Proposed New Labels

8/6/2019 Proposed New Labels

1/8

(Cigarettes andLittle Cigars)

PROPOSED NEW MESSAGESfor Labelling Elements for

Tobacco Products

February 19th, 2011

Notice to the reader: The online consultation is now closed.

Comments and suggestions received during the public consultation

period are being considered in the finalization of this document.


2/8

Cigarettes: 16 Health Warning Messages

Health Canada

I wish I had neverstarted smoking.I was diagnosed with cancerof the larynx when I was 48.I had to have my vocal cordsremoved, and now I breathethrough a hole in my throat.

Leroy

Need help to quit?1-888-888-8888

internet/url.ca

1. I wish I had never started smoking. *2. Cigarettes are a major cause o heart disease.

*3. Oral Cancer

Dr. Martin T. Tyler

4. A single stroke can leave you helpless.

5. Just breathing is torture. 6. Tobacco smoke hurts everyone.

*7. Look at the power o the cigarette...

Remember this ace and that smoking killed me. Greg Southam, The Edmonton Journal

8. Another premature death...

Health Canada

You can quit. We can help.1-888-888-8888

internet/url.ca

Cigarettes are amajor cause ofheart disease.Smokers are up to 4 timesmore likely to develop heartdisease than non-smokers.

WARNING

Health Canada

Need help to quit?1-888-888-8888internet/url.ca

ORAL CANCER

Dr.MartinT.

Tyler

These white spots show a formof oral cancer caused primarilyby smoking. Even if you survive,you may lose part or all of yourtongue.

WARNING

Health Canada


internet/url.ca

Just breathingis torture.Smoking has caused my lungs tocollapse four times before I wasdiagnosed with emphysema at 42.Without my oxygen tank, it feelslike Im breathing through a straw.

Lena

WARNING

Cigarettes are a leadingcause of stroke.

Health Canada

You can quit. We can help.1-888-888-8888internet/url.ca

WARNING

A singlestroke canleave youhelpless.Cigarettes are a leadingcause of stroke.

Health Canada


internet/url.ca

Tobacco smokehurts everyone.Newborns who are exposed totobacco smoke are at greaterrisk of dying from Sudden InfantDeath Syndrome (SIDS).

WARNING

Look at the powerof the cigarette...Remember this faceand that smokingkilled me.

Health Canada


Look at the powerof the cigarette...Remember this faceand that smokingkilled me.

Barb Tarbox died at 42 oflung cancer caused by smoking.

GregSoutham

TheEdmontonJournal

GregSoutham

TheEdmontonJournal

WARNING

Smoking is the leadingpreventable cause of prematuredeath in Canada. About 100 peopledie from tobacco use each day.

Health Canada


WARNING

Anotherprematuredeath...Smoking is the leadingpreventable cause of prematuredeath in Canada. About 100 peopledie from tobacco use each day.

Note: Health Canada is not the copyright owner o the photographs marked with an asterisk (*) and, as such, these images cannot

be reproduced or distributed. For copyright rules about the remaining images, please reer to Health Canadas policies at

http://www.hc-sc.gc.ca/home-accueil/important-eng.php


3/8

9. Smoking in the car hurts more than just you.

12. Tobacco Smoke? No thanks.

*13. Cigarette addiction aects generations. Brenda Ann Kenneally

*14. When you smoke it shows.

Adapted and reprinted with the permission of the Province

of British Columbia.

15. Your kids are sick o your smoking. 16. Cigarettes cause bladder cancer.

*11. This is what dying o lung cancer looks like.

Greg Southam, The Edmonton Journal

*10. Vision loss

Insidermedicine

WARNING

Having the window open doesnot protect passengers fromthe over 60 cancer causingchemicals in tobacco smoke.

Health Canada

You have the will. There is a way.1-888-888-8888internet/url.ca

WARNING

Smoking in thecar hurts morethan just you.Having the window open doesnot protect passengers fromthe over 60 cancer causingchemicals in tobacco smoke.

