Promoting Your Business Education

Program

Kimberly SchultzKirkwood Community College

Cedar Rapids, IA

When Should I Begin?

• Immediately!

• Use all opportunities, all year ‘round

• Promote often

• Don’t be a victim!

Mail a Postcard Home

Recruit Middle School Students

Educate with BrochuresTake your Students

Woo with Candy

Hang Bulletin Board Posters

Post Bulletin Board News

Create a Hallway Monitor Slide Show

Do you want to….•Work in a dynamic and diverse environment?•Have a workload that is varied and interesting?•Belong to a team that works together to meet challenges?

If so, check out Kirkwood’s Administrative Assistant Program!

Build Relationships

• Form Academies• Offer Concurrent/Dual Credit• Serve as a Guest Speaker• AP Accounting—Coming Soon!

Design Business Academies 

• Redefine your program

• Develop a model that fits your students, teachers, and community

• Business education programs must meet the needs and expectations of YOUR students and community

• What’s not academic about business?

Include Academy Essential Features

Rigor, Relevance, and Relationships

A small learning community within the larger high school

A curriculum that combines a career focus with meeting college entrance requirements

Partnerships with supporting employers, community members, and institutions of higher education

Highlight Academy Facts

• 15 Academies• 7 Directly Related to Business

Business & Finance, Computer Programming, Culinary, Geospatial, Graphics, Software Specialist, Computer Networking

• 2,710 Career Academy Students• Summer Workshop Training Opportunities• Scholarships

Spotlight One of Your Academies

• 60 freshmen in Career Choices/Computer Applications

• 65 sophomores in Intro to Finance

• 50 juniors Accounting I

• 38 seniors in Accounting II and/or Entrepreneurship

• Chartered the First Chapter of NBHS• Developed a comprehensive list of volunteer speakers,

field trips, and internships sites

• Developed dual enrollment opportunities with UAB

Promote Your Students’ Successes

• Clubs—FBLA/PBL, BPA, SIFE, DECA/DELTA• National Honor Society• Community Service Projects• Alumni

Encourage Local, State, and National Officer Candidates

Feature National Contest Winners

Emphasize Student Endeavors

•Everyday exposure•Become financially independent

•“

“Wow, you run this like a business.”

Sponsor a National BusinessHonor Society Chapter

• Any secondary school that has a business education program is eligible

• Recognize your students for

academic excellence

• Raise the status of your program

Celebrate National Honor Society Induction

Promote Chapter ThroughYearbook Pictures

Emphasize Community Service Endeavors

Seek Alumni Counsel

• Bulletin Board News• Contest Judges• Mentors

Become Best Friends with the Local & School Newspaper Staffs

• Submit Photos

• Write News Articles

The Birmingham News

Cedar Rapids MileStones Section

Connect Through Community Outreach

• Advisory Boards

• Teach Night Classes

• Serve on Boards

• Secretary’s Day

YOUR EXAMPLES?

QUESTIONS?