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Psychology as Science
Science• Empiricism• Testable/Falsifiable• Objectivity• Challenges Existing
Beliefs• Shared Methods
“Pop-psych”• Untestable• Simplistic• Confirms existing
beliefs• $$$$
The Five Steps of the Scientific Method
Developing a hypothesisDeveloping a hypothesis
Performing a controlled testPerforming a controlled test
Gathering objective dataGathering objective data
Analyzing the resultsAnalyzing the results
Publishing, criticizing, and Publishing, criticizing, and replicating the resultsreplicating the results
Critical Thinking Skills
• Ask questions• Examine the evidence• Look for Bias• Consider alternate
explanations• Tolerate uncertainty*
Chapter 1Chapter 1
Mind, Behavior, Mind, Behavior, and Scienceand Science
This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or part, of any images; any rental, lease, or lending of the program. ISBN: 0-205-37181-7
True or False?
• Your brain makes a painkiller similar Your brain makes a painkiller similar to herointo heroin
• True: Naturally produced chemicals True: Naturally produced chemicals called called endorphinsendorphins are closely related are closely related to herointo heroin
• Many things that happen to us leave Many things that happen to us leave no record in memoryno record in memory
True or False?True or False?
• True: Most of the information around True: Most of the information around us never reaches memory, and what us never reaches memory, and what does reach memory often gets does reach memory often gets distorteddistorted
• You are born with all the brain cells You are born with all the brain cells you will ever haveyou will ever have
True or False?True or False?
• False: Recent research shows that False: Recent research shows that some parts of the brain continue some parts of the brain continue producing new cells throughout lifeproducing new cells throughout life
• The most common form of mental The most common form of mental disorder occurs in 30% of the disorder occurs in 30% of the populationpopulation
True or False?True or False?
• True: Depression, the single most True: Depression, the single most common disorder, may affect up to a common disorder, may affect up to a third of the population at some point third of the population at some point in their livesin their lives
Seven Modern Perspectives of PsychologySeven Modern Perspectives of Psychology
BiologicalBiological
EvolutionaryEvolutionary
PsychodynamicPsychodynamic
BehavioralBehavioral
CognitiveCognitive
HumanisticHumanistic
SocioculturalSociocultural
What Do Psychologists Do?
Psychology is a broad field with many specialties, grouped
in two major categories: experimental psychology and
applied psychology
Experimental Psychologists
What Do Psychologists Do?
• Conduct most research across psychological spectrum
• Often teach at college or university
• May work in private industry or for the government
Applied Psychologists
ClinicalClinical CounselingCounseling
EngineeringEngineering
RehabilitationRehabilitation
I/OI/O
SchoolSchool
What Do Psychologists Do?
• Use knowledge developed by experimental psychologists to solve human problems
Psychologists in Other Settings
• Sports• Consumer Issues• Advertising• Organizational
Problems• Environmental Issues
• Public policy• Opinion polls• Military training• Animal behavior• Legal Issues
Psychology’s History
1. Wilhelm Wundt• First Laboratory 1879• Productive
Researcher• Structuralism• Introspection
William James
• “father of American psychology”
• Principles of Psychology (1890)
• Functionalism
Extreme Environmentalism
• “Give me a dozen healthy infants, well-formed, and my own special world to bring them up in, and I’ll guarantee to take any one at random and train him to be any type of specialist I might select - doctor, lawyer, artist, merchant-chief, and yes, beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.”– John Broadus Watson, 1928
3. John Watson
• Upstart, disagreed with research on “mind”
• Behaviorism• Observable,
objectivity• Little Albert
4. Sigmund Freud
• Psychoanalysis• Psychosexual• Pessimistic• Unconscious• Sex/Anxiety
Final Figure
5. Carl Rogers• Humanist• Optimistic• Self actualization