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Public Engagement with Research Masterclass 13:
How to identify, approach and work with
stakeholders
Professor Vanessa Toulmin and Hilary Sutcliffe
© The University of Sheffield
Outline of session
2pm Welcome by Professor
Vanessa Toulmin
2.10pm Hilary Sutcliffe, MATTER
3.00pm Professor Vanessa Toulmin
3.20-4.00pm Group session
3.50pm Questions and evaluation
Introduction to the project and Public Engagement with Research team
• Introduction to the Public Engagement with Research Team
• The Masterclass series
• What we can do to help
© The University of Sheffield
Masterclass series
Masterclass title Date & time
11. What to think about when organising your public
engagement event
20th February 2014
12: Undertaking Public Engagement With Non-specialist
Audiences
Wednesday 26th March 2014
13: How to identify, approach and work with stakeholders Wednesday 30th April 2014
14: Public Engagement or Widening Participation/
Outreach? Organising events for children and young
people
Wednesday 28th May 2014
15: Filming, iTunes U & podcasting Wednesday 25th June 2014
16: Writing a risk assessment for your event Wednesday 30th July 2014
17: Engaging the public as researchers and different types
of engagement
Wednesday 24th September
2014 or Wednesday 1st
October 2014
18: Getting started with social media and using social
media for public engagement
Wednesday 29th October 2014
19: Some ideas about how to evaluate your public
engagement event
Wednesday 26th
or Wednesday 19th November
2014
20: Media Training for Public Engagement and ‘The
Conversation’
Wednesday 17th December
2014
© The University of Sheffield
Are you…?
A. Academic staff
B. Non-academic staff
C. Post-graduate student
D. Other
© The University of Sheffield
Academ
ic st
aff
Non-aca
demic
staff
Post-g
raduate
student
Other
17%
3%
60%
20%
In which faculty are you based?
A. Arts & Humanities
B. Engineering
C. Medicine, Dentistry and Health
D. Science
E. Social Sciences
F. None
© The University of Sheffield
Arts &
Hum
anities
Engineerin
g
Medici
ne, Dentis
try an
d ...
Science
Social S
cience
sNone
6% 6%
18%
35%
18%18%
How much do you know about involving stakeholders in research?
A. A lot
B. Quite a lot
C. A little
D. Nothing
© The University of Sheffield
A lot
Quite a
lot
A little
Nothin
g
6%
36%
48%
9%
How much do you know about how stakeholder engagement and public engagement fit together?
A. A lot
B. Quite a lot
C. A little
D. Nothing
© The University of Sheffield
A lot
Quite a
lot
A little
Nothin
g
0%
59%
41%
0%
How much do you know about identifying and building relationships with stakeholders?
A. A lot
B. Quite a lot
C. A little
D. Nothing
© The University of Sheffield
A lot
Quite a
lot
A little
Nothin
g
3%
36%
45%
15%
What is Public Engagement?
• “Public engagement describes the myriad of ways in which the activity and benefits of higher education and research can be shared with the public. Engagement is by definition a two-way process, involving interaction and listening, with the goal of generating mutual benefit ”
National Coordinating Centre for Public Engagement
© The University of Sheffield
• The University’s Good Research and Innovation Practices policy
www.sheffield.ac.uk/ris/grip
• Minimum accepted practices in public engagement
• Higher practices to aspire to
© The University of Sheffield
Sheffield: A City of Makers
“an integrated, place-based partnership approach”
Prof. John Goddard
14/11/2014 © The University of Sheffield
Background • Founding ambitions: to
make a powerful difference in the lives, health, prosperity and wellbeing of the people of Sheffield.
14/11/2014 © The University of Sheffield
• The continuing desire to use education to do good for those beyond the University
• “Engagement with a city can provide an outward and visible sign of university’s contribution to civil society.” Calhoun, 2006.
Mobile University 2013
14/11/2014 © The University of Sheffield
“Because of our success in research and teaching, we are in a unique and privileged position to make a difference to people and communities around the world, and very close to home.
