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Intern Manual done as part of the Internship Project during my summer at Proxibid in Omaha, NE.

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Page 1: Proxibid Intern Manual

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Hellomy name is

Marketing & Design Intern

ProxibidIntern

Manual

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Page 3: Proxibid Intern Manual

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PROXIBID INTERN MANUALMARKETING & DESIGN INTERN

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TABLE OF CONTENTSWelcome to ProxibidIntroduction to Proxibid ...................................................................................... 8Leadership .......................................................................................................... 8Map of the Office ............................................................................................... 10Overview of “Proxi-Lingo” ................................................................................ 12

Divvy ...............................................................................................................................12APN ................................................................................................................................13MarketGuard .................................................................................................................13Roar @ 4 ........................................................................................................................14

Internship Project ............................................................................................. 15

Getting StartedOverview of Websites Used .............................................................................. 18

Jira .................................................................................................................................18ADP ................................................................................................................................21Bronto ............................................................................................................................21Salesforce ......................................................................................................................23Proxibid Admin ..............................................................................................................23

Overview of Programs Used ............................................................................. 24Fireworks ......................................................................................................................24Dreamweaver ................................................................................................................24Photoshop .....................................................................................................................24Filezilla ..........................................................................................................................25

Overview of Advertising .................................................................................... 26Overview of Email Marketing ........................................................................... 30

Getting to WorkCommon Tasks ................................................................................................. 32

Creating a new advertisement .....................................................................................32Uploading to the Proxibid Admin ..................................................................................37Creating a new email blast ...........................................................................................42Putting email blasts into Bronto ..................................................................................49Uploading a new contact list to Bronto ........................................................................55

Do It Yourself

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WELCOME TO PROXIBID

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Introduction to ProxibidBringing together 3,000 auctioneers, asset owners and consignors with buyers from 190 countries.

Farmers, fashionistas, construction contractors, art lovers, car junkies and collectors of just about everything buy on Proxibid. And every month, more are joining the Marketplace—nearly 10,000 new buyers create a Proxibid account each month.

And here’s the really cool part. Buyers can purchase in four different ways on Proxibid: instant purchase, make offer, timed auction or live auction. So at Proxibid you can buy what you want, how you want, when you want.

The Proxibid Marketplace is backed by the industry’s most sophisticated fraud prevention tools—a hybrid of proprietary technology, manual processes and third-party partnerships—all with the goal to ensure buyers and sellers are who they say they are and do what they say they are going to do. Proxibid is 100 percent PCI compliant. Combine that with our enterprise-level technology and infrastructure that boasts a 99.9+% uptime, and buyers and sellers can trans-act with confidence in our Marketplace.

And we are perhaps most proud of our Nebraska heritage—Proxibid is a thriving company that got its start in the Silicon Prairie. We will always remain committed to the community that has helped shape what we have become.

Proxibid’s headquarters are in Omaha, Nebraska. We also have offices in New York, to better serve our fine art Marketplace, The Finest, and in Essex, UK, to better serve our UK and Euro-pean buyers and sellers.

So that’s our story. We think it is pretty cool. We hope you do too.

LeadershipRyan DownsPresident and CEO

Jason Nielsen Senior Vice President of Operations

Tim Kryszak Senior Vice President of Marketing

Gregory NicholsSenior Vice President and Chief Technology Officer

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Joe PetsickVice President of Business Development

