28 11 14 19

Weighted Bases 475 212 263 83 94 97 75 61 65 212 227 475 411 33 31 31 26 69 28 60 74 32 38 52

I did not vote but would like to have voted 142 63 79 34 30 23 15 26 13 94 45 142 126 6 9 13 3 31 9 14 22 4 5 25

30% 30% 30% 41% 32% 24% 20% 43% 20% 45% 20% 30% 31% 19% 29% 43% 10% 45% 31% 23% 29% 14% 14% 48%

I did not want to vote 298 138 159 41 55 69 56 32 45 104 160 298 255 23 19 18 21 33 18 46 45 22 27 24

63% 65% 61% 50% 58% 71% 75% 52% 69% 49% 70% 63% 62% 72% 62% 57% 80% 47% 65% 77% 61% 69% 72% 46%

I cannot remember why I did not vote 35 11 25 7 9 5 4 3 7 14 22 35 30 3 3 0 2 5 1 0 7 5 5 3

7% 5% 9% 9% 9% 6% 5% 5% 11% 6% 10% 7% 7% 9% 8% 0% 9% 8% 4% 0% 10% 17% 14% 6%

Gender Age SEG Country GOR

33

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Public Opinion Polling

Table 17 (continuation)

You indicated that you did not vote at the General Election in May. Which of the following responses is most applicable to you?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 187 42 92 7 71 116 24 27 51 32 53 7 14 25 114 15 8 4 28 51 108 12 16 18 22 32 28 17 42 31 40 54 62

Effective Weighted Sample 177 40 87 7 67 109 23 26 49 30 50 6 13 24 108 15 8 4 26 48 102 12 16 17 21 31 27 16 38 30 39 52 57

Weighted Bases 475 104 237 18 183 292 65 68 128 80 133 22 34 61 286 39 23 9 70 128 278 35 45 47 51 88 78 42 89 87 112 133 143

I did not vote but would like to have voted 142 38 82 2 74 68 42 52 29 4 15 7 19 28 73 10 3 2 29 38 75 3 13 21 25 40 28 3 10 29 36 46 30

30% 37% 35% 10% 40% 23% 65% 76% 22% 5% 11% 35% 55% 46% 25% 26% 14% 18% 42% 30% 27% 9% 29% 44% 48% 46% 36% 6% 11% 34% 32% 35% 21%

I did not want to vote 298 56 136 13 92 205 20 14 73 72 118 14 13 33 186 24 20 8 31 74 192 29 27 24 24 45 45 36 67 54 62 72 109

63% 54% 57% 73% 50% 70% 31% 20% 57% 90% 89% 65% 39% 54% 65% 60% 86% 82% 45% 58% 69% 84% 61% 51% 47% 51% 58% 87% 75% 63% 55% 55% 76%

I cannot remember why I did not vote 35 10 19 3 17 19 3 3 26 4 0 0 2 0 28 5 0 0 10 15 11 3 5 2 3 3 5 3 12 3 14 14 5

7% 9% 8% 18% 9% 6% 4% 4% 20% 5% 0% 0% 6% 0% 10% 14% 0% 0% 14% 12% 4% 7% 11% 5% 5% 4% 7% 7% 13% 3% 12% 10% 3%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

34

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Public Opinion Polling

Table 18

You indicated that you did not vote at the General Election in May, but would like to have voted. Thinking back, which of the following parties would you have been most likely to have voted for?

Vote 2015

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Did not vote England Scotland WalesEast

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 56 23 33 13 11 10 6 11 5 36 19 56 50 2 4 5 1 13 6 5 8 1 2 9

Effective Weighted Sample 53 21 32 12 11 9 6 10 5 35 18 53 47 2 4 5 1 13 6 5 8 1 2 9

Weighted Bases 142 63 79 34 30 23 15 26 13 94 45 142 126 6 9 13 3 31 9 14 22 4 5 25

Conservative 25 16 9 5 0 8 5 5 2 18 7 25 23 0 2 2 0 8 2 0 3 0 3 5

18% 25% 12% 14% 0% 36% 32% 18% 18% 19% 16% 18% 18% 0% 25% 16% 0% 26% 20% 0% 14% 0% 52% 20%

Labour 45 18 26 6 14 9 4 9 3 32 12 45 43 0 2 3 3 11 4 6 5 0 0 12

32% 29% 33% 18% 45% 37% 30% 35% 21% 34% 27% 32% 34% 0% 24% 21% 100% 33% 50% 42% 22% 0% 0% 47%

Liberal Democrat 15 7 8 0 5 4 3 0 3 15 0 15 15 0 0 0 0 8 1 0 0 0 0 5

10% 11% 10% 0% 18% 16% 18% 0% 23% 16% 0% 10% 12% 0% 0% 0% 0% 26% 15% 0% 0% 0% 0% 21%

UKIP 21 8 13 4 3 0 0 10 5 6 13 21 16 0 5 3 0 0 1 0 12 0 0 0

15% 13% 16% 10% 8% 0% 0% 37% 38% 6% 28% 15% 13% 0% 52% 24% 0% 0% 15% 0% 53% 0% 0% 0%

SNP 3 3 0 0 3 0 0 0 0 3 0 3 0 3 0 0 0 0 0 0 0 0 0 0

2% 5% 0% 0% 11% 0% 0% 0% 0% 3% 0% 2% 0% 50% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Green 20 11 10 13 3 2 0 3 0 18 2 20 20 0 0 5 0 3 0 6 2 4 0 0

14% 17% 12% 38% 8% 11% 0% 10% 0% 19% 5% 14% 16% 0% 0% 39% 0% 8% 0% 42% 11% 100% 0% 0%

Not sure 13 0 13 7 3 0 3 0 0 2 11 13 10 3 0 0 0 2 0 2 0 0 3 3

9% 0% 16% 20% 9% 0% 21% 0% 0% 2% 24% 9% 8% 50% 0% 0% 0% 6% 0% 15% 0% 0% 48% 11%

Gender Age SEG Country GOR

35

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Public Opinion Polling

Table 18 (continuation)

You indicated that you did not vote at the General Election in May, but would like to have voted. Thinking back, which of the following parties would you have been most likely to have voted for?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 56 15 31 1 28 28 15 20 13 2 6 2 7 11 30 4 1 1 12 15 29 1 5 8 10 15 10 2 5 11 13 19 13

Effective Weighted Sample 53 15 29 1 27 27 14 20 12 2 6 2 7 11 28 4 1 1 12 14 27 1 5 8 10 14 10 2 5 11 12 18 12

Weighted Bases 142 38 82 2 74 68 42 52 29 4 15 7 19 28 73 10 3 2 29 38 75 3 13 21 25 40 28 3 10 29 36 46 30

Conservative 25 5 16 2 14 11 0 13 7 0 5 0 0 6 7 10 0 2 15 8 2 0 3 5 0 12 3 0 2 9 10 2 5

18% 13% 20% 100% 20% 16% 0% 25% 26% 0% 30% 0% 0% 21% 10% 100% 0% 100% 52% 21% 3% 0% 22% 26% 0% 30% 10% 0% 22% 29% 26% 5% 16%

Labour 45 17 21 0 21 24 14 19 8 1 3 3 11 9 22 0 0 0 4 8 32 0 0 7 8 11 13 1 4 10 8 18 9

32% 45% 26% 0% 28% 35% 33% 37% 27% 29% 18% 40% 57% 31% 31% 0% 0% 0% 14% 21% 43% 0% 0% 33% 33% 28% 47% 50% 38% 33% 23% 39% 30%

Liberal Democrat 15 3 12 0 9 6 5 3 1 3 3 0 5 2 7 0 0 0 2 6 7 0 0 2 6 0 3 0 4 3 3 9 0

10% 8% 14% 0% 12% 8% 12% 5% 5% 71% 19% 0% 29% 9% 10% 0% 0% 0% 8% 15% 9% 0% 0% 12% 24% 0% 9% 0% 40% 9% 8% 20% 0%

UKIP 21 6 9 0 12 9 9 5 4 0 2 0 0 0 18 0 3 0 3 0 18 0 3 4 2 5 6 1 0 5 3 5 7

15% 15% 11% 0% 16% 13% 22% 10% 14% 0% 16% 0% 0% 0% 24% 0% 100% 0% 9% 0% 24% 0% 20% 17% 10% 12% 22% 50% 0% 17% 9% 11% 25%

SNP 3 0 3 0 3 0 3 0 0 0 0 0 0 0 3 0 0 0 0 0 3 0 0 0 0 0 3 0 0 3 0 0 0

2% 0% 4% 0% 4% 0% 8% 0% 0% 0% 0% 0% 0% 0% 4% 0% 0% 0% 0% 0% 4% 0% 0% 0% 0% 0% 11% 0% 0% 11% 0% 0% 0%

Green 20 2 18 0 9 11 11 7 0 0 2 4 3 8 5 0 0 0 2 6 12 0 5 3 6 7 0 0 0 0 7 5 9

14% 6% 22% 0% 13% 16% 25% 14% 0% 0% 16% 60% 14% 30% 7% 0% 0% 0% 7% 16% 16% 0% 37% 12% 25% 17% 0% 0% 0% 0% 19% 10% 30%

Not sure 13 5 3 0 5 8 0 5 8 0 0 0 0 3 10 0 0 0 3 10 0 3 3 0 2 5 0 0 0 0 5 7 0

9% 12% 4% 0% 7% 11% 0% 9% 29% 0% 0% 0% 0% 9% 14% 0% 0% 0% 9% 26% 0% 100% 20% 0% 8% 13% 0% 0% 0% 0% 15% 16% 0%

IMD QuartilePublic/Private Sector Politcal interest Voting intention OAC

36

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Public Opinion Polling

Table 19

Sometimes people like to describe their political views on a spectrum from left to right. How would you describe your own views?

