Prospecting for New Clients - Ideas from GalleryBoard Packaging

GalleryBoard Packaging 78708/216134 - 100% Recycled content fiberboard - Made in USA - Printed & Cut to Order - 400+ Ready-made styles

How to UseShowcase Packaging

to convert Leads

into Clients

10 Ideas

Would a Retail style Office Box filled with yummy (and maybe healthy) snacks get your attention round about 3pm? This company figures that not only would it get your attention, but it would dispose you favorably towards the giver....and pow! that’s the window of opportunity to book an appointment to further discuss services rendered. Featuring a 2-piece GalleryBoard gift box (item F-30) in Bare Value tan board, with a 2 color pantone-match screen print. Make sure you put Twizzlers in my box!


Idea #1Opening a Door

Idea #2If you have got it flaunt it. This company makes the best product in the category, hands down. But if a tree falls and no one hears..... does it matter? This manufacturer gets the product in the hands of the target buyer via a sample kit that shows off, but is polished and streamlined. This hinge lid GalleryBoard Packaging gift box (item E-16 R-12) is designed to be reusable, and features an eco-friendly PE foam insert to showcase the sample. Here the gift box is decorated in a pantone match flood with white reversed.


Subtle Sampling

Elevator speeches sometimes just cannot capture the robustness of a service. In the prospecting world, the elevator speech approach of a direct mail postcard, often will fall short. Your prospect either doesn’t understand or doesn’t get enough information to be intrigued. This medical services company provides GalleryBoard Packaging gift box packed with a GalleryBoard Packaging binder. This allows the company to concisely and effectively provide information and at the same time demonstrate to the prospect the importance placed on their potential business. Featuring Items E-18 R-23 Gift box and 50-51-1 Binder.

Idea #3


Selling a Service

Idea #4New category and new products - lots of moving parts! The trick is to answer the question ‘why’ before they can move-on to ‘no, thank you’. This company provides product to a target buyer right during peak flu season, betting that most of the recipients will rip open the packaging and try it out immediately! This works -- think about your target as a regular consumer and hook them in with a fulfilled need. Featuring GalleryBoard Packaging item F-41 R-3 and custom insert; decorated in three pantone matched colors.


Try me! Sampling

Idea #5

Success is 99% organization. Imagine if your business could focus solely on delivering its programs and services and successfully offload ‘accounting’ to a professional. If your company is selling an organizational service, better make your case look professional and organized. Here, an invoicing outsourcing services company uses a GalleryBoard Packaging binder (item 50-51-1) to showcase how its outsourced invoicing makes it easy for a private school to focus on education vs. billing. This company ‘walks the talk’ by presenting its program in an organized, clean-line fashion, and using a reusable binder (that will likely be used by a new client, not just a prospect).


Walk the Talk!

Idea #6

Do not wait until you have closed the sale to thank your prospects. Thank them ‘in advance’ for taking the time to read about your product, take your call, present you up the line to other contacts in the company. Once a prospect is thanked, he/she becomes an ally. This security software service company provides advance thank-you gifts in a GalleryBoard Packaging hinge lid box, in the style of a tool-kit. Using a custom cut insert to showcase the gifts (and a bit of collateral in the form of USBs), the software provider is making friends and building relationships for the future.


Thank You in Advance

Idea #7

Names are powerful. Has your client launched a new brand, line extension, service, company, recently? A creative approach will help them build name recognition. This specialty accessory brand uses eye-catching icons to connote benefits delivered by high-tech gloves and other cold weather gear. Product samples nestle neatly inside a GalleryBoard Packaging gift box (item E-18 R-10); one that is decorated with a catchy screen/deboss combination, and designed for reuse. Matching prospecting ‘function’ to brand ‘function.


Who Am I?

Idea #8Once you look, you are hooked. That is the motto of luxury car, property and accessory sellers. Here, a luxury property real estate firm makes it easy for prospects to browse dream properties. Demonstrating their commitment to delivering an experience, vs. just a sale, this firm chooses a GalleryBoard Packaging portfolio (item 40-43 R-8) to house oversized magazine style listings.


Aspirational Hook

Idea #9In the consumer products world, brand managers often run two-pack specials in order to ‘load up’ the customer and take them off the market (so they cannot try competitive brands). This service provider mimics this approach by prospecting for early enrollment in a funeral service. Sending a thoughtfully laid out GalleryBoard Packaging binder (item 50-51-5) to curated targets, provides information about the benefits of early purchase - and books business in advance.


Early Enrollment

Idea #10 Direct Mail. Corrugate Mailer. Shrink-Wrap. Exciting? I think not. This creative services company chooses to be ‘different’ and hand deliver unique and carefully designed mini-portfolios to prospects. Packed with media and printed collateral, the GalleryBoard Packaging portfolio (item 40-34 R-12) packs a creative punch and will make it hard for a prospect not to imagine needing to add some creativity into their marketing budget.


Be Different!

Documents

Prospecting for New Clients - Ideas from GalleryBoard Packaging