Health Canada Insidermedicine

WARNING

Vision lossSmoking increases your risk ofage-related macular degeneration

(AMD), a condition that can causepermanent vision loss. Only a verysmall number of cases can bereversed through treatment.


Health Canada


WARNING

Tobacco Smoke?

No thanks.Second-hand smokecontains many toxicchemicals that canharm an unborn baby.



Health Canada

WARNING

Cigarette addictionaffects generations.Mother and daughterboth addicted to cigarettes.Nicotine is the drugin tobacco that causesaddiction.

Brenda Ann Kenneally Brenda Ann Kenneally Health Canada


WARNING

When yousmokeit shows.Cigarettes are addictiveand harmful.

WARNING

Second-hand smoke causesmore frequent and severeasthmatic attacks in children.

Health Canada


WARNING

Your kids aresick of yoursmoking.Second-hand smoke causesmore frequent and severeasthmatic attacks in children.

Health Canada

WARNINGWARNING

Cigarettes causebladder cancer.Toxic chemicals in tobaccosmoke damage the lining ofthe bladder causing cancer.The most common symptomis blood in the urine.


Health Canada


WARNING

This is what

dying oflung cancerlooks like.Barb Tarbox died at 42 oflung cancer caused by smoking.

Greg Southam The Edmonton Journal

Greg Southam The Edmonton Journal


4/8


5/8

9. Smoking in the car hurts more than just you.

*11. Lung Cancer Dr. G. Ostiguy, MUHC

12. Tobacco smoke? No thanks.

*13. Tobacco addiction aects generations. Brenda Ann Kenneally

*14. When you smoke it shows.Adapted and reprinted with the permission of the Province of

British Columbia.

15. Your kids are sick o your smoking. 16. Bladder Cancer

*10. Vision Loss

Insidermedicine

WARNING

Having the window open doesnot protect passengers from

the over 60 cancer causingchemicals in tobacco smoke.

Health Canada


WARNING

Smoking in thecar hurts morethan just you.Having the window open doesnot protect passengers fromthe over 60 cancer causingchemicals in tobacco smoke.

Health Canada


internet/url.ca

WARNING

LUNGCANCERSmoking is the leading

cause of lung cancer.About 85% of lung cancersare caused by tobacco use.

Dr. G. Ostiguy, MUHC

Health Canada Insidermedicine

WARNING

Vision lossSmoking increases your risk ofage-related macular degeneration(AMD), a condition that can causepermanent vision loss. Only a very

small number of cases can bereversed through treatment.


Health Canada


WARNING

Tobacco Smoke?No thanks.Second-hand smoke

contains many toxicchemicals that canharm an unborn baby.



Health Canada

WARNING

Tobacco addictionaects generations.Mother and daughter areboth addicted to tobacco.Nicotine is the drugin tobacco that causesaddiction.

Brenda Ann Kenneally Brenda Ann Kenneally Brenda Ann Kenneally Brenda Ann Kenneally Health Canada


WARNING

When yousmoke

it shows.Tobacco is addictiveand harmful.

WARNING

Second-hand smoke causesmore frequent and severeasthmatic attacks in children.

Health Canada


WARNING

Your kids aresick of yoursmoking.Second-hand smoke causesmore frequent and severeasthmatic attacks in children.

Health Canada

WARNINGWARNING

Toxic chemicals in tobaccosmoke damage the lining ofthe bladder causing cancer.The most common symptomis blood in the urine.

ealealealththth CCCanadanadanadaaa


BLADDER CANCER


6/8

1. Its never too late... 2. Morning cough?

Cigarettes and Little Cigars: 4 Toxic Emissions Statements

Cigarettes and Little Cigars: 8 Health Inormation Messages

1 2

3 4

Tobacco smoke contains more than 60 chemicals

that can cause cancer.

