PROMOTION MARKETING & ADVERTISING

101(July 2008 Edition)

A compilation of “how-to” articles appearing in Theatre Organ from 2001 to 2008

© 2008 American Theatre Organ Society. All Rights Reserved.

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© 2008 American Theatre Organ Society. All Rights Reserved.

PROMOTION MARKETING & ADVERTISING 101 (July 2008)

A COMPILATION OF “HOW-TO” ARTICLES APPEARING IN THEATRE ORGAN FROM 2001 TO 2008

The following selected articles have been reprinted from issues of Theatre Organ and represent a variety of ideas and suggestions relating to marketing, advertising, promotion, and fundraising for theatre organ events.

TABLE OF CONTENTS

ADVERTISING & MARKETING STRATEGIES Part One: The ABC’s of P-M-A (Promotions, Marketing And Advertising) (Ken Double, Sep-Oct 2002) ..................................................... 1 Part Two: The ABC’s of P-M-A Creating A Simple, Effective Marketing Brochure (Ken Double, Nov-Dec 2002) ................................................................................ 4 Part Three: The ABC’s of P-M-A Approaching A Radio Partner (Ken Double, Jan-Feb 2003) ................................................................................. 6 Part Four: The ABC’s of P-M-A More About Marketing And Promotion (Ken Double, Mar-Apr 2003) ................................................................................ 8 Part Five: The ABC’s of P-M-A An Actual Marketing/Sponsorship Proposal (Ken Double, May-Jun 2003) .............................................................................. 10 The Keys To Success (Scott Smith, July-Aug 2003) .............................................................................. 14 FUNDRAISING STRATEGIES Fundraising 101: It’s All About The Money (Scott Smith, Sep-Oct 2006) ............................................................................... 20

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© 2008 American Theatre Organ Society. All Rights Reserved.

Fundraising 101: It’s All About The Music (Scott Smith, Jan-Feb 2008) ............................................................................... 50 Fundraising 101: Yard Sale (Scott Smith, Jan-Feb 2007) ............................................................................... 22 Fundraising 101: The WTO Cookbook and Getting ORGANized (Karen White Coup, Mar-Apr 2007) ................................................................... 25 Fundraising 101: Planning A Strategy And Producing A Benefit Concert (Doug Powers, May-Jun 2007) ........................................................................... 29 Fundraising: Think Outside The Box (Donna Parker, Nov-Dec 2006) .......................................................................... 33 SUCCESS STORIES & SUGGESTED IDEAS FOR CHAPTERS Rialtofest: How Does JATOE Do It? (Steve LaManna, Sep-Oct 2001) ......................................................................... 34 The Secret Of Our Success (Bob Dilworth, Dickinson Theatre Organ Society, Jan-Feb 2006) .................................................................................................... 39 A Whole New Dimension To The Organ Concert Experience (Frank Pratt, Kingston Theatre Organ Society, Sep-Oct 2005) .................................................................................................... 45 When Less Is More: Ideas For Those Hosting Conventions (Ken Double, Mar-Apr 2005) .............................................................................. 48 The Top Ten Reasons Why Young People Go Away (Plus Ten Things Young People Should Know) (Scott Smith, July-Aug 2007) .............................................................................. 52