“Our students rightly ask us, What is a University for? The answer to that question often lies in the relationship we have with those who benefit from our work.
“Those who have been working in this area for years – through volunteering, enterprise, health, collaboration with business – have been joined by others who are inspired about how they can take their work into this public space.”
Professor Sir Keith Burnett, Vice-Chancellor
Our Vision Creating enduring and strategic relationships with key stakeholders in the Sheffield City Region, the University will apply world-leading expertise to help shape a culturally and economically dynamic city. We
will raise the profile of civic engagement within the University to share University expertise and talent, reflecting our fundamental values as a University.
Ideas Bazaar 2013
Our approach
• Draws on approach of other Civic universities, such as the De Montfort Square Mile project.
• But wider model of civic engagement that not just involves the University contributing to economic development but also playing a wider societal role in public health, sustainable development, and arts and culture.
14/11/2014 © The University of Sheffield
• Embraces concept of ‘Stewards of Place’, characterised by:
• Universities’ global expertise rooted in, and shaping, the local environment.
• Interactive engagement: the spirit of give and take between universities and its local partners.
• Mutual benefit: benefiting our partners and local environment, and enriching the learning and discovery functions of universities.
• Integrated: engagement at all levels in the university, embedded in its policies, priorities and incentive structures.
14/11/2014 © The University of Sheffield
Our approach (cont.)
Themes and Academic Leads
14/11/2014 © The University of Sheffield
• Professor Vanessa Toulmin Cultural engagement
• Professor Nigel Dunnett The green environment
• Professor Brendan Stone Health & wellbeing
• Professor Fionn Stevenson Urban development
• Professor Elena Rodriguez Falcon Enterprise
Bringing together academics, professional services and key city partners in a
“coalition of the willing”
14/11/2014 © The University of Sheffield
14/11/2014 © The University of Sheffield
Coalition of the willing:
Professor Elena Rodriguez-Falcon
Professor Richard Jones
Professor Vanessa Toulmin
Dr Tim Vorley Professor Gordon Dabinett
Professor Brendan Stone
Professor Fionn Stevenson
Professor John Moreland Louise Cook
Professor Nigel Dunnett
Coalition of the willing (cont.)
14/11/2014 © The University of Sheffield
Professor Martin Mayfield
Dr Sarah Want
Professor Philip Warren
Andrew Clayden
Professor Mary Vincent Professor David Lerner
Engaged staff and students
• Festival of the Mind –150 events, 56 projects, 150 staff, 18,000 visitors, across the city over 10 days,
• Ideas Bazaar
• University on the Bus
• City festivals and engagement – Tramlines, Doc-Fest, Off The Shelf
• Researchers Night
• New platforms for engagement
14/11/2014 © The University of Sheffield
Creating Infrastructure
• Cultural Engagement Committee
• Setting up and funding for Public Engagement with Research team
• Curating new platforms
• Forging new relations
• Changing hearts and minds
• Overcoming cynicism and managing expectations
14/11/2014 © The University of Sheffield
14/11/2014 © The University of Sheffield
Coalition of the willing: University Staff
• The Public Engagement with Research team
• Strategy, Planning and Governance: Projects and Change team
• The Events team
• Corporate Information and Computing Services
• Research & Innovation Services
Mobile University 2013
14/11/2014 © The University of Sheffield
Coalition of the willing, so far: External Collaborators Sheffield City Council
• John Mothersole - Chief Executive
• Simon Green – Executive Director
• Richard Eyre – Head of City Centre Management & Major Events
• Simon Ogden – Head of City Regeneration
• Yunus Ahmed – Development Team Manager
• Jack Scott – Councillor, Sheffield City Council
• Edward Highfield – Director of Creative Sheffield
• Paul Billington – Director of Culture & Environment
• Isobel Bowler – Cabinet Member for Culture, Sport and Leisure
14/11/2014 © The University of Sheffield
Coalition of the willing, so far: External Collaborators
Anthony Bennett CADS Culture Consortium Common People Dave Healey – Tramlines Heather Croall – Doc/Fest Kim Streets – Chief Executive, Museums Sheffield Nick Bax - Human City Centre Vibrancy through BIDS Pete Massey – Senior Manager, Arts Council
What will we actually deliver?