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

Very left wing 58 37 21 20 8 9 6 7 8 32 20 3 21 2 1 9 22 55 2 1 2 8 11 2 8 5 9 4 6

4% 5% 3% 12% 3% 4% 2% 3% 3% 4% 3% 1% 7% 3% 1% 9% 5% 4% 2% 1% 2% 6% 6% 3% 5% 2% 7% 3% 5%

Fairly left wing 158 85 73 23 47 17 22 15 35 103 42 11 64 15 9 22 34 134 16 8 15 14 41 5 13 12 7 12 16

11% 12% 10% 13% 19% 7% 8% 7% 11% 13% 7% 3% 22% 20% 7% 24% 7% 11% 12% 11% 14% 10% 21% 8% 8% 6% 5% 9% 13%

Slightly left 208 119 90 31 25 31 46 33 43 124 68 21 82 12 10 17 61 177 22 9 14 20 30 8 26 28 21 18 15

14% 17% 12% 18% 10% 13% 17% 15% 13% 16% 12% 6% 28% 16% 9% 18% 13% 14% 17% 12% 13% 14% 15% 12% 15% 13% 17% 13% 12%

Centrist/In the centre 703 277 426 77 147 136 121 96 126 318 345 140 110 37 51 41 286 593 68 41 47 72 68 38 87 107 48 67 58

48% 39% 57% 45% 58% 56% 46% 45% 38% 40% 60% 40% 38% 49% 42% 43% 60% 47% 53% 57% 43% 52% 35% 61% 52% 52% 37% 51% 46%

Slightly right 201 117 84 13 8 28 39 39 73 139 56 104 12 6 29 4 39 180 12 9 20 15 32 4 21 29 27 10 21

14% 16% 11% 8% 3% 11% 15% 19% 22% 18% 10% 29% 4% 8% 24% 4% 8% 14% 10% 12% 18% 11% 16% 7% 13% 14% 21% 8% 17%

Fairly right wing 114 67 47 6 13 16 25 16 38 63 34 68 2 3 16 2 23 105 5 4 11 11 11 3 11 20 15 13 9

8% 9% 6% 3% 5% 7% 9% 8% 11% 8% 6% 19% 1% 4% 13% 2% 5% 8% 4% 5% 10% 8% 5% 5% 7% 10% 12% 10% 7%

Very right wing 25 13 12 0 4 6 4 6 6 15 9 6 0 * 5 * 9 22 3 1 1 0 4 2 0 6 1 7 1

2% 2% 2% 0% 1% 2% 2% 3% 2% 2% 2% 2% 0% 1% 4% 1% 2% 2% 2% 1% 1% 0% 2% 4% 0% 3% 1% 6% *%

Gender Age SEG Vote 2015 Country GOR

37

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Public Opinion Polling

Table 19 (continuation)

Sometimes people like to describe their political views on a spectrum from left to right. How would you describe your own views?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

Very left wing 58 15 27 2 52 7 42 1 3 1 11 58 0 0 0 0 0 0 12 3 44 2 7 10 8 14 8 6 4 15 11 9 23

4% 4% 3% 4% 5% 1% 5% 1% 2% 1% 7% 100% 0% 0% 0% 0% 0% 0% 3% 1% 6% 1% 7% 9% 5% 5% 2% 5% 2% 4% 3% 3% 6%

Fairly left wing 158 46 84 5 127 31 104 29 10 3 13 0 158 0 0 0 0 0 42 20 96 12 14 32 12 19 33 12 25 27 39 50 42

11% 14% 10% 9% 13% 6% 13% 14% 5% 3% 8% 0% 100% 0% 0% 0% 0% 0% 9% 6% 14% 9% 13% 29% 8% 7% 11% 10% 10% 8% 11% 13% 11%

Slightly left 208 44 118 11 148 60 134 35 17 9 14 0 0 208 0 0 0 0 48 49 112 17 17 15 22 38 43 28 28 48 52 62 46

14% 14% 15% 23% 16% 12% 16% 17% 9% 9% 8% 0% 0% 100% 0% 0% 0% 0% 11% 15% 16% 12% 17% 14% 14% 14% 14% 22% 11% 13% 14% 17% 13%

Centrist/In the centre 703 162 355 14 353 350 306 104 128 70 95 0 0 0 703 0 0 0 172 196 335 63 37 41 78 136 136 64 147 170 176 156 201

48% 50% 45% 28% 37% 68% 37% 52% 71% 71% 57% 0% 0% 0% 100% 0% 0% 0% 38% 59% 49% 46% 36% 37% 50% 50% 44% 51% 59% 46% 48% 42% 55%

Slightly right 201 37 134 13 163 38 139 26 18 13 5 0 0 0 0 201 0 0 108 36 57 25 16 10 21 39 54 9 26 63 60 50 27

14% 11% 17% 26% 17% 7% 17% 13% 10% 13% 3% 0% 0% 0% 0% 100% 0% 0% 24% 11% 8% 18% 16% 9% 14% 14% 17% 7% 10% 17% 16% 14% 7%

Fairly right wing 114 18 67 3 92 22 84 6 3 2 19 0 0 0 0 0 114 0 58 19 37 17 9 2 9 24 31 7 14 35 26 33 19

8% 6% 8% 6% 10% 4% 10% 3% 1% 2% 12% 0% 0% 0% 0% 0% 100% 0% 13% 6% 5% 12% 9% 2% 6% 9% 10% 6% 6% 10% 7% 9% 5%

Very right wing 25 4 12 2 18 7 13 0 2 1 9 0 0 0 0 0 0 25 9 8 8 2 2 0 4 4 7 1 5 6 3 9 7

2% 1% 2% 4% 2% 1% 2% 0% 1% 1% 6% 0% 0% 0% 0% 0% 0% 100% 2% 2% 1% 1% 2% 0% 3% 1% 2% *% 2% 2% 1% 2% 2%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

38

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Public Opinion Polling

Table 20

Which country do you live in?

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

England 1266 624 642 154 222 207 223 174 285 691 489 330 248 66 113 52 411 1266 0 0 109 140 196 62 166 207 129 132 125

86% 87% 85% 91% 88% 86% 85% 82% 86% 87% 85% 93% 85% 88% 94% 55% 87% 100% 0% 0% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Scotland 128 57 71 11 21 29 23 19 25 70 51 15 27 7 1 36 33 0 128 0 0 0 0 0 0 0 0 0 0

9% 8% 9% 7% 8% 12% 9% 9% 8% 9% 9% 4% 9% 10% 1% 38% 7% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Wales 73 33 40 4 8 6 17 18 20 35 35 9 17 2 7 7 31 0 0 73 0 0 0 0 0 0 0 0 0

5% 5% 5% 2% 3% 2% 6% 9% 6% 4% 6% 2% 6% 2% 6% 7% 6% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Gender Age SEG Vote 2015 Country GOR

39

Page 45: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 20 (continuation)

Which country do you live in?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

England 1266 273 693 45 830 436 697 185 162 79 143 55 134 177 593 180 105 22 400 286 580 105 92 104 150 249 279 84 204 317 317 317 317

86% 84% 87% 91% 87% 85% 85% 92% 90% 80% 86% 94% 85% 85% 84% 89% 93% 86% 89% 86% 84% 77% 90% 94% 96% 91% 90% 66% 82% 87% 86% 86% 87%

Scotland 128 27 76 1 83 44 84 11 10 15 8 2 16 22 68 12 5 3 30 28 70 19 9 6 0 11 20 42 22 31 33 26 37

