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94.5 WPST Trenton, New Jersey Spring 2012 Market Report NASSAU

PST Media Kit 2012

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Page 1: PST Media Kit 2012

94.5 WPSTTrenton, New Jersey

Spring 2012 Market ReportNASSAU

Page 2: PST Media Kit 2012

Page 2NASSAU

WPST 94.5 FM#1 For Variety

►WPST 94.5 FM▲ 50,000 Watt Class B FM

• Home Market Trenton, NJ● Mercer County, NJ

• Covers Philadelphia and Trenton

▲ Total Weekly 12+ Audience 741,600*▲ Hot Adult Contemporary Music

• Target age 25 to 49▲ Full Promotional Staff

• Big Events

• Daily Promotion On Line & On Air* Arbitron NRD Spring/Fall 2011

Philadelphia, PA Arbitron Metro

Trenton, NJ Arbitron Metro

Page 3: PST Media Kit 2012

Page 3NASSAU

►93.3% of People Over Age 12 Listen to Radio in a average day!

▲ 96.4% of Women Age 25 to 54 listen daily▲ 34.4% of Women Age 25 to 54 in Mercer County listen to WPST

▲1 out 3 Women in Trenton listen to WPST

Mercer CountyMarket Info

Spring 2012

SOURCE: Arbitron 2012Trenton, NJRadio Cume Mid to MidPST Women Cume RatingMon-Sun 6A-12 Mid

Page 4: PST Media Kit 2012

Page 4NASSAU

WPST Live and

Local!

►WPST’s Advantage Local People Local Radio

Requests, Traffic, Weather, Celebrity News and MORE!● Chris and the Crew Mornings 5:30 a.m. to 10 a.m.

◥ Chris Rollins, Tiffany, Dave McKay and Wendy McClure● Tony Ryan Mid-Day 10 a.m. to 3 p.m.● Matt Sneed Afternoons 3 p.m. to 7 p.m.● Shinn Evenings 9 p.m. to 12 p.m.

Page 5: PST Media Kit 2012

Page 5NASSAU

WPST Age 18 to 49Metro Spring 2012

► STRONG 18 to 49 showing in the Trenton Metro▲WPST is #1 Adults, Men and Women

Page 6: PST Media Kit 2012

Page 6NASSAU

WPST Age 18-34

Metro Spring 2012

► WPST Ranks #1 Persons and Women 18 to 34▲#2 ranking Men 18 to 34 – beating the all Sports station

Page 7: PST Media Kit 2012

Page 7NASSAU

WPST Age 25-54

Metro Spring 2012

► #1 Women 25 to 54 in the Trenton Metro▲WPST a close #2 Persons 25 to 54 and #2 Men 25 to 54