Embed Size (px)
Citation preview
W W W . C A P E G A T E C E N T R E . C O . Z A
PROMOTION &ADVERTIS INGOPPORTUNIT IES// 2020
About Capegate pg 1
Shopper Demographics pg 2
Primary Catchment Area pg 5
Centre Wide Expos pg 6
Event Sponsorship pg 7
Exhibition Sales pg 8
Indoor Advertising pg 13
Outdoor Advertising pg 17
Digital Advertising pg 18
Rules and Regulations pg 19
Contact Details pg 20
DIRECTORY
1
Situated just off the N1 highway and in the heart of the Capegate retail node, Capegate regional shopping centre offers the ultimate in shopper convenience. The selection of over 163 stores, favourable trading hours and plentiful parking make it the shopping centre of choice for over 10.6 million shoppers each year.
Capegate Shopping Centre is considered a prime shopping destination for the Northern suburbs of Cape Town and serves a primary catchment area of over 58 000 households including prestigious developments such as Buh Rein, Pinehurst and Graanendal. Over 67 000 new dwellings are planned for the foreseeable future, making it one of the city’s biggest residential growth nodes.
Capegate is perfectly situated to capitalise on this growing market and we believe that the expertise and experience we offer will give you the exposure you require to market your brand successfully.
KEY INFORMATION
• 10.6m shoppers in 2x instances per annum. Average of 858 000 visitors per month (ex. December)• GLA 64 000• 163 stores• Spend per head R192• 3000 parking bays of which 1400 covered paid parking• Open until 8pm, Mondays - Saturdays & 6pm on Sundays
OUR TENANTS
• Anchor tenants: Checkers, Pick n Pay, Woolworths, Dis Chem• 23 Restaurants, fast foods outlets and coffee shops• National tenants include Edgars, Truworths, Foschini, Mr Price, Old Khaki, Cape Union Mart & Cotton On
WHAT’S IN IT FOR YOU?
• Increase brand awareness• Direct interaction with customers• Gain sales leads• Introduce new products or services to a new market• Offer point of sale items• Compare competitive brands and measure introduction, retention and follow ups
WHY CAPEGATE
AGE
GENDER
Female75%
Male25%
POPULATION GROUPS
2
SHOPPER DEMOGRAPHICS
The average age ofshoppers is 38 years
representative of theyoung and fullnest lifecycle stages.
44% White
8% 18-24 27% 25-34 41% 25-49 23% 50-65
3% Colured/Brown 21% Black 2% Asian
33
46
21
018-24 25-34 35-49 50-65 65+
5
10
15
20
25
30
35
40
45
0
5
10
15
20
25
30
35
40
45
50
Young Full Nest Empty Nest
Life Cycle
1
23
27
8
41
year
s year
s
Age
3
SHOPPER DEMOGRAPHICS
INCOME
HOUSEHOLD SIZE
The average household income is R22 000 per month.
18% earn more than R50 000 per month.
LSM 6-10+
•
•
•
Average 3.6 people per household
0
5
Total Household Income R’000
<5 5-10 10-20 20-30 30-50 50-75 75+
810
2424
15
3
16
10
15
20
%
25
30
LSM Profile
1-4 5 6 7 8 9 10 10+
20
12
17 17
12
42
16
Number of carsNumber of earnersNumber of peoplein household
3,5
3
2,5
2
1,5
1
0,5
0
3,6
1,81,5
4
SPEND
±R1 000 is spent per visit
WHAT DO THEY SPEND IT ON?
•
•
FREQUENCY OF VISITS
LENGTH OF STAY
102 minutes
Dwell time on Fridays and Saturdays are similiar
SHOPPER DEMOGRAPHICS
50% of the shoppers support the centre once or more frequently per week
61% living in the primary catchment area visit weekly and 90% at least once a month
•
•
SHOPPING BEHAVIOUR
33% shop as a family, 14% as a couple, and 8% with children.
Capegate fulfils a strong family role
•
•
49% groceries
33% restaurants/fast food 22% health and beauty
47% clothing
5
PRIMARY CATCHMENT AREA
Capegate is situated in the heart of Brackenfell, well known as one of the city’s biggest residential grown nodes. The centre is surrounded by various prestigious housing developments as well as world class primary and secondary schools and a variety of convenience and value stores. It is expected that the area will continue growing at rate of 3% per annum.
285 000 people and 84 000 households reside within the primary trade area
53% of shoppers reside within 5 km road distance from the centre. Average drive times are 15 minutes
77% of all shoppers live within a 12-minute drive time from the centre
6
Capegate Shopping Centre hosts a variety of expos throughout the centre annually. Expo organisers can lease all available space during this time. Interested third parties need to provide a full proposal and exhibition stand layout for approval purposes. If you are interested in booking an expo, please contact our sales manager, Shawn Heinrich at [email protected].