9% 8% 10% 3% 9% 9% 10% 6% 6% 15% 5% 4% 10% 11% 10% 6% 4% 10% 7% 8% 10% 14% 8% 6% 0% 4% 6% 33% 9% 9% 9% 7% 10%

Wales 73 24 27 3 39 34 40 5 8 4 15 1 8 9 41 9 4 1 18 17 38 13 2 * 6 14 12 1 23 17 19 26 10

5% 8% 3% 6% 4% 7% 5% 3% 4% 5% 9% 2% 5% 4% 6% 5% 3% 4% 4% 5% 6% 10% 2% *% 4% 5% 4% 1% 9% 5% 5% 7% 3%

IMD QuartilePublic/Private Sector Politcal interest Voting intention OAC

40

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Public Opinion Polling

Table 21

Gender

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

Male 714 714 0 86 126 120 130 104 149 394 278 168 156 43 66 48 212 624 57 33 63 65 106 31 80 99 60 56 63

49% 100% 0% 51% 50% 50% 49% 49% 45% 49% 48% 48% 53% 57% 55% 51% 45% 49% 44% 46% 58% 46% 54% 51% 48% 48% 47% 43% 51%

Female 753 0 753 83 126 122 133 108 181 402 297 185 136 33 55 47 263 642 71 40 45 76 90 31 87 107 69 76 62

51% 0% 100% 49% 50% 50% 51% 51% 55% 51% 52% 52% 47% 43% 45% 49% 55% 51% 56% 54% 42% 54% 46% 49% 52% 52% 53% 57% 49%

Gender Age SEG Vote 2015 Country GOR

41

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Public Opinion Polling

Table 21 (continuation)

Gender

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

Male 714 135 431 22 525 189 425 82 80 43 84 37 85 119 277 117 67 13 232 137 345 59 56 66 78 126 150 57 124 182 175 176 181

49% 41% 54% 45% 55% 37% 52% 41% 44% 44% 51% 64% 54% 57% 39% 58% 59% 54% 52% 42% 50% 43% 55% 59% 50% 46% 48% 45% 50% 50% 47% 48% 50%

Female 753 190 366 27 427 326 396 120 100 56 81 21 73 90 426 84 47 12 217 193 343 78 46 45 78 148 162 70 125 183 194 193 183

51% 59% 46% 55% 45% 63% 48% 59% 56% 56% 49% 36% 46% 43% 61% 42% 41% 46% 48% 58% 50% 57% 45% 41% 50% 54% 52% 55% 50% 50% 53% 52% 50%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

42

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Public Opinion Polling

Table 22

Age

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

18 to 24 169 86 83 169 0 0 0 0 0 83 79 23 35 7 1 13 83 154 11 4 13 5 38 1 21 27 18 20 12

12% 12% 11% 100% 0% 0% 0% 0% 0% 10% 14% 6% 12% 9% *% 14% 17% 12% 9% 5% 12% 4% 19% 2% 12% 13% 14% 15% 10%

25 to 34 252 126 126 0 252 0 0 0 0 143 94 38 51 18 14 19 94 222 21 8 13 25 40 6 40 33 10 27 28

17% 18% 17% 0% 100% 0% 0% 0% 0% 18% 16% 11% 17% 24% 11% 21% 20% 18% 17% 12% 12% 18% 21% 9% 24% 16% 8% 21% 22%

35 to 44 241 120 122 0 0 241 0 0 0 123 105 45 46 13 13 23 97 207 29 6 14 14 45 15 31 22 17 23 26

16% 17% 16% 0% 0% 100% 0% 0% 0% 15% 18% 13% 16% 17% 11% 24% 20% 16% 22% 8% 13% 10% 23% 25% 19% 10% 13% 18% 21%

45 to 54 263 130 133 0 0 0 263 0 0 136 104 60 61 15 30 11 75 223 23 17 14 32 28 15 28 37 28 23 18

18% 18% 18% 0% 0% 0% 100% 0% 0% 17% 18% 17% 21% 20% 25% 11% 16% 18% 18% 23% 13% 23% 14% 24% 17% 18% 22% 17% 14%

55 to 64 212 104 108 0 0 0 0 212 0 108 82 61 40 10 22 12 61 174 19 18 25 25 19 17 22 33 10 10 14

14% 15% 14% 0% 0% 0% 0% 100% 0% 14% 14% 17% 14% 14% 18% 12% 13% 14% 15% 25% 23% 18% 10% 27% 13% 16% 8% 7% 11%

65 to 74 281 118 163 0 0 0 0 0 281 171 97 108 49 10 36 14 57 245 18 18 24 35 22 7 19 46 43 27 22

19% 16% 22% 0% 0% 0% 0% 0% 85% 22% 17% 31% 17% 13% 30% 15% 12% 19% 14% 25% 22% 25% 11% 12% 11% 22% 33% 21% 17%

75+ 49 31 18 0 0 0 0 0 49 31 13 18 10 2 6 3 9 40 7 2 6 4 4 1 6 8 4 1 6

3% 4% 2% 0% 0% 0% 0% 0% 15% 4% 2% 5% 3% 3% 5% 3% 2% 3% 5% 3% 6% 3% 2% 1% 4% 4% 3% 1% 4%

Gender Age SEG Vote 2015 Country GOR

43

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Public Opinion Polling

Table 22 (continuation)

Age

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

18 to 24 169 33 71 5 87 83 66 28 44 11 20 20 23 31 77 13 6 0 52 42 76 2 33 32 27 29 16 11 18 18 42 44 66

12% 10% 9% 10% 9% 16% 8% 14% 25% 11% 12% 35% 14% 15% 11% 6% 5% 0% 11% 13% 11% 2% 32% 29% 17% 11% 5% 9% 7% 5% 11% 12% 18%

25 to 34 252 59 140 12 162 90 115 53 34 13 37 8 47 25 147 8 13 4 62 73 116 14 26 28 30 52 45 21 36 52 57 75 67

17% 18% 18% 24% 17% 17% 14% 26% 19% 14% 22% 14% 30% 12% 21% 4% 11% 14% 14% 22% 17% 10% 25% 25% 19% 19% 14% 17% 14% 14% 16% 20% 18%

35 to 44 241 35 147 5 141 100 120 31 35 26 29 9 17 31 136 28 16 6 68 46 127 12 18 23 25 42 38 32 51 54 47 60 80

16% 11% 18% 11% 15% 19% 15% 15% 20% 26% 17% 15% 11% 15% 19% 14% 14% 23% 15% 14% 18% 9% 17% 21% 16% 15% 12% 25% 20% 15% 13% 16% 22%

45 to 54 263 43 145 9 187 76 150 31 25 22 34 6 22 46 121 39 25 4 72 59 132 28 13 16 22 38 61 26 58 72 58 64 70

18% 13% 18% 18% 20% 15% 18% 15% 14% 23% 21% 10% 14% 22% 17% 19% 22% 17% 16% 18% 19% 21% 12% 15% 14% 14% 20% 21% 23% 20% 16% 17% 19%

55 to 64 212 63 97 8 131 81 141 20 14 17 19 7 15 33 96 39 16 6 62 44 106 27 11 2 21 37 57 16 40 67 62 50 32

14% 20% 12% 17% 14% 16% 17% 10% 8% 17% 12% 11% 9% 16% 14% 20% 14% 22% 14% 13% 15% 20% 11% 2% 14% 13% 18% 13% 16% 18% 17% 14% 9%

65 to 74 281 81 166 8 205 76 195 36 19 9 23 7 33 34 107 62 33 5 113 59 109 46 2 8 27 63 81 15 39 86 90 62 43

19% 25% 21% 16% 22% 15% 24% 18% 10% 9% 14% 12% 21% 16% 15% 31% 29% 21% 25% 18% 16% 33% 2% 8% 17% 23% 26% 12% 16% 24% 25% 17% 12%

75+ 49 10 30 2 40 9 34 4 7 0 4 2 2 9 19 11 4 1 20 7 22 7 1 0 3 12 13 6 7 16 11 14 8

3% 3% 4% 5% 4% 2% 4% 2% 4% 0% 2% 3% 2% 4% 3% 6% 4% 3% 4% 2% 3% 5% 1% 0% 2% 4% 4% 4% 3% 4% 3% 4% 2%

IMD QuartilePublic/Private Sector Politcal interest Voting intention OAC

44

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Public Opinion Polling

Table 23

GOR

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

East Midlands 109 63 45 13 13 14 14 25 30 58 40 32 26 3 9 2 31 109 0 0 109 0 0 0 0 0 0 0 0

7% 9% 6% 8% 5% 6% 5% 12% 9% 7% 7% 9% 9% 4% 8% 2% 6% 9% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0%

East of England 140 65 76 5 25 14 32 25 39 70 58 40 35 4 20 8 26 140 0 0 0 140 0 0 0 0 0 0 0

