Proudly brought to you by

YES Dragons’ Den

How to Pitch your Business

Proudly brought to you by

An extremely concise presentation of an entrepreneur's idea, business model, company solution, marketing strategy, and competition delivered to potential investors. Should not last more than a few minutes, or the duration of an elevator ride.

Elevator Pitch

Proudly brought to you by

Check out the Criteria

• What is the marking schedule?

• Are some sections worth more?

• What is the purpose of this presentation?

• What is the time allocation ?

Proudly brought to you by

YES Dragons’ Den CriteriaPeople and Practice 10%

Marketing 10%

Production 10%

Finance 10%

Pitch 10%

Innovation 25%

Proudly brought to you by

Techniques, Style Diction• Thorough preparation beforehand.• Get their attention!• Clearly describe your product or service.• Mention your product within the first 30 seconds.• Introductions are fine but don’t make them too long.• Organise content into a logical sequence.• Select the main thing for each of the marking sections you

want the panel to know and make sure that point is clear.• Practise - practise - practise.• If there is too much information, prioritise into – Must know;

Should know; Nice to know.

Proudly brought to you by

Techniques, Style Diction

Make eye contact.Team conduct and presentation.Who is speaking about what?Diction - • Choice of words.• Expression.• Enthusiasm.• Business like – be professional.• Speed (not too fast – not too slow).

Proudly brought to you by

Techniques, Style DictionOpening 10 – 15%Body 65 – 75%Closing 10 – 15%

•End with a striking sentence to summarise. •Ask for what you want.•Thank the judges and audience for their attention.•Time yourself.•Throw away the script.

Proudly brought to you by

• What is your product or service?• Who is your market?• What is your revenue model?• Who is behind your company?• Who is your competition?• What is your competitive advantage?

Six questions your pitch should answer

Proudly brought to you by

What is your product or service?•Briefly and clearly describe what it is you sell. •Do not go into excruciating detail. •Prototypes are great! Who is your market?•Briefly discuss who you are selling the product or service to. •How large of a market do they represent?

How will you Attract them?•Explain your main marketing channels and why you chose them.•Any public relations plans or successes.

Proudly brought to you by

• What is your revenue model?Put simply, how do you expect to make money?

• Who is behind the company?"Bet on the jockey, not the horse" is a familiar saying among Investors. Tell them a little about you and your teams' background and achievements. If you have strong advisers, potential production partners, or retailers tell them who they are and what they are offering you.

Proudly brought to you by

Who is your competition?Don't have any? Think again. • Successful competition is an advantage - they are proof your business concept works.• What else could your customers spend their discretionary dollars on? What is your competitive advantage? What are the benefits of your product/service?Why does your company have an advantage over the competition? For example; Better distribution channel? Key partners? Better service? Proprietary technology? Improved features?

Proudly brought to you by

• A "hook" Open your pitch by getting the Investor's attention with a "hook."  A statement or question that piques their interest to want to hear more.

• Passion Investors expect energy and dedication from entrepreneurs.

• A request At the end of your pitch, you must ask for something.  Do you want their investment, a sale, sales leads, suppliers..

What your "Elevator Pitch" should contain

Proudly brought to you by