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Internal white paper for Analysys Mason. Proposal to adopt an “Analysys Mason Constellation Chart” for vendor ratings. Mark H Mortensen. November 17, 2011. Proposed “Analysys Mason Constellation Chart” to be our branded way of summarizing information about vendors in a way that CSPs care about. - PowerPoint PPT Presentation
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Ref: RMA02 & RMA11
Proposal to adopt an “Analysys Mason Constellation Chart” for vendor ratings
Mark H Mortensen
Internal white paper for Analysys Mason
November 17, 2011
2
RMA02 & RMA11
Proposed “Analysys Mason Constellation Chart” to be our branded way of summarizing information about vendors in a way that CSPs care about
Gartner has its “Magic Quadrant” and “Hype Cycle”
Forrester has its “Wave”
We need something
We’ve tried a few things already, but none quite made it.
Here’s another try. It is geared towards CSPs and attempts to characterise the software vendors in a way that provides value to the CSPs.
Whatta ya think?
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RMA02 & RMA11
Example: Service Fulfillment Vendor Constellation Chart
ProductSpecialist
SegmentSpecialist
Multi-SegmentProduct Line
Broad IntegratedProduct Line
Pro
duct
Orie
ntat
ion
Ser
vice
sO
rient
atio
n
Amdocs
OracleConceptWave
Huawei
Clarity
4
RMA02 & RMA11
Proposed Analysys Mason Vendor Constellation Chart – the field on which we do ratings
ProductSpecialist
SegmentSpecialist
Multi-SegmentProduct Line
Broad IntegratedProduct Line
Pro
duct
Orie
ntat
ion
Ser
vice
sO
rient
atio
n
This ‘Constellation Chart’ represents the different strategies and market positions of the various vendors that are important to the CSPs. Placement should be easy to defend.
Note that there is not an obvious “best” place to be on the constellation chart.
The x-axis represents how ‘best-in-suite’ vs. ‘best-in-class’ they are while the y-axis represents their product vs. service orientation.
Different Operators prefer different approaches – this helps the Operator map their preferred approach to their vendor.
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RMA02 & RMA11
A ‘Star Diagram’ will represent each vendor in the segment
ReferenceCustomers
Product Features& Architecture
ChannelStrength
CompanyInfrastructure
None or Private Only
Some public
BIC
Basic
BIC
Full
Basic Full BIC
LowFullBIC
These should represent the characteristics of the vendors that are most important to the CSPs, other than price. This is my proposed list.
Note that this is just another way of showing a ‘spider diagram’ – but I haven’t seen anyone use it before.
The ratings are definitely a matter of opinion, but are not so fine-grained as to cause a big problem, I think. Most major vendors will have full or nearly-full stars. Smaller vendors will have smaller, probably lopsided stars.
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RMA02 & RMA11
Example: Service Fulfillment Vendor Constellation Chart
ProductSpecialist
SegmentSpecialist
Multi-SegmentProduct Line
Broad IntegratedProduct Line
Pro
duct
Orie
ntat
ion
Ser
vice
sO
rient
atio
n
Amdocs
OracleConceptWave
Huawei
Clarity
7
RMA02 & RMA11
It is easy to copy the composite stars and delete the points on the star to do the ratings.
Grouped togetherUngrouped for easy use.
Delete the ones that you do not want.
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RMA02 & RMA11
Thoughts and extensions….
We could put a circle around the stars to represent the size of their revenue in that segment.
Other ideas?
Clarity
Amdocs
9
RMA02 & RMA11
Mark H Mortensen
Analysys Mason Limited
818 Connecticut Avenue NW
Suite 300
Washington DC 20006, USA
Tel: (202) 331 3080
Fax (202) 331 3083
www.analysysmason.com
Registered in England No. 5177472