10% 9% 10% 3% 10% 6% 12% 12% 12% 9% 10% 11% 12% 6% 16% 8% 6% 11% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0%

London 196 106 90 38 40 45 28 19 26 132 52 39 36 20 12 12 69 196 0 0 0 0 196 0 0 0 0 0 0

13% 15% 12% 22% 16% 19% 11% 9% 8% 17% 9% 11% 12% 26% 10% 13% 15% 15% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0% 0%

North East 62 31 31 1 6 15 15 17 8 30 30 9 12 4 6 2 28 62 0 0 0 0 0 62 0 0 0 0 0

4% 4% 4% 1% 2% 6% 6% 8% 2% 4% 5% 2% 4% 5% 5% 2% 6% 5% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%

North West 166 80 87 21 40 31 28 22 25 76 78 35 44 3 16 6 60 166 0 0 0 0 0 0 166 0 0 0 0

11% 11% 12% 12% 16% 13% 11% 10% 8% 9% 13% 10% 15% 3% 13% 6% 13% 13% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

Scotland 128 57 71 11 21 29 23 19 25 70 51 15 27 7 1 36 33 0 128 0 0 0 0 0 0 0 0 0 0

9% 8% 9% 7% 8% 12% 9% 9% 8% 9% 9% 4% 9% 10% 1% 38% 7% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

South East 207 99 107 27 33 22 37 33 54 106 84 63 21 11 17 8 74 207 0 0 0 0 0 0 0 207 0 0 0

14% 14% 14% 16% 13% 9% 14% 16% 17% 13% 15% 18% 7% 15% 14% 8% 16% 16% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%

South West 129 60 69 18 10 17 28 10 46 77 39 45 21 11 12 5 32 129 0 0 0 0 0 0 0 0 129 0 0

9% 8% 9% 10% 4% 7% 11% 5% 14% 10% 7% 13% 7% 14% 10% 5% 7% 10% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%

Wales 73 33 40 4 8 6 17 18 20 35 35 9 17 2 7 7 31 0 0 73 0 0 0 0 0 0 0 0 0

5% 5% 5% 2% 3% 2% 6% 9% 6% 4% 6% 2% 6% 2% 6% 7% 6% 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0%

West Midlands 132 56 76 20 27 23 23 10 29 74 56 42 29 3 11 7 38 132 0 0 0 0 0 0 0 0 0 132 0

9% 8% 10% 12% 11% 10% 9% 5% 9% 9% 10% 12% 10% 4% 9% 7% 8% 10% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%

Yorkshire and The Humber 125 63 62 12 28 26 18 14 27 67 51 24 24 8 11 2 52 125 0 0 0 0 0 0 0 0 0 0 125

9% 9% 8% 7% 11% 11% 7% 7% 8% 8% 9% 7% 8% 10% 9% 3% 11% 10% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100%

Gender Age SEG Vote 2015 Country GOR

45

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Public Opinion Polling

Table 23 (continuation)

GOR

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

East Midlands 109 25 61 2 64 45 60 13 16 4 17 2 15 14 47 20 11 1 32 25 51 17 6 4 11 14 34 6 16 32 24 24 30

7% 8% 8% 3% 7% 9% 7% 7% 9% 4% 10% 3% 9% 7% 7% 10% 9% 2% 7% 8% 7% 12% 6% 4% 7% 5% 11% 5% 6% 9% 6% 6% 8%

East of England 140 25 89 1 87 54 83 19 12 10 16 8 14 20 72 15 11 0 31 29 80 25 2 4 12 32 36 7 23 47 41 29 23

10% 8% 11% 1% 9% 10% 10% 10% 7% 11% 10% 14% 9% 9% 10% 7% 10% 0% 7% 9% 12% 18% 2% 3% 8% 12% 11% 6% 9% 13% 11% 8% 6%

London 196 52 108 9 146 50 97 44 26 12 18 11 41 30 68 32 11 4 85 50 62 0 32 85 61 5 8 1 4 15 41 81 59

13% 16% 14% 19% 15% 10% 12% 22% 14% 12% 11% 19% 26% 14% 10% 16% 9% 16% 19% 15% 9% 0% 31% 77% 39% 2% 3% 1% 2% 4% 11% 22% 16%

North East 62 16 28 3 36 26 29 7 10 6 10 2 5 8 38 4 3 2 13 16 33 4 0 * 2 5 13 8 30 9 8 16 29

4% 5% 3% 6% 4% 5% 3% 3% 6% 6% 6% 3% 3% 4% 5% 2% 3% 10% 3% 5% 5% 3% 0% *% 1% 2% 4% 6% 12% 3% 2% 4% 8%

North West 166 31 83 11 110 57 86 27 28 13 13 8 13 26 87 21 11 0 54 31 81 6 11 1 10 34 44 14 45 30 34 46 56

11% 9% 10% 22% 12% 11% 10% 13% 16% 13% 8% 14% 8% 12% 12% 11% 10% 0% 12% 9% 12% 5% 11% 1% 7% 12% 14% 11% 18% 8% 9% 13% 15%

Scotland 128 27 76 1 83 44 84 11 10 15 8 2 16 22 68 12 5 3 30 28 70 19 9 6 0 11 20 42 22 31 33 26 37

9% 8% 10% 3% 9% 9% 10% 6% 6% 15% 5% 4% 10% 11% 10% 6% 4% 10% 7% 8% 10% 14% 8% 6% 0% 4% 6% 33% 9% 9% 9% 7% 10%

South East 207 36 116 9 146 61 123 14 27 15 28 5 12 28 107 29 20 6 66 53 87 6 22 5 28 70 48 12 17 82 57 35 32

14% 11% 15% 19% 15% 12% 15% 7% 15% 15% 17% 9% 7% 13% 15% 14% 18% 23% 15% 16% 13% 4% 21% 5% 18% 26% 15% 9% 7% 23% 15% 10% 9%

South West 129 26 66 4 89 39 81 18 14 1 15 9 7 21 48 27 15 1 43 30 55 27 6 1 2 43 23 10 17 33 42 38 16

9% 8% 8% 9% 9% 8% 10% 9% 8% 1% 9% 16% 4% 10% 7% 14% 13% 3% 10% 9% 8% 20% 6% 1% 1% 16% 7% 8% 7% 9% 11% 10% 4%

Wales 73 24 27 3 39 34 40 5 8 4 15 1 8 9 41 9 4 1 18 17 38 13 2 * 6 14 12 1 23 17 19 26 10

5% 8% 3% 6% 4% 7% 5% 3% 4% 5% 9% 2% 5% 4% 6% 5% 3% 4% 4% 5% 6% 10% 2% *% 4% 5% 4% 1% 9% 5% 5% 7% 3%

West Midlands 132 34 69 4 86 46 71 20 22 3 16 4 12 18 67 10 13 7 47 24 62 9 7 4 19 18 35 17 23 34 32 25 41

9% 11% 9% 9% 9% 9% 9% 10% 12% 3% 10% 7% 8% 9% 10% 5% 12% 30% 10% 7% 9% 7% 7% 3% 12% 7% 11% 13% 9% 9% 9% 7% 11%

Yorkshire and The Humber 125 28 74 2 67 58 69 23 7 16 9 6 16 15 58 21 9 1 30 27 68 10 6 0 7 27 38 9 28 34 37 22 32

9% 9% 9% 3% 7% 11% 8% 12% 4% 16% 6% 11% 10% 7% 8% 10% 8% 2% 7% 8% 10% 7% 6% 0% 5% 10% 12% 7% 11% 9% 10% 6% 9%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

46

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Public Opinion Polling

Table 24

SEG - Code (HH)

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1241 598 643 76 174 217 227 184 363 825 416 367 309 110 175 87 152 1077 89 75 89 116 185 90 136 160 101 98 102

Effective Weighted Sample 849 406 443 57 124 141 164 124 270 580 273 335 258 95 165 77 145 738 68 44 65 86 120 61 94 114 71 74 65

Weighted Bases 1229 599 630 120 216 198 206 176 313 796 433 303 255 65 107 74 385 1061 109 58 94 116 173 50 129 174 105 113 108

ABC1 796 394 402 83 143 123 136 108 203 796 0 230 176 41 66 46 212 691 70 35 58 70 132 30 76 106 77 74 67

65% 66% 64% 69% 66% 62% 66% 62% 65% 100% 0% 76% 69% 64% 62% 62% 55% 65% 64% 60% 62% 60% 76% 59% 59% 61% 73% 66% 63%

C2DE 433 205 228 37 73 75 69 67 111 0 433 73 79 24 41 28 173 370 39 23 36 46 41 20 53 67 28 39 40

35% 34% 36% 31% 34% 38% 34% 38% 35% 0% 100% 24% 31% 36% 38% 38% 45% 35% 36% 40% 38% 40% 24% 41% 41% 39% 27% 34% 37%