Christine TjelmelandVice President of Finance and Administration

Bob BurnettSenior Vice President, Reverse Logistics

Bruce HobermanChairman of the Board

Marketing and Communications COMMUNICATIONSDana KaufmanCommunications Director

MEDIAJessica PolmanteerMedia Director

MARKETINGEmilie Wells Director of Marketing

Alyssa StoltLead Production Designer

Mike HixProduction Designer

Steve NielsenAnalyst and Project Manager

Paige StarkVideo Producer and Editor

Shannon WallWeb Designer

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Map of the Office

HR & FINANCE

BOARDROOM

OPS ROOM

IT

IT CLOSET

SUPPORT

SUPPORT

AMs

AMs

AMs

SALESSALES

SALES

SALES

COMPANY KITCHENMENS RESTROOM WOMENS RESTROOM

WOMENS RESTROOM

MENS RESTROOM

LOBBY

LOGISTICS

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IT

IT

IT IT

ANALYTICS

EXECS

EXECS

ANALYTICS

MARKETING

MARKETING

MARKETINGM

ARKE

TING

PRODUCT

RISK RISK

PROD

UCT

DIVVY DIVVY

ADVERTISING

MARKETING

QA QA

BREAKROOM APNMARKETING CLOSETKUUZWA

PRODAL

PATIO

SOFT

WAR

E

VENDIDOS

VENDUS

VERKAULT

CUSTOMEREXPERIENCE

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Overview of “Proxi-Lingo”Divvy

In 2014, Proxibid acquired a company in South Sioux City called Dakota PC Warehouse, which is now known as “Divvy”. Divvy is Proxibid’s elec-tronics division and their employees are now part of the Proxibid family. It is a wholly owned subsid-iary of Proxibid.

Divvy’s focus is selling recertified factory electronics. When a customer returns a purchase, Divvy puts the product through a refurbishment and restore process. If there is a defect, it is fixed. If it has physical defects, it is thoroughly cleaned and inspected. Divvy tests the item, repackages it, and then resells it to consumers through their own website or through another platform, like eBay. In fact, Divvy is the #1 seller of audio electronics on eBay.

Before the item can be resold, it is certified by the manufacturer’s quality control team. The products that Divvy sells are brand new or better, because it has been through a manufacturer certification for the second time.

This process is known as “reverse logistics.” Divvy is unique in the reverse logistics industry because Divvy can perform all processes in-house. In addition, they are differentiated by their dedication to ethical reselling.

Divvy’s electronics sell for less than market price, allowing customers to score incredible deals on TVs, laptops, digital cameras, sound equipment, and much more.

Katie Pavel is the Business Development Executive for Divvy, and works out of Proxibid’s Oma-ha office. You will interact with her if you complete tasks for Divvy.

Go more information, visit shopdivvy.com.

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APNFounded in 2010, APN was created with online sellers in mind. Our sophis-ticated and user-friendly solution is designed to make payment processing easier and more efficient than ever before.

Clients will never need to spend countless hours following an event inputting credit card num-bers because our PCI-compliant solution offers secure processing completed in a few simple clicks. APN can consolidate credit cards from phone bidders, swiped on-site, hand keyed or via Proxibid into a single system. Cloud design allows users to log in from anywhere and com-plete transactions.

Auction Payment Network is a wholly owned subsidiary of Proxibid, Inc., the most trusted on-line Marketplace for buying and selling highly valued items.

MarketGuardAll sales events on Proxibid are moni-tored by MarketGuard, our proprietary, bank-quality risk assessment software. Before any user can complete a buying action in a particular sale, that buyer’s information is run through a series of algorithms and must pass various checkpoints. Marketguard uses the

data entered in the buyer’s account and other third-party information to determine if the buyer will be a reliable customer. Buyers can only participate in a sale if they pass the MarketGuard test. And if a certain sales event warrants it, sellers can require additional information to en-sure buyers are vetted more aggressively. It all happens instantly, behind-the-scenes, giving buyers a hassle-free shopping experience.

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Roar @ 4Roar is a weekly Proxibid tradition that brings everyone away from their desks every Wednes-day at 4pm. Typically, it features food and beer.

During your last week of the summer internship, the interns are responsible for planning a ROAR. The budget is typically around $250.

Past intern groups have created the following:

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Internship ProjectDuring your summer internship, you will create and present an intern project to the Marketing team. Additionally, Human Resources may set up an intern project presentation to the execu-tive team and other intern supervisors.

Past intern project presentations have included:• Creation of intern manuals• Summary presentation of the tasks completed across the summer• Implementation of a new program or plan

◊ Ex: implementation of a social media strategy

Ask around for more ideas! The intern project is a fairly new concept, and there’s plenty of room to be creative.

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GETTING STARTED

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Overview of Websites UsedJiraJIRA is a workflow system that Proxibid uses to track tasks. Each task is called a “ticket,” which is “reported” by any Proxibid employee. Typically, your supervisor will be creating and assigning tickets for you. You will also be responsible for creating tickets when you need as-sistance from another member of the department or other Proxibid employees.

