Megan, Melissa, Andy, and Dustin

Project Proposal

Richie’s Deli

✤ Background Info: Richie’s began as a food truck on Temple’s campus in the 1960’s. Richie Jr. started his own truck in 1975 and later moved to a trailer and then in 1996 moved to the food court on 12th street. Now, Richie’s Jr. has taken over Richie’s and has greatly changed how the business is run, through online ordering, expansion of the menu and a website.

✤ Brand Positioning: To serve Temple University students great food at affordable prices while guaranteeing great customer service

✤ Missed Opportunities: Richie’s could utilize the website to get feedback from students to see what they want, more on campus advertisements, promote online ordering, promote the use of Richie’s social networking sites.

✤ Brand Challanges: Position Ritchie’s as the number one place to eat on campus. To compete against their competition at the food court as well as food trucks and other sandwich shops on campus that offer online ordering. Since they bring out a lot of business, they need to keep the service quick, in order to keep up with the other food stops on campus. The convenience, customer service, and quality of food has to keep up with the other food court shops and trucks.

✤ Competitive Analysis: The competition includes sandwich shops on and around Temple University’s main campus that have website set up for people to view their menus and potentially order online. These include: Jimmy Johns, City View Pizza, Plaza Pizza, The Noshery, and The Draught Horse.

✤ Advertising: Currently, Richie’s only advertises online through Facebook ads.

✤ Possible Fixes: Update their website and create a user friendly experience where users can interact with Richie and other loyal users aka eaters. Create a mobile application where you can place an order straight from your phone.

✤ Wrap Up: To create an online experience where users can order food, take polls and surveys, and to post comments and suggestions to Richie’s. As well as, use a mobile application to easily access Richie’s on the go.

✤ Background Info: Not a lot of sufficient background information was found but of what was found was that Plaza Pizza is a privately owned company that was established in Pennsylvania. They currently have three locations, Spring Garden, Temple, and North Broad. In 2009, the Spring Garden location had a problem with mouse infestation.

City View Pizza

✤ Brand Positioning: They are a local Philadelphia Pizza Place, where you can get Pizza, sandwiches, etc. that caters, not only to the neighborhood, but also university students.

✤ Missed Opportunities: To connect with any distinguished audience online. Take better advantage of their locations, which are right around subway stops. Also, there should be better information and pictures on their website. And to inform people that they are able to order online.

✤ Brand Challenges: To compete and stand out among all the other pizza places in Philadelphia. Promote their online experience where people choose City View over other shops due to their convenience.

✤ Competitive Analysis: The competition includes most pizza shops in Philadelphia, but more importantly ones that also have a focus on college campuses. Some of these include, Plaza Pizza and Domino’s.

✤ Advertising: They place brochures on cars and stoops around campuses and their locations, as well as advertisement in newspapers. They also, had a cheaply produced commercial on tv during a Phillies game.

✤ Fixes: Create a blog that allows users to see events that City View is involved with in the community and allow them to post and contribute to the blog. Fix the website to make it more interactive and make an application to make ordering easier.

✤ Wrap-up: To create an experience that allows users to interact with City View and see their involvement in the community and give feedback. Also, to give users a better experience when using their website as well as offer an application for easy ordering on the go.

✤ Background Info: Founded in 1983 as a banquet hall to cater to all types of parties such as, retirement parties and birthday parties. They now feature a sports bar and dance floor.

The Barber’s Hall

✤ Positioning: This is a bar mainly focused to the locals around Temple University. However, they have turned their focus a bit to target Temple University students by offering Temple Night on Friday nights. They also have cheap food and cheap drinks, to make going out affordable.

✤ Missed Opportunities: Their website has broken links that don’t connect to the sites they are supposed to. The layout is poorly designed and hard to follow. They fail in targeting the students properly through their website or any advertisements they may have.

✤ Brand Challenges: To compete with local bars in the area and to effectively target students at Temple University to broaden their market.

✤ Competitive Analysis: Bars on campus that bring in locals and students alike. These include, Pub Webb and the Drought Horse.

✤ Advertising: The only form of unknown advertising is through emails that feature their events and specials

✤ Fixes: To improve their online site so that people can feel more connected with Barbers Hall, as well as post feedback on events and specials. Make it more welcoming for students so that they are more inclined to go to the bar and keep coming back. Improve their advertising so that more peo0ple know about Barbers Hall and will go visit their website.

✤ Wrap-up: To create a friendly environment where students and locals can connect at the bar as well as online.

After reviewing all of our proposals, we have realized that by using more web 2.0 with any of these clients will greatly improve the businesses themselves. Whichever client we are lucky to get we plan to help out with our

full potential.