Company ProfilePrivate Firm founded 2006 by Jack DorseyBased out
of San FranciscoEmployees: 74Industry: Mobile Social Network
Servicewww.twitter.comRaised $57 million from venture
capitalistsRevenue Q3 2009$400,000Revenue Q4 2009
(Projected)$4,000,000
2What?Free WebsiteSMS of the Internet(Short Message Service)
connecting you instantlySocial NetworkingBuild ContactsExchange of
links, quick frequent answers to one question. What are you
doing?MicroBlogging 140 Characters
How?Revolves around Followers & FollowingTweets appear in
reverse, chronological order on your main twitter pageYou choose
who you are followingWhen you are followed:3 OptionsDo
NothingReciprocate the followBlock themSearch Engine for Threads
(Trending Topics)
Business UsesBusiness Branding (Campaigns)Nurture Relationships
CasuallyShare InformationSurvey OpinionGather Real-time Market
intelligence and feedbackExpress emotional experience (Positive or
Negative) shrinking that discordEvent/Product PromotionPublic
RelationsCustomer ServiceTracking of FEDEX, UPS, DHLGet/fill
current jobs
Real MetricsPositive Tweets vs. NegativeFeedback/Interaction
with followersAmount of Followers Questions answeredCustomer
problems resolvedProduct Promotion Deal tracking with SalesTrack
traffic from Twitter to WebsiteUsers?PercentagesMajority are older
users (30-50)Only 11% are 12-17Private or Public UsersIndividual /
EntitiesNoland Co. (62 Following; 47 followers)American
Standard
Stats75% of all Internet Users use Social Networking
SitesRetention Rate for Twitter is 40%Twitter UsersProjected 25
Million users250,000+ New Users a monthMonthly growth of 1,382%
RecapFree ServiceGain Intimate Experience with
Customers/IndustryTHE fastest growing Social Networking SiteUseful
if Savvy UserNoise PollutionIphone/Twitterberry Applications
ExistIf skeptical, give it a shot (2 weeks 5 mins. a day)