Access:Jira.proxibid.comUsername and password matches your computer access

How to Create a Ticket:1. Click “Create.”2. Click “Help Desk” then “Marketing” - if you need assistance from IT or another depart-

ment, change the “Issue Type”. 3. Write a brief summary of the task.

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4. Make the description as detailed as possible.

5. Attach a file if necessary.

6. Select a due date. Recommended: at least two days in advance.

7. The priority will typically always be “P3.” If it is a serious task that is affecting custom-er’s ability to conduct business, it will be a P2 or P1. If you are unsure, ask your supvi-sor.

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8. You can also tag people in the comment section by typing a “@Firstinitial lastname” if you need their attention on the ticket.

9. Note: you are not able to close any tickets, so you will have a tag a supervisor in a com-ment and ask them to close the ticket when you have completed the task.

Editing and Completing a Ticket:1. You can click “Edit” to change the ticket and/or attach a file after it has been created.

2. You can comment and tag with questions or updates

3. When you have completed the ticket, simply hit “Request Review” and your ticket will be in review with whoever assigned it to you.

4. If your project requires review from someone other than the person that reported the issue, use the “Creative Reviewer” box(es).

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ADPADP is for clocking in and out at the beginning and end of the day. It can also be used to view your paystubs, tax information, and any other administrative or housekeeping data.

BrontoBronto is the email marketing software used at Proxibid. It is used to send out all Proxibid email blasts and is used to track clicks and views.

Access:www.bronto.com Ask the Marketing Department for your login.

Once logged in:

1. At the top of the site, you will see a drop-drown box that says “Select a Sub-Account:” – search through the drop-down and find “Proxibid”.

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2. Click “Messages” and in the drop-down that appears, click “Messages”.

3. Here, you can see all of the recent messages that have been sent out.

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View the “Getting to Work” section of the manual for more information on sending email blasts.

Helpful Hints:When you click on an email that has been sent out, you will see these stats:

1. SENT - the amount of emails that were sent the e-blast2. DELIVERY RATE - the amount of sucessfully delivered emails3. OPEN RATE - the amount of people that open the email4. CLICK RATE - the amount of people that click on any part of the email

SalesforceSalesforce is a multi-dimensional software with many different uses. From the Production Designer to the Account Manager, almost everyone at Proxibid uses it in some capacity. For this internship, it is used to view advertising reservations created by the Account Manager. An Account Manager will reserve advertisement for all the various auctions that occur on Proxi-bid and it is the responsibility of the Production Designers and Marketing and Design Intern to create the advertisement or include them in the email blasts.

For more on Salesforce, go to “Creating a new advertisement” in the “Getting to Work” sec-tion.

Proxibid AdminThe Admin controls many of the elements of the Proxibid site. For this internship, it is used to upload advertising to be shown on the site.

The admin can be accessed at this address: https://admin.proxibid.com/asp/proxiadmin/AdminLogin.asp

Use Firefox when using the Admin, because Firefox is more compatible than other browsers.

For more on the Proxibid Admin, go to “Uploading to the Admin” in the next section.

1 2 3 4

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Overview of Programs UsedAll the programs listed below, beside Filezilla, are Adobe programs that you should already be very familiar with before beginning this internship. We have not included in-depth instructions of the programs. We have included how they are used within this internship.

If you do have questions regarding any programs, direct them at anyone in the Marketing De-partment, specifically the Production Designers or Web Designer.

FireworksFireworks provides web designers with a lightweight, effective means of creating graphics for their webpages without getting deep into code or lost amid multiple color palettes, and smoothly integrates with Photoshop, Illustrator, and Dreamweaver (Adobe.com).

For this internship, Fireworks is used to design:• all ads for the website• custom ads in e-blasts• miscellaneous ads

The program works very similarly to other Adobe programs, so it should be easy to learn.

DreamweaverDreamweaver is Adobe’s coding program. Even if you are unfamiliar with coding, it is very easy to use.

For this internship, Dreamweaver it used to create:• all our email blasts• custom email blasts

PhotoshopPhotoshop is Adobe’s image editing program. It will be minimally used during this internship.

