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Public Awareness Group Meeting
Brussels, 19 June 2013
Communication plan
for 2013/2014
1- Communication plan for the studies• Launch • Dissemination
2- Some proposed actions for 2013-2014 in view of a consolidated plan to be presented in September
• Public relations• Institutional communication• Electronic communication
3- Exchanges on public awareness campaigns plans
Communication of the studies
Communication of the studies
Communication of the studiesLaunch ‘IP Contribution’ study
•Joint press release Commission/ EPO/OHIM, September (tbc)•High level press Conference, Brussels, Berlaymont press room
Commissioner Barnier, President Battistelli, President Campinos
INSTITUTIONAL COMMUNICATION
Communication of the studiesMEDIA RELATIONS
• EU Brussels corps, news agencies, major international news outlets, via:• EU calendar, • Top News, • Rapid data base, • Daily midday briefing, • Direct press mailings, • Europe by Satellite" channel and Euronews
• IP specialised media (via OHIM and EPO direct contacts)
Communication of the studiesLaunch ‘IP Perception’ study
•Press release Commission/OHIM/Observatory•Press Briefing, Brussels, OHIM Liaison office, European Parliament (tbc)
OHIM President, Observatory Director, DG Markt representative (tbc)
MEDIA RELATIONS
• EU Brussels corps, news agencies, (via EU calendar, Top News, Rapid data base, daily midday briefing, direct press mailings), EU online media, social media networks
• EU agencies and magazines (Agence Europe, Europolitique, Parliament magazine…)
• IP specialised media (via OHIM and EPO direct contacts)
Communication of the studiesRoll-out of the studies At European level
• Major economic media specifically targeted (with external support) such as:
MEDIA RELATIONS
Communication of the studiesRoll-out of the studies At European level
• Dissemination of the studies to key DGs web sites or electronic newsletters, social media accounts, Europa web site, press officers of Commission representations in Member states & candidates/potential candidate countries, and of key delegations
(with DG COMM and DG MARKT support)
• Roundtable at Commission level (relevant services and agencies)• Roundtable with MEPs from relevant committees with support from Observatory MEPs• Information to international organisations• Presentation at the Economic and Social Committee (13 November/ 16 December)• Presentation at the European Competitiveness Council (2-3 December)
INSTITUTIONAL COMMUNICATION
Communication of the studiesRoll-out of the studies At national level
INSTITUTIONAL COMMUNICATION
MEDIA RELATIONS
National IP offices, other public authorities Private stakeholders
TOOLKIT: •Executive summaries in all languages•Reports in the 5 Office languages•Press releases in the 5 Office languages•Electronic banner•Speaking and defensive points (in English)•Infographics for use in presentations, press packs and social media•Some video materials (stock shots, video interviews in the 5 Office languages)
Other communication actions proposed
Public relations
•Conference on “The Contribution of intellectual property to growth and employment in Europe”, Brussels, beginning of 2014 linking:
• Commission’s forthcoming communication on a strategy for IP enforcement; • Observatory’s strategic plan and activities
•Events planning: coordination with stakeholders
- 9th Pan-European IP Summit, 9-10 & 11 December 2013, Paris- IP Protect expo, 11 & 12 March 2014, London- EU Consumer Day, March 2014, Athens (tbc) & EU Consumer Summit, March 2014, Brussels- 20th Anniversary of OHIM, Autumn 2014, Alicante- IP World Day, 26 April 2014- European Business Summit, 14 & 15 May 2014, Brussels- World anti- counterfeiting Day, June 2014- High level EU Summit on counterfeiting and piracy, 2nd half of 2014 - 8th Global Congress on Combating Counterfeiting and Piracy, end of 2014
Other communication actions proposed• EU week on Intellectual Property & Combat against counterfeiting and piracy
Networking platform for stakeholders/ Info campaign/ events
- main event in Brussels with decentralised events- awareness opportunity all over Europe (before, during and after)- targets: EU & national institutional audiences, business, civil society, media
• Institutional communication
• Contact programme with the EU Parliament: regular exchanges with MEPs close to Observatory, building relationship with MEPs from relevant committees, Kangaroo group activities
• Contact programme with Member States: raising visibility in coordination with public stakeholders
Other communication actions proposed
Competition as part of an « education campaign »
Targets: Children (8-14) or Students (15- 22)
‘Hands off my creation’ competition
•Enlarge 2012 competition•Use relevant winning materials•Develop education materials•Develop a network•Involve the network in the campaign
‘Real Fake’ competition•Different categories •Involve schools•Develop education materials•Use winning materials•Involve partners in competition and campaign
Other communication actions proposed
Electronic communication
• Observatory website promotion- Announce the launch- Press release, advertising campaign (emails to targeted audiences, multipliers)- Submission to search engines, public updates with social networking sites, IP forums,
business directories…
• Electronic newsletter- Strengthening the stakeholders’ network, raise visibility towards policy makers, media and
civil society, generate traffic to Observatory website and attendance to events- Monthly/bimonthly, in English- Content: events section, stakeholders’ editorial section, relevant media monitoring
• Social media to be developed: twitter, facebook
Exchanges on public awareness campaigns plans
CoordinationDefinition of strategic orientations (targets, messages, channels, materials)IP tool kit
Information: (+ 34) 965 139 100 (switchboard)
(+ 34) 965 139 400 (e-business technical incidents)
(+ 34) 965 131 344 (fax)
twitter/oamitweets
youtube/oamitubes
THANK YOU FOR YOU ATTENTION !
