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Public Market & Food Hub Case Studies June 2015 Page | 1
PUBLIC MARKET AND FOOD HUB CASE STUDIES
Cases profiled:
• Central New York Regional Market • Rochester Public Market • Oxbow Public Market • Grand Rapids Downtown Market • GrowFood Carolina • (PDX James Beard Public Market)
Public Market & Food Hub Case Studies June 2015 Page | 2
Central New York Regional Market (Public Market) Years in Operation: 77 # of Days Open per Week: 7 Location: Syracuse, NY (metro population – 662,577); Outer downtown near a lake Operational Model: State Authority Financials Funding Sources Leasing & other fees from vendors Grants & donations (only for small projects) Public funding (only for big capital improvements)
Total Revenue (FY ’13) $1.4 million Total Expenses (FY ’13) $1.2 million
Break Even? YES
Facility Size of Building(s) 6 buildings @ 21,600 sf 129,600 sf total Each building houses 75 stalls 460 stalls total 2200 parking spaces
Cost of Building(s) ~$1.2m/building
Features Indoor/Outdoor Marketing Cold storage Community programming Not limited to local products
Building construction 2013.
Site layout.
Public Market & Food Hub Case Studies June 2015 Page | 3
Rochester Public Market (Public Market) Years in Operation: 110 # of Days Open per Week: 3 Location: Rochester, NY (metro population – 210,521); Outer downtown next to railroad tracks Operational Model: Public (City owned and operated) Financials Funding Sources Leasing & other fees from vendors Grants & donations Public funding (for redevelopment)
Total Revenue (FY ’15) $1.3m Total Expenses (FY ’15) $726,639
Break Even? YES
Facility Size of Building(s) 5 buildings (9.5 acre lot) 13,000 sf for new enclosed building ~300 vending spaces in outdoor covered sheds & enclosed buildings
Cost of Building(s) ~$8m (2 new structures and several free-‐standing food stands)
Features Indoor/Outdoor Marketing Storage Community programming Not limited to local products
Rendering of new enclosed winter shed.
Rendering of new space – construction begins Fall 2015.
Public Market & Food Hub Case Studies June 2015 Page | 4
Oxbow Public Market (Public Market) Years in Operation: 8 # of Days Open per Week: 7 Location: Napa, CA (metro population – 76,915); Downtown next to river Operational Model: For-‐profit Financials Funding Sources Leasing & other fees from vendors Private investors
Revenue/Expenditures Not available (private company)
Break Even? UNKNOWN
Facility Size of Building(s) 1 building 32,000 sf 8,000 sf deck
Cost of Building(s) ~$11m
Features Indoor/Outdoor Marketing Storage Cold storage Community programming Not limited to local products
Public Market & Food Hub Case Studies June 2015 Page | 5
Grand Rapids Downtown Market (Public Market) Years in Operation: 2 # of Days Open per Week: 7 Location: Grand Rapids, MI (metro population – 1 million); Downtown next to a highway and a park Operational Model: Non-‐profit Financials Funding Sources Leasing & other fees from vendors Grants & donations Public funding (tax credits, Clean MI Initiative, others)
Total Revenue (FY ’14) $5 million Total Expenses Unknown
Break Even? UNKNOWN
Facility Size of Building(s) 3 story-‐building 132,000 sf total
Cost of Building(s) $32m
Features Indoor/Outdoor Marketing Food processing, food growing (greenhouses) Storage Community programming (demo kitchen for kids!) Not limited to local products
Public Market & Food Hub Case Studies June 2015 Page | 6
GrowFood Carolina (Food Hub) Years in Operation: 4 # of Days Open per Week: 5+ Location: Charleston, SC (metro population – 127,999); Outer downtown near a state highway Operational Model: Non-‐profit Financials
Funding Sources Leasing out an office space in their warehouse 20% Cut of sales Grants & donations (only for small projects)
Total Revenue (2014) $660,000 Total Expenses (2014) Unknown; exceed revenue
Break Even? NO
(would have to reach $2m in sales; hope to
reach by 2017) Facility Size of Building(s) 1 building 5,500 sf Delivery trucks
Cost of Building(s) $500,000 building (gifted warehouse)
Features Indoor Aggregation Distribution Marketing Storage Cold storage Technical assistance Community programming Local = 120mi radius
Inside warehouse
Processing facility
Outside warehouse
Public Market & Food Hub Case Studies June 2015 Page | 7
James Beard Public Market Years in Operation: 0 – Target Opening 2018 (Planning began in 2000) # of Days Open per Week: Targeting daily operation Location: Portland, OR (metro population – 2.2million); Downtown off of Morrison Bridge, close to river Operational Model: Non-‐profit Financials Funding Sources Leasing & other fees from vendors Grants & donations Public funding (going after lottery-‐backed bonds)
Revenue/Expenses N/A
Break Even? N/A
Facility Size of Building(s) 2 buildings, 2 stories per building – 80,100 sf total 22,750 sf (lower South) 22,350 sf (lower North) 17,700 sf (upper South) 17,300 sf (upper North)
Cost of Building(s) ~$10m
Features “2 Iconic market halls 100-‐200 vendor stalls 350 green jobs Teaching kitchen Event venue Sustainable deliveries”
Public Market & Food Hub Case Studies June 2015 Page | 8