For this internship, Photoshop is used to:• resize images

◊ specifically when creating the Welcome (New Buyer Newsletter) email each week

• retouch images

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FilezillaFilezilla is used to house all the images for the email blasts.

Open Filezilla - go to: File - Site Manager.

If it is your first time logging into Filezilla, use the credentials provided to you.

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On the right, you will see the storage within Filezilla. On the left is the storage in the Market-ing Drive

When creating email blast - once you have finished saving all the photos onto the Marketing Drive, you will drag them into Filezilla into the new folder you create.

For more information on this process, go the next section on “Creating an Email Blast”.

Overview of Advertising For our reference, advertising in this intership refers to the advertising that is done on behalf of Proxibid clients (i.e. slider ads, etc) and not third party advertisements.

Here are the different types of advertising that you may create during the internship:• Homepage Slider• Category Slider• Homepage Feature Event Banner• Category Feature Event Banner• Category Tower

Marketing Drive Filezilla Storage

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Here are examples:

Homepage Slider

Category Slider

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Homepage Feature Event Banner

Category Feature Event Banner

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Tower Ad

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Overview of Email MarketingEmails are a very important element to the marketing at Proxibid and an important element of this internship. There is a dedicated email blast for almost every category of auction, as well as a all category and welcome (new buyer newsletter) email that go out each week.

Here is the schedule for the email blasts:

It will be up to the Lead Production Designer to assign you specific email blasts during the internship period.

Additionally, there will be times that custom email blast will be reserved by Account Manag-er for more high profile clients. Unless you are specifically asked to do them, the Production Designers will create them.

For more information on email blasts, view “Creating an Email Blast” in the next section.

Monday Tuesday Wednesday ThursdayIndustrial

Collector Car

Antiques

Vehicles

Heavy Equipment

All Category

New Buyer

Firearms

Coins

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GETTING TO WORK

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Common TasksCreating a new advertisementNew advertisement for auctions on the website are reserved by the Account Managers in Salesforce - you will also recieve an email every time a new ad is reserved.

There are a few different types of advertisements that can be booked: sliders: homepage and category, feature event banners: homepage and category, and towers. For more information about all the different types of advertisments, read the overview on advertising in the previous section.

To begin, login in to Salesforce, go to Console then chose Advertising from the drop-down menu.

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You will want to look at all of the following options from the drop-down menu:

For example purposes, since the process is very similar for all the different types of advertise-ments, we will create a category slider ad.

Click on Category Slider from the drop-down menu.For more information on an individual reservation, click on the numbers to the left of the Ac-count name, under “Advertising”.

12345

678

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All of this information is everything you will need.

Go the Marketing Drive on your computer, following this path:Computer - Marketing Drive - Jobs - 005_New Sliders - Superman Sliders

Now you will see folders for all the categories of slider for the website, as well as one folder dedicated to all the homepage sliders.

Dates of BlastCategory TypeAuction Date

Auction LinksAccount Manager

Images to be used in the advertisment

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You will notice a template for the category sliders - CategorySliderTemplate740x320.fwUse this for all the category sliders you create.

Open the template file in Fireworks .

For the name on the slider, you will generally use the individual auction that auction company has put on the website. If that does not work, you want to put something that describes the auction. Additionally, put the date, time and location of the auction under the title.

The design of the slider is up to your discretion. If there are images attached to the Salesforce reservation, you will always want to use those. If there are not images attached, go the auction from the link the reservation and use photos from the lots in the auction. It is generally best to sort “High to Low” in the auction and use photos of the highest priced items.

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Tips:• Put the logo of the auction company.

◊ If there is no logo or the logo will not work, write out the name of the company.• There is no need to recreate the wheel - if a slider for the auction company has been

done before, you can use that previous one as a style base and just update photos and all the text to reflect the new auction.

• If you need to fill place, you can add text, such as:◊ types of items in the auction◊ any important or unique information regarding the auction

• Save the advertisement as a .JPG when you are done.

Once the advertisement is finished, you need to email it to the Account Manager for approval.

Once you have received approval from the Account Manager, you can upload it to the Proxibid Admin.

For advertisements, such as feature event banners and towers ad, those can be located by following this path:

Computer - Marketing Drive - Clients Locate the respective client, and save the ad in that folder.