Health Canada

La fume du tabac contient plus de 60 substances

chimiques qui peuvent causer le cancer. Sant Canada

Tobacco smoke contains benzene which is a

chemical that causes cancer.

Health Canada

La fume du tabac contient du benzne, un produit

chimique qui donne le cancer. Sant Canada

Tobacco smoke contains hydrogen cyanide

which is a poisonous gas.

Health Canada

La fume du tabac contient du cyanure dhydrognequi est un gaz toxique. Sant Canada

Tobacco smoke contains ne particles that

damage the respiratory system.

Health Canada

La fume du tabac contient des particules nes quiendommagent le systme respiratoire. Sant Canada

Quitting smoking

increases lifeexpectancy and

improves quality of life.

People who quit smoking increase

their chances of living longer. They

improve their general health, leading

to a better quality of life.Its never too late to quit. No matter

how old you are, youll start to feel

major and immediate health benets

and have more energy to help you

live life to the fullest.

Arrter de fumer

augmente lesprancede vie et rehausse

la qualit de vie.

Une personne qui arrte de fumeraugmente ses chances de vivre pluslongtemps. Elle amliore galementson tat de sant et, par consquent,sa qualit de vie.

Il nest jamais trop tard pour arrter defumer. Peu importe lge, vous sentirezdes eets bnques et immdiats survotre sant. Vous aurez plus dnergiepour proter davantage de la vie.

Talk to a health care provider. Par lez-en un professionnel de la sant.Health Canada Sant Canada

See the back.Health Canada Voir lendos.Sant Canada

Its nevertoo late.. .

Il nest jamaistrop tard...

Back view: Back view:

Coughing isyour lungswarning youits time to quit.

La toux est unsignal de vospoumons quil esttemps darrter.

When you quit smoking:

Within the rst few months,youll cough and wheeze less andyoull be short of breath l ess often.

In the rst 5 years, respiratoryproblems like bronchitis andpneumonia will decreasesignicantly.

Quand vous arrtez de fumer :

Ds les premiers mois,la toux et les rlements diminueront.

Vous serez moins essou.

Au cours des 5 premires annes,

les problmes respiratoires, comme la bronchite et la pneumonie,

diminueront de faon marque.

Health Canada Sant Canada

You can quitand breathe easier!

Vous pouvez arrteret respirer mieux!

Morning cough?

See the back.Health Canada

Voir lendos.Sant Canada

Vous toussez le matin?


7/8

3. Never quit trying to quit. 4. I had enough o eeling guilty...

5. They only last an average o a ew minutes... 6. Want to fght it o?

Back view:



Never quittrying to quit.

Le seul chec seraitde cesser dessayer.

Think of every attempt asa learning experience, nota failure. Never quit tryingto quit.

Pick a quit date, write itdown or tell someoneabout it.

Voyez chaque tentative

comme un apprentissage etnon un chec. Le seul checserait de cesser dessayer.

Fixez la date darrt, crivez-la

ou parlez-en un proche.


Nicotine is the drug in tobaccothat causes addiction.

La nicotine contenue dans le tabacest la drogue qui cre la dpendance.

Most smokers tryto quit several timesbefore they succeed.

La plupart des fumeursessaient plusieurs fois

avant dy parvenir.

Back view:


1-888-888-8888 1-888-888-8888

Tobacco products are highly addictive. Les produits de tabac crent une forte dpendance.

Cest dicile darrter de fumer.a demande beaucoup de volont.

Jen avais assez de me sentircoupable. Javais honte de fumer.

Quand jai dcid darrter,jai appel la ligne daideaux fumeurs. Grce leursoutien, jai russi surmonter les fortes enviesde fumer des premiers jours.

Plus le temps passait,plus jtais re de moiet plus je voulaispersvrer.

Susan

Quitting is hard and ittakes a lot of will power.

