Propaganda is the spreading of ideas, information or rumor for the purpose of helping or injuring a cause. It is a way of trying to change peoples ideas and behaviors by twisting the truth.

Name calling is using labels instead of discussing the available information.

Glittering generalities are vague phrases that promise much.

Transfer is linking a known personal goal or idea with a product or cause in order to transfer the audience’s positive feelings to the product of cause.

Testimonial is getting some prominent person to endorse the idea or product.

Plain folks is pretending to be “one of the folks” to win the regard to the general public.

Bandwagon is claiming that “everyone is doing it”.

Card stacking is presenting only the parts of the facts that favor one side.

Snob appeal is trying to convince you that if you agree with them or purchase a certain product, you will be better than other people or that product will help you gain status.

Emotional appeal is using emotionally laden pictures or words to influence your opinion.

Repetition is repeating the name of the product over and over.