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Feature event banner (or ALIs) are a lot more frequent than the tower ads.

Category ALI is called “!ALItemplate_cat.fw”Homepage ALI is called “!ALItemplate_med.fw”

If there is a folder for that company and the advertisement type you are working on has been done before, it is easiest to save as a new version of the old file.

If there is no folder for the company, create a new one with the auction company name and save everything in that folder.

Uploading to the Proxibid AdminOnce you have finished creating an advertisement, sent it to the Account Manager and re-ceived approval, it is time to upload it to the website. For example purposes, we will upload a homepage slider.

1. Using FIREFOX, go to: https://admin.proxibid.com/asp/proxiadmin/AdminLogin.asp 2. Login with the credentials provided to you.3. Once you’re logged in, on the left side menu under “Marketing” click “Announce-

ments”. This is where you upload all advertising.

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4. Look on Salesforce to find the run time for the advertisement. 5. Put those dates in the “Show On” (start date) and the “Show Through” (end date).6. Under “Audience” check “Home” (since we are doing a homepage slider).7. Scroll down to “Date to Announcement” and put the start date of the advertisement.8. For the title box, put the name of the auction company and what type of advertisement

this is (Example: Deanco HOME).9. The box below is where you will upload the advertisement – click you cursor inside the

text box.10. Click the last button in the second row.

11. A small window with appear, click the “Upload” tab.

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12. Click “Browse” and find the advertisement on the Marketing Drive. Select it.13. Click “Send it to the Server” and wait until you know it was successfully uploading and

click “OK”.14. You will now see the advertisement in the box. You need to the link to the auction on

the advertisement – click on the advertisement so it is selected.15. Click the globe and hyperlink button.

16. Copy the link to the appropriate auction and paste it to the URL box.

SELECTED

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17. Click “OK”.18. That first time the URL is inputed the image will turn gray, which mean the link is not

yet linked properly.19. Exit out of the the link window and do it again.

20. Open the link window, you will see now in the URL box has “javascript:void...” - select all that and paste the auction link again and click “OK”.

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21. When the advertisement turns BLUE the link is successful.

22. At the bottom of the page, click “Save”.23. If you are needing to change or upload something on the site right then, also click

“Clear Cache” and it will immediately be applied to the website.

Understanding the other elements of the admin:• Audience

◊ Home – Homepage slider◊ Home Auction List – Homepage Feature Event Banner◊ Iron – Iron Feature Event Banner◊ Category Auction List – Category Feature Event Banner

• Categories◊ If you have created an advertisement for a specific category page (category slid-

er or category feature event banner), select the appropriate box or boxes here.

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Creating a new email blastBefore you start a new email blast, please see the “Overview of Email Marketing” in the pre-vious section. Now that you are beginning to understand everything about email marketing at Proxibid, you can begin creating them yourself.

Here is an example of the process of creating an email from start to finish and all the import-ant steps to remember. For this example, we will be doing the Vehicles, Marine, and Aviation Email Blast, which goes out on Monday.

First, go to the Marketing Drive on your computer, following this path: Proxibid Core – Core Promotional – Email. You will see all the different categories separated into folders. You will take direction from the Production Designers, as for what emails you will be assigned to do.

1. Find the correct folder: _vehicles 2. Scroll to the end and create a new folder with the date the email will be sent out.3. Go to the previous weeks folder and copy the email and paste it into the folder you just

created.4. Create folder in that folder titled ‘images’ for a place to put all your images for that

email.5. Open up the email by right clicking, open with Dreamweaver.6. Go to Salesforce and locate all the reservations for this email.

◊ To get more information on each individual reservation, click on the numbers under “Advertising” to the left of “Account Name”.

◊ While looking at the reservations you will want to pay attention to the following: » The name of the auction company » The date of the auction (for Standard Spot, they are put in chronological

order) » The type of reservation – Top Billboard, Standard, Featured Item, Custom

Banner Ad » Link to the auction » Pictures attached or links to the lots the Account Manager would like to

be used (if there is neither, you may choose – it is best to choose items appropriate to the email blast and the higher prices items)

7. Look over the email and see all the different elements, you will see there are three dif-ferent parts – Custom Banner Ads, Top Billboard/Standard Spots, and Featured Items.