CENTRE WIDE EXPOS
7
Event sponsorship provide your brand with the ultimate opportunity to create awareness and one of Capegate’s many iconic events. A full sponsorship package is available for key events such as our Capegate Craft Beer Festival and winter and summer school holiday children’s events. Sponsors are offered branding, vending or co-presenting sponsoring rights with an opportunity to increase brand penetration and presence at one of our premium events. Should you be interested in event sponsorship or would like to request more info, please contact the Marketing Coordinator, Robyn Carstens on [email protected].
EVENT SPONSORSHIP
8
Outside entrances available on request and subject to approval
Please note• Rates are valid from 1 August 2019 - 31 June 2020• December rates SQ• All rates exclude VAT, security, parking and agency commission• Hiring periods are per week (Tuesday - Monday) or weekend (Friday - Sunday)• Flooring is compulsory and laminated flooring is preferred. No carpet tiles allowed.• We have a number of preferred suppliers; please let us know if you would like their contact details
The following exhibition courts are available as standard
EXHIBITION SALES
LOWER LEVEL PROMOTIONAL COURTS
LEGEND
A Checkers Court
Centre Court
Bridge Court
R12 000
R6 000
R11 500
R9 000
R4 750
R8 500
R3 800
R2 500
R3 800D
L
Mr Price Court R8 000 R5 000M
COURT WEEKLY RATE WEEKEND RATE DAILY RATE
(subject to availability)
R3 000
UPPER LEVEL PROMOTIONAL COURTS
LEGEND
B Edgars Court
Pick ‘n Pay Court
Lesdene Court
R11 500
R6 000
R12 000
R8 500
R4 750
R9 000
R3 800
R2 500
R3 800C
E
F Musica Court
Ackermans Court
GM2
Foschini Court
R6 000
R6 000
R6 000
R4 750
R4 750
R4 750
R2 500
R2 500
R2 500G
K
H GM1
GM3
R3 500
R3 500
R3 500
R2 700
R2 700
R2 700
R1 800
R1 800
R1 800I
J
COURT WEEKLY RATE WEEKEND RATE DAILY RATE
9
LEGEND
A - CHECKERSB - EDGARSC - PICK N PAYD - CENTRE COURTE - LESDENEF - MUSICAG - ACKERMANSH - GM1I - GM2J - GM3K - FOSCHINIL - BRIDGE COURTM - MRP COURT
B
H
K
E F G C
J
I
A D L M
UPPER LEVEL
LOWER LEVEL
10
EXHIBITION COURT DETAIL
D L
SIZE:6m x 6m
CLOSEST ENTRANCE: Entrance 4
SURROUNDING TENANTS: Checkers / Vodacom / BT Games
WEEKLY RATE:R12 000
*POWER AVAILABLE
CH
EC
KE
RS
A
SIZE:4m x 5m
CLOSEST ENTRANCE: Entrance 2
SURROUNDING TENANTS: Edgars / Foschini / Truworths
WEEKLY RATE:R11 500
*POWER AVAILABLE
ED
GA
RS
B
SIZE:6m x 6m
CLOSEST ENTRANCE: Entrance 1
SURROUNDING TENANTS: Pick ‘n Pay / Wimpy / Clicks
WEEKLY RATE:R12 000
*POWER AVAILABLE
PIC
K ‘
N P
AY
C
A
SIZE:8m x 8m
CLOSEST ENTRANCE: Entrance 4 / 6
SURROUNDING TENANTS: House & Home / Legit /Dream Nails
WEEKLY RATE:R11 500
*POWER AVAILABLECE
NT
RE
CO
UR
T D
SIZE:3m x 4m
CLOSEST ENTRANCE: Entrance 1
SURROUNDING TENANTS: Vodacom / Sports Scene /Musica
WEEKLY RATE:R6 000
LE
SD
EN
E
E
11
MU
SIC
A
FSIZE:3m x 3m
CLOSEST ENTRANCE: Entrance 1
SURROUNDING TENANTS: Vodacom / Sports Scene /Musica
WEEKLY RATE: R6 000
AC
KE
RM
AN
S
GSIZE:3m x 3m
CLOSEST ENTRANCE: Entrance 1
SURROUNDING TENANTS: Ackermans / Jet / Cell C
WEEKLY RATE:R6 000
GM
1 H
GSIZE:3m x 4m
CLOSEST ENTRANCE: Entrance 2
SURROUNDING TENANTS: Foschini Truworths Man /American Swiss
WEEKLY RATE:R3 500
GM
2 I
HSIZE:3m x 4m
CLOSEST ENTRANCE: Entrance 2
SURROUNDING TENANTS: Markhams / Foschini / Rage
WEEKLY RATE:R3 500
GM
3 J
ISIZE:3m x 4m
CLOSEST ENTRANCE: Entrance 2
SURROUNDING TENANTS: Foschini / Shoerama
WEEKLY RATE:R3 500
EXHIBITION COURT DETAILCONT.
