Public life And the PixelPublic Life & the Pixel :

Our Digital Future

engage, involve & experiment

Digital Future: Twitter• 9 million :newspapers; 10 million : Twitter

(UK)• 2/3 top companies; 7 of every 10

governments• You control what’s sent – but how will it

land?

Attack & Change• Education• Publishing• Journalism• Broadcasting• Retail• Protectionism• Entitlement

Public Life in Public Space

• Political, social and artistic expression

• 700,000 users in Wales

• 25,000 Western Mail readers

Helping Power Move From

All sorts of activity under attack

816,000 tweets4.5 million links

reach & influence

Welsh Women’s Gobby Lobby

Search

Women in Mgt S Wales 293North Wales Womens Network 424Equalities Wales 183PR & Comms Wales 265

1165

search

Cardiff Feminist Network 363Inspiring Women 90The Women’s Workshop 147Specific Search 2060

2660

proof

play with tech – & get it up with technology – and put

it up• 24 hours• Collaborative• Networked• Communal benefits emphasized• Copying and sharing

create great content• Image search and editing• Headline writing• Writing.• Creative thinking• Niche courage• Opportunism

ewhere it goes wrong• Static content• Not enough outreach• Too bland, earnest• Not thinking USEFUL• Depersonalizing• Not glocalizing• Tactics not strategy

•search

searchsearchsearchplay with tech & get it upcreate great content

mrsmotivator.com

no old school tie, no qualifications needed, few barriers to entry, willy not required

networked, collaborative, no time constraints, interest driven, highly reciprocal

desire to learn, make sense of the world, connect, share, try, get feedback, fail, try again, get better feedback….PROGRESS

• Wales & the web: ap-webber.blogspot.co.uk• Blogging: @wordpresswales• Free online learning resources