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Psychology 100:12 Chapter 5 Sensation & Perception Part V

Psychology 100:12 Chapter 5 Sensation & Perception Part V

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Page 1: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Psychology 100:12

Chapter 5

Sensation &

Perception

Part V

Page 2: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Outline• Pattern recognition• Attention

> Bottleneck theories

> Capacity theories

> Cells phones and driving

Study Question:

• Why might a proponent of Kahneman’s attention theory feel that driving a car while talking on a cell phone is a bad idea?

Page 3: Psychology 100:12 Chapter 5 Sensation & Perception Part V

PerceptionFeature

detectors Perception

– Visual Illusions, attempt II.>Fraser Illusion>Lines>Perspective>Stereokinetic object

– Auditory Illusions> Never ending auditory staircase

Shepard Illusion

Page 4: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Perception• Other evidence for feature theory:

Stabilized retinal images.• Physiological nystagmus

PerceptionFeature

detectors Perception

Page 5: Psychology 100:12 Chapter 5 Sensation & Perception Part V

d

a

b

c

Perception• Problems with Feature theory

– How features go together are as important as the features themselves.

PerceptionPerceptionFeature

detectors Perception

Page 6: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Perception• Structural Theories

– Like feature theories, except that they also consider the structure of the features (i.e., How they go together.

– Biederman’s Theory of 3-d object recognition.>Geons: 3-D ‘volume’ features

PerceptionPerceptionFeature

detectors Perception

Page 7: Psychology 100:12 Chapter 5 Sensation & Perception Part V

-> Eliminating information about the relationship between geons should be detrimental to pattern recognition.

E.g.,

PerceptionPerceptionFeature

detectors Perception

Page 8: Psychology 100:12 Chapter 5 Sensation & Perception Part V

-> What are these objects?

Recognition accuracy

70 %50 % 100 %

PerceptionPerceptionFeature

detectors Perception

Page 9: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Perception• The word superiority effect

PerceptionPerceptionFeature

detectors Perception

Page 10: Psychology 100:12 Chapter 5 Sensation & Perception Part V

R A I D

Page 11: Psychology 100:12 Chapter 5 Sensation & Perception Part V

XXX X

Page 12: Psychology 100:12 Chapter 5 Sensation & Perception Part V
Page 13: Psychology 100:12 Chapter 5 Sensation & Perception Part V

D

Page 14: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Perception• The word superiority effect

D

XX X X

_ _ _ D

W O R D

XX X X

_ _ _ D

R U E D

XX X X

_ _ _ D

-> It is easier to identify a letter in the context of a word than by itself.

PerceptionPerceptionFeature

detectors Perception

Page 15: Psychology 100:12 Chapter 5 Sensation & Perception Part V

• The interactive - activation model: Bottom-up

PerceptionPerceptionFeature

detectors Perception

Page 16: Psychology 100:12 Chapter 5 Sensation & Perception Part V

PerceptionPerceptionFeature

detectors Perception

• The interactive - activation model: Top-down

Page 17: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Pattern Recognition

Hxw xbxux txix oxe, xhxcx hxs xvxrx oxhxr xextxr xixsxnx?Thxs oxe ix haxdex bexauxe exerx thxrd xetxer xs mxssxng.Herx evexy foxrth xettxr hxs bexn rexlacxd.This xentexce is xasy tx read xven txough xvery xifth xettex is goxe

Perception Perception

Page 18: Psychology 100:12 Chapter 5 Sensation & Perception Part V

• Dichotic listening § Shadowing

Doughnuts TV

Pork rindsFootball

Cheap meatBeer

WorkDieting

Romantic moviesLiterature

OperaBallet

Doughnuts ,TV, Pork rinds, Football, Cheap meat, Beer ...

PerceptionPerceptionFeature

detectors Attention

Page 19: Psychology 100:12 Chapter 5 Sensation & Perception Part V

174

683

1 7 4 6 8 3

Attention• Bottleneck theories: Early selection

– The bottleneck metaphor>Cherry (1953): What do we perceive in

the unattended ear? Physical characteristics Not meaning Where’s the unattended message?