12
COURT DETAIL CONT.F
OS
CH
INI
KSIZE:4m x 4m
CLOSEST ENTRANCE: Entrance 2
SURROUNDING TENANTS: Foschini / American SwissEdgars
WEEKLY RATE:R6 000
SIZE:9m x 5m
CLOSEST ENTRANCE: Entrance 6
SURROUNDING TENANTS: The Fix / Identity / Refinery / Legit
WEEKLY RATE:R6 000
*POWER AVAILABLEBR
IDG
E C
OU
RT L
SIZE:6m x 6m
CLOSEST ENTRANCE: Entrance 8
SURROUNDING TENANTS: @Home / Old Mutual
WEEKLY RATE:R8 000
M
OU
TS
IDE
EN
TR
AN
CE
S
OE
*on
requ
est
MR
P C
OU
RT
13
INDOOR ADVERTISING LL
LOWER LEVEL INDOOR ADVERTISING
LEGEND
RD Revolving doors
Lobby Billboard
Lift Package 1
4 (2 sides each)
3 sets of 2 doors
4
Entrance 3 & 4
Parking Office,Fego Café,Sportscene
Entrance 6lobby
R2 300
R12 000
R2 000
R2 000
R1 500LB
L1
Lift Package 2 2 sets of 2 doors Dischem,Cotton On
R8 000L2
Lift Package 3 4 sets of 2 doors Entrance 6,Food Court,Spur
R20 000L3
Lift Package 4 2 sets of 2 doors Game, Entrance 5 R8 000L4
Escalator 1 Upper & LowerLevel, both sides
Upper & LowerLevel, both sides
Upper & LowerLevel, both sides
@home, Foschini R8 000E1
Escalator 2 Mugg & Bean,Cotton On
R8 000E2
Escalator 3 Illy, Food Court R12 000E3
MEDIUM UNITS LOCATION RATE P/M 6-12 MO
(on request)
on request
on request
on request
on request
on request
on request
on request
2 of 3 fabricbanners
Atrium Banners 1 Checkers AtriumAB1 on requeston request
Capegate Shopping Centre offers various advertising platforms inside Capegate Shopping Centre. Please note that all design, print and production are not included in this price and are for the advertiser’s own account.
14
INDOOR ADVERTISING UL
LEGEND
Lift Package 1 3 sets of 2 doors Parking Office,Fego Café,Sportscene
R12 000L1
Lift Package 2 2 sets of 2 doors Dischem,Cotton On
R8 000L2
Lift Package 3 4 sets of 2 doors Entrance 6,Illy, Food Court,Spur
R20 000L3
Escalator 1 Upper & LowerLevel, both sides
Upper & LowerLevel, both sides
Upper & LowerLevel, both sides
@home, Foschini R8 000E1
Escalator 2 Mugg & Bean,Cotton On
R8 000E2
Escalator 3 Illy, Food Court R12 000E3
MEDIUM UNITS LOCATION RATE P/M 6-12 MO
UPPER LEVEL INDOOR ADVERTISING
RD Revolving doors
Lobby Billboard
4 (2 sides each)
5
Entrance 1 & 2
Entrance 8 (security)Entrance 7 (parking)
R2 300
R2 000
R2 000
R1 500LB(on request)
on request
on request
on request
on request
on request
on request
2 of 3 fabricbanners
Atrium Banners 2 Checkers AtriumAB2 on requeston request
on request1 of 2 fabricbanners
Atrium Banners 3 Woolworths Atrium AB3 on request
15
LEGEND
RD : REVOLVING DOORSLB: LOBBY BILLBOARDL1- 4: LIFT PACKAGEE1- 4: ESCALATOR PACKAGEP3B: PARKING ENTRANCE BILLBOARDUB: UNDERCOVER PARKING BILLBOARDB: BOOM PROMOTERSP1/3: P1 & P3 SQUARE EXTERNAL BILLBOARDAB1-3: ATRIUM BANNERS
UPPER LEVEL
LOWER LEVEL
L4 AB1
E3
L3
E2
AB3
L1
E1 AB2
L2
RD
RD
RD
LB
L3
E3
RD
E1
L1
P3B
UB
BLB
L2
16
INDOOR ADVERTISINGPLATFORMS
RE
VO
LV
ING
DO
OR
S
RD
LO
BB
YB
ILL
BO
AR
DS
LB
LIF
TP
AC
KA
GE
1
L 1
LIF
TP
AC
KA
GE
2
L2
LIF
TP
AC
KA
GE
3
L3
AT
RIU
M B
AN
NE
RS
AB1
AB2
AB3
LIF
TP
AC
KA
GE
4
L4
ES
CA
LA
TO
RP
AC
KA
GE
1
E1
ES
CA
LA
TO
RP
AC
KA
GE
2
E2
ES
CA
LA
TO
RP
AC
KA
GE
3
E3
17
OUTDOOR ADVERTISINGPLATFORMS
P3
PA
RK
ING
EN
TR
AN
CE
BIL
LB
OA
RD
P3B
BO
OM
PR
OM
OT
ER
S B
UN
DE
RC
OV
ER
PA
RK
ING
BIL
LB
OA
RD
UB
P1/
3 S
UA
RE
EX
TE
RN
AL
BIL
LB
OA
RD
P1/3
LEGEND
P3 Parking EntranceBillboards
4 P3 Boom Entrance R2 000P3B
Undercover ParkingBillboards
3 P1 Boom Entrance R2 000UB
Boom Promoters 2 R1 000per day
B
P1/3 Billboards 2 P1/P3 Boom Entrance R6 500
R1 500
R1 500
N/A
R5 000P1/3
MEDIUM UNITS LOCATIONRATE P/M 6-12 MO
OUTDOOR ADVERTISING
OUTDOOR ADVERTISING
18
Get your brand showcased on massive, state of the art screen situated in the food court.