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Here are all the element of the email blast, labeled:

Custom Banner Ad

Top Billboard

Standard Spot

Featured Items

Custom Banner Ad

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8. Beginning from the top of the email: the Custom Banner Ad◊ These work very similar to any slider you would make for the website.◊ You can find a template for this in each category folder, save the new along with

in the rest of the email in the appropriate date.◊ You will notice in the Firework template that there are two panel for the ad, this

is for responsive design - when it is shrunk down or viewed on mobile the ad goes on top of each other, rather than side by side.

9. Top Billboard◊ This is just the first spot right under the custom banner ad.◊ This is be specifically reserved in Salesforce at “Top Billboard”.◊ If it is not reserved all spots should go in CHRONOLOGICAL ORDER.

10. Standard Spot◊ All standard spots should be ordered CHRONOLOGICALLY.◊ There should always be AT LEAST 4 standard spots (5 if you include the Top

Billboard) - if there are not that many reserved pick good auction at your own discretion, just make sure they are ones appropriate to the category email.

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◊ PHOTOS (for both standard spot & top billboard) » The Account Manager will attached photos to the reservation in Salesforce

or provide you with lots to be used. » If the Account Manager does not provide photos or lots, you may pick the

best ones at your discretion, it is generally best to chose the higher pric-esd items.

» In the COINS email folder there is a template for the size all top billboard and standard spot photos should be: “standard_lot_296x185.fw”.

» Copy the image you want to use and paste it into the Fireworks template - DO NOT SAVE THE IMAGE then put it in Fireworks - COPY & PASTE!

» Size the image down to the size of the template. TIP: in Fireworks you can only DOWNSIZE the size of an image, when you try to increase the size of an image that has previous be downsized, it will be blurry.

» Save the image according to the naming structure - continue it based on how many reservations there are (remember every email should have at least 5).

l1-1 l2-1

l1-2 l2-2

l1-3 l2-3

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◊ TEXT » the first line is the auction company name » the second line is the date, time and location » the third line is a short description of the auction - you can often use the

name of the auction on the website or the description they have listed◊ LINKS

» The custom banner ad will need a link added, which will a link to the auc-toin that is advertised.

» The photos for the top billlboard and standard spots need a link added to them as well, click on the each photo and link to the lot of that specific item or the auction itself.

» The first line of text, which has the name of the auction, will need a link - click in the line of text and paste the link in same way it was done for the photos.

Paste link here

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» The “View the Catalog” button is a link to the catalog of the auction, dou-ble lick on the button, paste the link in the same area as the photos. Addi-tionally you will have to find where the button is in the code and where the link is and paste the link there as well.

11. Featured Inventory◊ These are just one item and will link to the lot.◊ The template for these is in the same place as the standard spot in the COINS

folder called: “featured_lot_144x100.fw”.◊ Often these may not get reserved, if that is the case, you will have to pick items

to feature.◊ The text should be the title of the item’s lot.◊ Both the photo and the text next links attached follow the same process as the

standard spot photos.◊ When saving photos, they are called “lot-1, lot-2...”. The numbers go across.

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12. Filezilla◊ When all your photos are saved, you will need to put them into Filezilla.◊ For basics on Filezilla go to the previous section.◊ On the right, Filezilla side - find the “email folder”.

◊ Scroll past the images at the beginning and find the category folder for the email you are doing.

◊ In the folder, right click and click “create directory and enter it” and name it the current date.

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◊ A new folder will be created.◊ On the left, which is the Marketing Drive, navigate to your email folder and the

category you are working on, go to the current date and the image folder.◊ Drag the images from the left side into the new folder you just created.

Once all those steps are followed, the email should be done and ready to be put into Bronto.

Putting email blasts into BrontoIf you are reading this, it means you have finished your email blast (or at least, as far as you think) and you are ready for the next step. For example purposes, we will continue to use the Vehicles email blast.

To begin:1. Login into Bronto: www.bronto.com.2. At the top of the site you will see a drop-drown box that says “Select a Sub-Account:” –

search through the drop-down and find “Proxibid”.

