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PROMOTING YOUR EVENTS
Learn best practices and helpful tips for advertising events on campus and
information about how to properly use Xavier's brand and logo.
RULES TO BRAND BY
UNIVERSITY / ATHLETICS BRANDING
UNIVERSITY / ATHLETICS BRANDING
Xavier UniversityM A R K E T I N G C L U Bxavier xu
art society
Create Your Own Brand
Font scheme
Color scheme
Catchphrase/Slogan
Language
Key words
Logo
Create Your Own Brand
Font scheme
Color scheme
Catchphrase/Slogan
Language
Key words
Logo
KEEP IT CONSISTENT
ADVERTISING
HERE ARE SOME IDEAS…• Flyers
– Residence Halls, GSC, CLC, Alter, Kiosks, Offices…
• GSC Banner• Sandwich Board• Table Tents in Caf• Social Media• Email / OrgSync Messaging • Newsletters (Xavier Student Weekly, CIE, CFJ, CDI, CDO)• Newswire Article • Tabling• Visit Other Club Meetings• Classes (announcement, extra credit) • OrgSync Community Calendar• T-Shirts• Sidewalk Chalk• Giveaways• Facebook Banner / Profile Picture• Yard Signs• Write on White Boards / Chalk Boards in Classrooms (hallway of Alter)
Creating an Effective Flyer
Plan Ahead
Readability
Keep it Brief
Organize Information
Spacing
Brand
Stand Out
Find Inspiration
Stay at your Skill Level
Appropriated Images
Proof Read
YOU’RE NOT FINISHED YET!
MARKETING AT (and After) YOUR EVENT…
• Staffing T-Shirts• ‘Foot Prints’ Leading to Event• Sandwich Boards• Signs Directing Students to Location• Balloons • Banners• Social Media Updates / Recaps• Recap at Your Next Meeting• Take Photos / Share Photos• Giveaways• Sign Up Sheet / Print Out of Next Meeting or Event• Takeaways for Attendees• Make Announcement