I had enough of feelingguilty. I was ashamed ofbeing a smoker.

When I was ready to quit,I called a quitline and, withtheir support, I made itthrough the rst few daysof cravings.

As the days went by,I was more and moreproud of myself and mywill to keep going gotstronger.

Susan


I had enough offeeling guilty

Jen avais assez deme sentir coupable


Back view:

When cravings occurthey usually last onlya few minutes.

Quand lenvie de fumerse fait sentir, elle ne dureque quelques minutes.

When you quit smoking, you mayget strong cravings. This is partof the quitting process.

The brain gets used to not havingnicotine. The more you resist,the fewer cravings youll have.

Lors du processus dabandon,il est possible de ressentir de fortesenvies de fumer.

Le cerveau shabitue labsencede nicotine. Plus vous rsisterez,moins vous aurez lenvie de fumer.


Nicotine is the drug in tobaccothat causes addiction.

La nicotine contenue dans le tabacest la drogue qui cre la dpendance.

Youve gotwhat it takes togo smoke-free!

Vivre sansfume, vous

pouvez y arriver!



They only last an averageof a few minutes

Elle ne dure en moyenneque quelques minutes

Back view:



Want toght it o?

Prt aucombat?

Here are sometips to helpyou ghtyour cravings:

Above all, resistthe urge, ght onecraving at a time.

Try to distract yourself.

Take deep breaths to helpyou relax and stay focused.

Avant tout, rsistez! Engagezle combat une rage la fois;

Essayez de vous changer les ides;

Prenez de grandes respirations pour vous dtendre et mieux vous concentrer.

Voici quelquestrucs pour vousaider combattrela rage de fumer :

Easy tips that work! Cest simple et a marche!


Tobacco is the single most preventablecause of premature death and disease.

Le tabagisme est la principale cause vitablede dcs prmatur et de maladie.


Tobacco is the single most preventable

cause of premature death and disease.

Le tabagisme est la principale cause vitable

de dcs prmatur et de maladie.


8/8

7. Quitting... Whats in it or me? 8. How can the quitline help me?

Back view:

See the back. Voir lendos.

Quitting...Whats in it for me?

Jarrte de fumer...Quest-ce que jy gagne?

Health Canada Sant CanadaHealth Canada Sant Canada

WHY SHOULDI QUIT SMOKING?

POURQUOI ESTCE QUEJARRTERAIS DE FUMER?


I want to regain controlover myself by getting ridof my tobacco addiction

I want to be at my bestwith my activities...

I want to be healthierand have more energy

I will reward myself withthe money saved...

Je veux reprendre le contrleen me librant de ma

dpendance au tabac

Je veux tre au mieux de maforme pour mes activits...

Je veux tre en santet avoir plus dnergie

Je vais me rcompenseravec largent pargn...


Back view:

Youll speak one-on-one witha quit specialist who will help you:

Create a quit plan that works for you.

Access information and toolsto become smoke-free.

Cope with cravings and withdrawal symptoms.

Find services and resources inyour community.

WHEN YOU CALL THETOLLFREE QUITLINE

1-888-888-8888

EN COMPOSANTSANS FRAIS LE

1-888-888-8888

Vous parlerez directement un spcialisteen abandon du tabagisme qui vous aidera :

tablir un plan personnalis pour cesser de fumer;

obtenir de linformation et des outilspour vivre sans fume;

contrler vos envies de fumer et surmonter plus facilement les eets du sevrage;

trouver des services et des ressources dans votre collectivit.

There are many reasons to quit.Whats yours? Il y a plusieurs raisons pour arrterde fumer. Quelle est la vtre?

Tobacco is the single most preventable

cause of premature death and disease.

Health Canada

Le tabagisme est la principale cause

vitable de dcs prmatur et de maladie.

Sant Canada



How can the quitlinehelp me?

Que more la lignedaide aux fumeurs?

Documents

Proposed New Labels