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GEE, THAT‘S A LOT OF TRAFFIC!

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PEER-TO-PEER VIDEO-ON-PEER-TO-PEER VIDEO-ON-DEMANDDEMAND

ANY CONTENT, NO ANY CONTENT, NO BOUNDARIESBOUNDARIES

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The ChallengesThe Challenges

Traffic and Delivery Costs

User Experience

Geography

Long Tail

Control and Information

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Our Solution Our Solution

1. Web site offers to download a client

2. Giraffic’s SaaS based SW identifies video uploads

3. Video is fragmented, encoded and pro-actively seeded into peers desktops.

4. Intelligent gathering and streaming upon request

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VALUE PROPOSITIONVALUE PROPOSITIONNew Paradigm for Distribution of Media Content:

1. Reduces Content Provider’s Bandwidth & Storage costs. Our commitment: BY AT LEAST 66%!

2. Superior end-user Experience:

Faster Streaming (no buffering and delays)

Higher Quality (res/bitrates) - True HD

3. Very Low Footprint and extremely polite with utilization of end user’s resources.

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TECHNOLOGYTECHNOLOGYDistributed Grid Architecture with Comprehensive Management of Storage, Seeding and Streaming:

1.Robust Data-Coding Technology (FEC based).

2.Pro-Active Content Seeding/Distribution (Patent-Pending).

3.Coded Multiple-Source Streaming & Progressive Download (Patent Pending)

4.Network Optimization and Control based on Real-Time and Aggregate Statistics Collection. (self learning, self healing).

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DATA FRAGMENTATION & DATA FRAGMENTATION & SEEDINGSEEDING

Fragmentation ……10 2 3 4 5 99

End-user PC

End-user PC

Server in the Cloud

End-user PC

Existing P2P ApproachesExisting P2P Approaches::

Seeding/caching is Viral & of Raw Fragments (original data)

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DATA FRAGMENTATION, CODING & DATA FRAGMENTATION, CODING & SEEDINGSEEDING

Encoding

……10 2 3 4 5 99

Giraffic's ApproachGiraffic's Approach::

Pro-Active Seeding/Distribution of encoded blocks

End-user PC

End-user PC

Server in the cloud

End-user PC

……20 5 3001 3 4 6 97 8

Fragmentation

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NETWORK MONITORING & REPORTINGNETWORK MONITORING & REPORTING

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CURRENT STATUSCURRENT STATUS

Dec, 08: Initial Seed Round Finalized.

Aug, 09: Alpha Launched – impressive results

5 patents (some pending)

Customers Validation!

March, 10: 5 Beta agreements

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SUMMARYSUMMARY Only P2P-VOD guaranteeing over 90% availability and

performance for real time video streaming solely from end user Peers.

Agnostic to file popularity and user geography

Cross Platform supporting multiple environments.

A new standard for cost efficiency and user experience.

Breakthrough Technology and patents

More Users = More Views = More Resources

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THANK YOU!