Proposal for Booth design & Novelty goods 07 Aug 2013Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All rights reserved

Proposal for Proposal for Booth design & Novelty Booth design & Novelty

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07 Aug 2013Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All rights reserved .

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Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved.

Hello! Japan



BOOTH DESIGNBRANDINGBRANDING

PROMOTE PROMOTE CONTENTSCONTENTS

BUILDINBUILDING FANSG FANS

FAN FAN INCENTIVESINCENTIVES

AWARENESSAWARENESS

Let’s go home and

watch Hello! Japan now!

Best decision ever Bro!

HJ branding design banner, backdrop

Program posters, wallpaper

TV viewing experience

Interacting with

mascot (2D & 3D)



BOOTH ACTIVITIES

Proposed activities

Benefits for HJ

Hello! Japan exclusive

screening or content

sampling session

Allow visitors to sample HJ contents

Exclusive screening boosts HJ branding

Attract non-StarHub viewers to subscribe to SH and watch HJ for free

Product placement chance for brands such as Panasonic, Sharp (HD TV, sound system, etc)

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BOOTH ACTIVITIESProposed activities Benefits for HJ

Ninja Walk in Suntec City or within AFA

premises -Flyer distribution

-Poster/signage display-Photo-taking & novelty

giveaway

(Bigger scale than our launch walk?)

Grab the attention of passerby, thus creating awareness

Promoting HJ and its homepage/Facebook, generating social media responses

Product placement chance possible if brands want our Ninjas to carry e.g. Panasonic headphones, etc

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Character Mascot Interaction-Toby mascot to appear at fixed

schedule for interaction and photo-taking with fans

-Guest appearance of other characters such as Ultraman or Japan prefecture mascots (e.g. Kumamon

from Kumamoto-Learn how to be in character by posing and moving accurately

-Costume rental (optional)

Branding and creating fans

Promote live-action & travel TV contents on HJ

Enhance working relationship with Japanese tourism sector e.g. CLAIR / JNTO

Unseen Japan!

33



BOOTH ACTIVITIES

Proposed activities Benefits for HJ

Special guest artiste - Inviting J-pop group “Star Marie”

to appear on stage + handshake/autograph session at

HJ booth -Inviting Visual kei band or

showcase pre-recorded video, giving styling tutorial and real-life

demonstration

Promote music contents on HJ Enhance positioning of Hello!

Japan as an all-rounded Entertainment channel

Product placement/sponsor chance for beauty brands on demonstration and or fashion brands which the artiste may wear or produce (e.g. Lolita fashion, etc)

Goods for sale

Unseen

Japan!

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Market space / Product showcase

-Selling of TV content related goods-Selling or product display of HJ sponsor goods-Selling of Hello! Japan character merchandise (optional)

-Working with AFA Food street, selling food/drink menu named after our TV programs or items that has appeared in our shows before e.g. Iced bread from Nagano (optional)

For HJ fans to relate to our contents better

Revenue for HJ (i.e. via Revenue share of selling goods or booth rental)

Potential sponsor: Electronics, toys

Mameshiba DIY

seminar? 55



FAN INCENTIVES

Ch.149

Suggestions on souvenir (for free distribution): Suggestions on souvenir (for free distribution): FlyersUchiwa (handheld fan)Stickers / postcardsTissue

Factors to consider Factors to consider Budget for design & manufacturingTime needed to manufactureCost effectiveness

* Can consider working with organizations that support recycling activities to work on this together. Contributes to positive branding of Hello! Japan (Social responsibility).

Should come in various sizes so that people can use it to put other merchandises they buy in AFA.



thankyou

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Proposal for Booth design & Novelty goods 07 Aug 2013Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All rights reserved