Focused, collaborative, interventionist engagement activities and projects, such as…
Castlegate Redevelopment
14/11/2014 © The University of Sheffield
• Council-led heritage project • Opportunity for Castlegate to redefine
its role in the city centre • 9 academics from 7 departments who
wish to be actively involved in research-led intervention.
• Areas of potential collaboration: Archaeology Heritage Accessing external funding Accessibility and connectivity Green space River deculverting & biodiversity Meanwhile use Enterprise and urban redevelopment
Partners
• Sheffield City Council (Simon Ogden)
• Friends of Sheffield Castle.
• Local groups.
• Creative community
• Businesses.
Vibrant and Creative Cities Research and engaged
activities:
• Cultural Consortium
• Relationship with Arts Council
• Focus on supporting and enabling events, eg Tour de France 2014, Doc/Fest, Tramlines etc.
• Creative Tourism (Arts Council grant)
• Sheffield Festivals network
• BIDS group (city centre vibrancy)
• Creative meanwhile use.
14/11/2014 © The University of Sheffield
© Welcome to Yorkshire
Stakeholders:
• Cultural Consortium
• Sheffield Festivals Network
• Marketing Sheffield
• Museums Sheffield
• Sheffield Theatres
• Doc/Fest
• Tramlines
Meanwhile use
Research and engaged activities:
• Week of events with international regeneration expert, Marcus Westbury to exchange ideas and explore opportunities for the creative regeneration of Sheffield.
• Union Street
• Social landlord programme (Enable Space Ltd)
• Enterprise
Partners:
• Sheffield City Council
• CADS
• Common People
• The creative community
• The business community
• School of Law (Free Law)
• School of Architecture (Live Works)
14/11/2014 © The University of Sheffield
The green environment:
Research and activities:
• Focus in 2014 is transformative work with SCC to raise the profile and awareness of the role and value of the green environment and the public realm in creating healthy cities, positive human well-being, and climate adaptation.
• Activity centred around the role of TUoS in supplying innovative thinking, fresh ideas, and active support to enable change.
• From Grey to Green route.
• Grow Wild (Big Lottery Fund)
• Transform the city event (FOTM)
14/11/2014 © The University of Sheffield
Stakeholders: • Sheffield City Council • Students • Young people
How much do you learn about involving stakeholders in research?
A. Greatly improved
B. Slightly improved
C. Stayed the same
D. Don’t know
© The University of Sheffield
Greatly
impro
ved
Slightly
impro
ved
Stayed th
e sam
e
Don’t kn
ow
44%
4%8%
44%
My knowledge has…
How much do you learn about how stakeholder engagement and public engagement fit together?
A. Greatly improved
B. Slightly improved
C. Stayed the same
D. Don’t know
© The University of Sheffield
Greatly
impro
ved
Slightly
impro
ved
Stayed th
e sam
e
Don’t kn
ow
38%
0%
12%
50%
My knowledge has…
How much do you learn about identifying and building relationships with stakeholders?
A. Greatly improved
B. Slightly improved
C. Stayed the same
D. Don’t know
© The University of Sheffield
Greatly
impro
ved
Slightly
impro
ved
Stayed th
e sam
e
Don’t kn
ow
25%
0%4%
71%My knowledge has…
Opportunities for engagement – what is coming up?
• May Fest (May 2014)
• Life Festival (Festival of Medicine Dentistry & Health) (May 2014)
• Doc/Fest (June 2014)
• Sheffield Fayre (August 2014)
• Wilderness – to be confirmed (August 2014)
• Off the Shelf (October 2014)
• Festival of Social Science (November 2014)
• Festival of the Mind (September 2014)
For further information contact [email protected]
© The University of Sheffield