Gender Age SEG Vote 2015 Country GOR

47

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Public Opinion Polling

Table 24 (continuation)

SEG - Code (HH)

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1241 340 799 49 902 339 866 172 87 41 75 37 152 179 543 203 107 20 453 284 504 115 67 98 138 225 273 96 229 292 298 347 304

Effective Weighted Sample 849 232 548 33 652 228 678 119 65 30 58 22 112 126 362 147 80 14 346 191 333 80 45 61 93 157 201 66 149 223 206 226 194

Weighted Bases 1229 325 797 50 808 421 703 181 146 70 128 44 138 180 570 187 90 20 394 297 537 107 77 95 134 237 283 95 202 323 309 313 284

ABC1 796 258 495 33 580 215 503 124 61 35 73 32 103 124 318 139 63 15 290 180 327 66 55 59 85 162 213 47 109 240 213 210 133

65% 79% 62% 66% 72% 51% 71% 68% 42% 50% 57% 74% 75% 69% 56% 74% 70% 76% 73% 60% 61% 62% 72% 62% 63% 68% 75% 50% 54% 74% 69% 67% 47%

C2DE 433 67 302 17 227 206 201 58 85 35 55 11 34 56 252 48 27 5 105 118 210 40 22 36 49 75 70 47 93 83 97 103 150

35% 21% 38% 34% 28% 49% 29% 32% 58% 50% 43% 26% 25% 31% 44% 26% 30% 24% 27% 40% 39% 38% 28% 38% 37% 32% 25% 50% 46% 26% 31% 33% 53%

IMD QuartilePublic/Private Sector Politcal interest Voting intention OAC

48

Page 54: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 25

How did you vote at the election in May?

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

Conservative 354 168 185 23 38 45 60 61 126 230 101 354 0 0 0 0 0 330 15 9 32 40 39 9 35 63 45 42 24

24% 24% 25% 13% 15% 19% 23% 29% 38% 29% 18% 100% 0% 0% 0% 0% 0% 26% 12% 12% 29% 28% 20% 14% 21% 31% 35% 32% 20%

Labour 292 156 136 35 51 46 61 40 58 176 101 0 292 0 0 0 0 248 27 17 26 35 36 12 44 21 21 29 24

20% 22% 18% 21% 20% 19% 23% 19% 18% 22% 17% 0% 100% 0% 0% 0% 0% 20% 21% 23% 24% 25% 19% 19% 26% 10% 16% 22% 19%

Liberal Democrat 75 43 33 7 18 13 15 10 12 41 29 0 0 75 0 0 0 66 7 2 3 4 20 4 3 11 11 3 8

5% 6% 4% 4% 7% 5% 6% 5% 4% 5% 5% 0% 0% 100% 0% 0% 0% 5% 6% 2% 3% 3% 10% 6% 2% 6% 8% 2% 6%

UKIP 121 66 55 1 14 13 30 22 42 66 48 0 0 0 121 0 0 113 1 7 9 20 12 6 16 17 12 11 11

8% 9% 7% *% 5% 5% 11% 10% 13% 8% 8% 0% 0% 0% 100% 0% 0% 9% 1% 9% 8% 14% 6% 10% 9% 8% 9% 8% 8%

Plaid Cymru 3 3 * 0 1 1 * 1 0 2 1 0 0 0 0 3 0 0 0 3 0 0 0 0 0 0 0 0 0

*% *% *% 0% *% *% *% 1% 0% *% *% 0% 0% 0% 0% 3% 0% 0% 0% 5% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SNP 36 14 22 5 5 10 3 3 10 15 19 0 0 0 0 36 0 0 36 0 0 0 0 0 0 0 0 0 0

2% 2% 3% 3% 2% 4% 1% 1% 3% 2% 3% 0% 0% 0% 0% 38% 0% 0% 28% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Greens 49 29 20 8 12 11 5 6 7 25 20 0 0 0 0 49 0 46 0 3 2 5 12 2 5 7 4 6 2

3% 4% 3% 5% 5% 4% 2% 3% 2% 3% 3% 0% 0% 0% 0% 52% 0% 4% 0% 5% 1% 4% 6% 4% 3% 3% 3% 5% 1%

Other 7 2 4 0 1 2 2 1 1 4 2 0 0 0 0 7 0 7 0 0 1 2 0 0 1 1 1 1 1

*% *% 1% 0% 1% 1% 1% *% *% *% *% 0% 0% 0% 0% 7% 0% 1% 0% 0% 1% 2% 0% 0% *% 1% *% 1% *%

I cannot remember 32 11 21 6 14 3 4 3 2 12 16 0 0 0 0 0 0 27 4 * 2 4 7 1 2 5 2 0 4

2% 2% 3% 3% 6% 1% 1% 2% 1% 2% 3% 0% 0% 0% 0% 0% 0% 2% 3% 1% 2% 3% 3% 1% 1% 2% 2% 0% 3%

Did not vote 475 212 263 83 94 97 75 61 65 212 227 0 0 0 0 0 475 411 33 31 31 26 69 28 60 74 32 38 52

32% 30% 35% 49% 37% 40% 28% 29% 20% 27% 39% 0% 0% 0% 0% 0% 100% 32% 26% 42% 28% 19% 35% 46% 36% 36% 25% 29% 42%

Prefer not to say 24 11 13 3 4 2 7 3 7 12 11 0 0 0 0 0 0 19 5 1 3 3 1 * 2 6 1 1 1

2% 2% 2% 1% 1% 1% 3% 1% 2% 2% 2% 0% 0% 0% 0% 0% 0% 1% 4% 1% 3% 2% 1% 1% 1% 3% 1% 1% 1%

Gender Age SEG Vote 2015 Country GOR

49

Page 55: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table 25 (continuation)

How did you vote at the election in May?

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

Conservative 354 64 221 11 286 68 280 43 12 7 11 3 11 21 140 104 68 6 231 73 50 48 13 13 33 81 99 23 44 126 94 83 51

24% 20% 28% 22% 30% 13% 34% 21% 6% 8% 7% 5% 7% 10% 20% 52% 60% 25% 51% 22% 7% 35% 12% 11% 21% 30% 32% 18% 18% 34% 25% 23% 14%

Labour 292 81 150 11 224 68 235 33 13 1 10 21 64 82 110 12 2 0 66 52 174 19 15 23 32 51 62 27 61 65 76 65 86

20% 25% 19% 23% 24% 13% 29% 16% 7% 1% 6% 36% 41% 39% 16% 6% 2% 0% 15% 16% 25% 14% 15% 21% 21% 19% 20% 22% 25% 18% 21% 18% 24%

Liberal Democrat 75 14 47 3 66 9 54 17 2 1 2 2 15 12 37 6 3 * 31 16 29 6 13 11 4 13 16 7 6 23 19 17 17

5% 4% 6% 7% 7% 2% 7% 8% 1% 1% 1% 3% 10% 6% 5% 3% 2% 2% 7% 5% 4% 4% 13% 10% 2% 5% 5% 5% 2% 6% 5% 4% 5%

UKIP 121 27 73 1 93 27 92 14 5 4 6 1 9 10 51 29 16 5 21 25 75 14 3 4 15 17 38 9 22 37 26 28 29

8% 8% 9% 3% 10% 5% 11% 7% 3% 4% 4% 2% 6% 5% 7% 14% 14% 19% 5% 7% 11% 11% 2% 4% 9% 6% 12% 7% 9% 10% 7% 8% 8%

Plaid Cymru 3 * 2 0 2 1 2 1 0 0 0 1 * * 2 0 0 0 1 1 2 * 0 0 0 1 0 * 1 2 2 0 0

*% *% *% 0% *% *% *% *% 0% 0% 0% 1% *% *% *% 0% 0% 0% *% *% *% *% 0% 0% 0% *% 0% *% *% *% *% 0% 0%

SNP 36 8 21 0 28 8 28 5 1 0 1 2 9 6 15 3 1 0 5 3 27 4 1 0 0 3 5 14 9 5 6 8 17

2% 2% 3% 0% 3% 2% 3% 2% 1% 0% 1% 4% 6% 3% 2% 1% 1% 0% 1% 1% 4% 3% 1% 0% 0% 1% 2% 11% 4% 1% 2% 2% 5%

Greens 49 15 20 2 38 11 37 8 3 1 0 6 12 9 20 1 1 * 10 8 30 3 8 10 4 9 2 1 11 6 18 17 9

3% 5% 2% 4% 4% 2% 4% 4% 2% 1% 0% 10% 8% 4% 3% *% 1% 2% 2% 3% 4% 2% 7% 9% 3% 3% 1% 1% 5% 2% 5% 5% 2%