>Broadbent’s all-or-nothing filter

Page 20: Psychology 100:12 Chapter 5 Sensation & Perception Part V

TableHorseChairDeskPaperHouse

TreeRock

HomerBarnStreet

Table, horse, chair, ..Homer...

• Problems with the all-or-nothing filter

– Moray’s (1959) experiment

Attention

Page 21: Psychology 100:12 Chapter 5 Sensation & Perception Part V

• Treisman’s experiment

I saw the girl song was wishing

Hand me that bird jumping in the street

I saw the girl jumping inthe...

Attention

Page 22: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Capacity theories of attention

• Different tasks require different amounts of mental effort

§ i.e., Automatic vs. Controlled processing

e.g.1, Attentional resources and Driving

e.g.2, Automaticity and word recognition

The Stroop Effect

Attention

Page 23: Psychology 100:12 Chapter 5 Sensation & Perception Part V

PURPLE

BLUEYELLOWPURPLEGREENBLACK

ORANGEGREEN

REDYELLOW

BLUEGREEN

Page 24: Psychology 100:12 Chapter 5 Sensation & Perception Part V

BLUE

YELLOWPURPLEGREENBLACK

ORANGEGREEN

REDYELLOW

BLUEGREENPURPLE

Page 25: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Capacity theories of attention

• Kahneman’s Model

§ Limited resources to allocate to different tasks

§ Spreading attention out over multiple tasks results in performance decrements

e.g., Mowbray’s (1953) experiment

- Trying to copy notes and listening to a lecture

Attention

Page 26: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Resolving the locus of the bottleneck

• Johnston & Heinz’s (1978) multimode theory- Measured the amount of resources required to shadow using a dual task

procedure.

- Participants shadowed on either the basis of pitch (early) or semantic category (late)

- Viewed a computer monitor and had to hit a button quickly whenever a dot appeared on the screen (detection).

• Results

Attention

No list 1 list 2 lists 2 lists (pitch) (semantic)

Detection time 310 ms 370 ms 433 ms 482 msShadowing errors n/a 1.4% 5.3% 20.5%

Page 27: Psychology 100:12 Chapter 5 Sensation & Perception Part V

• Johnston & Heinz’s (1978) multimode theory- Measured the amount of resources required to shadow using a dual task

procedure.

- Participants shadowed on either the basis of pitch (early) or semantic category (late)

- Viewed a computer monitor and had to hit a button quickly whenever a dot appeared on the screen (detection).

• Results

Attention

No list 1 list 2 lists 2 lists (pitch) (semantic)

Detection time 310 ms 370 ms 433 ms 482 msShadowing errors n/a 1.4% 5.3% 20.5%

Page 28: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Attention• The cell phone diversion

– Strayer’s Research> Used a driving simulator

Single vs. dual task Hands free vs. hand held

• No difference

> Can drivers recognize objects that they have fixated on? Recognition accuracy for fixated objects about half when

conversing• Even when fixation duration is equated performance was far

worse

> The inattentional blindness hypothesis Cell-phone conversation disrupts performance by diverting

attention from the external environment associated with the driving task to the cellphone converstation.

Demo

Attention

Page 29: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Attention• The cell phone diversion

– Strayer’s Research> What about strategic reallocation?

There are important and unimportant objects

> Two-Alternative forced choice recognition Drivers rated the importance of the items.

> Performance was significantly poorer in the dual task. even when fixation duration is controlled. Absolutely no effect of the importance of the object on the

inattentional blindness effect.

Attention

Page 30: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Attention• The cell phone diversion

– Strayer’s Research>Conversing on the phone vs. with a passenger

>Instructed to drive 8 miles down a freeway and exit at a truck stop.

Only 12% of drivers with a passenger missed the exit. About 50% talking on a cell phone missed the exit

• The passengers assisted the drivers

Attention

Page 31: Psychology 100:12 Chapter 5 Sensation & Perception Part V

Attention• The cell phone diversion

– Strayer’s Research>Conversing and driving vs. drinking and driving

Car-tailing paradigm Compared .08% alcohol intoxication with hands held

and hands free.• No differences were observed between the cell

phone conditions• Both Alcohol and phone groups showed impaired

driving• 4 of the cell phones talkers rear-ended the pace

car (none of the drinkers had a collision)

Attention