2 Spots per hour | 28 Spots per day | 840 Spots over 30 days | R4200 p/m | R5 p/screening
• Cost based on 30 second ads• Day flightings: Monday - Sunday• Time channels: 9am - 10pm. 12 hours minimum• R250 loading fee per commercial• Ads to be provided ready to load as 30 second ads in Beta cam SP or PAL format, Should the ad be longer we can decrease
the frequency accordingly. • Ads to be supplied in either MP4 format HD (1920 x 1080px) or as Jpeg stills with an aspect ratio of 16:9 PAL resolution• All footage to be approved by Capegate management before flighting
Contact [email protected] to book
DIGITAL ADVERTISING
There are 6 digital iPoint directories situated in the mall.To book contact Charnel Leonard at iPoint: [email protected]
IPOINT DIGITAL SCREENS
CGTV SCREENS
19
EXHIBITIONS RULES
• No setup will be allowed without a signed promotional agreement, approved design and full payment as per the agreement.
• All exhibitors to supply public liability policy documentation to a minimum value of R5 000 000• Flooring for all exhibitions (apart from vehicles) is compulsory and is rented from Capegate Shopping
centre at a rate of R1 500 per exhibition• The stand must be manned for the total trading hours of the centre. Mondays - Saturdays, 9am - 8pm.
Sundays 9am - 6pm. Public holiday trading hours will be advised. • The set up and strike of all exhibitions must be conducted outside trading hours• All display layouts and promotional material must be submitted for approval prior to commencement date.
Furniture and displays must be of high standard and should it not meet with the centre’s approval, will not be allowed to exhibit
• No gazebos or feather banners allowed• Additional regulations apply to vehicle displays• Maximum height restriction for exhibitions is 1.5m
ADVERTISING RULES
• A fully signed contract is required two weeks prior to artwork installation• Production needs to be up to the centre’s standards. Guidelines on printing materials to be used will be
provided. • Production, installation and removal is for the advertiser’s own account• Installation / removal must be done outside trading hours
ALL ADVERTISING RULES
• All advertising mediums and rates and subject to change without notice• Rates will increase during December• All artwork must be approved before produced, installed or aired• Capegate contract and indemnity to be complete and signed by the main signatory and a witness• A resolution documents granting the signatory permission to act on their behalf will be required• Payment is due before installation / exhibition setup / event sponsorship • FICA documents as stipulated must be required
RULES & REGULATIONS
20
CENTRE WIDE EXPOS
Shawn [email protected] 981 2288
EVENT SPONSORSHIP
Robyn [email protected] 981 2288
EXHIBITION SALES, INDOOR ADVERTISING& CGTV ADVERTISING
Shawn [email protected] 981 2288
iPOINT DIGITAL SCREENS
Charnel [email protected]
DIGITAL & SOCIAL ADVERTISING
Terri [email protected] 529 9600
CONTACT DETAILS
211W W W . C A P E G A T E C E N T R E . C O . Z A
![ATRIUM - CDVI Italia · 2020. 5. 11. · 3 cdvi.it IT ATRIUM GUIDA VELOCE IT ATRIUM GUIDA VELOCE 2] NOTE E RACCOMANDAZIONI Questo capitolo spiega come installare il software ATRIUM,](https://img.dokumen.tips/doc/110x75/60a64783dc550477334ba98d/atrium-cdvi-italia-2020-5-11-3-cdviit-it-atrium-guida-veloce-it-atrium-guida.jpg)