Other 7 0 3 1 5 2 7 0 0 0 0 0 1 2 4 0 0 0 2 2 3 1 1 0 1 4 0 0 0 1 1 3 1

*% 0% *% 2% *% *% 1% 0% 0% 0% 0% 0% *% 1% 1% 0% 0% 0% *% 1% *% 1% 1% 0% 1% 1% 0% 0% 0% *% *% 1% *%

I cannot remember 32 6 10 0 16 16 8 7 13 4 0 1 2 2 19 4 0 3 6 14 12 1 3 3 12 1 5 2 3 4 9 11 8

2% 2% 1% 0% 2% 3% 1% 4% 7% 4% 0% 2% 1% 1% 3% 2% 0% 12% 1% 4% 2% 1% 3% 3% 8% 1% 1% 2% 1% 1% 2% 3% 2%

Did not vote 475 104 237 18 183 292 65 68 128 80 133 22 34 61 286 39 23 9 70 128 278 35 45 47 51 88 78 42 89 87 112 133 143

32% 32% 30% 36% 19% 57% 8% 34% 71% 81% 81% 37% 22% 29% 41% 20% 20% 38% 16% 39% 40% 26% 44% 42% 33% 32% 25% 33% 36% 24% 31% 36% 39%

Prefer not to say 24 5 12 1 12 12 14 5 4 1 1 0 0 3 19 2 0 1 6 8 10 4 1 0 3 6 6 2 2 10 6 5 3

2% 2% 2% 3% 1% 2% 2% 3% 2% 1% 1% 0% 0% 1% 3% 1% 0% 3% 1% 2% 1% 3% 1% 0% 2% 2% 2% 2% 1% 3% 2% 1% 1%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

50

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Public Opinion Polling

Table 26

OAC

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

Rural Residents 137 59 78 2 14 12 28 27 53 66 49 48 19 6 14 8 35 105 19 13 17 25 0 4 6 6 27 9 10

9% 8% 10% 1% 6% 5% 11% 13% 16% 8% 9% 14% 7% 7% 12% 9% 7% 8% 15% 18% 15% 18% 0% 7% 4% 3% 21% 7% 8%

Cosmopolitans 102 56 46 33 26 18 13 11 3 55 42 13 15 13 3 9 45 92 9 2 6 2 32 0 11 22 6 7 6

7% 8% 6% 20% 10% 7% 5% 5% 1% 7% 7% 4% 5% 18% 2% 10% 9% 7% 7% 3% 6% 1% 16% 0% 7% 10% 4% 5% 5%

Ethnicity Central 111 66 45 32 28 23 16 2 8 59 46 13 23 11 4 10 47 104 6 * 4 4 85 * 1 5 1 4 0

8% 9% 6% 19% 11% 10% 6% 1% 3% 7% 8% 4% 8% 15% 3% 10% 10% 8% 5% 1% 4% 3% 43% 1% 1% 3% 1% 3% 0%

Multicultural Metropolitans 156 78 78 27 30 25 22 21 30 85 63 33 32 4 15 6 51 150 0 6 11 12 61 2 10 28 2 19 7

11% 11% 10% 16% 12% 10% 9% 10% 9% 11% 11% 9% 11% 5% 12% 6% 11% 12% 0% 8% 10% 9% 31% 2% 6% 13% 1% 14% 6%

Urbanites 274 126 148 29 52 42 38 37 75 162 94 81 51 13 17 17 88 249 11 14 14 32 5 5 34 70 43 18 27

19% 18% 20% 17% 21% 18% 14% 17% 23% 20% 16% 23% 18% 17% 14% 18% 18% 20% 9% 19% 13% 23% 3% 8% 20% 34% 34% 14% 21%

Suburbanites 312 150 162 16 45 38 61 57 94 213 84 99 62 16 38 8 78 279 20 12 34 36 8 13 44 48 23 35 38

21% 21% 22% 10% 18% 16% 23% 27% 28% 27% 15% 28% 21% 21% 31% 8% 16% 22% 16% 17% 32% 25% 4% 21% 26% 23% 18% 26% 31%

Constrained City Dwellers 127 57 70 11 21 32 26 16 21 47 65 23 27 7 9 15 42 84 42 1 6 7 1 8 14 12 10 17 9

9% 8% 9% 7% 8% 13% 10% 8% 6% 6% 11% 7% 9% 9% 7% 16% 9% 7% 33% 2% 6% 5% 1% 13% 9% 6% 7% 13% 7%

Hard-Pressed Living 249 124 125 18 36 51 58 40 46 109 132 44 61 6 22 21 89 204 22 23 16 23 4 30 45 17 17 23 28

17% 17% 17% 11% 14% 21% 22% 19% 14% 14% 23% 12% 21% 8% 18% 22% 19% 16% 17% 32% 15% 17% 2% 49% 27% 8% 13% 17% 23%

Gender Age SEG Vote 2015 Country GOR

51

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Public Opinion Polling

Table 26 (continuation)

OAC

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

Rural Residents 137 25 78 * 90 47 90 10 9 18 9 2 12 17 63 25 17 2 46 23 67 137 0 0 0 0 0 0 0 30 63 38 6

9% 8% 10% 1% 9% 9% 11% 5% 5% 18% 6% 3% 8% 8% 9% 12% 15% 7% 10% 7% 10% 100% 0% 0% 0% 0% 0% 0% 0% 8% 17% 10% 2%

Cosmopolitans 102 8 67 2 65 38 39 21 20 7 15 7 14 17 37 16 9 2 39 29 35 0 102 0 0 0 0 0 0 13 33 33 24

7% 2% 8% 5% 7% 7% 5% 11% 11% 7% 9% 12% 9% 8% 5% 8% 8% 9% 9% 9% 5% 0% 100% 0% 0% 0% 0% 0% 0% 4% 9% 9% 7%

Ethnicity Central 111 29 58 4 79 32 50 28 14 7 12 10 32 15 41 10 2 0 44 18 48 0 0 111 0 0 0 0 0 * 12 39 59

8% 9% 7% 8% 8% 6% 6% 14% 8% 7% 7% 16% 20% 7% 6% 5% 2% 0% 10% 6% 7% 0% 0% 100% 0% 0% 0% 0% 0% *% 3% 11% 16%

Multicultural Metropolitans 156 32 76 6 99 57 88 20 16 7 25 8 12 22 78 21 9 4 41 54 61 0 0 0 156 0 0 0 0 10 28 56 61

11% 10% 10% 12% 10% 11% 11% 10% 9% 7% 15% 14% 8% 11% 11% 11% 8% 18% 9% 16% 9% 0% 0% 0% 100% 0% 0% 0% 0% 3% 7% 15% 17%

Urbanites 274 72 147 13 182 92 166 39 39 14 16 14 19 38 136 39 24 4 87 59 129 0 0 0 0 274 0 0 0 91 107 53 22

19% 22% 18% 26% 19% 18% 20% 19% 22% 14% 9% 24% 12% 18% 19% 20% 21% 16% 19% 18% 19% 0% 0% 0% 0% 100% 0% 0% 0% 25% 29% 14% 6%

Suburbanites 312 83 182 11 222 90 200 44 20 10 38 8 33 43 136 54 31 7 111 64 137 0 0 0 0 0 312 0 0 190 66 50 6

21% 25% 23% 23% 23% 18% 24% 22% 11% 10% 23% 13% 21% 21% 19% 27% 27% 26% 25% 19% 20% 0% 0% 0% 0% 0% 100% 0% 0% 52% 18% 13% 2%

Constrained City Dwellers 127 19 61 6 77 50 65 10 25 12 15 6 12 28 64 9 7 1 29 30 68 0 0 0 0 0 0 127 0 4 13 26 84

9% 6% 8% 13% 8% 10% 8% 5% 14% 12% 9% 10% 8% 13% 9% 4% 7% 2% 6% 9% 10% 0% 0% 0% 0% 0% 0% 100% 0% 1% 3% 7% 23%

Hard-Pressed Living 249 57 128 6 140 109 122 31 37 23 36 4 25 28 147 26 14 5 51 53 144 0 0 0 0 0 0 0 249 27 47 73 102

17% 18% 16% 13% 15% 21% 15% 15% 21% 24% 22% 7% 16% 13% 21% 13% 12% 22% 11% 16% 21% 0% 0% 0% 0% 0% 0% 0% 100% 7% 13% 20% 28%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

52

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Public Opinion Polling

Table 27

Public/Private Sector Employment (HH)

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1336 630 706 82 186 230 252 207 379 825 416 393 330 120 187 96 165 1161 94 81 96 128 196 94 145 176 118 100 108

