PropagandaPropagandaThe art of

manipulation

Name callingName callingLinks a person or idea to a negative symbolHopes the audience will reject the person on the basis of the negative symbol instead of on factsThe caption: "The Jew: The inciter of war, the prolonger of war."

Glittering GeneralitiesGlittering GeneralitiesName calling in reverse. The intent is to get the audience to approve and accept without examining the evidenceThe person who bought you that cubic zirconia wants you to think it’s a diamond which you would if you didn’t get the facts

TransferTransferThe propagandist carries over the authority and prestige of something we respect and revere to something he would have us accept like a “doctor” telling us to eat Cheerios to lower cholesterol

TestimonialTestimonialPeople endorsing a product (like LeBron James drinking Sprite)It might be good information, but it’s sugar-coated or distorted. We might think we’ll be better because we drink the same stuff as Lebron

Plain FolksPlain FolksSpeakers attempt to convince their audience that they, and their ideas, are “for the people” ; that they are just like us

EuphemismEuphemismAttempts to pacify the audience in order to make an unpleasant reality more palatableThey used to say “shell shocked”, then “combat fatigue”, now “post-traumatic stress disorder”

BandwagonBandwagonEveryone else is doing it and so should you!

FearFear By using people’s fears, practitioners hope to redirect attention away from the fact

of a proposal and toward a decision based on that

emotion

The Nazi movie, “The The Nazi movie, “The Eternal Jew”Eternal Jew”

“Wherever rats turn up, they spread annihilation throughout the land, destroying property and food supplies. This is how they disseminate disease. Pestilence, leprosy, typhus, cholera, dysentery. Just like the Jews among mankind, rats represent the very essence of malicious and subterranean destruction."

Der Ewige JudeDer Ewige JudeThis is the book's cover, symbolically presenting many of the arguments against Jews. The ugly Jew is holding part of Russia under his arm, branded with the hammer and sickle. One hand holds a whip. The other hand holds bloody coins.

American WWII American WWII PropagandaPropaganda

Americans too used fear to gain support for the war.

War Bond PosterWar Bond PosterHurting children was always popular in fear-based propaganda. It appeals to the most basic of human nature.War bonds were a way for civilians to help finance the war