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3. Click “Messages” and in the drop-down that appears, click “Messages”.

4. On the right side, click “Create New Message”.

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5. “Message Type” will appear, choose “Create Email Message”.6. Under “Message Name:” put the dates and which email blast it is (example: 7.6.15

Vehicles Blast).7. Under “Message Organization” – “Message Folder”, click the drop-down and chose

“Weekly Blasts”.8. Under “Email Message Type” chose “HTML (Code Editor)”.9. For subject, here is an example of what should be put: “Proxibid’s Featured Vehicles,

Marine & Aviation Auctions | July 6-23”.10. For “Header & Footer:” under the header drop-down chose the appropriate choice for

the email you are doing – under the footer drop-down choose “New Proxibid Footer”.11. Paste your code into box.12. Click “Save & Close” on the bottom right.

Once your email is in Bronto, you will need to send out a test email to the Marketing Depart-ment to look over for errors.

1. In the top left of the site, chose the “Test” box and click “Schedule”.

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2. For “From Name” put: Proxibid3. For “From Address” put: [email protected]. For “Reply –To Address put: [email protected]. UNCHECK “Enable Sender Authentication”6. For “Recipient Addresses” put your Proxibid email

7. Scroll to the bottom and click “Next”.8. Look over everything and the email and make sure it is correct and then click “Send

Delivery” .9. The test email will be sent to your Proxibid email – FORWARD that email to the Pro-

duction Designers, Communication Intern and Account Managers for all them to look over and check for errors.

10. If there are errors to your email, make the edits in Dreamweaver – you will need to re-paste you code into Bronto, go to your email in Bronto and click “Edit” in the top right and paste the code.

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Finally, your email is all done and you are ready to schedule it to be sent out1. Go to your email in Bronto.2. In the top left of the site, chose “Regular” box and click “Schedule”.3. For the from name, address and reply-to address put the same as the test email.4. UNCHECK “Enable Sender Authentication”.5. Scroll to the “Lists” box and find the appropriate email (for example, if you are doing

the Vehicles Email, you will want to choose “Vehicles, Marine & Aviation”).

6. Look below and find “Delivery Scheduling” check “Send at this time” choose the cur-rent date and 5:00 pm .

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7. Scroll to the bottom and click “Show Advanced Options”.

8. Find “Delivery Groups” box and find the correct email group (for example, if you are doing the Vehicles Email, you will want to choose “Vehicle, Collector Car & Marine Blasts 2015”).

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9. Scroll to the bottom and click “Next” in the bottom left.10. Look over everything and the email and make sure it is correct and then Click “Sched-

ule Delivery”.

Your email is now scheduled and ready to go out.

Uploading a new contact list to BrontoTo begin:

1. Login into Bronto: www.bronto.com.2. At the top of the site you will see a drop-drown box that says “Select a Sub-Account:” –

search through the drop-down and find “Proxibid”.

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3. Go to: Table - Manage.

4. Click “Import”.5. Check box “I agree to the Terms of Service above”.6. In the box “Where did you obtain these contacts” put “New Sign ups”.7. Click “Next”.8. Check “Import from a CSV file or files”.9. Click “Choose File” and located the correct file.10. Click “Next”.11. Check “Update exisiting contacts, Add new contacts”.12. Click “Next”.13. Check “Do not inform them” & “Do not send a message”.14. Click “Next”.15. Under “Mapped to” click on the drop-down menu and choose “Email Address (email)”.16. Click “Next”.

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17. Under “2. Do you want to add contacts to a new list?” check “Create New List:”

18. Internal name and external name will be the same, put “New Contacts_DATE” (Exam-ple: New Contacts_6.1.15).

19. Click “Next”.20. Click “Next” (do not remove any lists).21. Click “Next” (do not notify).22. Click “Finish”.

The contact list will import and you can select it when you go to schedule an email.

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DO IT YOURSELF

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USE THIS SECTION TO KEEP TRACK OF ALL THE THINGS YOU

DO OVER THE SUMMERIt is encouraged to add more sheets if you need them.

All that is asked of you is to put in new sheets for the next intern to come after you!

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INTERN MANUAL BYCarly Docter Communications Intern, 2015

Nathan MattMarketing & Design Intern, 2015