Effective Weighted Sample 907 423 486 61 131 149 179 140 277 580 273 359 277 104 176 85 157 791 71 48 69 94 126 64 96 126 83 76 70

Weighted Bases 1325 641 684 128 231 212 228 197 330 796 433 325 270 70 114 80 421 1147 117 61 105 128 185 52 142 190 118 115 114

Public 325 135 190 33 59 35 43 63 91 258 67 64 81 14 27 24 104 273 27 24 25 25 52 16 31 36 26 34 28

25% 21% 28% 26% 26% 17% 19% 32% 28% 32% 16% 20% 30% 20% 24% 29% 25% 24% 23% 40% 24% 20% 28% 30% 22% 19% 22% 30% 24%

Private 797 431 366 71 140 147 145 97 196 495 302 221 150 47 73 46 237 693 76 27 61 89 108 28 83 116 66 69 74

60% 67% 54% 56% 61% 69% 64% 49% 59% 62% 70% 68% 55% 67% 64% 58% 56% 60% 66% 44% 59% 69% 58% 53% 59% 61% 56% 60% 65%

Third sector 50 22 27 5 12 5 9 8 10 33 17 11 11 3 1 3 18 45 1 3 2 1 9 3 11 9 4 4 2

4% 3% 4% 4% 5% 2% 4% 4% 3% 4% 4% 3% 4% 5% 1% 4% 4% 4% 1% 5% 2% 1% 5% 6% 8% 5% 4% 4% 1%

Dont know 57 11 46 11 4 11 8 6 17 10 47 7 13 1 5 1 25 50 4 4 5 1 4 4 4 13 9 5 4

4% 2% 7% 9% 2% 5% 4% 3% 5% 1% 11% 2% 5% 1% 5% 1% 6% 4% 4% 6% 5% 1% 2% 7% 3% 7% 8% 5% 3%

Not Provided 96 42 54 8 15 13 22 22 16 0 0 22 15 5 7 6 36 86 7 3 11 12 11 2 13 16 12 2 7

7% 7% 8% 6% 6% 6% 10% 11% 5% 0% 0% 7% 6% 7% 6% 8% 9% 8% 6% 5% 10% 9% 6% 4% 9% 9% 10% 1% 6%

Gender Age SEG Vote 2015 Country GOR

53

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Public Opinion Polling

Table 27 (continuation)

Public/Private Sector Employment (HH)

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1336 340 799 49 974 362 936 179 93 47 81 45 165 194 577 211 122 22 483 294 559 137 72 102 147 242 285 108 243 312 322 377 325

Effective Weighted Sample 907 232 548 33 705 241 738 123 69 35 62 27 119 136 381 154 89 15 372 197 365 94 48 63 99 168 209 72 159 239 221 242 206

Weighted Bases 1325 325 797 50 868 457 756 187 158 84 141 50 150 196 609 193 106 21 417 304 604 128 82 101 141 256 297 109 210 343 336 342 303

Public 325 325 0 0 216 109 191 31 40 14 50 15 46 44 162 37 18 4 96 88 141 25 8 29 32 72 83 19 57 73 98 87 67

25% 100% 0% 0% 25% 24% 25% 17% 25% 17% 35% 29% 30% 22% 27% 19% 17% 17% 23% 29% 23% 19% 10% 29% 23% 28% 28% 17% 27% 21% 29% 25% 22%

Private 797 0 797 0 538 259 459 139 79 51 69 27 84 118 355 134 67 12 276 175 346 78 67 58 76 147 182 61 128 230 191 192 184

60% 0% 100% 0% 62% 57% 61% 74% 50% 61% 49% 55% 56% 60% 58% 70% 63% 59% 66% 58% 57% 61% 81% 58% 54% 58% 61% 56% 61% 67% 57% 56% 61%

Third sector 50 0 0 50 33 16 26 5 13 3 2 2 5 11 14 13 3 2 14 13 23 * 2 4 6 13 11 6 6 10 10 18 12

4% 0% 0% 100% 4% 4% 3% 3% 8% 3% 2% 4% 3% 6% 2% 7% 3% 8% 3% 4% 4% *% 3% 4% 4% 5% 4% 6% 3% 3% 3% 5% 4%

Dont know 57 0 0 0 20 37 28 6 14 2 7 0 4 6 40 3 2 2 9 22 27 3 0 3 19 5 7 9 10 10 10 17 20

4% 0% 0% 0% 2% 8% 4% 3% 9% 3% 5% 0% 3% 3% 7% 2% 2% 10% 2% 7% 4% 3% 0% 3% 14% 2% 2% 8% 5% 3% 3% 5% 7%

Not Provided 96 0 0 0 60 36 53 5 12 13 13 6 12 16 39 6 16 1 23 7 67 21 5 6 8 18 14 15 8 20 27 29 20

7% 0% 0% 0% 7% 8% 7% 3% 7% 16% 9% 12% 8% 8% 6% 3% 15% 5% 5% 2% 11% 17% 7% 6% 5% 7% 5% 13% 4% 6% 8% 9% 7%

OAC IMD QuartilePublic/Private Sector Politcal interest Voting intention

54

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Public Opinion Polling

Table 28

Can you please indicate whether you tend to trust or distrust the UK Government

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

Tend to trust a lot 92 54 38 18 13 16 10 7 28 48 39 54 10 13 2 2 9 83 6 4 5 5 23 3 5 14 9 14 6

6% 8% 5% 10% 5% 7% 4% 4% 8% 6% 7% 15% 3% 18% 2% 2% 2% 7% 4% 5% 5% 4% 12% 5% 3% 7% 7% 10% 5%

Tend to trust a little 356 177 179 34 49 52 62 55 104 242 97 177 56 18 19 16 60 317 25 15 27 26 62 10 49 52 35 33 24

24% 25% 24% 20% 20% 22% 23% 26% 32% 30% 17% 50% 19% 24% 16% 17% 13% 25% 19% 20% 25% 19% 31% 16% 29% 25% 27% 25% 19%

Neither trust nor distrust 330 137 193 42 73 46 59 44 66 180 144 73 52 16 25 14 128 286 28 17 25 29 50 16 31 53 30 24 27

23% 19% 26% 25% 29% 19% 22% 21% 20% 23% 25% 21% 18% 21% 20% 15% 27% 23% 22% 23% 23% 21% 26% 26% 19% 26% 23% 18% 22%

Tend to distrust 346 150 195 38 67 63 67 47 64 159 149 35 82 15 36 24 145 304 29 13 27 42 31 19 45 44 22 36 38

24% 21% 26% 22% 26% 26% 25% 22% 19% 20% 26% 10% 28% 20% 30% 26% 31% 24% 22% 17% 25% 30% 16% 31% 27% 21% 17% 27% 31%

Tend to distrust a lot 342 195 147 38 50 64 65 59 67 168 145 14 92 13 39 38 132 276 41 25 24 39 31 14 36 43 33 26 30

23% 27% 20% 23% 20% 26% 25% 28% 20% 21% 25% 4% 31% 18% 33% 40% 28% 22% 32% 35% 22% 28% 16% 22% 22% 21% 26% 20% 24%

Gender Age SEG Vote 2015 Country GOR

55

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Public Opinion Polling

Table 28 (continuation)

Can you please indicate whether you tend to trust or distrust the UK Government

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

Tend to trust a lot 92 16 56 3 77 15 68 14 3 2 5 4 11 5 40 13 14 5 92 0 0 10 10 11 8 17 22 4 10 27 27 16 22

6% 5% 7% 5% 8% 3% 8% 7% 2% 2% 3% 7% 7% 3% 6% 7% 12% 19% 21% 0% 0% 7% 10% 10% 5% 6% 7% 3% 4% 7% 7% 4% 6%

Tend to trust a little 356 80 221 11 276 80 246 44 23 20 23 8 31 42 132 95 44 4 356 0 0 37 28 33 32 70 89 25 42 105 89 95 68

24% 25% 28% 22% 29% 16% 30% 22% 13% 20% 14% 14% 20% 20% 19% 47% 39% 17% 79% 0% 0% 27% 28% 30% 21% 26% 29% 20% 17% 29% 24% 26% 19%

Neither trust nor distrust 330 88 175 13 182 149 131 60 75 20 45 3 20 49 196 36 19 8 0 330 0 23 29 18 54 59 64 30 53 74 79 91 86

23% 27% 22% 26% 19% 29% 16% 30% 42% 20% 27% 4% 13% 24% 28% 18% 17% 31% 0% 100% 0% 17% 29% 17% 35% 21% 20% 23% 21% 20% 21% 25% 24%

Tend to distrust 346 52 188 11 197 148 181 49 39 43 34 7 40 60 184 37 16 2 0 0 346 44 22 22 27 66 57 35 72 85 90 76 95

