psycohology 1

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    ASSINGMENT -2

    OF

    INDUSTRIAL PSYCHOLOGY

    TOPIC: -The insider

    Subi!!ed !": - Subi!!ed b#: -

    Dr$ MRIDULA MISHRA %irb&' (u&r M&h&!"

    Re)$ n"- *+,+.*/

    R"'' n"- A*2

    !hsees!er

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    ANALYSIS OF THE MO0IE:

    The insider movie based on true story begins with corporate scientist Jeffrey

    Wigand leaving the tobacco company, brown & Williamson. While he is officially

    released from his head-of-research duties for "poor communication skills," the realfact is he refused to participate in "chemical enhancement" research. This

    unethical practice would allow cigarettes to become even more addictive as the

    smoker absorbs a higher dose of the nicotine. Wigand, bound by a confidentiality

    agreement, is forbidden to discuss company policies with anyone and if he did,

    would lose his severance pay and medical coverage perhaps even more. fter that

    enter !owell ergman a radical newspaper man of the seventies who traded in his

    bandanna for a corporate office at #$%s '(inutes. ergman%s initial contact

    with Wigand is for another reason altogether. )e*s researching a story cigarette as

    a fire ha+ard but Wigand*s apprehensive behavior when approached peaks

    ergman*s curiosity. Wigand*s heavy conscience will not allow him to keep the

    truth suppressed and blows the whistle on rown &Williamson despite the

    potential threat to himself and his family%s safety. fter that in the movie company

    shows their power they influence whole #$ news channel by rown and

    Williamson not air Wigand%s interview. )ow ergman fights the ' (inutes

    eecs to get his story to the people. r. Wigand is a hesitant, restless character

    who sacrifices all that is important to him for the greater good. )e is an average

    man caught up in the and very-high profiting arena of tobacco sales and the media.

    Wigand is threatened, characters defame and entire world turned upside down all

    because he "tells the truth." t is this character whom the audience best relates with

    for he personifies the great merican hero who confronts the greedy and powerful

    conglomeration known as the big tobacco industry.

    S1OT &n&'#sis:

    n the movie there was two strong character in the whole movie rounding and

    rounding on these two character .

    *$ Dr$ 1i)&nd Russe'' Cr"3e4

    2$ Mr$ %er)&n A' P&5in"4

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    *$ Dr$ 1i)&nd

    S!ren)!h

    This attitude will bring back lots of good will

    1e&6ness

    /motions attached to it will have negative effect in practicality

    O77"r!uni!#

    0pportunity to gain public mileage

    Thre&!

    Threat from former supporters financially, physically and psychologically

    2$ Mr$ %er)&n

    S!ren)!h

    ased on an inner core strength, courage

    )e always try to deliver the truth to public by media

    1e&6ness

    (ay not be applicable in another situation

    O77"r!uni!#

    n a profession like 1ournalism, media this is an opportunity to get noticed

    in the peer circle

    Thre&!

    (ay get stamped as 230T 4T 405 05637T038

    Pr"b'e in !he "8ie:

    The conflict between Wigand and rown & Williamson and #$ #orporation%s resistance to

    airing Wigand%s interview lead to a sharply negative portrayal of business in the film.

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    E!hi5&' di'e&s

    *4 %r"3n 9 M"rris"ns de!erin&!i"n !" 6ee7 rese&r5h in;"r&!i"n &b"u! !he e;;e5!s ";

    ni5"!ine hidden ;r" !he 7ub'i5$

    The tobacco company does absolutely everything in their power to keep the public fromknowing about the health effects of nicotine. n general terms, the film states that the seven

    largest companies spend 9'' million per year in outside legal council, hundreds of thousands

    of people are dying from illnesses related to their product and they have never lost a lawsuit: t

    a detailed level, their actions against Wigand display their voracity. To summari+e, they fired

    him as soon as he disagreed with them, threatened him and his family to get him to not leak

    information and filed a gag order to stop him from talking to the media. They took a firm stance

    on what they would tell the public, which was nothing. Their sole interest was to protect profits.

    2) 1i)&nds di'e& re'&!ed !" be5"in) & 3his!'eb'"3er "n !he !"b&55" indus!r#s

    n"ndis5'"sure "; in;"r&!i"n$

    Wigand%s decision to become the whistleblower to the tobacco industry was portrayed as a verydifficult decision with high costs either way. f he did not do the interview on ' (inutes, hewas not being true to himself. efore rown & Williamson, he worked for health companies. twas clear that he had an internal struggle with keeping information he knew ultimately hurtpeople. f he did the interview, he would be sub1ect to intense public scrutiny, eposed topotential for physical harm and his personal relationships would be stressed. n the film, Wiganddecided to do the interview and become a whistleblower. rown & Williamson created a publicimage assassination campaign to discredit everything he said and his wife filed for divorce. nthe end, the interview ran and informed millions of people. This is in line with how the dilemma

    should have been resolved. Wigand made the right decision. The personal sacrifice he made isenormous. espite this resolution being ethically correct, it is ;uestionable that many peoplewould do the same. n fact, there must be hundreds of others working in tobacco companiesaround the same time who had access to the same information. 0bviously the tobaccocompany%s unethical attacks on Wigand and his family were the biggest problem with theresolution. nd, they were also perhaps the biggest deterrent to other potential whistleblowers.

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    #$ #orporation%s only choice to maintain the integrity of ' (inuteswas to prove them wrongand air it.This situation should have been resolved without such aggressive intervention from ergman.#$ #orporation should not have blocked the show in the first place. They have an ethicalobligation to support the shows mission, freedom of speech and make information public when

    it could help people make better choices.

    %eh&8i"rs "; !he 5h&r&5!er:

    Dr$ 1i)&nd

    Res7"nsibi'i!#-ccountability, self-control, the pursuit of ecellence, and considering conse;uences of our actions prior to making them, responsible to

    the family matters regarding medical coverage, cars, house.

    F&irness-5esponsible as a 1ournalist whatever he shows in the ' minutes video try as

    much as possible deliver the truth. $o the public aware about that.

    E"!i"n&' >/asily attached to the people for eample providing special security to r.Wigand

    family. $ome time shows angry to the politics in #$ news.

    Ris6 -5isk taking attitude is there in him the kind of risks he is taking to get the story published

    in 3> Times at the end.

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    C"n5'usi"n

    This film and eercise made me think about the power of large corporations, the responsibility

    that power implies and the responsibility of media as a corporate watchdog. t seems obvious

    that large corporations have a tendency to ignore the negative effects of their actions in favor of

    profit. t also made me think about media%s role in business. think it should be 1ust as portrayed

    in this film. ergman uncompromisingly pursued the truth, using a very credible source. Too

    often today, media is spoon feed by corporations. (edia has a responsibility to ob1ectivity that

    can be important in keeping businesses honest. ut, it%s really up to media to maintain that

    ob1ectivity.