24% 16% 24% 22% 21% 29% 22% 24% 22% 44% 20% 12% 25% 29% 26% 18% 14% 9% 0% 0% 50% 32% 22% 20% 18% 24% 18% 28% 29% 23% 24% 21% 26%

Tend to distrust a lot 342 89 158 12 220 123 196 35 39 14 59 37 57 51 150 20 21 6 0 0 342 23 12 26 33 63 80 32 72 74 84 90 95

23% 27% 20% 25% 23% 24% 24% 17% 22% 14% 35% 63% 36% 25% 21% 10% 19% 24% 0% 0% 50% 17% 12% 23% 21% 23% 26% 26% 29% 20% 23% 24% 26%

IMD QuartilePublic/Private Sector Politcal interest Voting intention OAC

56

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Public Opinion Polling

Table 29

IMD Quartile

Total Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ ABC1 C2DE Conservative LabourLiberal

DemocratUKIP Other Did not vote England Scotland Wales

East

Midlands

East of

EnglandLondon North East North West South East South West

West

Midlands

Yorkshire

and The

Humber

Unweighted Bases 1467 687 780 108 205 258 287 230 379 825 547 421 362 130 200 111 187 1267 104 96 101 140 210 108 162 188 125 113 120

Effective Weighted Sample 989 458 534 79 146 166 199 156 277 580 356 376 303 114 188 94 177 855 79 57 73 103 136 74 106 133 86 85 76

Weighted Bases 1467 714 753 169 252 241 263 212 330 796 575 354 292 75 121 95 475 1266 128 73 109 140 196 62 166 207 129 132 125

1st Quartile 365 182 183 18 52 54 72 67 102 240 105 126 65 23 37 14 87 317 31 17 32 47 15 9 30 82 33 34 34

25% 26% 24% 11% 21% 22% 27% 32% 31% 30% 18% 36% 22% 31% 31% 15% 18% 25% 25% 24% 29% 33% 8% 15% 18% 40% 26% 25% 27%

2nd Quartile 368 175 194 42 57 47 58 62 102 213 129 94 76 19 26 26 112 317 33 19 24 41 41 8 34 57 42 32 37

25% 24% 26% 25% 23% 20% 22% 29% 31% 27% 22% 26% 26% 25% 22% 28% 24% 25% 25% 26% 22% 29% 21% 14% 20% 28% 33% 24% 30%

3rd Quartile 369 176 193 44 75 60 64 50 76 210 130 83 65 17 28 28 133 317 26 26 24 29 81 16 46 35 38 25 22

25% 25% 26% 26% 30% 25% 24% 24% 23% 26% 23% 24% 22% 22% 23% 29% 28% 25% 21% 36% 22% 21% 41% 25% 28% 17% 29% 19% 18%

4th Quartile 364 181 183 66 67 80 70 32 50 133 211 51 86 17 29 27 143 317 37 10 30 23 59 29 56 32 16 41 32

25% 25% 24% 39% 26% 33% 26% 15% 15% 17% 37% 14% 30% 22% 24% 28% 30% 25% 29% 14% 27% 16% 30% 46% 34% 16% 12% 31% 26%

Gender Age SEG Vote 2015 Country GOR

57

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Public Opinion Polling

Table 29 (continuation)

IMD Quartile

Total Public Private Third sector InterestedNot

interested

I would

definitely

vote

I would

probably

vote

It would be

roughly

50/50

I probably

would not

vote

I definitely

would not

vote

Very left

wing

Fairly left

wingSlightly left

Centrist/In

the centreSlightly right

Fairly right

wing

Very right

wingTrust Neither Distrust

Rural

Residents

Cosmopolita

ns

Ethnicity

Central

Multicultural

Metropolitan

s

Urbanites Suburbanites

Constrained

City

Dwellers

Hard-

Pressed

Living

1st Quartile 2nd Quartile 3rd Quartile 4th Quartile

Unweighted Bases 1467 340 799 49 1059 408 1010 198 110 56 93 50 171 209 663 221 128 25 511 316 640 147 87 109 162 258 298 128 278 329 348 408 382

Effective Weighted Sample 989 232 548 33 756 272 786 135 82 42 71 31 123 146 436 161 90 17 386 210 417 100 57 67 111 178 216 84 183 248 239 262 241

Weighted Bases 1467 325 797 50 953 514 821 202 180 99 165 58 158 208 703 201 114 25 449 330 688 137 102 111 156 274 312 127 249 365 368 369 364

1st Quartile 365 73 230 10 249 116 230 56 24 23 32 15 27 48 170 63 35 6 132 74 158 30 13 * 10 91 190 4 27 365 0 0 0

25% 23% 29% 20% 26% 23% 28% 28% 13% 24% 19% 25% 17% 23% 24% 32% 31% 25% 30% 23% 23% 22% 12% *% 7% 33% 61% 3% 11% 100% 0% 0% 0%

2nd Quartile 368 98 191 10 240 128 218 45 47 32 26 11 39 52 176 60 26 3 116 79 174 63 33 12 28 107 66 13 47 0 368 0 0

25% 30% 24% 20% 25% 25% 27% 22% 26% 33% 16% 19% 25% 25% 25% 30% 23% 14% 26% 24% 25% 46% 32% 11% 18% 39% 21% 10% 19% 0% 100% 0% 0%

3rd Quartile 369 87 192 18 246 123 202 51 51 16 49 9 50 62 156 50 33 9 111 91 167 38 33 39 56 53 50 26 73 0 0 369 0

25% 27% 24% 36% 26% 24% 25% 25% 28% 16% 30% 16% 32% 30% 22% 25% 29% 35% 25% 28% 24% 28% 32% 35% 36% 19% 16% 21% 30% 0% 0% 100% 0%

4th Quartile 364 67 184 12 218 147 171 50 58 27 58 23 42 46 201 27 19 7 89 86 189 6 24 59 61 22 6 84 102 0 0 0 364

25% 21% 23% 25% 23% 29% 21% 25% 32% 28% 35% 40% 26% 22% 29% 14% 17% 27% 20% 26% 28% 4% 24% 54% 39% 8% 2% 66% 41% 0% 0% 0% 100%

Public/Private Sector Politcal interest Voting intention OAC IMD Quartile

58

Page 64: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table EU Issue 1

What is the single, most important issue facing society today?

Base: All respondents

Total

Remain a

member of

the

European

Union

Leave the

European

Union

Dont knowPrefer not to

say

Unweighted Bases 1467 602 613 241 11

Effective Weighted Sample 989 425 406 160 8

Weighted Bases 1467 602 567 289 9

The national economy 158 81 42 34 1

11% 14% 7% 12% 12%

Immigration & Asylum 505 120 297 87 1

34% 20% 52% 30% 13%

Healthcare/NHS 266 128 82 54 2

18% 21% 15% 19% 21%

Unemployment 53 32 8 13 1

4% 5% 1% 5% 8%

The cost of living 161 75 46 40 0

11% 13% 8% 14% 0%

Welfare & Benefits 48 23 15 9 1

3% 4% 3% 3% 14%

Education 41 21 13 7 0

3% 4% 2% 2% 0%

Housing 61 31 18 11 0

4% 5% 3% 4% 0%

Retirement & Pensions 28 12 14 2 0

2% 2% 2% 1% 0%

Crime, Justice, Law & Order 34 16 13 4 2

2% 3% 2% 1% 24%

National Defence 18 12 5 1 0

1% 2% 1% *% 0%

Taxation 8 8 * 0 0

1% 1% *% 0% 0%

The Environment 56 32 11 13 0

4% 5% 2% 5% 0%

Foreign Affairs 11 8 2 1 0

1% 1% *% *% 0%

Other 17 2 3 13 1

1% *% *% 4% 8%

59

Page 65: Public Opinion Poll 29/10/15 Westminster & EU Referendum

Public Opinion Polling

Table EU Immigration 1

To what extent do you agree or disagree with the following statement - Immigration strengthens our country because of the good work ethic and skills of immigrants

Base: All respondents

Total

Remain a

member of

the

European

Union

Leave the

European

Union

Dont knowPrefer not to

say

Unweighted Bases 1467 602 613 241 11

Effective Weighted Sample 989 425 406 160 8

Weighted Bases 1467 602 567 289 9

Strongly agree 117 82 20 15 0

8% 14% 4% 5% 0%

Agree 291 200 53 38 0

20% 33% 9% 13% 0%

Neither agree nor disagree 392 175 101 110 5

27% 29% 18% 38% 58%

Disagree 300 85 142 73 1

20% 14% 25% 25% 8%

Strongly disagree 341 49 247 44 1

23% 8% 44% 15% 14%

Dont know 26 11 4 9 2

2% 2% 1% 3% 20%

60